Sunday, December 18, 2011

E-commerce quotes

Some e-commerce and internet marketing quotes




  • "People become brands and brands become people" -  Brian Solis, Bazaarvoice
  • "The new currency of advertising is the voice of the customer"
  • "Your online identity is determined not only by what you post, but also by what others post about you – wheter a mention in a blog post, a photo tag or a reply to a public status update" – Google
  • "Zappo's.com is a service company, that happens to sell shoes" - Tony Hseih
  • "In five years, the idea of broadcast will be gone" - Tim Kring
  • "Best Buy’s messages has to be where people are. Today, that means being on social networks." - Brian J. Dunn - CEO Best Buy
  • “Social Media is about sociology and psychology more than technology.” – Brain Solis Principal of FutureWorks
  •  “Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director
  • ‘Ultimately, brands need to have a role in society. The best way to have a role in society is to understand how people are talking about things in real time.” – Jean-Philippe Maheu, chief digital officer at Ogilvy
  • Social Media = Rapid (public) Solution Delivery for users
  • News no longer breaks, it tweets
  • New marketing is about the relationships, not the medium
  • The goal of social media is to turn customers into a volunteer marketing army
  • The head of social media is the consumer
  • A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. -Scott Cook
  • “You will make mistakes. If you are sincere about helping the community, the authenticity will show and your mistakes will be forgiven.” -Zia Yusuf



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