tag:blogger.com,1999:blog-20967176157349507782024-03-14T05:53:36.561+01:00Alex Baar | International Digital Marketing | E-commerce A blog where I (Alex Baar) blog about cross border ecommerce, general ecommerce, user experience, digital trends etc.
I am especially interested in global differences in digital marketing, crossborder ecommerce, user experience and conversion optimization.
Feel free to contact me!
Greetings,
Alex Baar
Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.comBlogger96125tag:blogger.com,1999:blog-2096717615734950778.post-5206753537156665402023-11-26T06:35:00.002+01:002023-12-07T06:29:15.093+01:00Email newsletter on global e-commerce and marketing<h2 style="text-align: left;">Free newsletter on global retail & e-commerce <br /></h2><p>I read a lot, really a lot on e-commerce, marketing, advertising, AI and technology, but I didn't had a way of sharing the best content I read. It's not really suitable in blog format and spamming everyone at LinkedIn is also not a very hospitable way. <br />But now I started a substack (free of course). It's my place to share interesting content, just doing this for fun to share knowledge and to improve cross-border and cultural understanding. </p><p>I call it "AlexNews". Subscribe for <a href="https://alexnews.substack.com/about" target="_blank">free at substack</a> and one of the advantages of substack is, that you can easily read all <a href="https://alexnews.substack.com/archive" target="_blank">previous editions</a> of the newsletter. </p><p><br /></p><p>Thank you for subscribing!<br /></p><p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://alexnews.substack.com/about" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img alt="Newsletter on global e-commerce" border="0" data-original-height="600" data-original-width="600" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi090iT7z__5Zqi171pPwG5IsseX2OPBuj397QTt2RLtOyKdR3NT9fU3CO3bmoGmAswJseXk7FTyTsW3P465pMWJG9SOtI7sSC89_mtu2fsoC27Mn9Y04PDHFbM-H28w8uYA4Ntv_W0n-peZtaOW3viKfWie8c76NDoXVOkr2mnkguOUQSohxJLLuqCy8lJ/w320-h320/Alex%20Baar%20global%20ecommerce.png" width="320" /></a></div><br /><p><br /></p>Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-2326105191502871152023-10-28T10:26:00.080+02:002023-11-16T07:06:12.555+01:00Experiences and retail in Tokyo and Shanghai<p>I traveled back to Shanghai recently, to visited friends & former collegues. I combined it with a short trip to Tokyo and Osaka in Japan.</p><p>Of course I also took pictures and videos from retail locations. This time I did a little less focus on the online commerce as I did that before already. </p><p>Earlier I wrote a few posts on <a href="https://www.linkedin.com/in/alexbaar/" target="_blank">LinkedIn</a> on this trip. This blog post is a combination of those LinkedIn posts with some additional context and pictures. It will be a long post with many pictures and some videos, so be prepared to scroll down.</p><h2 style="text-align: left;">China<br /></h2><h3 style="text-align: left;"><b>Shanghai</b></h3><p>It was very nice to be back in China again<b> </b>and a pleasure to use their advanced fintech and payment technology. It makes retail so much more fun. It took a bit of work to get it working as a tourist this time, but I managed to get both Alipay and WeChat pay working again.There is really some improvement needed here, to get that more working more easily for tourists.<br /></p><p>The first hotel I stayed at, already had some technology I didn't see before. When a delivery brother brings your food, he can place it in the robot and the robot brings it to your room. Much safer, non guests do not have to go to rooms and you don't have to go down to get your food. The robot even has a 'butler style" paint on it.<br />They told me, if it gets stuck it rings for help. These type of robots are also used to deliver food in office buildings, at least in Shanghai. Food delivery (during lunch) is massive in Shanghai. They go up and down the elevator and into offices to bring food.<br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgosQBTuNXhwDS4ey3uZVgVzQ0jX8vcvScJIb4aP6ruoYr2QaRR18-43lzlvEFMkdGRfop_Wt-gKaXcGc-Y7pEpkm6wSfMhNFLx4aIf4dJ6_apIOGzdkdumcpZSDjLO-2njuXK-T-dl-xBdZQT5abZlxrbhHBBeZtdj1AdIC25pHANkfYGF0Atg01Tfm0Zj/s565/robot%20butler%20shanghai%20hotel.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="565" data-original-width="451" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgosQBTuNXhwDS4ey3uZVgVzQ0jX8vcvScJIb4aP6ruoYr2QaRR18-43lzlvEFMkdGRfop_Wt-gKaXcGc-Y7pEpkm6wSfMhNFLx4aIf4dJ6_apIOGzdkdumcpZSDjLO-2njuXK-T-dl-xBdZQT5abZlxrbhHBBeZtdj1AdIC25pHANkfYGF0Atg01Tfm0Zj/s320/robot%20butler%20shanghai%20hotel.jpg" width="255" /></a></div><i>Here you see the good looking robot, on its way to deliver food to one of the guests at the upper floors.</i><br /><p>In Shanghai, my second hotel was at the famous Nanjing shopping street. It is always packed with people.My favorite Chinese food is the Jian Bing, a Chinese breakfast pancake. Sellers sell them often in small stores in side alleys. On my quest for the nearest Jian Bing seller, I found this vending machine at Nanjing road that sells really good coffee. I made a video of it (in the early morning as at that time there are not so many people).<br /></p><p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="424" src="https://www.youtube.com/embed/D53iY_lEgLs" width="509" youtube-src-id="D53iY_lEgLs"></iframe></div><br /> <br /><p></p><p>The machine can serve two people at the same time, it has a robot arm that makes your cofffee very transparantly. I always pay attention to interfaces, and the two tablets have -even in English- a great interface, you can really easily browse through the 70 beverages. There is upsell, there is lots of explanation about the beans and the quality of the ingredients (an important factor in China).</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieshj-yXS761P1HZtoXqhae6E9YTuiNxd8qMcTkIxyjv_k96Y40TIY5mS_OsVD1E-1AlNYgay__XdI0cxeSUiakOfwCviK_A6Qa6nqRg5xJ2Ob7X6ZTcwPUPuGR0-OxIHLYDmsNpg6XEFnU1MPDJ-mVDwEWti5v5qn6FwYtCytDo3DAVnjgC4QWvo_bW5N/s784/Cofe%20profile%20info.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="784" data-original-width="369" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieshj-yXS761P1HZtoXqhae6E9YTuiNxd8qMcTkIxyjv_k96Y40TIY5mS_OsVD1E-1AlNYgay__XdI0cxeSUiakOfwCviK_A6Qa6nqRg5xJ2Ob7X6ZTcwPUPuGR0-OxIHLYDmsNpg6XEFnU1MPDJ-mVDwEWti5v5qn6FwYtCytDo3DAVnjgC4QWvo_bW5N/w189-h400/Cofe%20profile%20info.jpg" width="189" /></a></div>The
vending machine can get your profile info, in my case from Alipay, so
it can make tailer made offers for me. Of course I can do the payment
completelely via my phone (even the order if I want to).<p>There is a loyalty and coupon function and if you or someone pre-orders, you just scan your QR code and the machine makes a coffee for you. </p><p>At the back of the machine you can rent a powerbank if you are in need of some juice for your phone.There is an Alipay miniprogram and with that it is possible to send over your profile data as well. Speaking of data, the machine has a big AI brain that gives all kind of data to optimize the experience and sales. Check out the company that created this machine's <a href="https://www.hi-dolphin.com/product/cofe-robot-barista-model-a/" target="_blank">webpage</a>.<br /></p><p>I think this is a great machine also in the western world with a few adaptions:<br /></p><ul style="text-align: left;"><li>Airports or train stations. Railways or airlines can easily give coupons for free coffee or tea, you just have to scan the received QR code, and as it is all online, it can be even integrated in customer journey campaigns (f.e. automatic free coffee after x minutes delay and at station X).<br /></li><li>Shopping malls. The machine can also be very useful at shopping malls (it's fun to watch for kids, gives a break for the parents and the shopping mall can attract people with it with for example free coffee coupons).</li><li>Workplace.The machine would be a great addition to many workplaces, reducing time to get coffee and increasing conversation.<br /></li></ul><p>A few adaptions are needed/useful. Think of:</p><ul style="text-align: left;"><li>A bench at the side integrated, so you can take a rest and drink your coffee.</li><li>Different payment methods of course, this one only accepted Alipay and Wechat Pay.</li><li>Maybe to switch off the sound, as in Asia is common to have sounds everywhere, this one also plays a welcome music the whole day & night. Maybe not everywhere acceptable.</li></ul><p>As many cities (at least in Western Europe) are often battling against vandalism, unlike countries like China or Japan, I think this machine is might not be suitable for outside placement in Western Europe in it's current state, unfortunately. That's a pity. Vandalism slows down these kinds of technology innovation in my opinion. </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCo3R-JP1C2L6BcD0sI1fpWBFbNrg-CrvFCKeA3f3emh2wcNlbZIfojcsIKKbHwXncfxYmo9oVlpAMTTRC2-JH0qKpIZbBGSiZXzpKz028taKAH0xuKaY_CbTIJ3T42rQvr1hDNpvKJLRZAOFcfrdPvNUZnSm8cdTq_nDqrO4fO3X1CZVx9LvWsafkkSRG/s4096/IMG20231014075854_20231021105646.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1834" data-original-width="4096" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCo3R-JP1C2L6BcD0sI1fpWBFbNrg-CrvFCKeA3f3emh2wcNlbZIfojcsIKKbHwXncfxYmo9oVlpAMTTRC2-JH0qKpIZbBGSiZXzpKz028taKAH0xuKaY_CbTIJ3T42rQvr1hDNpvKJLRZAOFcfrdPvNUZnSm8cdTq_nDqrO4fO3X1CZVx9LvWsafkkSRG/w400-h179/IMG20231014075854_20231021105646.jpg" width="400" /></a></div><p></p><br /><p>I located this machine at multiple places in Shanghai already.</p><h3 style="text-align: left;"><b>Cloud Nine Shopping mall</b></h3><p>Dream Cloud Nine Shopping mall in Shanghai is a shopping mall I often went to when I lived in Shanghai. It is huge and extremely easy to reach as three metro lines more or less run into this shopping mall. There is direct access from the subway station. Besides that it is next to a big park (when the weather is nice). A great location and the mall is very modern as well. It spans over 9 floors and you can really buy anything here, from cars, to a huge food court and supermarkets. </p><p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWAXBbUdVOtTxA0-G513dIQPapWXNhEwLJyDJPVlieVyeF96CfxHIpy2GMW0rJd8G4A0fUpq2V8h0fuq7_hiF7j9AyPZhvkiG3CwAa9Os7qQaksZ77xlAvVeOOHAxrRxPx6wmpJ6RYJhGQ6Xkn857eiUWYzTu5N56xYV0DcviaAbdOfY_vdOMe_iNBYZ0r/s1448/Dream%20Cloud%20Nine%20Shanghai%20mall.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Dream Cloud Nine Shopping Mall in Shanghai" border="0" data-original-height="804" data-original-width="1448" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWAXBbUdVOtTxA0-G513dIQPapWXNhEwLJyDJPVlieVyeF96CfxHIpy2GMW0rJd8G4A0fUpq2V8h0fuq7_hiF7j9AyPZhvkiG3CwAa9Os7qQaksZ77xlAvVeOOHAxrRxPx6wmpJ6RYJhGQ6Xkn857eiUWYzTu5N56xYV0DcviaAbdOfY_vdOMe_iNBYZ0r/w400-h223/Dream%20Cloud%20Nine%20Shanghai%20mall.jpg" width="400" /></a></div><p></p><p>And yes, they sell cars in the shopping mall:<br /></p><p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhwfb04r9Kl2d97VaKSKFSULw9HxcQo7qz3UB3SYcAsSkqqckPE897CVK5XCx01q3rVGz2sxE5btLjKfeIJdLV6LaVUnr6qjS0uaXqU2UilAkXhDODD2zKn7h5B9svkGBXGwLSmTP79smCJYdmawudVF5aWdMz8cuZkW5HzmVRCGME6s0OW8rnWPNL6wd6/s1432/Cars%20in%20a%20shopping%20mall%20in%20Shanghai.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="820" data-original-width="1432" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhwfb04r9Kl2d97VaKSKFSULw9HxcQo7qz3UB3SYcAsSkqqckPE897CVK5XCx01q3rVGz2sxE5btLjKfeIJdLV6LaVUnr6qjS0uaXqU2UilAkXhDODD2zKn7h5B9svkGBXGwLSmTP79smCJYdmawudVF5aWdMz8cuZkW5HzmVRCGME6s0OW8rnWPNL6wd6/w400-h229/Cars%20in%20a%20shopping%20mall%20in%20Shanghai.jpg" width="400" /></a></div><br /><p></p><p></p><p></p><p></p><p><br />The most annoying things of these huge shopping malls I always find, is the walking part. It is so huge, and if you have to be at an upper floor that takes lots of time, especially if you do not exactly know where to go.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM7weAGfvZnrmYY6NNeOqnf0bHBkxfxWeYcZFR5QT1LyUUxZjVDodiNwnx4XOs3XXBYQtDHHTVzrRzMSB0WD3p4HP43vnFP2JmeiPewi0AdluNkEblC2wNMugkZF4rBuqLXrfdvcFHgIuYbqosqDPutDPmNYhAnCFlsRVXs1tcL_9Ewkuhy6TFPArz6qEU/s4096/Shopping%20mall%20Shanghai%20Zhongshang%20park.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="A huge 9 floor shopping mall in Shanghai" border="0" data-original-height="4096" data-original-width="2304" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM7weAGfvZnrmYY6NNeOqnf0bHBkxfxWeYcZFR5QT1LyUUxZjVDodiNwnx4XOs3XXBYQtDHHTVzrRzMSB0WD3p4HP43vnFP2JmeiPewi0AdluNkEblC2wNMugkZF4rBuqLXrfdvcFHgIuYbqosqDPutDPmNYhAnCFlsRVXs1tcL_9Ewkuhy6TFPArz6qEU/w225-h400/Shopping%20mall%20Shanghai%20Zhongshang%20park.jpg" width="225" /></a></div><br /><p>When I walked in the mall, I saw a couple of , what at first looked like robots, but appeared to be riding vending and information machines. </p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ7b9NaNdFYQoecVBDCROpNYVhhj3g0oAmM3MrGxuwfc0jsvgniavYbjAyDnT99RtxXQ78keis3QPBZhFPDgxh2EKRwKbuPKi3Uszt77vbJCdtgIrAcwUN1eZ6_f_uuoTkepEDInKW4_tWQ-XowuetqqF8aga0LQGlo6VJo6GPwSATwLbV5bfQnfsv99Nu/s4096/Dream%20Cloud%20Nine%20Shanghai.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="A riding information and vending machine in Shanghai" border="0" data-original-height="2304" data-original-width="4096" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ7b9NaNdFYQoecVBDCROpNYVhhj3g0oAmM3MrGxuwfc0jsvgniavYbjAyDnT99RtxXQ78keis3QPBZhFPDgxh2EKRwKbuPKi3Uszt77vbJCdtgIrAcwUN1eZ6_f_uuoTkepEDInKW4_tWQ-XowuetqqF8aga0LQGlo6VJo6GPwSATwLbV5bfQnfsv99Nu/w400-h225/Dream%20Cloud%20Nine%20Shanghai.jpg" width="400" /></a></div><p></p><p>So I checked it out. Turns out the machine sells products (in this case small toys, but I guess this could just as well have been drinks for example). The machine promotes the shopping mall's loyalty programme at one side and the other side has an advertisement for a shop at the 6th floor. Now that's nice to get people up 6 floors, because as I wrote earlier, it is always so time consuming. There are always lines at elevators and 6 floors on escalators takes time as well.</p><p><br /> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhufOMMD2dGAlCka6spdJpWwp2doXtU0IM3sh23j2kKLfkcsT_77wImQEN0uoS6L2AEP1zGTLZ-6b5-BCj7YYPoBpwowK-1bBFWo6OXImL7clta1ZyNxd7RqnQt-e1x_1Ro8IHl2uvpD71vZgQFsa2hknwA7YvjW1WcyWzeq-bVZ259jya7NvvjeCG6TRnn/s4096/Vending%20and%20information%20machine%20retail%20shopping%20mall.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4096" data-original-width="2304" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhufOMMD2dGAlCka6spdJpWwp2doXtU0IM3sh23j2kKLfkcsT_77wImQEN0uoS6L2AEP1zGTLZ-6b5-BCj7YYPoBpwowK-1bBFWo6OXImL7clta1ZyNxd7RqnQt-e1x_1Ro8IHl2uvpD71vZgQFsa2hknwA7YvjW1WcyWzeq-bVZ259jya7NvvjeCG6TRnn/w225-h400/Vending%20and%20information%20machine%20retail%20shopping%20mall.jpg" width="225" /></a></div><i>It informs people of member benefits of the mall</i><br /><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwQSGMNr4k2qpQFrlSmA9GoNIXuLYVn0v5OmQUVD6wEC9yEWF8xAn0SHss8QbU6_T46GfRbWofOxWL-DNI_CmpYrJEna0iqDMdjoeUxm__vSFiTrq-JtmeXaxVAh31_Nf5-NAx5QsrbIvmTz5ZQsXgX6SPgeOHoXCjQgtFChh_mJIJxTcV3wzde_CYUr4p/s4096/Bought%20product%20in%20machine.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4096" data-original-width="2304" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwQSGMNr4k2qpQFrlSmA9GoNIXuLYVn0v5OmQUVD6wEC9yEWF8xAn0SHss8QbU6_T46GfRbWofOxWL-DNI_CmpYrJEna0iqDMdjoeUxm__vSFiTrq-JtmeXaxVAh31_Nf5-NAx5QsrbIvmTz5ZQsXgX6SPgeOHoXCjQgtFChh_mJIJxTcV3wzde_CYUr4p/w225-h400/Bought%20product%20in%20machine.jpg" title="It is a vending machine as well, I bought a small toy that is distributed via the top of the machine, all via Alipay online payment)" width="225" /></a></div><i>It is a vending machine as well, I bought a small toy that is distributed via the top of the machine, all via Alipay online payment)</i><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9VilKR-Yz4P3HZCXJnGX9uaKKtv0RxJZU8Na5IsJ7uX4PD__TnJ34-UIeHLvm2tsrCrI9eH8aPf7fQOQHfZOBXB0OC3C_AIBvbm1dpRF3BDMhVqU-d4nl927RPCncto_n9TQs7DI4V9g79-uXX1qh5W5WPmwtZnPGymPhGYXqd9FZU8wAzPD_1gqalQ8Z/s4096/Advertising%20via%20riding%20machine%20innovation%20retail.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4096" data-original-width="2304" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9VilKR-Yz4P3HZCXJnGX9uaKKtv0RxJZU8Na5IsJ7uX4PD__TnJ34-UIeHLvm2tsrCrI9eH8aPf7fQOQHfZOBXB0OC3C_AIBvbm1dpRF3BDMhVqU-d4nl927RPCncto_n9TQs7DI4V9g79-uXX1qh5W5WPmwtZnPGymPhGYXqd9FZU8wAzPD_1gqalQ8Z/w225-h400/Advertising%20via%20riding%20machine%20innovation%20retail.jpg" width="225" /></a></div><p><i>It can inform /attract/motivate visitors of the mall to go to upper floors</i></p><p><br /></p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKUSscdLa3s64nrqA1E49JjPUhPDDm-8x3wtEfoJaJevvFYaIGMW3mktWxvncrIji-mmyK_CcVrZAJ5F1tQahz12YRgTXd655B2G3jam8UIdiFPT8cyBHb2ZBN4ZTTIWyrX-I4dN_Mlsjj7cw8xY_9c2bN7VWqCkCfwOu0h7FY6IDq90B8s0LlHVn5po1a/s4096/IMG20231015112159_20231017024541.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Alex Baar in Shanghai testing retail tech concepts with my new robot vending machine friend" border="0" data-original-height="4096" data-original-width="2304" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKUSscdLa3s64nrqA1E49JjPUhPDDm-8x3wtEfoJaJevvFYaIGMW3mktWxvncrIji-mmyK_CcVrZAJ5F1tQahz12YRgTXd655B2G3jam8UIdiFPT8cyBHb2ZBN4ZTTIWyrX-I4dN_Mlsjj7cw8xY_9c2bN7VWqCkCfwOu0h7FY6IDq90B8s0LlHVn5po1a/w225-h400/IMG20231015112159_20231017024541.jpg" width="225" /></a></div><i>Yes, now this new machine is my friend! It even halted for posing with me </i><br /><p><br /></p><p>As I wrote earlier, it is always a hassle to go to upper floors. In another shopping mall in Shanghai, I noticed this "express escalator". Such a good idea, it takes you from the 2nd to the 4th floor in one go. Now thats a good experience!<br />Try it yourself, this one is in the IAPM shopping mall at Shaanxi Nan Lu, also a great mall in a great area in downtown Shanghai.<br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfHY2WKmsCjPqS7VxnGdDzYjdgJMomFAcbDo6_K9E6R8MARoSSsWDwlOeKMu6GPeHoYZ6YDfe1-0CLtXrQ7gDA5qBKsNLEd5Yk7DVqJIRJGRUbwzkL2JpOax8kCx5shNx5bRV787k0m6JwBuIrfE1iShPm5FdMkazvaJ1gBuHiTSpAbYB220DHwIL2qOCv/s1389/express%20elevator%20iapm%20mall.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="An express elevator in a shopping mall. Great idea" border="0" data-original-height="626" data-original-width="1389" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfHY2WKmsCjPqS7VxnGdDzYjdgJMomFAcbDo6_K9E6R8MARoSSsWDwlOeKMu6GPeHoYZ6YDfe1-0CLtXrQ7gDA5qBKsNLEd5Yk7DVqJIRJGRUbwzkL2JpOax8kCx5shNx5bRV787k0m6JwBuIrfE1iShPm5FdMkazvaJ1gBuHiTSpAbYB220DHwIL2qOCv/w400-h180/express%20elevator%20iapm%20mall.jpg" width="400" /></a></div><p> </p><p>I was at IAPM at a rainy day, then they put this machine at the entrance, a machine where you can quickly dry your umbrella. Great idea, many malls in Asia have such a machine, I never saw one in Europe.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBF1MVgswSuWYgSq5H_hjKMxTPWuFX4EU9n8rWfCc8VqmrG34bKC_eCKcWxa0simvSGoGHvk_pQAU9V-focVSUALc8trdxDuYAAroSmDT2hZUYgGJ7dVhXcBfNLlKd9ZI2caKvyRplVF8xyOygMKj2oO4Ww1L22YkyL8A5DcN33IzAiZ5V5NPF6CoENrtj/s1305/Umbrella%20cleaner.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="597" data-original-width="1305" height="183" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBF1MVgswSuWYgSq5H_hjKMxTPWuFX4EU9n8rWfCc8VqmrG34bKC_eCKcWxa0simvSGoGHvk_pQAU9V-focVSUALc8trdxDuYAAroSmDT2hZUYgGJ7dVhXcBfNLlKd9ZI2caKvyRplVF8xyOygMKj2oO4Ww1L22YkyL8A5DcN33IzAiZ5V5NPF6CoENrtj/w400-h183/Umbrella%20cleaner.jpg" width="400" /></a></div><p></p><p>It is great to make walks in Shanghai. There is always so much to see. One of the areas that is specifically nice is the area around West Nanjing road. To bring back memories I was just walking a bit one evening and I noticed this flagship store from "the North face"</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdzgLrZPckMTgZj3euOLba-j_MS1GzMrBDfEb5RDKowU2LsNZ0xDGbDVA6FujE1Fi4wtMAUO8PccBx4vYWVAi3-ylIuFKJveMXFX6KEZHQkOxackIQozhQOyK_KrcqXPt_j7QX1UKb-H28vwPd4JLSGM2OjTYh7swenXep5dkpiLZ7NsJP4u4gYOhVpwj4/s645/North%20Face%20Flagship%20store%20Shanghai.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="645" data-original-width="360" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdzgLrZPckMTgZj3euOLba-j_MS1GzMrBDfEb5RDKowU2LsNZ0xDGbDVA6FujE1Fi4wtMAUO8PccBx4vYWVAi3-ylIuFKJveMXFX6KEZHQkOxackIQozhQOyK_KrcqXPt_j7QX1UKb-H28vwPd4JLSGM2OjTYh7swenXep5dkpiLZ7NsJP4u4gYOhVpwj4/s320/North%20Face%20Flagship%20store%20Shanghai.jpg" width="179" /></a></div><p>This store even has a "fridge" where you can try and test before you buy your expedition clothes:<br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi304flYKXLBoca5T_WlnbvnLyKOfp8cxVhVmy6ig0eDc-avnKfAjktFFOmZnQkGmGA4yCdt86zn_w6Nh1eEAemoXOC6cSP59V8EaQ69EzdEOQcPEdeK5mrg6ikQtmF_SbYP3XbhSIZb7heEI_hsNCwi380zn4tFaksQoTUa78Keq-CV3l8H7_MaucwCEZf/s1367/2023-10-28_10-36-56.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="632" data-original-width="1367" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi304flYKXLBoca5T_WlnbvnLyKOfp8cxVhVmy6ig0eDc-avnKfAjktFFOmZnQkGmGA4yCdt86zn_w6Nh1eEAemoXOC6cSP59V8EaQ69EzdEOQcPEdeK5mrg6ikQtmF_SbYP3XbhSIZb7heEI_hsNCwi380zn4tFaksQoTUa78Keq-CV3l8H7_MaucwCEZf/w400-h185/2023-10-28_10-36-56.jpg" width="400" /></a></div><br /><p>I did not go into the freezer, but they even made it a little nice and comfortable inside when you are testing your clothes. Now that's trust in the quality of your product!</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWH1Di7EjzvUfUy-2mANuxQ0Bgqt3f6w1wUNFHjFjIDTTyBtU20VclM6-aEQfOrFBK4mZdaXItU7Mg4oknTvDVQoYqTAn07xAywYToqkp5OoWiuSz4akxUA2vlPqHcDnMnyv5MM8M_Rpp9Tr1CyUODQVXYmdtO0lYAFyK95_8cIUFA0CuD5fw6ONj4-Bug/s1382/2023-10-28_10-37-23.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="654" data-original-width="1382" height="189" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWH1Di7EjzvUfUy-2mANuxQ0Bgqt3f6w1wUNFHjFjIDTTyBtU20VclM6-aEQfOrFBK4mZdaXItU7Mg4oknTvDVQoYqTAn07xAywYToqkp5OoWiuSz4akxUA2vlPqHcDnMnyv5MM8M_Rpp9Tr1CyUODQVXYmdtO0lYAFyK95_8cIUFA0CuD5fw6ONj4-Bug/w400-h189/2023-10-28_10-37-23.jpg" width="400" /></a></div><p>In the shop there is also a mini exhibition. You see clothes that were really used in expeditions, with the story behind it. </p><p>Walking in Shanghai surprises many times. That is one of the reasons Shanghai is such a great city. Suddenly in some not too busy street, Isee this 'phone booth like' box.</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnG8qwcEiWlFCiL0aaqfF9lqFyXHdfd663iVp5TwbxlG_rQKV9YVmv_EhdI3No4epqFxZ6V4z6mtyJ2GYTYM3t2jURB16BdYlAAB8X9GREc_OG9r84xwFEaIKIiSNjvBo0lmG29zymDixq225iPFcnKRYu20lL9GWhmqQhYBohf4isOF1XeXVjM48XvtFe/s814/Phone%20booth%20box%20shanghai.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="814" data-original-width="445" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnG8qwcEiWlFCiL0aaqfF9lqFyXHdfd663iVp5TwbxlG_rQKV9YVmv_EhdI3No4epqFxZ6V4z6mtyJ2GYTYM3t2jURB16BdYlAAB8X9GREc_OG9r84xwFEaIKIiSNjvBo0lmG29zymDixq225iPFcnKRYu20lL9GWhmqQhYBohf4isOF1XeXVjM48XvtFe/s320/Phone%20booth%20box%20shanghai.jpg" width="175" /></a></div><br /><p>Turns out there is a traditional phone inside but also a screen. I think it is mostly catered to elderly, as you can also get your pension information from it. </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCpKI6YNfj8Csv3wJCGJVPa8PnoFnognHxAJokC9T2DS9uXJuNn5NsQlujG-hq8HVc2xvi7TJI5r8Jqx_1VqLRyfltUZ3bCnF1EucEh6qV945I_P2fJqgQcHIPhVSWMCrUbQ-8M3bBBqL1PKnfpdM3PAqzO0BKjQouQda4jmb-hunq-wCO7Cbpa4cxasiM/s805/Phone%20box%20booth%202.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="805" data-original-width="441" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCpKI6YNfj8Csv3wJCGJVPa8PnoFnognHxAJokC9T2DS9uXJuNn5NsQlujG-hq8HVc2xvi7TJI5r8Jqx_1VqLRyfltUZ3bCnF1EucEh6qV945I_P2fJqgQcHIPhVSWMCrUbQ-8M3bBBqL1PKnfpdM3PAqzO0BKjQouQda4jmb-hunq-wCO7Cbpa4cxasiM/s320/Phone%20box%20booth%202.jpg" width="175" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzyBWOcRpCGJKlOU3lmgcU4j-LCSfN9l-ene7-M_BGm59hNNYcnzdObpBn0Y97P2a6TGqQiBB7rLaHuLogu3yCU8Z7DzJ24hfiQJ0taAc_r3rThH19kwafvjPgHuvGDiBN_QPp-QrcC49TFosrmqSSLL8ySJ1yGDZUzzlAdwE5G_uG7F_jyJzy-VvBNh3Q/s2121/Screenshot_2023-10-04-14-20-41-76_680d03679600f7af0b4c700c6b270fe7.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2121" data-original-width="950" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzyBWOcRpCGJKlOU3lmgcU4j-LCSfN9l-ene7-M_BGm59hNNYcnzdObpBn0Y97P2a6TGqQiBB7rLaHuLogu3yCU8Z7DzJ24hfiQJ0taAc_r3rThH19kwafvjPgHuvGDiBN_QPp-QrcC49TFosrmqSSLL8ySJ1yGDZUzzlAdwE5G_uG7F_jyJzy-VvBNh3Q/w179-h400/Screenshot_2023-10-04-14-20-41-76_680d03679600f7af0b4c700c6b270fe7.jpg" width="179" /></a></div><p></p><p>Yeah and you can even create AI versions of yourself! This one is from me:</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLQS3i05OHrqNcPKxjWyWy0swTf65WieATz86rZYv9OYRgRTr1-vUkFLqaUvivVyw4zSBfubI3ymkWwtMeRzOeeRLIPvgsNJu8pBu70q93HO_BllU4TOyT036euGDtO4Pahlq-kZto-ewGZX882_HsqUTcaEyLeye4OctQuKnGa1sIceySkBi-7mTBaknC/s766/ai%20alex.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="766" data-original-width="427" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLQS3i05OHrqNcPKxjWyWy0swTf65WieATz86rZYv9OYRgRTr1-vUkFLqaUvivVyw4zSBfubI3ymkWwtMeRzOeeRLIPvgsNJu8pBu70q93HO_BllU4TOyT036euGDtO4Pahlq-kZto-ewGZX882_HsqUTcaEyLeye4OctQuKnGa1sIceySkBi-7mTBaknC/w223-h400/ai%20alex.jpg" width="223" /></a></div><p><i> The AI probably improved version of Alex generated in the phone booth in Xuijiahui</i><br /></p><p>Tech in Shanghai is everywhere and this little phone booth was a great place to rest after a long walk.</p><p>Just to give an impression, small stores often include live streaming in China to sell their products.</p><p><br /></p>
<blockquote class="twitter-tweet"><p dir="ltr" lang="en">Love the grind!<br /><br />8am Saturday morning streaming online selling vintage luxury bag! <a href="https://t.co/ONPCyLLnXC">pic.twitter.com/ONPCyLLnXC</a></p>— Marco Castelli (@macastel3) <a href="https://twitter.com/macastel3/status/1720596397420871909?ref_src=twsrc%5Etfw">November 4, 2023</a></blockquote> <script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script>
<h3 style="text-align: left;"><b>Retail in China</b></h3><p>China is awesome in retail. There is so much competition, online and offline often go hand in hand and there is something new to see every day. The online commerce space is so vast, competetive and interesting that I can write hundreds of blog posts on that, so that's not for today. I am sure I will be back in one of the Tier-1 cities next year.<br /></p><p>As I was this time on a transit visa, I had to leave Shanghai after a few days so I decided to visit Japan again. I haven't been there for maybe 7 or 8 years, so nice to travel back again.</p><span><a name='more'></a></span><p><br /></p><h2 style="text-align: left;"><b>Japan</b></h2><p>Japan has a great retail landscape. Digitally less mature than China, but still a thriving retail environment with so many unique shops, themed bars and more.<br /></p><p class="article-editor-content__paragraph" data-pm-slice="1 1 []">This visit, I mostly visited some larger brands and took pictures of the shops. I did not have time to visit all the stores I wanted to, but still, I think this overview might help others to get inspired. </p><p class="article-editor-content__paragraph">Physical retail accounts for the vast majority (71%) of all retail sales in Japan (2022). Despite the decline in the number of stores recently, the average sales per store has been increasing. In 2022, the average sales per store were JPY68 million (USD600,000), up from JPY63 million (USD550,000) in 2019.</p><p class="article-editor-content__paragraph">Unlike last time in <a href="https://www.abaar.net/2023/04/retail-and-e-commerce-in-thailand.html" target="_blank">Bangkok</a>, this time, I do not zoom in on the online retail, but just pictures of stores (and a few ads).</p><h3 class="ember-view reader-content-blocks__paragraph" id="ember3151" style="text-align: left;">
<b>Tsutsuya Books </b>
</h3>
<p class="ember-view reader-content-blocks__paragraph" id="ember3152">
I visited a unique bookstore called Tsutuya. This is way more
than a bookstore. I felt it was more of a park combined with a
bookstore. A place where you can unwind and spend a day.
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember3153">
Tsutsuya Books stores also sell a variety of other media, such
as DVDs, CDs, and video games. They also have a wide selection of
stationery, gifts, and other lifestyle items.
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember3154">
One other thing that makes Tsutsuya Books unique is its
commitment to promoting culture. Many of the stores have event spaces
where they host readings, signings, exhibitions, and other cultural
events. They also have cafes and restaurants where you can enjoy a meal
or drink while you read or socialize.
</p><p class="article-editor-content__paragraph" data-pm-slice="1 1 []"></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu2qS0OcFMvlZJ-td87qyY_Lt6gczhyphenhyphensiBMGsfh0ht09uGmSRTQXx1gPZ-D35cMpURJ3fOsZQS7LkU0f7w-OFfqtDJ7Y-PiiGaWnVNdHFMYrERxmrOJVLjRMLANqRCZAQhYgjpWqLplctNP9IQ-7WurQ6eW2JMTs5vva8_7pcbl8cbnUpgPzhSyFJFE9oz/s1592/IMG20231006111228.heic" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="895" data-original-width="1592" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu2qS0OcFMvlZJ-td87qyY_Lt6gczhyphenhyphensiBMGsfh0ht09uGmSRTQXx1gPZ-D35cMpURJ3fOsZQS7LkU0f7w-OFfqtDJ7Y-PiiGaWnVNdHFMYrERxmrOJVLjRMLANqRCZAQhYgjpWqLplctNP9IQ-7WurQ6eW2JMTs5vva8_7pcbl8cbnUpgPzhSyFJFE9oz/w400-h225/IMG20231006111228.heic" width="400" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
The complex has several connected buildings, this is one of them all in a park atmosphere
</i></figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdN9jFakQRctepWVZDjPmxAwa9lQf-K9p9KawrOjPqIwU53tGQm23UfIvp8jeo0vanQxs4pbzM4SgfvWxPz1mpL1lFjyIjT71S9Sv7GmMO0JZ06BkN0IJikCLHHpoVYq1RSThyWFd8dvbEs5ubapn7O0nVxPS2WaGcSO4kMXTd9vJAsWyoAkj7HtcrXtnr/s2046/IMG20231006111311.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1151" data-original-width="2046" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdN9jFakQRctepWVZDjPmxAwa9lQf-K9p9KawrOjPqIwU53tGQm23UfIvp8jeo0vanQxs4pbzM4SgfvWxPz1mpL1lFjyIjT71S9Sv7GmMO0JZ06BkN0IJikCLHHpoVYq1RSThyWFd8dvbEs5ubapn7O0nVxPS2WaGcSO4kMXTd9vJAsWyoAkj7HtcrXtnr/w400-h225/IMG20231006111311.jpg" width="400" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
So many things to do, a bookstore with add-ons
</i></figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg944FTrQ4AFuCu70sUte7-hKPqW2KzjRKmCcQGA9KupXnWwIKEbRlOvHvs-dm8d7QynDR8hu4MO8DcHokHhPmmaTJ2N6NgrT2zVHJ5gydSMP5JwfbGSvDmTmjUXUr7qcnuuEFcxCwqN57gdEvO1KcQ7SQOP-rouE26fpd2CpfbkUx_pbGd5G2G-o99RiPV/s1488/Tsutaya%20book%20park.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg944FTrQ4AFuCu70sUte7-hKPqW2KzjRKmCcQGA9KupXnWwIKEbRlOvHvs-dm8d7QynDR8hu4MO8DcHokHhPmmaTJ2N6NgrT2zVHJ5gydSMP5JwfbGSvDmTmjUXUr7qcnuuEFcxCwqN57gdEvO1KcQ7SQOP-rouE26fpd2CpfbkUx_pbGd5G2G-o99RiPV/w400-h225/Tsutaya%20book%20park.jpeg" width="400" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
Yes, there is a gigantic dog also. Despite the gigantic dog, this is only a small dog-run area.
</i></figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ0PNTe8Rc2aQNWp-TEp46zPsY2DzzAzdOBpzyMqb2PzYsxu2rYszSlXN4_GmoeWfV8EDMvze37Yew76salqi4fB7XNtw0ZRqNMIKcfp8WIgM2a6p6wIGrKhR3w9y72YWt6JhW3AvqOTVeMxtEDnbH7RbYWOdeXndLxL18KbMV75b_AATDVk2zfoYOxiFa/s1488/Tsutaya%20book%20co%20working%20space.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ0PNTe8Rc2aQNWp-TEp46zPsY2DzzAzdOBpzyMqb2PzYsxu2rYszSlXN4_GmoeWfV8EDMvze37Yew76salqi4fB7XNtw0ZRqNMIKcfp8WIgM2a6p6wIGrKhR3w9y72YWt6JhW3AvqOTVeMxtEDnbH7RbYWOdeXndLxL18KbMV75b_AATDVk2zfoYOxiFa/w400-h225/Tsutaya%20book%20co%20working%20space.jpeg" width="400" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
They have a paid shared lounge, a co-working space inside.
</i></figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9yuXM1saB9cad51A_SIkT9AGgHTpBWwYXA4UsQ_tEUW1WuVDCPyQnCR2lLgfEoiag5LKRAvPdY4hKQoP07x2OzMmEhU7sO6qT2Y0gHWjimnDor54C3YURqQXAdVGjHlgHdwdVHIhvavTGP0CeiaEJbm9KNozsxF7luacZmeiDDqgN7py4f0M2OeQjukER/s1488/Tsutaya%20book%20view.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9yuXM1saB9cad51A_SIkT9AGgHTpBWwYXA4UsQ_tEUW1WuVDCPyQnCR2lLgfEoiag5LKRAvPdY4hKQoP07x2OzMmEhU7sO6qT2Y0gHWjimnDor54C3YURqQXAdVGjHlgHdwdVHIhvavTGP0CeiaEJbm9KNozsxF7luacZmeiDDqgN7py4f0M2OeQjukER/w400-h225/Tsutaya%20book%20view.jpeg" width="400" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
It looks esthetic on the inside, books everywhere
</i></figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQwY2izQsl0tjBNKbJAx8-oR3Y9PbRREpKfaGfBcyGubyOgO02ZIJVqvfwWW8d_IQo1jMIyo91g4yL8PyMw_lSlo3IaK_ZmUP2jbRZTGmzH9L7KR8PP6LeyaFbHDMF2QcnQumOlFxf6uoSmlklVFcC9F7TQQUGHPrKUSeSEBjoO8MBJYVEXRMNUBihMDsE/s1488/Exhibition%20tsutaya%20books%20tokyo.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQwY2izQsl0tjBNKbJAx8-oR3Y9PbRREpKfaGfBcyGubyOgO02ZIJVqvfwWW8d_IQo1jMIyo91g4yL8PyMw_lSlo3IaK_ZmUP2jbRZTGmzH9L7KR8PP6LeyaFbHDMF2QcnQumOlFxf6uoSmlklVFcC9F7TQQUGHPrKUSeSEBjoO8MBJYVEXRMNUBihMDsE/w400-h225/Exhibition%20tsutaya%20books%20tokyo.jpeg" width="400" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
In some areas of the bookstore, they have artwork exhibitions
</i></figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvhEnZiAXYrB4dGgpnFSJgJeUNkuDyGyk_3VO-wEa5BTV2Hoo0TPksAX5NygMcPISCjIEQwNT2VbsQ3ALhyphenhyphencmbJ5-NnUQoRKW0GnxeF4pvy33CVmDkUfNw9iRV7sDFIKtaQd33xJvwSCTqezkia41nDjrfP5iiCYRsrgWHiyWxIoHwKcxZ7HJEznOb3cPS/s1488/Record%20section%20Tsutaya.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="836" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvhEnZiAXYrB4dGgpnFSJgJeUNkuDyGyk_3VO-wEa5BTV2Hoo0TPksAX5NygMcPISCjIEQwNT2VbsQ3ALhyphenhyphencmbJ5-NnUQoRKW0GnxeF4pvy33CVmDkUfNw9iRV7sDFIKtaQd33xJvwSCTqezkia41nDjrfP5iiCYRsrgWHiyWxIoHwKcxZ7HJEznOb3cPS/w400-h225/Record%20section%20Tsutaya.jpeg" width="400" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">
<i>The section where they sell music
</i></figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxqUX3AoFUD-JrXVqOl2-aV_4ZjUMkZArkxlKSHbT9rSECoVJmeRbzMQpNnwlFEOk1AoRpJyoAMihGp3wvU3AwsPxM4Umfo8pqiWyyLAeESyHD84s90P8G_fK7a4YuSkigZR4DFCNDjvtf49LI8SEeOzekyfXL3Eu4PlrjfqW6BoJH1S2f7Gx3eU0MNjoi/s1500/Listening%20party%20tsutaya.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="843" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxqUX3AoFUD-JrXVqOl2-aV_4ZjUMkZArkxlKSHbT9rSECoVJmeRbzMQpNnwlFEOk1AoRpJyoAMihGp3wvU3AwsPxM4Umfo8pqiWyyLAeESyHD84s90P8G_fK7a4YuSkigZR4DFCNDjvtf49LI8SEeOzekyfXL3Eu4PlrjfqW6BoJH1S2f7Gx3eU0MNjoi/w225-h400/Listening%20party%20tsutaya.jpeg" width="225" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">
<i>In the records section, they organize listening parties
</i></figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUQQLON-T8ZNrjs6q8VJMs5jCGwTu9OE86h26dHRKNFnveb_y4x_RndH3DvcCd4KRfMA5q9w_9n6DjsSnlzRyP6Q26cP6GYAk4MOcv0Qw2E4lsHP06JrkPXX07VU6hAJ_wxjMv7QnXnoJ55s4dk1jbs1Z4Z0kW-irsUDkiWWH3ryACN2RoLktk319Wh1e2/s1488/Food%20tsutaya.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUQQLON-T8ZNrjs6q8VJMs5jCGwTu9OE86h26dHRKNFnveb_y4x_RndH3DvcCd4KRfMA5q9w_9n6DjsSnlzRyP6Q26cP6GYAk4MOcv0Qw2E4lsHP06JrkPXX07VU6hAJ_wxjMv7QnXnoJ55s4dk1jbs1Z4Z0kW-irsUDkiWWH3ryACN2RoLktk319Wh1e2/w400-h225/Food%20tsutaya.jpeg" width="400" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">
<i>Great food available (including beer taps)
</i></figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1WbaocwSaqYYOrGy5ME-zMprd8pnkv-Pi8lD46yLqJs6LT-BxWhSp18cY1DszbQt3Es5XrEwAw-5EBU2hrTDqMGx0pLAVEcJVm_8HQHkVIhUNqlDFaKcN7Ha4Nya-VpdX_y7xA-LBlp5LfNFmGSzas-KpDIlPSHMRRD54FLScmWEuYOoRYZGzMKWbxEx-/s1488/Restaurant%20tsutaya.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1WbaocwSaqYYOrGy5ME-zMprd8pnkv-Pi8lD46yLqJs6LT-BxWhSp18cY1DszbQt3Es5XrEwAw-5EBU2hrTDqMGx0pLAVEcJVm_8HQHkVIhUNqlDFaKcN7Ha4Nya-VpdX_y7xA-LBlp5LfNFmGSzas-KpDIlPSHMRRD54FLScmWEuYOoRYZGzMKWbxEx-/w400-h225/Restaurant%20tsutaya.jpeg" width="400" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">
There is a large restaurant in one of the buildings, between all the books, It was closed when I was visiting.
</figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjqDYpJvpS_q_EV8BLrsJQrftstppvGjCqWqJ6_z9BOxBp2QONHLerITg6ejcb6p54aLfsOqkr6G1uXao7PG1wPqKr9t8T2AWL8a9Jzr4s6H4ADtdBKimXfNbmr5eXfiA4mnA2x3g_PxKXzVINeVZMvsoKKA8Q_KTFIbKuB0e-4Yn4owbMLdjbO2ikaZ1W/s1500/park%20tsutaya.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="843" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjqDYpJvpS_q_EV8BLrsJQrftstppvGjCqWqJ6_z9BOxBp2QONHLerITg6ejcb6p54aLfsOqkr6G1uXao7PG1wPqKr9t8T2AWL8a9Jzr4s6H4ADtdBKimXfNbmr5eXfiA4mnA2x3g_PxKXzVINeVZMvsoKKA8Q_KTFIbKuB0e-4Yn4owbMLdjbO2ikaZ1W/w225-h400/park%20tsutaya.jpeg" width="225" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">
<i>It's a park centered around a library
</i></figcaption></figure><p class="ember-view reader-content-blocks__paragraph" id="ember3168">
Location: <a href="https://maps.app.goo.gl/4QUswNZCTR8E535h7">https://maps.app.goo.gl/4QUswNZCTR8E535h7</a>
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember3169">
Official site: <a href="https://store.tsite.jp/daikanyama/english/">https://store.tsite.jp/daikanyama/english/</a>
</p><p></p><h3 style="text-align: left;"><b>Robot Advice Tokyo Metro</b></h3><p>Tokyo subway is vast and it's a labyrinth of tunnels and walkways. It's great if you know where to go, if not you can easily get lost. Did you know there are even <a href="https://tokyocheapo.com/travel/transport/tokyo-subway-walking-times-map/">websites</a> explaining all these underground walkways and creating routes for it?</p><p>Well every day I passed this robot machine, had to try it of course :)</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOBiG5H4Rchd5MmVzBiAGmfQxaUiwoWLc9fgpO8e3jfKkBPcmr7-sOrH2kLJyt3fcSXHqqZ-3Pgw4U3AoVzbsCJSX7k6J4KBleSV-bSvvacMgyKQJgGFRMiVm0-7unsk64QBtTurRzFkC0rniiKaDjlfqF5K8J3oQiyx0fxDBsMmD3YD0EAqDOrlcxXa2C/s4096/IMG20231006143501_20231020172236.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4096" data-original-width="2304" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOBiG5H4Rchd5MmVzBiAGmfQxaUiwoWLc9fgpO8e3jfKkBPcmr7-sOrH2kLJyt3fcSXHqqZ-3Pgw4U3AoVzbsCJSX7k6J4KBleSV-bSvvacMgyKQJgGFRMiVm0-7unsk64QBtTurRzFkC0rniiKaDjlfqF5K8J3oQiyx0fxDBsMmD3YD0EAqDOrlcxXa2C/w225-h400/IMG20231006143501_20231020172236.jpg" width="225" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='387' height='322' src='https://www.blogger.com/video.g?token=AD6v5dzkpzT4VyQslGEaN3nB008KHOwdPj9JEQ4gTaWD_w0gdJrJrW2bpmRf0VZZ9csaMT4fCFx2xu2Vg_yRBeLfnw' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div><br /><p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0vxj9_dzpvB98l72oyXrRoUVuJCYNfmi_U2QdHRK7CknTV-ihdO3Fv1WnxMtN3p-7CmsnCjDe7UDXkyV8_OGt5jjXo4O0neQUr189BQEAhK5-Ppc7-jggEPjkAYBuQ86QoCBPLJSzp3QyEkmFhJxQc3Yez8vMjfxLew-xemJl4d_RXKrjMlBJyYkERA7B/s1339/Robot%20machine%20shinjuku%20station.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="779" data-original-width="1339" height="233" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0vxj9_dzpvB98l72oyXrRoUVuJCYNfmi_U2QdHRK7CknTV-ihdO3Fv1WnxMtN3p-7CmsnCjDe7UDXkyV8_OGt5jjXo4O0neQUr189BQEAhK5-Ppc7-jggEPjkAYBuQ86QoCBPLJSzp3QyEkmFhJxQc3Yez8vMjfxLew-xemJl4d_RXKrjMlBJyYkERA7B/w400-h233/Robot%20machine%20shinjuku%20station.jpg" width="400" /></a></div><i>Yes, you can even make a picture with the robot in your favorite pose</i><br /><p></p><p>Walking in the underground of Tokyo is great, it's safe, clean, there are lot's of retail outlets and mini stores, also from famous brands. Compared to for example, Shanghai, Shenzhen, Hong Kong, Bangkok, the underground passages of the Tokyo subway are more vast and more interesting from a retail perspective. There is really a lot to see and do.<br /></p><h3 class="ember-view reader-content-blocks__paragraph" id="ember3187" style="text-align: left;">
<b>Antenna stores</b>
</h3>
<p class="ember-view reader-content-blocks__paragraph" id="ember3188">
Antenna stores are stores are located in major cities and cater
to specific prefectures of Japan. They are set up by local governments
to promote their region's products and culture. They offer food, drinks,
and products, but also in many cases travel advice. The most popular
antenna shops in Tokyo have 100,000-500,000 visitors a year. </p><p class="ember-view reader-content-blocks__paragraph" id="ember3188">It might be a great concept in Europe as well. <br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3VA8-OZl-HHnJUjepYzbom6X4GxhaYkFpEoD7OrOgtxNi688DeSwCOBPjKuNjnho_UZ9FdqgiZWO_FrNMO0x6rosAVOjDYUapA6eTC0FLtDQ3qufpqGGvBln6LgW_V6OpIlQzcm7W0uY-8lCyXUPpfd9leBjZmXu696WlhUjRhiUhdABHO2uA10-EDovE/s1488/Hokkaido%20Antenna%20Store%20Tokyo%20Ginza.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3VA8-OZl-HHnJUjepYzbom6X4GxhaYkFpEoD7OrOgtxNi688DeSwCOBPjKuNjnho_UZ9FdqgiZWO_FrNMO0x6rosAVOjDYUapA6eTC0FLtDQ3qufpqGGvBln6LgW_V6OpIlQzcm7W0uY-8lCyXUPpfd9leBjZmXu696WlhUjRhiUhdABHO2uA10-EDovE/w400-h225/Hokkaido%20Antenna%20Store%20Tokyo%20Ginza.jpeg" width="400" /></a><i><br />I visited the Hokkaido Antenna store in Ginza and bought two small souvenir products from this prefecture </i></div><div class="separator" style="clear: both; text-align: center;"><i> </i></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQDPifzT3y44MrESRzUMtzSP5mrVLCEoaWTIXzXozs9cQ_KId2Z2WHhZA3tAiupPylzXNvKcYHfXizsFJvGErxFar1Z8M8lejcHnnbtjSI90rbdb3gxoVKUgdjDNboNyGf5QszSn4Ot4gSJMBpCbZyfvM2LyFT9ohtJYmxiPKFYLTIWUCnECimeVXunYdG/s1488/Hokkaido%20Antenna%20store.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQDPifzT3y44MrESRzUMtzSP5mrVLCEoaWTIXzXozs9cQ_KId2Z2WHhZA3tAiupPylzXNvKcYHfXizsFJvGErxFar1Z8M8lejcHnnbtjSI90rbdb3gxoVKUgdjDNboNyGf5QszSn4Ot4gSJMBpCbZyfvM2LyFT9ohtJYmxiPKFYLTIWUCnECimeVXunYdG/w400-h225/Hokkaido%20Antenna%20store.jpeg" width="400" /></a></div><p style="text-align: center;"><i>There are lots of Hokkaido food products available and when I was there, a cook was making fresh Hokkaido food. </i></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYweHTXUkC-753TSXDybjk27grW_XTGudHSal9dJxWY0lPAyszeEIuIOuNFs_6eDadkvqla8Rh2p8537PsVFAkfU6yvETOd56RlHWHtroDvHXHn9Pbi3HPe8OXrC9jtc6oQiBxvvj2EUtQufCaHeg26EwtPBaObE3CzH2yulbbqqLMv76bkovfdLI9M1zW/s1488/Nagano%20Antenna%20Store.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYweHTXUkC-753TSXDybjk27grW_XTGudHSal9dJxWY0lPAyszeEIuIOuNFs_6eDadkvqla8Rh2p8537PsVFAkfU6yvETOd56RlHWHtroDvHXHn9Pbi3HPe8OXrC9jtc6oQiBxvvj2EUtQufCaHeg26EwtPBaObE3CzH2yulbbqqLMv76bkovfdLI9M1zW/w400-h225/Nagano%20Antenna%20Store.jpeg" width="400" /></a></div><figure class="reader-image-block__figure"><div style="text-align: center;"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light" style="text-align: left;"><i>
Also, I visited this Nagano Antenna store, it has 3 floors and was packed with people when I was there. </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"> </figcaption></div><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirBNUTbuGWkPDQZAEgiphbiVTyE-WeEost3WNR3P7WUwqDh4B0q0XWoXOp6Dgs-8p2Ux_xkqUzB4RzhENl2iZY2DVIQoX4u4di3_hKwMkH5w6O46dv51q1QjsCsUdbvHJdZlE30Eh5eBXL6DT1XmsHPa2dezPNR610QJPDOwYEfe8cqedeT6KTsW0aFDRt/s1500/1697070998433.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="844" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirBNUTbuGWkPDQZAEgiphbiVTyE-WeEost3WNR3P7WUwqDh4B0q0XWoXOp6Dgs-8p2Ux_xkqUzB4RzhENl2iZY2DVIQoX4u4di3_hKwMkH5w6O46dv51q1QjsCsUdbvHJdZlE30Eh5eBXL6DT1XmsHPa2dezPNR610QJPDOwYEfe8cqedeT6KTsW0aFDRt/w225-h400/1697070998433.jpeg" width="225" /></a></div><br /></figcaption><div style="text-align: center;"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light" style="text-align: left;"><i> There is also a section with information for tourism</i></figcaption><br /><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light" style="text-align: left;"></figcaption></div></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_AGUsYDTLoidnS7KdvRUTkVM4ieKXcABS1gEf8BwPwIgYYTmTSbqcENwsJmwMWEk2ktDEKivPzegpR1S7MwVCIOWChShnQlwK2u8Gc-HdewitS3bDAq-WTfakusUGG4bKLIBQBfFD8scjQ-J4Pl2Ezl99qrRAb-prb8UHvHk6uzQ8jeHKeGSfJvAd7wl_/s1488/1697071035299.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_AGUsYDTLoidnS7KdvRUTkVM4ieKXcABS1gEf8BwPwIgYYTmTSbqcENwsJmwMWEk2ktDEKivPzegpR1S7MwVCIOWChShnQlwK2u8Gc-HdewitS3bDAq-WTfakusUGG4bKLIBQBfFD8scjQ-J4Pl2Ezl99qrRAb-prb8UHvHk6uzQ8jeHKeGSfJvAd7wl_/w400-h225/1697071035299.jpeg" width="400" /></a></div><div style="text-align: center;"><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light" style="text-align: left;"><i>
The Nagano Antenna store even had a bar, where you could buy Nagano drinks, like Nagano sake.
</i></figcaption></figure></div><h3 style="text-align: left;"><b>Yodibashi Camera</b>
</h3><p class="ember-view reader-content-blocks__paragraph" id="ember3195">
Yodibashi is the largest electronics store chain in Japan. I
went to the Akihabara store, which might be the largest store itself in
Japan. It spans 9 floors full of electronics, home appliances, and more.
They even have at the rooftop a golf and baseball area.<br />This is really an awesome area and building for electronic fans. I remember my first visit here (and I remembered the company song), where I went to this building to experience the at that time famous i-Mode phones from NTT Docomo. At that time in Europe we didn't have anything like that.<br /></p>
<p class="ember-view reader-content-blocks__paragraph" id="ember3196">
Sometimes they also organize events at Yodibashi, like the Yodibashi Akiba (Playstation) Gaming event that took place recently.
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember3197">
Just like other stores in Japan, also Yodibashi has a company
theme song, that plays in the store very very regularly. It is part of
Japanese retail culture, many brands have a company song in their
stores, often memorable and unique. The Yodibashi one is very nice, link
below. </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyltHM5x42nvRa0QF-mhT2OhvMYvBX5hkVPUh3dvSIsTTsQoC67P4RGzGSAx7v6gqmaZwuP7a3oBXEsP0NEPQEH9aZdOoi7huEo2hE-KdgWNQb0y3Xl1Bh9kbzpe-L_ci-fpbNCNevRsyDg8q0wOV4hR_f9yCzyg-ZHvLr_cxptLqX7i-8TvY58BuBIc-e/s1488/Yodibashi%20entry.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyltHM5x42nvRa0QF-mhT2OhvMYvBX5hkVPUh3dvSIsTTsQoC67P4RGzGSAx7v6gqmaZwuP7a3oBXEsP0NEPQEH9aZdOoi7huEo2hE-KdgWNQb0y3Xl1Bh9kbzpe-L_ci-fpbNCNevRsyDg8q0wOV4hR_f9yCzyg-ZHvLr_cxptLqX7i-8TvY58BuBIc-e/w400-h225/Yodibashi%20entry.jpeg" width="400" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
Omron is a leading Japanese brand in healthcare products, and its
blood pressure monitors are some of the best on the market. Just before I
entered the Yodibashi store, there was the option to test my blood
pressure. </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzM0mrb7tkQtQ8219va2JADaSCCFtzMXf3qdFGAK8pUAO7WDNqDSRzzLGsYO5XSj1ZeenHApacUhIzk_Pxo7qnjSNWDDQi4vfcDtimUnIv0RzZXoUjTM56yq6OuEt9vBfQJOUDQki1Rn_-fm1f9whTY9e_RLova4AvtwSHVG_oOWrTjg7-eeEyGc0v-KJy/s1488/Yodibashi%20main%20floor.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzM0mrb7tkQtQ8219va2JADaSCCFtzMXf3qdFGAK8pUAO7WDNqDSRzzLGsYO5XSj1ZeenHApacUhIzk_Pxo7qnjSNWDDQi4vfcDtimUnIv0RzZXoUjTM56yq6OuEt9vBfQJOUDQki1Rn_-fm1f9whTY9e_RLova4AvtwSHVG_oOWrTjg7-eeEyGc0v-KJy/w400-h225/Yodibashi%20main%20floor.jpeg" width="400" /></a></div> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">
<i>Lots of colors and large signs inside on every floor,
including salesmen who try to attract everyone's attention. Advertising
is everywhere cannot be avoided. </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">A short video of the entrance:</figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"> </figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/quEzoUo636s" width="320" youtube-src-id="quEzoUo636s"></iframe></div><br /> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0kyiY0PBSiKeLca17hPl-FzvS6ke97kwD9T_ly_Ub-nmsKCkkUh9jK1GnJtClc8I-esunmk0ZC1YcLttHsyut1ZaH1vizkftb-gbBEMt3VI489NKOwbL4OK-1palf_Qg3TN0LHK3AJ-u1JNpF_9CsqvdlYxK8f0tyZNPawCJuVgwiBqguU5o5rdDKOYHL/s1488/1696825893304.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0kyiY0PBSiKeLca17hPl-FzvS6ke97kwD9T_ly_Ub-nmsKCkkUh9jK1GnJtClc8I-esunmk0ZC1YcLttHsyut1ZaH1vizkftb-gbBEMt3VI489NKOwbL4OK-1palf_Qg3TN0LHK3AJ-u1JNpF_9CsqvdlYxK8f0tyZNPawCJuVgwiBqguU5o5rdDKOYHL/w400-h225/1696825893304.jpeg" width="400" /></a></div> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">
<i>Yes, they also have a liquor section, just next to the
printers 🍻 A survey indicated that 70% of Yodobashi Camera's customers
have expressed demand for a liquor section in 2018. I guess, the demand
has been confirmed as the section is still there
</i></figcaption></figure><p class="ember-view reader-content-blocks__paragraph" id="ember3197"> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7oKQbcB47OEADPqDMNHGywnS6zjYFtguAl0y1MgD5H0eGLPzFj3XsCEY47eLpjukYk0ch6SZ_pVcZo8O7EU-6ZYw_TGJhuVPl8-PJe09aBYDtFMIIPwN6kwpg1RxzFAJDRb_I7h-_Mw2ceOzU0wX0YNxw_1rQ5yEFcCy9m9WXFgQE61hyKfFmqMytTqtF/s1488/1696825866639.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7oKQbcB47OEADPqDMNHGywnS6zjYFtguAl0y1MgD5H0eGLPzFj3XsCEY47eLpjukYk0ch6SZ_pVcZo8O7EU-6ZYw_TGJhuVPl8-PJe09aBYDtFMIIPwN6kwpg1RxzFAJDRb_I7h-_Mw2ceOzU0wX0YNxw_1rQ5yEFcCy9m9WXFgQE61hyKfFmqMytTqtF/w400-h225/1696825866639.jpeg" width="400" /></a></div><p></p><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
There are advertisements and information everywhere, very
colorful. According to Google Translate you can charge your phone for
free at the phone section on the left. </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6JgycneqLSloAjeS_Y80lNBnUwahWqxm-6AZaVsA_8z4DGdLG-cIPWDKTiiSzix3PIhBeJMX_tdSom17NoWkAGsYq-rd5rzSmPqAgmlueoY8eNX2k3ff7RBtdHTy3zk_-xgJNISpHAMdg1hiY-9wWPTLsvU208_vX4wAXcfqm4H6yYZmf_XaM6-NRSF1G/s1488/1697782825317.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="836" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6JgycneqLSloAjeS_Y80lNBnUwahWqxm-6AZaVsA_8z4DGdLG-cIPWDKTiiSzix3PIhBeJMX_tdSom17NoWkAGsYq-rd5rzSmPqAgmlueoY8eNX2k3ff7RBtdHTy3zk_-xgJNISpHAMdg1hiY-9wWPTLsvU208_vX4wAXcfqm4H6yYZmf_XaM6-NRSF1G/w400-h225/1697782825317.jpeg" width="400" /></a></div></i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
The floor where you could buy AC's and dishwashers had a large amount of tables.</i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgBdNiQk0RyDMImzLWd2GOch8KeqcMThesrenvZk66EUkhYdWEpHtPL1bu4qELIvNMrkSNVthHNXJkgxuqbPrUVXfHfCzlAooNdVnhxL4H0RZNiqaJNWR00PCHjA3QoDAGz0fKdZ-snHqsM5Gu4f9hL_Zxyn3N_gXop1FwwKsLw0RVTU96Qem6dLVWibt8/s1500/1696825607470.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="844" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgBdNiQk0RyDMImzLWd2GOch8KeqcMThesrenvZk66EUkhYdWEpHtPL1bu4qELIvNMrkSNVthHNXJkgxuqbPrUVXfHfCzlAooNdVnhxL4H0RZNiqaJNWR00PCHjA3QoDAGz0fKdZ-snHqsM5Gu4f9hL_Zxyn3N_gXop1FwwKsLw0RVTU96Qem6dLVWibt8/w225-h400/1696825607470.jpeg" width="225" /></a><i> </i></div><div class="separator" style="clear: both; text-align: center;"><i> </i>
<i>Sometimes you will find products, you never knew existed, like these little AI translator devices. </i></div><div class="separator" style="clear: both; text-align: center;"><i> </i></div></i></figcaption><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeE3R245hdknVazDZvA8x79O8Rbm-4nWP7taT0o7Rsj6LfCD0v9N1hPB7pitCPhNxecPdWkJmRtjVlSPiSum6AOmTMlc0JB_nnl-B1mAeLs_T8FQrgEGqDGptjMmqxVEz420V6ynJaO9azEM1IRxlF4DL4mW2Tr7SruAwPjHaWNPLjR33djhOIzvQNxwT-/s1488/1696825824168.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeE3R245hdknVazDZvA8x79O8Rbm-4nWP7taT0o7Rsj6LfCD0v9N1hPB7pitCPhNxecPdWkJmRtjVlSPiSum6AOmTMlc0JB_nnl-B1mAeLs_T8FQrgEGqDGptjMmqxVEz420V6ynJaO9azEM1IRxlF4DL4mW2Tr7SruAwPjHaWNPLjR33djhOIzvQNxwT-/w400-h225/1696825824168.jpeg" width="400" /></a></div><br /><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
On the rooftop of the Yodibashi building, there is a golf
course and a batting area. You can rent or buy as the top floor has a
golf shop.
</i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><br /><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><p class="ember-view reader-content-blocks__paragraph" id="ember558">
Location: <a href="https://maps.app.goo.gl/uFKvuS9yA24qrqiC9">https://maps.app.goo.gl/uFKvuS9yA24qrqiC9</a>
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember559">
Information: <a href="https://tokyocheapo.com/place/yodobashi-camera/">https://tokyocheapo.com/place/yodobashi-camera/</a>
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember560">
The Yodibashi company theme song, often played in the stores: <a href="https://youtu.be/Bnx85z78O2w?si=Vg8ib-k8_OYiRIT8">https://youtu.be/Bnx85z78O2w?si=Vg8ib-k8_OYiRIT8</a></p></figcaption><h3><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><p class="ember-view reader-content-blocks__paragraph" id="ember560" style="text-align: left;"><b>Line & retail<br /></b></p></figcaption></h3><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><p class="ember-view reader-content-blocks__paragraph" id="ember1178">
Line, the #1 messaging app in Japan, just like WeChat, also has
the option to use mini-programs. A concept that is very convenient and
useful in combining on and offline. Below you see an advertisement I saw
at a shopping mall in Osaka. A shopping mall can use Line to attract
people to the mall, via a Line mini program and f.e. offer:
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember1179">
</p><ul><li>Exclusive coupons and discounts</li><li>Send push notifications</li><li>Create a Line chatbot with an FAQ</li><li>Line offers "digital stamp rallies" that encourage people to visit several stores in a mall and get rewarded for that.</li><li>It is possible for the mall to get direct customer feedback</li><li>The Line data can also be used to do market research,</li></ul>
<p class="ember-view reader-content-blocks__paragraph" id="ember560">These things are so convenient in Asia, not only in China but also in Japan and other countries. <b><br /></b></p><div class="separator" style="clear: both; text-align: center;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisLc-GhmVJUcCfzvBwATpC7nhZGqHXVaDHHajWuyMSORdk7KuYzqw-G5Nvx5-_HiqXnstQCb4Q22E7e_RAVAYSnT9Rc2wte8fVZ9dRbkNkae7Q4YrS1xE1VsrhFf-DLNtDl5s8eGQhZu__iaOyayFNbyYX0MpjImrsOTUbPKDmKdLc43xfECfyUWN1tAwv/s1500/1697861926447.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="672" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisLc-GhmVJUcCfzvBwATpC7nhZGqHXVaDHHajWuyMSORdk7KuYzqw-G5Nvx5-_HiqXnstQCb4Q22E7e_RAVAYSnT9Rc2wte8fVZ9dRbkNkae7Q4YrS1xE1VsrhFf-DLNtDl5s8eGQhZu__iaOyayFNbyYX0MpjImrsOTUbPKDmKdLc43xfECfyUWN1tAwv/w179-h400/1697861926447.jpeg" width="179" /></a></b></div><i>An advertisement from a shopping mall promoting their Line mini program shown with translation. </i></figcaption><h3><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><p class="ember-view reader-content-blocks__paragraph" id="ember560" style="text-align: left;"><i> </i><b>Rooftops in Tokyo<br /></b></p></figcaption></h3><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><p class="ember-view reader-content-blocks__paragraph" id="ember560">I don't know why, I always like rooftops. Bangkok has it's skybars, Tokyo has its rooftop gardens/entertainment rooftops. There are many buildings with a complete park on top of it, like this one at the top floor of a shopping mall. <b><br /></b></p><p class="ember-view reader-content-blocks__paragraph" id="ember560"> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-ZmQXtgHarMTZXK5n1rqYrxPbZz19bljw8OV_TIYH1doISxFc4yNvpbzJKXqeGD4Wjv-bcBIk9gBP5jC5Q-fJ6uEKOHz3RluPPL1cx-fx2cQGSVYhJro-5ceRLPItnxLGYkW__70V8xYQkKZk-mQ3JnsFKxmKl07vsd7ndJtE9gxOgiMJIeG1pCeJ2uc2/s2138/IMG20231007144118.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1203" data-original-width="2138" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-ZmQXtgHarMTZXK5n1rqYrxPbZz19bljw8OV_TIYH1doISxFc4yNvpbzJKXqeGD4Wjv-bcBIk9gBP5jC5Q-fJ6uEKOHz3RluPPL1cx-fx2cQGSVYhJro-5ceRLPItnxLGYkW__70V8xYQkKZk-mQ3JnsFKxmKl07vsd7ndJtE9gxOgiMJIeG1pCeJ2uc2/s320/IMG20231007144118.jpg" width="320" /></a></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcxsHz1qg7EI3xj9LVlZuMoPHSkNkAqwH1pCb8rtqBBKaCos5CrzfpF4xAE2zkhJ1ywDBd92m63-T19qiNwVLcyXsWsxaMDeE_eoqglm2a41AvV_6c3kiOd48pzUYJAyPAytFY90Gt75vzPjjbVg_w_hwAUABGABCHxfS8fOBoiJ6H6n-Bf_uan8R62psi/s3391/IMG20231007143855.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1907" data-original-width="3391" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcxsHz1qg7EI3xj9LVlZuMoPHSkNkAqwH1pCb8rtqBBKaCos5CrzfpF4xAE2zkhJ1ywDBd92m63-T19qiNwVLcyXsWsxaMDeE_eoqglm2a41AvV_6c3kiOd48pzUYJAyPAytFY90Gt75vzPjjbVg_w_hwAUABGABCHxfS8fOBoiJ6H6n-Bf_uan8R62psi/s320/IMG20231007143855.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib5ct0P3dQOp_FXG88nS4mXCxkyvmzLmT_rdLJWhjRTAUswaDNl3tt6EvltiHTc4bATRQAG1TCF3tJahaaLUXKoe9VbrpDxlM1BoYzz2l3LDPTaIfh9DjAEHwAOFLiNEgXVocq6D2ISKxObYsullHocMzv2zt7ljtwQiJjhz-y4_tpDCedPdsFwqUXkQZW/s1488/1696846991385.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib5ct0P3dQOp_FXG88nS4mXCxkyvmzLmT_rdLJWhjRTAUswaDNl3tt6EvltiHTc4bATRQAG1TCF3tJahaaLUXKoe9VbrpDxlM1BoYzz2l3LDPTaIfh9DjAEHwAOFLiNEgXVocq6D2ISKxObYsullHocMzv2zt7ljtwQiJjhz-y4_tpDCedPdsFwqUXkQZW/s320/1696846991385.jpeg" width="320" /></a></div><i>As you can see, a complete park on top of a skyscraper, and there are more (even more beautiful) in Tokyo.</i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">Yeah rooftop gardens are a thing in Tokyo/Japan. I haven't been to<a href="https://soranews24.com/2023/11/03/hidden-oasis-on-a-japanese-department-store-rooftop-is-home-to-monets-pond-in-tokyo/" target="_blank"> this one</a>, but look how beautiful it is.</figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">Fancy a more interactive one? Check this <a href="https://soranews24.com/2023/11/12/we-visit-one-of-the-last-rooftop-amusement-parks-in-japan-and-feel-like-we-stepped-back-in-time/" target="_blank">retro rooftop amusment park</a> on top of a shopping mall (of course) in Nagasaki.</figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"> </figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><b> </b></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><b>Sushiro</b></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption>Sushiro is the largest conveyor belt sushi chain in Japan, with over 500
restaurants nationwide. It is known for its affordable prices and wide
variety of sushi dishes, which are all made with fresh ingredients. I
had the opportunity to try Sushiro's new digital conveyor belt
restaurant in Tokyo. Food and tech combined, who does not love that?
Almost everything is done electronically. You check in via a machine, go
to your section/table, order digitally, receive the food and you also
check out digitally. I have visited this restaurant a few times, it was
packed most evenings I went there.</figure><figure class="reader-image-block__figure"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUfIBmOEPic39LWli6mc5aYntfdKhjJ-SaiY6e8YCrYzmVc9sEyFi0pdKwKFgmXYT-FqTjrVvDd2C26_uW306iq1H3z1k9mvUy1B-LZuC91_tePtEhTOjHKaH6TL8dmJ1uG8VHWOa_aEwAkY9epNtOBDnfHH48FVdkkNqIpCKl5bIisFnE5m3-PXGQaW1E/s1488/Sushiro%20Tokyo.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUfIBmOEPic39LWli6mc5aYntfdKhjJ-SaiY6e8YCrYzmVc9sEyFi0pdKwKFgmXYT-FqTjrVvDd2C26_uW306iq1H3z1k9mvUy1B-LZuC91_tePtEhTOjHKaH6TL8dmJ1uG8VHWOa_aEwAkY9epNtOBDnfHH48FVdkkNqIpCKl5bIisFnE5m3-PXGQaW1E/w400-h225/Sushiro%20Tokyo.jpeg" width="400" /></a></div> <figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">
<i>This was my table, a huge, huge screen just above the conveyor belt.
</i></figcaption></figure><figure class="reader-image-block__figure"> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMsUp747u9w4UwscyDl6FUGILWDaIvVauFK6KD4OqQX9jwi4qpCOJHWmGy3rLtsgBvT2az6MZc612iOrg2BYGYDlgAavEBfSJPS4jHHmyBWfZpnG8AYi6ZlqWQMqCZwlrJQe9mTF1x8AYtt6Jm4sQBBakaBTQ6m09QbxJT2zNJvt93EjU9ztgxLHwqUXYB/s1488/Design%20Sushiro%20Tokyo.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMsUp747u9w4UwscyDl6FUGILWDaIvVauFK6KD4OqQX9jwi4qpCOJHWmGy3rLtsgBvT2az6MZc612iOrg2BYGYDlgAavEBfSJPS4jHHmyBWfZpnG8AYi6ZlqWQMqCZwlrJQe9mTF1x8AYtt6Jm4sQBBakaBTQ6m09QbxJT2zNJvt93EjU9ztgxLHwqUXYB/w400-h225/Design%20Sushiro%20Tokyo.jpeg" width="400" /></a></div><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
The interface is animated, with huge pictures of the food,
allergen information, and even games. I tested the UX of course, and it
worked pretty smoothly!
</i></figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY9xrmrVNNUiI6-5C7LB8804cvgRf_jdEBuFezWHgvMSCZIV7ZAv7GcBuNtAsBJ6_DX5lkF8hszrP8_1t69SCCSx2FSA7Ei6Ot0hpU5G6AojBv2G0ZaoyelaIe_YVGNWq-Id6EW4KgEdp1izEXpolh8GiSmpNmHctA4UQnlUZY-_qVs5nCTIr2jSX7ydJu/s2232/1697071616899.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="999" data-original-width="2232" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY9xrmrVNNUiI6-5C7LB8804cvgRf_jdEBuFezWHgvMSCZIV7ZAv7GcBuNtAsBJ6_DX5lkF8hszrP8_1t69SCCSx2FSA7Ei6Ot0hpU5G6AojBv2G0ZaoyelaIe_YVGNWq-Id6EW4KgEdp1izEXpolh8GiSmpNmHctA4UQnlUZY-_qVs5nCTIr2jSX7ydJu/w400-h179/1697071616899.jpeg" width="400" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
Yes, I won a prize! It was a small animal toy. But you can also win coupons or free meals. I was not that lucky. </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsNMX3pthrmxsHF1z0Qute53nr-I4VEi1O62ffJuMkygM3IcsueWQOvLJpR0olUHhP1FJPnHBpmvLrAHKS6pcfJhWXGlRrdrFNh0AOPMXzQUtouzRk6GWhih2Osz0ugAWEbOdyt2yxZxIen3OHi1Baur5KLn0nISY14kdfWEtE67ec2v38ubgp2nKlhm_A/s2232/1697780052890.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="999" data-original-width="2232" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsNMX3pthrmxsHF1z0Qute53nr-I4VEi1O62ffJuMkygM3IcsueWQOvLJpR0olUHhP1FJPnHBpmvLrAHKS6pcfJhWXGlRrdrFNh0AOPMXzQUtouzRk6GWhih2Osz0ugAWEbOdyt2yxZxIen3OHi1Baur5KLn0nISY14kdfWEtE67ec2v38ubgp2nKlhm_A/w400-h179/1697780052890.jpeg" width="400" /></a></div> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">
<i>This was my prize, I gave it away to a family dining, but to give an idea of how they distribute it. In the future maybe the can identify my profile and skip these kind of prizes and give me another type of prize.<br /></i></figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPjdAW7IA4bFScCTWJ4xgjqEAw4wkAK1CjKekjN6krzVh2DTQT1Nv1o1Vy6a1ZfDBMVCTj90S-2mgTTQv5ywMNbjOXApYRDepcPrYwMZ8N9MILPOWm1oNYiURudNboJCa8iUVz6iewPln0WUgILjSY6i6f8SazdhyphenhyphenvnDlqt8IixeU6RaBPbwlImQkGgfHx/s1488/1696825670640.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPjdAW7IA4bFScCTWJ4xgjqEAw4wkAK1CjKekjN6krzVh2DTQT1Nv1o1Vy6a1ZfDBMVCTj90S-2mgTTQv5ywMNbjOXApYRDepcPrYwMZ8N9MILPOWm1oNYiURudNboJCa8iUVz6iewPln0WUgILjSY6i6f8SazdhyphenhyphenvnDlqt8IixeU6RaBPbwlImQkGgfHx/w400-h225/1696825670640.jpeg" width="400" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
The food tasted good as well
</i></figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBAyLn4BVAFefEwYJbd2r9BpHjULGHIkdi6w-qtBwEyKYXBrA_VJ1AAfsRhDNkipS8YASlp-mLXmZ1XKX_rpa43YkWs01TIkGU0cknTBwkGV1jg4BVO6HPoxMTidI_Ck4te096uuQlbEmR3Sl5iiMv0Oon1cG6LQbeoIB56O6D8C_0OoViGlI3xX5aAQSy/s1488/1696825685877.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBAyLn4BVAFefEwYJbd2r9BpHjULGHIkdi6w-qtBwEyKYXBrA_VJ1AAfsRhDNkipS8YASlp-mLXmZ1XKX_rpa43YkWs01TIkGU0cknTBwkGV1jg4BVO6HPoxMTidI_Ck4te096uuQlbEmR3Sl5iiMv0Oon1cG6LQbeoIB56O6D8C_0OoViGlI3xX5aAQSy/w400-h225/1696825685877.jpeg" width="400" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
My ordered sushi took the right turn </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZhlqqcFMX8KnnusVn1zdDF8gXY-_P0ZKwb_OEcZpNl6t9iZ1wZXNb-YHC1aQ3DbutwOQ-QI9zHpEY5bX9tvieIl9sKjKpQ0ssrHAIBVkgwHibX32MKjjpjkq4g1FQzCXWI0M9YEa490q6JdrbVIe2sClF1P2p8frYExcfIH0zuPSm5mMpL1zw4xH94ahs/s1488/1696825700113.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZhlqqcFMX8KnnusVn1zdDF8gXY-_P0ZKwb_OEcZpNl6t9iZ1wZXNb-YHC1aQ3DbutwOQ-QI9zHpEY5bX9tvieIl9sKjKpQ0ssrHAIBVkgwHibX32MKjjpjkq4g1FQzCXWI0M9YEa490q6JdrbVIe2sClF1P2p8frYExcfIH0zuPSm5mMpL1zw4xH94ahs/w400-h225/1696825700113.jpeg" width="400" /></a></div></i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
Don't know who this guy is, but there were lots of promotions on my table and he smiled, so I smiled back.
</i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><br /><i> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRDIZcVnJURClWhNxUxCatWcFSrYT09UrLWiu5__eIoff7BCv227A3wpmE5gQRzg8g1pSA4bcYHpEhxLsf_tT5DMskVOCNLLS76W_cMMeFQe5x1YXh4Mp0XPxls5khF7lQuf7IScASyiacTMa9fM6pgtx_3hbIFUcOi1-tNhOKZQGZb_hvet5ar0nHMIjx/s1488/1697801000977.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="836" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRDIZcVnJURClWhNxUxCatWcFSrYT09UrLWiu5__eIoff7BCv227A3wpmE5gQRzg8g1pSA4bcYHpEhxLsf_tT5DMskVOCNLLS76W_cMMeFQe5x1YXh4Mp0XPxls5khF7lQuf7IScASyiacTMa9fM6pgtx_3hbIFUcOi1-tNhOKZQGZb_hvet5ar0nHMIjx/w400-h225/1697801000977.jpeg" width="400" /></a></div></i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
Next to the "family tables" there are also "single" sections, here the display is smaller
</i></figcaption></figure><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Dh3NFjmqPtVfEJakA8QiJJ1B1MPjeiUXrlmiQXpM27Qx-i3eQYJsIGS0NJ3ZQS7e8DUnKVkpbZ2uapnkJOhlNYU3YXs9qtBrqtuuH0x2WYH_64bCM9w76TfCaOw6aQoLU9YX54YpyGWBEpbaJcbDjOfqiRoglB3UxW1o-IG8ftJw7OwbkWAqRgBv1CAX/s1500/1696825732988.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="844" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Dh3NFjmqPtVfEJakA8QiJJ1B1MPjeiUXrlmiQXpM27Qx-i3eQYJsIGS0NJ3ZQS7e8DUnKVkpbZ2uapnkJOhlNYU3YXs9qtBrqtuuH0x2WYH_64bCM9w76TfCaOw6aQoLU9YX54YpyGWBEpbaJcbDjOfqiRoglB3UxW1o-IG8ftJw7OwbkWAqRgBv1CAX/w225-h400/1696825732988.jpeg" width="225" /></a></div><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
Show the ticket to this machine, pay, and leave! It's that easy.
</i></figcaption></figure><figure class="reader-image-block__figure"><p class="ember-view reader-content-blocks__paragraph" id="ember909">
Information:
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember910">
<a href="https://mainichi.jp/english/articles/20231003/p2a/00m/0bu/005000c">https://mainichi.jp/english/articles/20231003/p2a/00m/0bu/005000c</a>
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember911">
<a href="https://www.asahi.com/ajw/articles/15016128">https://www.asahi.com/ajw/articles/15016128</a>
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember912">
Location: <a href="https://maps.app.goo.gl/PJmhuCHyaPgtVABD7">https://maps.app.goo.gl/PJmhuCHyaPgtVABD7</a>
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember913">
<a data-entity-type="MINI_COMPANY" href="https://www.linkedin.com/company/food-and-life-companies-ltd/">FOOD & LIFE COMPANIES LTD. / Sushiro</a>
</p> <h3 class="ember-view reader-content-blocks__paragraph" id="ember1032" style="text-align: left;">
<b>Omotenashi: Japanese stores do not simply provide service, they go way beyond</b>
</h3>
<p class="ember-view reader-content-blocks__paragraph" id="ember1033">
When stores open you are often greeted by all or at least many
of the staff. Very attentive and a great sign of hospitality to
customers. This is not only valid for shops but also restaurants. The
Japanese service industry is very hospitable, much more than in other
(Asian) countries in my opinion. The staff will go out of their way to
make sure you have a pleasant experience.
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember1034">
This high level of service is based on the Japanese concept of
"omotenashi", which is the art of anticipating and fulfilling the needs
of others.
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember1035">
This Omotenashi concept is also often used in (UX) design.
Japanese UX designers often use this concept to make (web) designs. As
an example, you can think of:
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember1036">
</p><ul><li>Providing a warm welcome, just like in the physical stores, can of course also be done online.</li><li>To
anticipate the user's needs and provide them with the information and
features they need before they even ask for them. Every time I go into
the Tokyo subway I find the display in the subway so conveniently
designed compared to those in other countries, this must be omotenashi design. <br />But also the fact that the metro gates are open by default, instead of closed in most other countries. It is anticipating on the user's needs.<br /></li></ul><p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="381" src="https://www.youtube.com/embed/yh9yLpR5Cg0" width="459" youtube-src-id="yh9yLpR5Cg0"></iframe></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><i> This video shows Omotenashi design in practice both visually (metro signage) and physically (ticket gates)</i><br /><p></p><p class="ember-view reader-content-blocks__paragraph" id="ember1038">
The display shows exactly in which car you are, where it stops, and
how to go to your next train (anticipate the user's needs). This also is
connected to navigation apps, so you always exactly see in which car to
drive to get to your destination or transfer fastest.
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember1039">
</p><ul><li>Omotenashi designers provide helpful and constructive
feedback to users. For example, when a user makes a mistake, the
interface should provide clear and concise instructions on how to fix
it.</li><li>Omotenashi designers go above and beyond to make the user
feel valued and appreciated. For example, a customer support
representative might offer to personally help a user with a problem,
even if it is something that could be solved through the website's
self-service help center.</li></ul>
<p></p>
<p class="ember-view reader-content-blocks__paragraph" id="ember1040">
So in my opinion, many things to learn from Omotenashi both on and <a href="https://youtu.be/RrE5KicQ1a4?si=V0aAxqNnF5OdLt0Z">offline</a>. </p><p class="ember-view reader-content-blocks__paragraph" id="ember1040"> </p><h3 class="ember-view reader-content-blocks__paragraph" id="ember1040" style="text-align: left;"><b>A Family Mart with a bar integrated in Tokyo<br /></b></h3><p class="ember-view reader-content-blocks__paragraph" id="ember1040">Japan has convenience stores (and vending machines) at literally every
corner. In fact, Japan has the most convenience stores in the world,
with over 55,000 stores! You can do almost everything in such a store,
including banking services or paying utilities. Many are open 24 hours.
Now, this one is a special one, this has a bar inside. They are testing
this new concept. Convenience stores in Asia, but especially in Japan
(and Taiwan) are of another level, so much better than any convenience
store in the west.</p><p class="ember-view reader-content-blocks__paragraph" id="ember1040">Now this bar that is integrated sells (almost) obsoleet drinks, so not only good for Family Mart, but also for the customer and the environment.</p><p class="ember-view reader-content-blocks__paragraph" id="ember1040">Have to say I liked it in this bar! But probably this concept does not really work outside of some Asian countries.</p><p class="ember-view reader-content-blocks__paragraph" id="ember1040"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPi_lpuBtPzDfVjxQMFBjG2dmC78VahGYbgcxoDP1paO790o5o1qW0VIYodBKM4X1NK2adR8ri6ZEw1Gvr1rIjVipdb4YUpKaeDSvfCXT09vPlP2mXCsxV4rIR0ArpCQEVtG20HVuDtZGLlTNbt7G1loMm-sQxinxpj0ZX7glePG-VBaQSAXMl7ueSURhP/s1488/1696846170648.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPi_lpuBtPzDfVjxQMFBjG2dmC78VahGYbgcxoDP1paO790o5o1qW0VIYodBKM4X1NK2adR8ri6ZEw1Gvr1rIjVipdb4YUpKaeDSvfCXT09vPlP2mXCsxV4rIR0ArpCQEVtG20HVuDtZGLlTNbt7G1loMm-sQxinxpj0ZX7glePG-VBaQSAXMl7ueSURhP/w400-h225/1696846170648.jpeg" width="400" /></a></div><i>This family mart has a bar inside</i><br /> <p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7-cmCHrKzUeGvIQY9xxCWNfZxBVu9-krK721EzuL64suVc5Pt6EQkmQGe_2ptBN9M8Nx6Y___Qy-N9UchOdbyLLbQQmYtmsVc_zpIl5UCfhyywdUW0_ETeHL6naNyXnvM-WHRP1FsKCwnueQ4qhL0tWuWk2XjO7L5hxWZpbZCwNWadcdPMP1VC1NXl_s2/s1488/1696846595418.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7-cmCHrKzUeGvIQY9xxCWNfZxBVu9-krK721EzuL64suVc5Pt6EQkmQGe_2ptBN9M8Nx6Y___Qy-N9UchOdbyLLbQQmYtmsVc_zpIl5UCfhyywdUW0_ETeHL6naNyXnvM-WHRP1FsKCwnueQ4qhL0tWuWk2XjO7L5hxWZpbZCwNWadcdPMP1VC1NXl_s2/w400-h225/1696846595418.jpeg" width="400" /></a></div><i>Great fun, drinking a beer between shoppers</i><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_pmzCGYLmqCIAC_YqnWLrq_5CebGF7VvcKZOxy2bF_ONLWv_bDdpTYm6JEWUQcXgbb5T2xAdqtQe8FsnjcTyqqEv076MeHcloDVX1IeRQpZ4BlNYqXW9yvJ1uUIzA3tBh7101JPtmbycbHv7nV3fOUh5_1wb8x5Pz3s2tK_3MPF-U7oXohKp4bc01VG1f/s1500/1697073447612.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="1000" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_pmzCGYLmqCIAC_YqnWLrq_5CebGF7VvcKZOxy2bF_ONLWv_bDdpTYm6JEWUQcXgbb5T2xAdqtQe8FsnjcTyqqEv076MeHcloDVX1IeRQpZ4BlNYqXW9yvJ1uUIzA3tBh7101JPtmbycbHv7nV3fOUh5_1wb8x5Pz3s2tK_3MPF-U7oXohKp4bc01VG1f/w266-h400/1697073447612.jpeg" width="266" /></a></div><i>And I am not the only one enjoying a drink<br /></i></figure><figure class="reader-image-block__figure"><p class="ember-view reader-content-blocks__paragraph" id="ember955">
Convenience stores are everywhere in Japan, you even see them
integrated in other retail outlets, like for example Muji or in the
Tsutaya bookstore I wrote about above.
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember956">
Information:
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember957">
<a href="https://soranews24.com/2023/09/02/tokyo-convenience-store-has-full-bar-inside-with-japanese-whiskey-will-smoke-your-combini-snacks/">https://soranews24.com/2023/09/02/tokyo-convenience-store-has-full-bar-inside-with-japanese-whiskey-will-smoke-your-combini-snacks/</a>
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember958">
<a href="https://www.timeout.com/tokyo/news/this-familymart-in-shibuya-has-a-hidden-bar-serving-japanese-whisky-and-cocktails-100223">https://www.timeout.com/tokyo/news/this-familymart-in-shibuya-has-a-hidden-bar-serving-japanese-whisky-and-cocktails-100223</a>
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember959">
There is also the "New Day" convenience store brand in Japan,
which is owned by Japan Railways. This convenience store has fresh beer
on tap (all via machines). I didn't test that one though but you will
find more information in the link below:
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember960">
<a href="https://soranews24.com/2023/05/12/the-japanese-convenience-store-where-you-can-drink-beer-on-tap/">https://soranews24.com/2023/05/12/the-japanese-convenience-store-where-you-can-drink-beer-on-tap/</a>
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember961">
Location: <a href="https://maps.app.goo.gl/F7fiVFRmjPuADmse7">https://maps.app.goo.gl/F7fiVFRmjPuADmse7</a>
</p><h3 class="ember-view reader-content-blocks__paragraph" id="ember1040" style="text-align: left;"><b>Don Quijote</b></h3><p class="ember-view reader-content-blocks__paragraph" id="ember1040">I want to mention Don Quijote as well. This is a discount chain that is
famous in Asia. I wrote a topic on that before including a video (see
below) on their Bangkok branch. Many of these stores are open 24 hours,
but this one, the flagship store, in Osaka is not. Unfortunately, I was
there at 7 a.m., and they opened up at 11. Could not visit because my
Shinkansen train left at 11.30. But this flagship store has an actual
functioning Ferris wheel as you can see, that you an ride for 600 Yen.</p><p class="ember-view reader-content-blocks__paragraph" id="ember1040"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiefLHwGO-8Al73613xsvLAMMgb6FmRMnP6f89vZC3OEtO04bJjod_QDCVaemGTwYYncYQm3zlQra6yKksGmwFybhiWC8Hw-gNA5o23zAu2VVmNo72uajyd-mgt6H-YkHdv00wc-MqYHA9CvUHMp3a5cNATSIdzq0bURid3mlci-ZgpbA80dseUSkr67hgD/s1500/Don%20Don%20Donki.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="844" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiefLHwGO-8Al73613xsvLAMMgb6FmRMnP6f89vZC3OEtO04bJjod_QDCVaemGTwYYncYQm3zlQra6yKksGmwFybhiWC8Hw-gNA5o23zAu2VVmNo72uajyd-mgt6H-YkHdv00wc-MqYHA9CvUHMp3a5cNATSIdzq0bURid3mlci-ZgpbA80dseUSkr67hgD/s320/Don%20Don%20Donki.jpeg" width="180" /></a></div>It's a great concept, to get an idea what it is like inside, check out this video I made at their Bangkok branche. <br /> <p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="313" src="https://www.youtube.com/embed/BbI4sIAyPWM" width="377" youtube-src-id="BbI4sIAyPWM"></iframe></div><br /><h3 class="ember-view reader-content-blocks__paragraph" id="ember978" style="text-align: left;">
<b>Super Potato</b>
</h3>
<p class="ember-view reader-content-blocks__paragraph" id="ember979">
Super Potato is a video game store located in Akihabara, Tokyo,
Japan. It is a haven for retro gamers from all over the world, offering a
vast selection of vintage video games, consoles, and collectibles.
Although I am not a hardcore gamer, I could not resist taking a look at
this special store (mainly catered to tourists). In this store you
re-live the glory days of gaming, it really feels like that. </p><p class="ember-view reader-content-blocks__paragraph" id="ember979"> </p><p class="ember-view reader-content-blocks__paragraph" id="ember979"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYN7vNMUN_jozHdmefHyah2_XkyahBzUDxRTXPLCAdl9iT9yyAU4G0dAceKkqzFxL6ULeQEYI6ZWxorzLj-lRRLfSpWDT-HRjjucVIDGxQizNoSX-Tu45STFFov2DxlcXXvOEqTsktD3scOnzQU-4AmF9ZTV0725czewlzP5W-fQ6wosMiony1JhxEEC42/s1500/1696847151386.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="844" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYN7vNMUN_jozHdmefHyah2_XkyahBzUDxRTXPLCAdl9iT9yyAU4G0dAceKkqzFxL6ULeQEYI6ZWxorzLj-lRRLfSpWDT-HRjjucVIDGxQizNoSX-Tu45STFFov2DxlcXXvOEqTsktD3scOnzQU-4AmF9ZTV0725czewlzP5W-fQ6wosMiony1JhxEEC42/s320/1696847151386.jpeg" width="180" /></a><i><br />First, you get greeted by Mario, but you cannot touch him. </i><i> </i></div><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZFxzi7BGL952YMDGrO5cBKl9Mw2Dbx1UEkwZUJXx9_ZtHatdJtddgtco3UftafKQf94sksjumLaHpkBsAUrOzG8KKJdY57CRFDrYO_ODdWvuuRGbFmfNZeCdyn5ZBdvP7CuBttO7JKsIrbT-sXi_9HLF4VC5ZYWBNNUBKvgf4D8VlhwdDONEf4ehRilhp/s1488/1697781580346.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZFxzi7BGL952YMDGrO5cBKl9Mw2Dbx1UEkwZUJXx9_ZtHatdJtddgtco3UftafKQf94sksjumLaHpkBsAUrOzG8KKJdY57CRFDrYO_ODdWvuuRGbFmfNZeCdyn5ZBdvP7CuBttO7JKsIrbT-sXi_9HLF4VC5ZYWBNNUBKvgf4D8VlhwdDONEf4ehRilhp/s320/1697781580346.jpeg" width="320" /></a><i><br />There are many retro game stations where you can play, these ones you are allowed to touch :)
</i></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdnpo1EAc82tp-u2O8vJDEX8m6n0dII_E0GZc1DkCGt8XEqW-fpAnSggzrfJVvBxJ8HeJsR-9QRbFKJr_Y7ygfzMLj-vjjUCKOhHA-Yt2-mP8Br5sv7_u51mIaToo6gkiuJZ23U17xQKK74GeNQLv7ze8vP-F_B3M68n9MnOzYQS_UGwbZCqDgINOCmvb0/s1488/1696847216094.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdnpo1EAc82tp-u2O8vJDEX8m6n0dII_E0GZc1DkCGt8XEqW-fpAnSggzrfJVvBxJ8HeJsR-9QRbFKJr_Y7ygfzMLj-vjjUCKOhHA-Yt2-mP8Br5sv7_u51mIaToo6gkiuJZ23U17xQKK74GeNQLv7ze8vP-F_B3M68n9MnOzYQS_UGwbZCqDgINOCmvb0/s320/1696847216094.jpeg" width="320" /></a><i><br />Of course huge sections with games, of all kinds of consoles. </i></div><div class="separator" style="clear: both; text-align: center;"><i> </i></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj36x1nKaWtiKFCmyX5n6bGbr7R584E5RzuiYU7xG-YSELp_64F0oS6lHkUZ5Ta08_S-9_En4WgFK75cQinF3WA16V7BFiVUvIRaNyT-kEdTmJB6N4V3tfAAe8AG2JOjeYqRVH-V8v8_Usz7dlUa4XA7YI6bj59UwL-X_SxRFVMScOoablOiLXoaGT6PsBL/s1500/1697781610611.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="844" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj36x1nKaWtiKFCmyX5n6bGbr7R584E5RzuiYU7xG-YSELp_64F0oS6lHkUZ5Ta08_S-9_En4WgFK75cQinF3WA16V7BFiVUvIRaNyT-kEdTmJB6N4V3tfAAe8AG2JOjeYqRVH-V8v8_Usz7dlUa4XA7YI6bj59UwL-X_SxRFVMScOoablOiLXoaGT6PsBL/s320/1697781610611.jpeg" width="180" /></a><i><br />Old Atari game stations are there as well </i><i> </i></div><div class="separator" style="clear: both; text-align: center;"><i> </i></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4qdiIoCose2lFBcvAT-O2aiySoI-Lo3Vqc6YCXlyj1ollsSzjKfzgFv2v44mNuyFzOjKC2bGOsabOrWwhHH5mclA-OysVw_a3g_lm88aT4yB49iStVIDWgfNulRmA2cL0_P9L89Y08fpZyp4zMt42qI4vzt_aONihJYdE5rVeDYjEy5mg1RiTv_eMp5Ut/s1488/1697781630348.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="836" data-original-width="1488" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4qdiIoCose2lFBcvAT-O2aiySoI-Lo3Vqc6YCXlyj1ollsSzjKfzgFv2v44mNuyFzOjKC2bGOsabOrWwhHH5mclA-OysVw_a3g_lm88aT4yB49iStVIDWgfNulRmA2cL0_P9L89Y08fpZyp4zMt42qI4vzt_aONihJYdE5rVeDYjEy5mg1RiTv_eMp5Ut/s320/1697781630348.jpeg" width="320" /></a></div><p class="ember-view reader-content-blocks__paragraph" id="ember979">Location: <a href="https://maps.app.goo.gl/ZeyHP4AEwm5pbzZeA">https://maps.app.goo.gl/ZeyHP4AEwm5pbzZeA</a></p><p class="ember-view reader-content-blocks__paragraph" id="ember979"> </p><h3 class="ember-view reader-content-blocks__paragraph" id="ember979" style="text-align: left;"><b>Uniqlo</b></h3><p class="ember-view reader-content-blocks__paragraph" id="ember979">Everyone knows Uniqlo, the Japanese fashion brand. I visted the Ginza Uniqlo. Ginza is the district in Tokyo where all flagship stores are. It looks a bit surreal. </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnSuO98KYk5CWCpP_L5P1aI5jymS4wMR-NhYknpH6cwT7o-KZTnhfkEz6Hka9tgwk4zD6zcNciOlWHavTKkJPn-j1MAbmttHGfnDTE2mzpmgzXNdupq2v_djRsK72551Naln1sR8idmf7O9gQbQn_gqa7Wl-z_tz7qtDJ6XZ4XXwTWhN_0XVKniGdYwlc_/s1500/Uniqlo%20Ginza.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="844" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnSuO98KYk5CWCpP_L5P1aI5jymS4wMR-NhYknpH6cwT7o-KZTnhfkEz6Hka9tgwk4zD6zcNciOlWHavTKkJPn-j1MAbmttHGfnDTE2mzpmgzXNdupq2v_djRsK72551Naln1sR8idmf7O9gQbQn_gqa7Wl-z_tz7qtDJ6XZ4XXwTWhN_0XVKniGdYwlc_/w225-h400/Uniqlo%20Ginza.jpeg" width="225" /></a></div><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i>
The Uniqlo flagship store in Ginza looks Amazing, in fact, they have 2 stores in the Ginza area. </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> <br /></i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">They have digital displays where you can find products. The display gives the route to the prodcut (that you can also transfer to your phone) and you can also browse through popular products.</figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><br /></figcaption><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqFWnohtD4NfjZ8TcEh_pyABiHYEGvdxr1mLzvUXsZMdxURkm34nJMxcohJXR478bt_TFFf_zXmbKgU50ZYIURLyScYaE01lzMXyQqLpVV00CC0Lvw3k3IfjgeeF3x5kqhJ-qPFuoJs3EW1BbuR8EyEKrlutLMAqV_vPpBw4F0d78S1rizl9ZgGx7JocTi/s1488/Uniqlo%20Ginza%20route.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqFWnohtD4NfjZ8TcEh_pyABiHYEGvdxr1mLzvUXsZMdxURkm34nJMxcohJXR478bt_TFFf_zXmbKgU50ZYIURLyScYaE01lzMXyQqLpVV00CC0Lvw3k3IfjgeeF3x5kqhJ-qPFuoJs3EW1BbuR8EyEKrlutLMAqV_vPpBw4F0d78S1rizl9ZgGx7JocTi/w400-h225/Uniqlo%20Ginza%20route.jpeg" width="400" /></a></div></figure><figure class="reader-image-block__figure"></figure><figure class="reader-image-block__figure"><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">
This section, called "Hello Neighbor" has products from
neighboring shops. I saw several of these sections in the building. As I
understood this was set up during covid times to support local
businesses. It is a popular section in the store. </figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"> </figcaption><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXYuRC80iKJ6yEuIiS2wR_ZkV3r9IPOZtoBQ4aRUynyMOawCyjhBGvDhGRpyNjSTBF0SG-Q5V4b7gF3Jf6fD40lgu5tcoG0JpWcl7EeBzly0XnO42TtV1B-s2rozpsU3aNpV7Ev1lbxfg97t2j4cNrayMIjBALBnGN588PNgh8PuIsNeI9EDe8jsBlkpJ-/s1488/Uniqlo%20Ginza%20Neighbors.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXYuRC80iKJ6yEuIiS2wR_ZkV3r9IPOZtoBQ4aRUynyMOawCyjhBGvDhGRpyNjSTBF0SG-Q5V4b7gF3Jf6fD40lgu5tcoG0JpWcl7EeBzly0XnO42TtV1B-s2rozpsU3aNpV7Ev1lbxfg97t2j4cNrayMIjBALBnGN588PNgh8PuIsNeI9EDe8jsBlkpJ-/w400-h225/Uniqlo%20Ginza%20Neighbors.jpeg" width="400" /></a></div></figure><figure class="reader-image-block__figure">I haven't seen these self checkout terminals anywhere else yet, just drop all clothes in the basket and it automatically calculates the amount, no need to scan anymore.</figure><figure class="reader-image-block__figure"><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY8SuNYyJn6kL1uS48Ju2T_Ihvh1MZUNATZzLQX8dLfN4w8pmwIkmT1R5f7FgxTRn4y6jHhA4mAYJt3OcFx0LrxX1PDzeJu8YemjAQRhRsgr2_NtLLaxlM2BRsZDzwlRUDcfEmr52Lxesw7ZYz3JoJ9lQXz0-T7tm4K7U0PVgR0JLAG2sm_D9Kk-Au8SFt/s1488/Uniqlo%20Ginza%20payment.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY8SuNYyJn6kL1uS48Ju2T_Ihvh1MZUNATZzLQX8dLfN4w8pmwIkmT1R5f7FgxTRn4y6jHhA4mAYJt3OcFx0LrxX1PDzeJu8YemjAQRhRsgr2_NtLLaxlM2BRsZDzwlRUDcfEmr52Lxesw7ZYz3JoJ9lQXz0-T7tm4K7U0PVgR0JLAG2sm_D9Kk-Au8SFt/w400-h225/Uniqlo%20Ginza%20payment.jpeg" width="400" /></a></div> </figure><figure class="reader-image-block__figure">I guess Japanese like coffee, almost all flagship stores in Ginza have a coffee corner, and Uniqlo is not an exception. </figure><figure class="reader-image-block__figure"><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiInHFJd9WoxDvmceZgqt7HNqlDXe3eLtA4Y3y0OxT5NuAW6mRQlrijsIQgx1ROJKoqh1mPmOpdWW6hvuIv7loS7bnO0FuPmVrN8ZMYU7FnvVCNdIO8ICoLquIXMHT_jGtOGtYD_kaow2TQMa3-ihK6u8SsnFe3YfJIAvOwXWd9i1HAs4dLgTK_PhLJfOeL/s1488/Coffee%20at%20Uniqlo.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiInHFJd9WoxDvmceZgqt7HNqlDXe3eLtA4Y3y0OxT5NuAW6mRQlrijsIQgx1ROJKoqh1mPmOpdWW6hvuIv7loS7bnO0FuPmVrN8ZMYU7FnvVCNdIO8ICoLquIXMHT_jGtOGtYD_kaow2TQMa3-ihK6u8SsnFe3YfJIAvOwXWd9i1HAs4dLgTK_PhLJfOeL/w400-h225/Coffee%20at%20Uniqlo.jpeg" width="400" /></a></div><br /><p class="ember-view reader-content-blocks__paragraph" id="ember548">
Information: <a href="https://www.worldwandering.net/destination-in-japan/the-worlds-largest-uniqlo-store-in-japan/">https://www.worldwandering.net/destination-in-japan/the-worlds-largest-uniqlo-store-in-japan/</a>
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember549">
<a href="https://hypebeast.com/2022/11/uniqlo-clothing-repair-remake-service-tokyo-flagship">https://hypebeast.com/2022/11/uniqlo-clothing-repair-remake-service-tokyo-flagship</a>
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember550">
Just missed this Uniqlo pop-up initiative in Harajuku unfortunately: <a href="https://asia.nikkei.com/Business/Retail/Uniqlo-draws-thrifters-in-Harajuku-with-1st-pop-up-for-used-clothes">https://www.nikkei.com/article/DGXZQOUC1150R0R11C23A0000000/</a>
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember551">
Location: <a href="https://maps.app.goo.gl/AW26Th4dvGiS2BNf8">https://maps.app.goo.gl/AW26Th4dvGiS2BNf8</a></p><h3 class="ember-view reader-content-blocks__paragraph" id="ember551" style="text-align: left;"><b>Dream Sleeper Japan<br /></b></h3><p class="ember-view reader-content-blocks__paragraph" id="ember551">Once I read about the dream sleaper concept. The dream sleeper is a nightbus service in Japan that I haven't seen anywhere else in the world. So because I was in Japan I wanted to try it. I booked a ticket and went to Shinjuku station to board the bus.</p><p class="ember-view reader-content-blocks__paragraph" id="ember551">Shinjuku bus station is an environment in itself that is super well organised and bustling even around midnight when my bus departed.</p><p class="ember-view reader-content-blocks__paragraph" id="ember551">The bus is like a hotel on wheels. You get your own private room, a box full of amenities, a pyama and much more. It's a unique experience and you wake up in another city. I think I paid around 80 euros for the all nights trip that took around 6 hours or so. Back to Toyko I took the Shinkansen, Nozomi train and that takes only 2.5 hours, but is mostly more expensive.</p><p class="ember-view reader-content-blocks__paragraph" id="ember551">I made a video about it, so you can see how it looks. </p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="357" src="https://www.youtube.com/embed/7F64Ja2vHBg" width="430" youtube-src-id="7F64Ja2vHBg"></iframe></div><br /><p class="ember-view reader-content-blocks__paragraph" id="ember551">I can for sure recommend it just for the experience. I took the nightbus dream sleaper to Osaka, but you can take it to many destinations. I booked the ticket via: <a href="https://japanbusonline.com/en">https://japanbusonline.com/en</a> and/or via <a href="https://www.kanto-bus.co.jp/english/nightway/dream-sleeper/">https://www.kanto-bus.co.jp/english/nightway/dream-sleeper/</a></p>These are concepts probably unique to Japan and might not work elsewhere.<br /> <br /><p></p><h3 class="ember-view reader-content-blocks__paragraph" id="ember551" style="text-align: left;"><b>Loft</b></h3><p class="ember-view reader-content-blocks__paragraph" id="ember2084">
Loft is a Japanese variety store chain that sells a wide range
of products, including stationery, kitchen utensils, accessories,
cosmetics, toys, travel accessories, and furniture. Loft stores are
known for their stylish and modern designs and their wide selection of
unique and innovative products.
</p>
<p class="ember-view reader-content-blocks__paragraph" id="ember2085">
I like these stores a lot. They are so colorful and you will
find trendy (and cute) products. I can recommend also that every Amazon
or platform seller that is active in this product range to check this
brand. There is lots of inspiration to be found in this store. </p><p class="ember-view reader-content-blocks__paragraph" id="ember2085"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIKE_90veu9CMGE3KkcdQ_9HkGKWBjZ5Ab81G0X9wwBUFis9wi38snmci283OE5pLVoQFsChY_Cyx-g6UmC9rvmZ3dIIvAA9rLQD_q9rv69PBaSg4o9oNtjDlbeZ4t9sSUF8FYIQbN9UvqEkspzbDo4qb7Ir2gRYhxp1lGjbOkaHqBHmxODvIVPd_GWL1l/s1488/1696845531893.jpeg" style="margin-left: 1em; margin-right: 1em;"><img alt="Loft departement store in Tokyo, very colorful" border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIKE_90veu9CMGE3KkcdQ_9HkGKWBjZ5Ab81G0X9wwBUFis9wi38snmci283OE5pLVoQFsChY_Cyx-g6UmC9rvmZ3dIIvAA9rLQD_q9rv69PBaSg4o9oNtjDlbeZ4t9sSUF8FYIQbN9UvqEkspzbDo4qb7Ir2gRYhxp1lGjbOkaHqBHmxODvIVPd_GWL1l/w400-h225/1696845531893.jpeg" width="400" /></a></div><i>Look how colorful everything looks. It's a joy to enter this store.</i><br /><p></p><p class="ember-view reader-content-blocks__paragraph" id="ember2085"> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAlYswNA5cAorf7rNmN6aSbD_fFiPs3mqnz2NTXLa_uoUL6an0POePDJvAlHVrIj62evArh2730RyGsfl_PH1_Y2mHh3fhrPu_iJqAV2Lhn-t2nJJ80INnbVeB4fEGwlfiSy6XI2Utjj7jkpuRS_to9TjRrsVKmdVY8-9RYAbkpKisAqHfFXitOQPgw7sI/s1500/1696845490853.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="844" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAlYswNA5cAorf7rNmN6aSbD_fFiPs3mqnz2NTXLa_uoUL6an0POePDJvAlHVrIj62evArh2730RyGsfl_PH1_Y2mHh3fhrPu_iJqAV2Lhn-t2nJJ80INnbVeB4fEGwlfiSy6XI2Utjj7jkpuRS_to9TjRrsVKmdVY8-9RYAbkpKisAqHfFXitOQPgw7sI/w225-h400/1696845490853.jpeg" width="225" /></a></div><i>Lots of floors, it will take you some time to visit them all</i><p></p><p class="ember-view reader-content-blocks__paragraph" id="ember2085"><i></i></p><div class="separator" style="clear: both; text-align: center;"><i><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFZsw8mfjXaaYV4G9JrBMqAxMWq2kw7o-kPjxMpKJWIHmMirdyjuSUWSoXdGfcq-4yN17_N0iZz293z1zoZtm9kYKZUJ6lhiUhaJGLrsJAZ_m2W79P66obYxw7F3WMkEIvxLQX9a9LKN7RWnrC6uIP_tg_unMiIM24ni6FqoaX0XElyZvXyAIzOcWssbQN/s1500/1696845572077.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="844" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFZsw8mfjXaaYV4G9JrBMqAxMWq2kw7o-kPjxMpKJWIHmMirdyjuSUWSoXdGfcq-4yN17_N0iZz293z1zoZtm9kYKZUJ6lhiUhaJGLrsJAZ_m2W79P66obYxw7F3WMkEIvxLQX9a9LKN7RWnrC6uIP_tg_unMiIM24ni6FqoaX0XElyZvXyAIzOcWssbQN/w225-h400/1696845572077.jpeg" width="225" /></a></i></div><i>They also offer local products, from the immediate area.</i><p></p><p class="ember-view reader-content-blocks__paragraph" id="ember2085"><i><br /> </i></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIjbEiGwaNP9GqGT-fYBZ29xdywNtx14U4b7SZgWrC-pUm-ECA-OJoaD8tMKyNyz5DPGBAWL8zjOW1rgdqJrV9hW6rDjGbqtqOB2o4EYdXi_g9oxBZnvdwVDO-IpNdJSUOuzS3CLRY4h1GptPE3bRReK7YCYYaRRLK5PLfKeL6T_VEHORhOIuA76Xz7iii/s1500/1696845599278.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="844" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIjbEiGwaNP9GqGT-fYBZ29xdywNtx14U4b7SZgWrC-pUm-ECA-OJoaD8tMKyNyz5DPGBAWL8zjOW1rgdqJrV9hW6rDjGbqtqOB2o4EYdXi_g9oxBZnvdwVDO-IpNdJSUOuzS3CLRY4h1GptPE3bRReK7YCYYaRRLK5PLfKeL6T_VEHORhOIuA76Xz7iii/w225-h400/1696845599278.jpeg" width="225" /></a></div><p></p><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">
<i>They also have a collaboration with the Museum of Modern Art
in New York and together they create unique products that are sold
here. </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitzwb74YmWSGUds9-VBTNAX_0TJPfUuUlMV0FSB0weP_BWKfVY-_J6j2FMxPLE4OAy-QkPMirDZrCf3gHGwotkkhzPCCPwZNl6GTSa3XO2iP21PcBhAbOvt6JuTzhn_YxRajA-8SdnunsRS09yuBRvriQKCWrEwFaDdCccAiuvUycee0zPjduxHqoe1qNA/s1500/1696845806010.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="844" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitzwb74YmWSGUds9-VBTNAX_0TJPfUuUlMV0FSB0weP_BWKfVY-_J6j2FMxPLE4OAy-QkPMirDZrCf3gHGwotkkhzPCCPwZNl6GTSa3XO2iP21PcBhAbOvt6JuTzhn_YxRajA-8SdnunsRS09yuBRvriQKCWrEwFaDdCccAiuvUycee0zPjduxHqoe1qNA/w225-h400/1696845806010.jpeg" width="225" /></a></div>Some products from the MoMa section. Yeah the clock on the upper left really turns a page every minute.</i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i></i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrI0avYUgtTr1-a2v_3y02cwAEC2tUZkLkKiuAZLRjh_6GkEHq2m6x3O2QYKnQUsWbCJ5Q7G4ilZaxZUKmOFcT1H3kAC9wxHHrf1ZjzzgNMly7inVkCpuZs6plNLKoQPYczvqtEgKN05ifNouFa2wBShJn_xzoisUYWsjGGYPkj8YFv5nsvkIrh_Jfmr2U/s1488/1696845647696.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="837" data-original-width="1488" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrI0avYUgtTr1-a2v_3y02cwAEC2tUZkLkKiuAZLRjh_6GkEHq2m6x3O2QYKnQUsWbCJ5Q7G4ilZaxZUKmOFcT1H3kAC9wxHHrf1ZjzzgNMly7inVkCpuZs6plNLKoQPYczvqtEgKN05ifNouFa2wBShJn_xzoisUYWsjGGYPkj8YFv5nsvkIrh_Jfmr2U/w400-h225/1696845647696.jpeg" width="400" /></a></div><i>Most products look really cute/colorful and are often in mini format. I think that'sets them apart.</i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXkH2YknjLCsOiDt3B1aHsTCcrQ6oc5ntKzb7jThfAlferDMTQQEKaWIJXVIQK6fQAfJ_QoUzzeR_KR7E0EdJ1oUy4iKM65zs79JaRKMHXsPzrLcOasAPIslEVJmgE4igNHgv5IvAYMpVzaWvDWDYCdlKnoD3kH2ZIr335Qndagfb1qElrfquGsbkcY8Q2/s1500/1697781713348.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="843" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXkH2YknjLCsOiDt3B1aHsTCcrQ6oc5ntKzb7jThfAlferDMTQQEKaWIJXVIQK6fQAfJ_QoUzzeR_KR7E0EdJ1oUy4iKM65zs79JaRKMHXsPzrLcOasAPIslEVJmgE4igNHgv5IvAYMpVzaWvDWDYCdlKnoD3kH2ZIr335Qndagfb1qElrfquGsbkcY8Q2/w225-h400/1697781713348.jpeg" width="225" /></a></div><br /> They also have limited edition products regularly</i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i><br /><i></i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-G3Cbl4pQoguUdjJHkgy2r7oo3y5WdeNacYSgeBxO5OIAaIzhfDFmqNDwYYDmUWrTbAM5AXnwaQagEHzuuTRLB_3wtX81qF0ow4B5VcshhajJOK5HyhTbrXCruKUOH3nuCoaQV0kSBQqVW-5B6KnDSbvFajlMoJvGA56zW9eFvV4ouOsaz2CQUOPpMTBH/s1500/1696845931316.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="844" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-G3Cbl4pQoguUdjJHkgy2r7oo3y5WdeNacYSgeBxO5OIAaIzhfDFmqNDwYYDmUWrTbAM5AXnwaQagEHzuuTRLB_3wtX81qF0ow4B5VcshhajJOK5HyhTbrXCruKUOH3nuCoaQV0kSBQqVW-5B6KnDSbvFajlMoJvGA56zW9eFvV4ouOsaz2CQUOPpMTBH/w225-h400/1696845931316.jpeg" width="225" /></a></div><i>When I was visiting they had a country section as well, very nice idea, in this case a korea section with Korean inspired products.</i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i> </i></figcaption></figure><figure class="reader-image-block__figure"><h3><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light" style="text-align: left;">The Dream Sleeper Tokyo-Osaka </figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light" style="text-align: left;"></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light" style="text-align: left;"></figcaption></h3><h3><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light" style="text-align: left;"></figcaption></h3><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light" style="text-align: left;">When I read about the Dream Sleeper bus I decided to give it a try. I haven't seen this anywhere else in the world, so it was something unique to try. So instead of taking the very comfortable Shinkansen, I took this unique nightbus. Unique because it has 12 private cabins on board so you can really have a good night's rest.</figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light" style="text-align: left;">I took a video of the journey:</figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light" style="text-align: left;"><br /></figcaption><br /><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light" style="text-align: left;"><br /></figcaption><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="348" src="https://www.youtube.com/embed/7F64Ja2vHBg" width="418" youtube-src-id="7F64Ja2vHBg"></iframe> </div><div class="separator" style="clear: both; text-align: center;"> </div><div class="separator" style="clear: both; text-align: left;">It is really like a hotel on wheels. I hope this one day would be possible in Europe as well, but I doubt it if this can be in this exact form. The Japanese collective culture makes a difference, these private cabins and the public areas kept very clean and there is also not any disturbance by other passengers during the trip.<br /></div><div class="separator" style="clear: both; text-align: left;">It's fun to take the dream sleeper, and if you are on a budget it saves you a hotel stay. On my way back to Tokyo I took the Shinkansen and instead of a whole nights drive the Shinkansen takes you back from Osaka in 2,5 hours. Also comfortable. <br /></div></figure><figure class="reader-image-block__figure"><h3><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light" style="text-align: left;"><b>Thanks for reading this blog post</b></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><b> </b></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"></figcaption></h3><h3><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"></figcaption></h3><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><i><br /></i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">Retail in Asia in my opinion is often/mostly much more interesting than in the west. That's why I like both the on and offline retail environment there.</figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"> </figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">Yesterday I walked in the local shopping mall here in Hilversum, Netherlands. At 7pm, some exits were aleady closed, most shops were closed, the toilet was already closed. Such a difference with Asia.</figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzfRjqq1ectbkfyj4dYvZHVdSVhswrQitP_WwmZry-ulYfKs63HBd7yqr4U_KOoSUMhTNIxbG7FD5ACCPke6CiFgY2xuDQ_N_4Up8MDkm_bu45p5R_CO9k2pqWC6HtYHgu5ZDfZHA3RZfuNE5C0VvJET8pYI29au2NOv2NP0y4ogfL5wBfBk9HM_Pst6Un/s4096/IMG20231103192529_20231105063159.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4096" data-original-width="2304" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzfRjqq1ectbkfyj4dYvZHVdSVhswrQitP_WwmZry-ulYfKs63HBd7yqr4U_KOoSUMhTNIxbG7FD5ACCPke6CiFgY2xuDQ_N_4Up8MDkm_bu45p5R_CO9k2pqWC6HtYHgu5ZDfZHA3RZfuNE5C0VvJET8pYI29au2NOv2NP0y4ogfL5wBfBk9HM_Pst6Un/w225-h400/IMG20231103192529_20231105063159.jpg" width="225" /></a></div><br /><i> A shopping mall in Hilversum at 7pm a friday night</i></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"> </figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"> </figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">Japan's retail is really different again from China's and other Asian countries. I guess Japan's collective culture, on one hand is positive, but also it can block maybe innovation as well.</figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">China's retail is much more bustling and seems more innovative</figcaption>Having said that, retail in Japan is an experience at its own, many things to learn from and a better experience then in most of the western world.<figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"> </figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"> </figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">I am sure I will go back to travel to Japan to make more videos and pictures. Many parts of Asia you are (from a western perspective) now in the future. </figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><br /></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light">I have some more pictures on <a href="https://www.linkedin.com/pulse/retail-inspiration-japan-alex-baar-clhwf" target="_blank">retail at this LinkedIn post</a> about Japan.</figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"></figcaption><figcaption class="display-block mt2 full-width text-body-small-open t-sans text-align-center t-black--light"><br />Thank
you for reading this blog post, it's always nice to get into contact
with people who have the same interests, so do not hesistate to connect
and contact. </figcaption><p class="ember-view reader-content-blocks__paragraph" id="ember551"></p><p class="ember-view reader-content-blocks__paragraph" id="ember979"></p>
</figure><p><br /></p><p><br /></p>Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0Shanghai, China31.230416 121.4737012.9201821638211563 86.317451 59.540649836178844 156.629951tag:blogger.com,1999:blog-2096717615734950778.post-80577787006506778122023-04-18T08:06:00.134+02:002023-07-16T17:40:17.246+02:00Experiences on e-commerce and retail in Thailand<br /><h3>Thailand (and especially Bangkok), a great place to be with lots of retail inspiration</h3>
<p style="text-align: left;">I am now in Thailand, a great place to visit! Bangkok is one of my
favorite cities, I have been here many times and I always like to be back here.<br /><br /></p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGoBLCloOwjEQUSh_DOkvwooM2ZwHeNJpTVZEKY0NehWNIexoZhwBN-8cW0yB0H0-hvNxsF5Qm_1GsIMWfJ1lBp1A4ilFb3mLQFMtl2ORRioqbypIbBwFHJjM7I-3H03thCKQ9ZIPQKjSDJxyaYXyPb6lhuQnzY7JOH3KI_mPRxhRK_PTgUPIPOzdNRw/s6560/Thailand%20retail%20and%20commerce%20overview.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="An overview of the Thai retail and commerce landscape in one blog -with video-" border="0" data-original-height="2940" data-original-width="6560" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGoBLCloOwjEQUSh_DOkvwooM2ZwHeNJpTVZEKY0NehWNIexoZhwBN-8cW0yB0H0-hvNxsF5Qm_1GsIMWfJ1lBp1A4ilFb3mLQFMtl2ORRioqbypIbBwFHJjM7I-3H03thCKQ9ZIPQKjSDJxyaYXyPb6lhuQnzY7JOH3KI_mPRxhRK_PTgUPIPOzdNRw/w400-h179/Thailand%20retail%20and%20commerce%20overview.jpg" title="An overview of the Thai retail and commerce landscape in one blog -with video-" width="400" /></a></div><div class="separator" style="clear: both; text-align: left;"><i>An overview of the Thai retail and commerce landscape (with video) after my recent visit</i><br /></div><h3 style="text-align: left;">Retail and commerce abroad <br /></h3><p>I love all the differences in retail and e-commerce between countries and continents. I read a lot about it, and I also try to experience them when visiting.</p><p>During this visit to Bangkok, I decided to take some pictures and shoot some videos on Thai retail and e-commerce.</p><p>Bangkok is a very inspiring city, not only for holidays, but also from a retail perspective. There are lots of unique retail concepts in the city.</p><p>I skipped most of the usual night markets and focused on other retail, like e-commerce and shopping malls.</p><p>If you don't like a long read, check out the video below. This blog goes more in-depth, but the video gives a quick overview.</p><p style="text-align: left;"><br /></p>
<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/W7nZaFAUu8I" title="YouTube video player" width="560"></iframe>
<p style="text-align: left;"> <br /></p><h3 style="text-align: left;">Thailand's retail <br /></h3><p>Thailand has a population of around 70 million people. The total retail growth annually is now set to somewhere between 6 and 10%, depending on which research you read. Around 50 million people are active online.</p><p>Before COVID, Thailand received about 40 million tourists annually, bringing $56.78 billion with them. So it is easy to conclude that tourism is very important for Thailand.</p><h3 style="text-align: left;"><b>Shopping malls</b></h3><p><strong>Iconsiam - the new star in town -</strong></p><p>I want to highlight one of the most iconic (luxury) malls I have ever seen: <em>Iconsiam</em>. It is a new shopping mall right next to the Chao Phraya river, and it has won several retail prizes in the past few years.</p><p>Getting there is already an experience in itself. The brand new “golden line” sky train arrives just in front of the building and on the other side of the mall there are free shuttle boats that take you back to another BTS skytrain station over water.</p><p>The construction of the <em>Iconsiam </em>complex cost a massive 1.65 billion USD! The mall has over 7,000 brands and also a Takashimaya department store. </p><p>Inside at the lower floors, there is an extremely huge food court, partly based on a floating market. Impressive and a huge people magnet.</p><p> </p><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitZkhrdxBAVQbKobzDbXw4zFYxgedVslLouLiMRW_k9ku-iV1cRfg5id1Vwc0y1IgSknq0ux_eB9W-YML2OnTpnlyaWCtaWWapTjGC7pYqIwEojP-OTgr4tlxioLb-PWzaaGsx69ILEcagKpV7KRkkVUYqpjYSIqFprrf9-onVHv8pA9zI_WcvmpFfSA/s1920/IconSiam%20Bangkok.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="A 1.65 billion dollar view (excluding me). Iconsiam the new shoppoing mall in Bangkok." border="0" data-original-height="1080" data-original-width="1920" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitZkhrdxBAVQbKobzDbXw4zFYxgedVslLouLiMRW_k9ku-iV1cRfg5id1Vwc0y1IgSknq0ux_eB9W-YML2OnTpnlyaWCtaWWapTjGC7pYqIwEojP-OTgr4tlxioLb-PWzaaGsx69ILEcagKpV7KRkkVUYqpjYSIqFprrf9-onVHv8pA9zI_WcvmpFfSA/w400-h225/IconSiam%20Bangkok.jpg" title="A 1.65 billion dollar view (excluding me). Iconsiam the new shoppoing mall in Bangkok." width="400" /></a></div><div style="text-align: left;"><i>A 1.65 billion dollar view (excluding me)</i><br /></div><div style="text-align: left;"><p>Maybe a shopping mall is not the right name for this iconic building; it is more of a destination, an entertainment complex.</p><p>What I didn’t really understand in a 1.65 billion dollar shopping mall is that there are “poles” where you can “call” staff. I tried it, but due to all the surrounding sounds, you can hardly hear the staff. </p><p>Nowadays, this can be very well done by a QR code with a chat option (redirected to different chat clients), in my opinion. It is much more convenient and leads to more direct sales.</p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQYo9yVDoA49R6H4tYiFnqa4FvEp99PQ-cevptIcQ89uLQ07omdlriMHWyBbJNeDbutAPcdWtkxEZO14d7Py-_2ruYdCf_6e_1hFqz2m9kkUSby-hUR7TEKvMd-_ylUb9my18z6_NHtCKLI_3H3BBHxf1mtt__J_AsLTou8AUPewCyTI-dL0BXZgs9Kg/s4000/IconSiam%20talking%20pole.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4000" data-original-width="1792" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQYo9yVDoA49R6H4tYiFnqa4FvEp99PQ-cevptIcQ89uLQ07omdlriMHWyBbJNeDbutAPcdWtkxEZO14d7Py-_2ruYdCf_6e_1hFqz2m9kkUSby-hUR7TEKvMd-_ylUb9my18z6_NHtCKLI_3H3BBHxf1mtt__J_AsLTou8AUPewCyTI-dL0BXZgs9Kg/s320/IconSiam%20talking%20pole.jpg" width="143" /></a></div><p style="text-align: left;"><i>The "talking pole" that should have been identified as just a "qr code pole", connected to messaging apps</i></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXlCPeMj96PTyK2Av2CnWo80G_hZRjSZVSgBrjZnmWwwKMHbLWi7qWOrXOoxP8j-8Us29mj76UiqS6nySrmP9dukY7o06YLfZn_nYzyhlye0rqU8ivexFsEzKcl9Eg3MLy65gKoJcbKNVsvydtW3DM5xaI7EnNflr8cZiq83znkyEgQIaGTkO9J08MkDsV/s4000/Dining%20at%20IconSiam%20floating%20market.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Restaurants at Iconsiams ground floor" border="0" data-original-height="1792" data-original-width="4000" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXlCPeMj96PTyK2Av2CnWo80G_hZRjSZVSgBrjZnmWwwKMHbLWi7qWOrXOoxP8j-8Us29mj76UiqS6nySrmP9dukY7o06YLfZn_nYzyhlye0rqU8ivexFsEzKcl9Eg3MLy65gKoJcbKNVsvydtW3DM5xaI7EnNflr8cZiq83znkyEgQIaGTkO9J08MkDsV/w320-h143/Dining%20at%20IconSiam%20floating%20market.jpg" width="320" /></a><i> </i></div><div class="separator" style="clear: both; text-align: center;"><i>Restaurants at Iconsiams ground floor</i></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjigQwrSZAmRhSqOV_AiaUoCbQcHIgAFmOqm6ys2aEJLKgkLfqdOk2oDiccml3ZhD7_1x6KQolq1xcDIFxgRIlELQzW0jdkYeCuo6zB5j1A7THaC2HkNoHUAqE1SgkRVXec1AJ-7WpLTtcXc7XMAIDoPIuR-HX4NZsS2ejKg_aR3pDUOi9Lg0oEUpAh2Qff/s4000/Entry%20Iconsiam%20Always%20something%20to%20do.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1792" data-original-width="4000" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjigQwrSZAmRhSqOV_AiaUoCbQcHIgAFmOqm6ys2aEJLKgkLfqdOk2oDiccml3ZhD7_1x6KQolq1xcDIFxgRIlELQzW0jdkYeCuo6zB5j1A7THaC2HkNoHUAqE1SgkRVXec1AJ-7WpLTtcXc7XMAIDoPIuR-HX4NZsS2ejKg_aR3pDUOi9Lg0oEUpAh2Qff/s320/Entry%20Iconsiam%20Always%20something%20to%20do.jpg" width="320" /></a><i> </i></div><div class="separator" style="clear: both; text-align: center;"><i>Exhibitions are also available at Iconsiam <br /></i></div><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicZJgSy-sq_WXY4R85uwWTHSw7IQndoi71QccEfcYeJTEiBpITxO9mX6mYiV04f4X_nzyPDNnB9_TwZIt-Lyx_rdTFbusjWOs9_CBHtyi_xlivA2-Vfp4HEqO0GM0_GxPkQJh-04sQLyvhnrNgTBdCSjCB0u8fgrCEGhUHj-kQfOOleU9ggRbOreI4QArS/s4000/Arrival%20iconsiam%20by%20skytrain.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1792" data-original-width="4000" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicZJgSy-sq_WXY4R85uwWTHSw7IQndoi71QccEfcYeJTEiBpITxO9mX6mYiV04f4X_nzyPDNnB9_TwZIt-Lyx_rdTFbusjWOs9_CBHtyi_xlivA2-Vfp4HEqO0GM0_GxPkQJh-04sQLyvhnrNgTBdCSjCB0u8fgrCEGhUHj-kQfOOleU9ggRbOreI4QArS/s320/Arrival%20iconsiam%20by%20skytrain.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><i>An impressive complex, this is the view of arrival via skytrain<br /></i></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihANL1AbysqXc7p1nCv3QuxsYlm0xiOJQdAs5y2QGkauLYNay43P5aUP8rNWrzBn3z5hN9fLPU8kEecXSHyPDiVrDtEyhiJg1fJQ5FAy4YxueC833cvKVwTxLMr2M8vaznRmdr25z_JpgUffrXw82oeIRh_2v6q6li7_ZS4IN66ke-CQExg8vhuJNUrLBb/s4000/Iconsiam%20won%20several%20retail%20prices.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Iconsiam has won several retail prices" border="0" data-original-height="1792" data-original-width="4000" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihANL1AbysqXc7p1nCv3QuxsYlm0xiOJQdAs5y2QGkauLYNay43P5aUP8rNWrzBn3z5hN9fLPU8kEecXSHyPDiVrDtEyhiJg1fJQ5FAy4YxueC833cvKVwTxLMr2M8vaznRmdr25z_JpgUffrXw82oeIRh_2v6q6li7_ZS4IN66ke-CQExg8vhuJNUrLBb/w320-h143/Iconsiam%20won%20several%20retail%20prices.jpg" width="320" /></a></div><i><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span><span> </span>Iconsiam has won several retail prices<br /></i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihNyYLF8MToS0GSREymj_8FJ-jR3G1gyhTC9Tb8wx3SDNpqJfBOI2THYWtCSr96743CSPagDniIm2v2PJ_w4d_YYNFR98lTXwimhFlGvSYebDL7lNTWkQj9ig1Q5w9IW5dz9U5-VZoM2SFJvBciwJ3QUNScFLj-_eDS7uYZ0xiSQwWsk1tGheL4lpzqXci/s4000/Iconsiam%20view%20from%20the%20river.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Iconsiam a view from the river to the mall" border="0" data-original-height="1792" data-original-width="4000" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihNyYLF8MToS0GSREymj_8FJ-jR3G1gyhTC9Tb8wx3SDNpqJfBOI2THYWtCSr96743CSPagDniIm2v2PJ_w4d_YYNFR98lTXwimhFlGvSYebDL7lNTWkQj9ig1Q5w9IW5dz9U5-VZoM2SFJvBciwJ3QUNScFLj-_eDS7uYZ0xiSQwWsk1tGheL4lpzqXci/w320-h143/Iconsiam%20view%20from%20the%20river.jpg" title="Iconsiam a view from the river to the mall" width="320" /></a></div><br /><p>Just a small travel tip: </p><p>When you travel back to the skytrain by boat from Iconsiam, there is a great (cheap) bar next to the Sheraton hotel approximately 300 metres from where the boat docks, where you have great views over the river and Iconsiam. The place is called ‘Jack’s Bar’. It looks cheapish, but the food is good, and the beers are cold. Enjoy it while it lasts. </p><p style="text-align: left;"><i></i></p><h4 style="text-align: left;">Terminal 21 <br /></h4><p>Terminal 21 is also worth mentioning. It is a shopping mall with travel themes in Bangkok, located next to Asok station. Each floor represents a country. I really like the interior of this mall and there is almost always something to do at the lower floors. A market, a performance, an exhibition.</p><p>Also, they are one of the few shopping malls I have visited that have "express escalators". Escalators that skip a few floors, bringing you to your destinations faster.</p><p>It seemed to me that at least some of the shops on each floor are related to the country it represents, but I am not sure if that is a coincidence. I tend to always visit Japanese brands and I found a few, all located at the Japanese level.</p><p style="text-align: left;"></p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkSsNHMuUz64NXd8gf8dwHAdsW-C03hXdS4wHBa_3aDG3zkF0Ca2WuYeaIxp_a_5llayHAJIEzmSNv7r0Lvi6TL-jIJXXoAmSTfyq1a4UmWqX3CCSOZxPtO0CgQ0fggFYB6Qv4gzLtpWX1xzh1QGkGc1nyIkjt1xoWS-B_gAy3oi4I0oNIXaTIS3VKnA/s1899/Terminal%2021%20japan%20themed%20floor.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="824" data-original-width="1899" height="139" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkSsNHMuUz64NXd8gf8dwHAdsW-C03hXdS4wHBa_3aDG3zkF0Ca2WuYeaIxp_a_5llayHAJIEzmSNv7r0Lvi6TL-jIJXXoAmSTfyq1a4UmWqX3CCSOZxPtO0CgQ0fggFYB6Qv4gzLtpWX1xzh1QGkGc1nyIkjt1xoWS-B_gAy3oi4I0oNIXaTIS3VKnA/s320/Terminal%2021%20japan%20themed%20floor.png" width="320" /> </a></div><div class="separator" style="clear: both; text-align: left;"><i>Terminal 21, each floor represents a country </i><br /></div><p style="text-align: left;"><br /></p><p>Terminal 21, has 4 branches in Thailand, but this branch in Asoke, Bangkok was the first one to open in Thailand in 2011. This mall, like many others in Thailand, has a huge and cheap food court. This food court however combines good quality, with plenty of places to sit at a very central location. This shopping mall is directly accessible via subway and sky train and efficient skywalks.</p><p>What I also like in this mall, is that there are lots of small local shops. I have bought several t-shirts with unique designs for example, but also bags, and other locally produced articles are available. They made special corners for those small stores and brands just a few steps away from the large well known retailers.</p><p>A travel tip: they have Japanese-style automatic toilets 🙃 - maybe the best (and cleanest) free toilets in the whole city of Bangkok.</p><p style="text-align: left;"></p><p style="text-align: left;"><b>Thailand = Shopping malls = Entertainment <br /></b></p><p style="text-align: left;">What I noticed also, is that there is often both a digital and physical component<b> </b>in Bangkok retail<b>. </b>It is possible to (in Bangkok at least) get your products delivered from stores often the same day. <br />Siam Square often has interactive components during shopping and they are now planning a huge <a href="https://wwd.com/business-news/business-features/siam-paragon-leveling-up-retail-future-1235554316/" target="_blank">3 million Baht investment</a> in bridging between digital and physical. Something to keep an eye at. <br /></p><p style="text-align: left;"><b>Customer convenience tip:</b><br /></p><p style="text-align: left;">While walking in a shopping mall, I stumbled upon this "bell sign'. Not
only it looks cute, but I found it also very convenient. </p><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKP_zsw2dMawR0ZaN8J_UG5pfehouS9xM4W4hh3ISqaMQlhXAm5xkfL25L2tsDHXyP5KucJqBGuOcGe4mjr6d_64SZ4nIYD9S1Fv-2CQzhESM_A2WvIf8Mol3ifD1aZXSD8-SUjHw5Qe0V-6FwasNU9WMaXATvRbj_2IJH8kKQEwRYVRlPEceAHVb2rg/s2000/The%20bell%20button%20in%20a%20shopping%20mall.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="2000" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKP_zsw2dMawR0ZaN8J_UG5pfehouS9xM4W4hh3ISqaMQlhXAm5xkfL25L2tsDHXyP5KucJqBGuOcGe4mjr6d_64SZ4nIYD9S1Fv-2CQzhESM_A2WvIf8Mol3ifD1aZXSD8-SUjHw5Qe0V-6FwasNU9WMaXATvRbj_2IJH8kKQEwRYVRlPEceAHVb2rg/s320/The%20bell%20button%20in%20a%20shopping%20mall.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: left;"><i>Yes the bell button is a good idea in any large retail space</i></div></div><div style="text-align: left;"><p>Just press the button and someone comes to help you.</p><p>No need to walk half a store to find someone to ask your question. It results in happier customers and faster purchases.</p><h4 style="text-align: left;">Community malls</h4><h4 style="text-align: left;"><span style="font-weight: normal;">Bangkok is known for it's huge malls, but did you know there is also a trend in smaller, local shopping malls and they are actually very nice to visit?<br />They are called "community malls" Bangkok <a href="https://www.expique.com/article/a-guide-to-bangkoks-community-malls/" target="_blank">has a lot of them</a>, and they usually <a href="https://www.architectural-review.com/buildings/dadfa-market-in-bangkok-thailand-by-m-space?tkn=1" target="_blank">look quite nice</a>.<br />These malls are a combination of shopping, living, services and some common public -usually green- spaces. They serve the local community. </span></h4><h4 style="text-align: left;"><span style="font-weight: normal;">To experience it, I went to a community mall called "<a href="https://www.thecommonsbkk.com/" target="_blank">The Commons</a>" in Bangkok. Their tagline is even: <i>first a community, then a mall.</i></span></h4><h4 style="text-align: left;"><span style="font-weight: normal;">I made this picture when I arrived, looks cute, doesn't it? Its in a quiet side soi (street).<br /></span></h4><h4 style="text-align: left;"><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkvXM6o_dI866M2sgYixN-NxDSSHVuuih7D30MiQmg--zki1-tXqaCLlEXe2WFewQgvQpaaN6YtHxIYbJXp0xtuaNxjHRiLkS1u_s8TkeF27GWxgY1fhFfdO3UBtHWQlmvfD-t5d77hqr6hT57iem65i7TROuM0s2F6ifrhROra7aKr_0sj0zXswSE5Q/s4000/Community%20mall%20Bangkok%20Thailand%20the%20commons.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="A community mall in Bangkok, Thailand" border="0" data-original-height="1792" data-original-width="4000" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkvXM6o_dI866M2sgYixN-NxDSSHVuuih7D30MiQmg--zki1-tXqaCLlEXe2WFewQgvQpaaN6YtHxIYbJXp0xtuaNxjHRiLkS1u_s8TkeF27GWxgY1fhFfdO3UBtHWQlmvfD-t5d77hqr6hT57iem65i7TROuM0s2F6ifrhROra7aKr_0sj0zXswSE5Q/w400-h179/Community%20mall%20Bangkok%20Thailand%20the%20commons.jpg" title="A community mall in Bangkok, Thailand" width="400" /> </a></div><div class="separator" style="clear: both; text-align: left;"><i style="font-weight: normal;">The commons community mall in Bangkok, outside view. </i><br /></div><span style="font-weight: normal;"> </span></h4><p>I like the concept. Inside there are large (green) open spaces where you can sit, plug in your laptop, and do some work. You don’t have to buy anything if you don’t want. Or if you just want to charge your phone, that's also possible. </p><p>There are often workshops and even a kindergarten. Sure, you also find shops and restaurants, but the common spaces are in the center of this mall. To me, it seemed to be a very relaxed atmosphere and I can imagine it is popular to chill in malls like these, especially on hot days.</p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbt4XESegXPUaj0Kcv_JBpU_0Pf6l9ic94eROnv-I5nHRWVJFarmG_o6y6PiNRpPuTD137vhCHAIIR4tUv4URLuvdpZN_uWNx3wrR9owv8tFyWzMM7Q52Y0pAypS_xA8PlLbtn4i4JyqRlmP_JmyBBqvZnw8nWHIs8_giFy38Jb6WytdzgfQgzWF1ISQK0/s4000/the%20Commons.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1792" data-original-width="4000" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbt4XESegXPUaj0Kcv_JBpU_0Pf6l9ic94eROnv-I5nHRWVJFarmG_o6y6PiNRpPuTD137vhCHAIIR4tUv4URLuvdpZN_uWNx3wrR9owv8tFyWzMM7Q52Y0pAypS_xA8PlLbtn4i4JyqRlmP_JmyBBqvZnw8nWHIs8_giFy38Jb6WytdzgfQgzWF1ISQK0/s320/the%20Commons.jpg" width="320" /></a></div><br /> <p></p><h4 style="text-align: left;"><span style="font-weight: normal;">I have read reports that outside of Bangkok, many of these community malls also failed, but in Bangkok they are quite popular. <br /><br /><a href="https://youtu.be/W7nZaFAUu8I?t=244" target="_blank">Check the video</a> for an inside impression. I visited this mall during songkran (holiday time) so it wasn't very busy at the time of recording the video, still it gives a good impression on how it looks like.<br /></span></h4><h4 style="text-align: left;">Japanese brands</h4><div style="text-align: left;">Japan - as a brand - is known across the world, but especially in Asia, for its high-quality products and safe food. In Thailand, Japanese brands are popular as well. For example, this Japanese “Loft” section in a large shopping mall (Siam Square) attracted my attention.</div><div style="text-align: left;"><br /></div><div style="text-align: left;"><div class="separator" style="clear: both; text-align: left;"><i><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxKfTjrGcldXPOIwNkRLZwcS2iyogzetM5VEQA-mzlG1J_Pi4sls3uKDe6u6MBmwrl5X7s0mXDznHf8uaCrZ72dop4oS2Zj4BCoyahgRFZAdzjEy4pHQCC58OhI5Jo-W0rs8n7vPCoOaGXeTZGKipOE8TwJfpfJvBEPMHXWPJwnxdWwJw78AR5n-xj8g/s2048/Brand%20Japan%20quality.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="The brand Japan is often used to indicate quality, like here in the Japanese lifstyle store "Loft"" border="0" data-original-height="918" data-original-width="2048" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxKfTjrGcldXPOIwNkRLZwcS2iyogzetM5VEQA-mzlG1J_Pi4sls3uKDe6u6MBmwrl5X7s0mXDznHf8uaCrZ72dop4oS2Zj4BCoyahgRFZAdzjEy4pHQCC58OhI5Jo-W0rs8n7vPCoOaGXeTZGKipOE8TwJfpfJvBEPMHXWPJwnxdWwJw78AR5n-xj8g/w320-h143/Brand%20Japan%20quality.jpg" title="The brand Japan is often used to indicate quality, like here in the Japanese lifstyle store "Loft"" width="320" /></a></i></div><i> The brand Japan is often used to indicate quality, like here in the Japanese lifestyle store "Loft"</i></div><div style="text-align: left;"><i> </i></div><div style="text-align: left;"> Loft is a great brand.They have lot's of unique Japanese style products. Not only fun to purchase but also to get some product inspiration if you have your own webshop.</div><div style="text-align: left;"> </div><div style="text-align: left;"><h3>Don Don Donki </h3></div><div style="text-align: left;">I also stumbled upon this great Japanese shop in Bangkok, called "Don Don Donki". </div><p>It's a discount store with a very, I repeat, <em>very</em> attractive company song. </p><p>Listen for yourself. Just a warning, the song sticks in your head for a long time after watching this video.</p><h4 style="text-align: left;"><span style="font-weight: normal;"> </span>
<iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/BbI4sIAyPWM" title="YouTube video player" width="560"></iframe>
</h4><h4 style="text-align: left;"><i><span style="font-weight: normal;">A Don Don Donki store walkthrough</span></i><br /></h4><h4 style="text-align: left;"></h4><h4 style="text-align: left;">Vending machines</h4><p>The country I visited with the most vending machines, literally on every corner, is Japan. The country I visited with the most digitized vending machines is China, but Thailand is really catching up with maybe the most impressive vending machine I have ever seen.</p><p>The TAO BIN vending machine. This machine really made an impression on me, such an impression that I made a video of it:</p><h4 style="text-align: left;"></h4>
<div style="text-align: left;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/xssEZmrdfKU" title="YouTube video player" width="560"></iframe></div>
<h4 style="text-align: left;"><i><span style="font-weight: normal;"> The TaoBin vending machine is really awesome. Everywhere in Thailand, so convenient!</span></i><br /></h4><p style="text-align: left;"></p><p style="text-align: left;"><b> </b></p><p style="text-align: left;"><b>E-commerce in Thailand<br /></b></p><p style="text-align: left;">E-commerce is soaring up again in Thailand, with a <a href="https://www.bangkokpost.com/business/2489687/e-commerce-projected-to-grow-by-up-to-13-this-year" target="_blank">13% increase</a> to 870 million Thai Bath, according to the <span><a href="https://www.thaiecommerce.org/" target="_blank">Thai E-Commerce Association</a>.</span></p><p style="text-align: left;">Asean e-marketplaces had 51% of the e-commerce market value in 2022, up
from 32% a year before, so also here in Thailand, marketplaces are very
popular and easy to use.<span></span></p><p style="text-align: left;"><span>According to SEMRUSH the most <a href="https://www.semrush.com/website/top/thailand/all/" target="_blank">popular websites in Thailand</a> are:</span></p><ol style="text-align: left;"><li><span>Youtube</span></li><li><span>Google</span></li><li><span>Facebook</span></li><li><span>Lazada (marketplace)</span></li><li><span>Pantip (discussion platform)</span></li><li><span>Asurascans.com (comic/manga)</span></li></ol><p style="text-align: left;">But do check the <a href="https://www.semrush.com/website/top/thailand/all/" target="_blank">link</a>, as the semrush overview gets updated regularly.</p><p style="text-align: left;">In terms of e-shopping the <a href="https://www.semrush.com/website/top/thailand/e-commerce-and-retail/" target="_blank">list</a> is a little different:</p><ol style="text-align: left;"><li>lazada.co.th (the Asian marketplace)<br /></li><li>shopee.co.th (the Singaporean shopping platform) <br /></li><li>mangakakalot.com (manga comic portal)<br /></li><li>aliexpress.com (the well known Chinese marketplace)<br /></li><li>samsung.com (no need to explain)<br /></li><li>kaidee.com ( real estate, auto, and marketplace platform)</li></ol><p>I tested by ordering some products on Lazada. You clearly see some differences in UX between Western online shopping platforms and Thai Lazada.<br /></p><p>What is very convenient is that some sellers in the Bangkok area offer same-day delivery. </p><p>COD (pay on arrival) was the payment method I used for one order, and for the other one I used Visa. Both orders arrived within the promised time frame.</p><p>During my travels, I tried to contact a local marketplace expert, but
could not find one that responded swiftly. So I started to do some
reading. Here is an interview on <a href="https://www.bangkokpost.com/business/2536884/lazada-chief-sets-out-growth-plans-for-thailand" target="_blank">Lazada's plans</a> for Thailand in the near future, that has some interesting takeaways: At
Lazada it is or will be possible to become a member of a seller, just
like in an offline store. Also, Lazada is going to focus more on
digitizing small businesses which I think is very positive.</p><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEJWbScLakKzzG2YNExCesayfedQKFqYkypP-cTjwCLCG4CQ7cAHjjiF1rygfCt8hP48pM9RWwgTG7G38tBhFRDFdbszg_yieOoBVP0-P0yak9XR0SNRivDKWMeNtRJNVWxnKuGUbFBEhTuAFYyEGqt-wPPD1Zci3Dk1-v9IH6sUQi69gubWrECebwvw/s4000/Lazada%20delivery%20online%20shopping.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="A Lazada delivery in Thailand" border="0" data-original-height="1792" data-original-width="4000" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEJWbScLakKzzG2YNExCesayfedQKFqYkypP-cTjwCLCG4CQ7cAHjjiF1rygfCt8hP48pM9RWwgTG7G38tBhFRDFdbszg_yieOoBVP0-P0yak9XR0SNRivDKWMeNtRJNVWxnKuGUbFBEhTuAFYyEGqt-wPPD1Zci3Dk1-v9IH6sUQi69gubWrECebwvw/w400-h179/Lazada%20delivery%20online%20shopping.jpg" title="A Lazada delivery in Thailand" width="400" /> </a></div><div class="separator" style="clear: both; text-align: left;"><i>Lazada is the most popular e-commerce marketplace in Thailand.</i><br /></div><br /></div><br /><div style="text-align: left;"><p style="text-align: left;"><b>Hofstede cultural index Thailand<br /></b></p><p style="text-align: left;">The <a href="https://www.hofstede-insights.com/country/thailand/" target="_blank">hofstede cultural index for Thailand</a> shows the following table</p><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0E84nvxP3xo75BFGcscnfstEFz3jYJ-XeiRK8F_7Sxhk0mMQnKMt3wJ_i6iMg0dw__2Dj17F7Iz7gOBmuwFJuivgVujHGkavHrqeUARkxqEZOplSZS2xrPjQOj61fmcBDWxJfrN0F5sMzlyHTBsRJLx75c97c0PuJDWcZBX7hEq80ZD2vCP73-EKglw/s746/Hofstede%20Thailand.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="262" data-original-width="746" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0E84nvxP3xo75BFGcscnfstEFz3jYJ-XeiRK8F_7Sxhk0mMQnKMt3wJ_i6iMg0dw__2Dj17F7Iz7gOBmuwFJuivgVujHGkavHrqeUARkxqEZOplSZS2xrPjQOj61fmcBDWxJfrN0F5sMzlyHTBsRJLx75c97c0PuJDWcZBX7hEq80ZD2vCP73-EKglw/s320/Hofstede%20Thailand.png" width="320" /></a></div><p style="text-align: left;"></p><p style="text-align: left;">I guess in most of the Thailand index, I can confirm that it is correct. At least for what I saw here in ads, apps, and websites. I guess in most of the Thailand index, I can confirm that it is correct. At least for what I saw here in ads, apps, and websites.</p><ul style="text-align: left;"><li>The slightly higher uncertainty avoidance score can be seen in web design (f.e. lazada, where on the product page, the delivery and payment information is very prominent, including often with direct chat). </li><li>Thailand's scores are quite high on power distance, which results in providing as much information upfront as possible. This I recognize also often in browsing Thai sites.</li><li>The power distance is not so high as in other Asian countries, so you will not be bombarded by all kinds of logos and trust marks for example as often is the case in other Asian countries.</li><li>Thailand scores relatively low on long-term orientation, meaning they live more for the moment (than for example Chinese) and therefore they want to see a return, an investment as soon as possible. Maybe you can see this in the property market(s). Removing traditional areas and replacing it with condos and shopping malls happens a lot here.</li><li>Thailand also scores high on collectivism. No wonder a commercial like this one has received more than 112 million views on Youtube:</li></ul></div><div style="text-align: left;">
<div style="text-align: left;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/uaWA2GbcnJU" title="YouTube video player" width="560"></iframe></div>
<p style="text-align: left;"><br /></p><h3 style="text-align: left;"><span>Commercials/advertising</span></h3><p style="text-align: left;"></p><p style="text-align: left;"><span>There is lot's of outdoor advertising in Thailand, often also in digital form although I didn't see any 3D outdoor billboards yet.<br />Thai commercials are known in Asia for their emotional component as in the commercial I embedded above. There are more details in this <a href="https://www.scmp.com/magazines/style/leisure/article/3094023/5-thailands-ads-went-viral-because-they-made-us-laugh-or" target="_blank">article</a>, <br />The Thai commercial below is a series of commercials where humor is important. I love the acting in these commercials🤣.<br /></span></p><p style="text-align: left;">
</p><p style="text-align: left;"></p><p style="text-align: left;"></p><p style="text-align: left;"></p><p style="text-align: left;"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/SBhA4tJ8UmE" title="YouTube video player" width="560"></iframe></p>
<p style="text-align: left;">
</p><div style="text-align: left;"><p style="text-align: left;">If you go try to sell your products and services in Thailand it seems you can create rather long commercials, and to embed a strong emotional component might help as well.</p><p style="text-align: left;">To get some clicks, I also made a picture of a Thai advertisement with a cat, every skytrain station I used had an advertisement of this bank with a cat on a girl's head. ☺️</p><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrSmkVkprYHRV_u3aXnxtc20fDINZG50g02PhKCVKYXIozvq_LwhYdlTBWqYZPpmagILzRyXcKhlwXkNXaP08iYwAlEe4WMRlzaYR84Vsso3WM7Qya0nIGUDL1xCDSbcFJ3l8RtTn0L8su3XTOBGnps8Um8zRJns4hv2OYYHoTLptvJK8bJmhM38G0RA/s4000/IMG20230420095034.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="A Thai advertisement with a cat" border="0" data-original-height="1792" data-original-width="4000" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrSmkVkprYHRV_u3aXnxtc20fDINZG50g02PhKCVKYXIozvq_LwhYdlTBWqYZPpmagILzRyXcKhlwXkNXaP08iYwAlEe4WMRlzaYR84Vsso3WM7Qya0nIGUDL1xCDSbcFJ3l8RtTn0L8su3XTOBGnps8Um8zRJns4hv2OYYHoTLptvJK8bJmhM38G0RA/w400-h179/IMG20230420095034.jpg" title="A Thai advertisement with a cat" width="400" /></a></div><div style="text-align: left;"><i>A thai advertisement with a cat (for the clicks)😀</i><br /></div></div><div style="text-align: left;"><p style="text-align: left;"><br /></p><p style="text-align: left;"><b></b></p><h4><b>Payment methods</b></h4><p></p></div><p>Unfortunately, the Thai have forbidden bitcoin and crypto payments for goods and services.</p><p>It is legal to use Bitcoin or any other digital currency as a store of value, but it is not legal to do payments for goods and services.</p><p>In my opinion not a good way forward especially as Thailand has lots of <a href="https://tradingeconomics.com/thailand/exports" rel="noopener nofollow" target="_blank">opportunities</a> in cross-border commerce.</p><p>Despite that, recent articles are mentioning that Bangkok now is among the 10th <a href="https://www.bangkokpost.com/tech/2500496/bangkok-lauded-as-global-hub-for-cryptocurrencies" rel="noopener nofollow" target="_blank">largest crypto hubs</a> and Thailand has taken steps to boost the <a href="https://www.bangkokpost.com/tech/2517469/government-bid-to-raise-countrys-digital-competitiveness" rel="noopener nofollow" target="_blank">digital competitiveness</a> by for example making ICO"s tax-free.</p><p><br />Payment methods frequently used are:</p><ul><li>Cash is (luckily) still very popular here. As a tourist, I can and often need to pay in cash, although I have been bumping into a mall where there were only digital payments possible. But it was just in one tiny mall (I visited many)</li><li>As in other Asian countries, paying at a convenience store (and they are everywhere in Thailand) is also popular. People can buy something online, and do a cash payment in a convenience store, afterward, the product is shipped when the payment is made at the convenience store.</li><li>MasterCard and Visa can be used in most hotels and shopping malls. In online shopping, credit cards are one of the most popular payment methods.</li><li>Digital payment methods like Line Pay and Grab Pay are increasingly popular. I wanted to try LinePay but could not connect to my bank as I had previously connected it with another Thai Phone number. It was too much hassle to change. (not so user-friendly).</li><li>Thai often use Line as a messaging tool or food ordering app. Line payments are integrated into this app.</li><li>Prompt Pay and TruePay are also popular digital payment methods in Thailand. Especially I noticed a lot of street vendors that are using the Prompt Pay system. PromptPay is a QR code-based system from the Bank of Thailand.</li></ul><p></p><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhzX-jNY09LRYxfoxd2_EMBb4czED8CPNv5SbFn9qNaL4DBNnkxXWr27FQOAKGLpcunBXLPY2Jd3RPOnwniEXU33ba23pgE7DIlpWNf1cpR7OvWmFRUcucO6KnfJbYW09hQcnNdQGnud8Rn3jgM-jbTT3LOh1sQVBxfIGYD6GQAFudvEFTU9sBbbXT8w/s4000/Street%20Vendor%20Thailand%20using%20Prompt%20Pay.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="A streetvendor in Thailand using the PromptPay system" border="0" data-original-height="1792" data-original-width="4000" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhzX-jNY09LRYxfoxd2_EMBb4czED8CPNv5SbFn9qNaL4DBNnkxXWr27FQOAKGLpcunBXLPY2Jd3RPOnwniEXU33ba23pgE7DIlpWNf1cpR7OvWmFRUcucO6KnfJbYW09hQcnNdQGnud8Rn3jgM-jbTT3LOh1sQVBxfIGYD6GQAFudvEFTU9sBbbXT8w/w400-h179/Street%20Vendor%20Thailand%20using%20Prompt%20Pay.jpg" title="A streetvendor in Thailand using the PromptPay system" width="400" /> </a></div><div class="separator" style="clear: both; text-align: left;"><i>A street vendor offering PromptPay (payment by QR code) </i><br /></div></div><div style="text-align: left;"> </div><div style="text-align: left;"><ul style="text-align: left;"><li><p>TruePay or TrueMoney wallet is a mobile wallet that seems less popular from my perspective and is mostly available at 7/11 stores as the payment method is connected to the owner of 7/11 group: <a href="https://www.cpall.co.th/en/about-us" rel="noopener nofollow" target="_blank">CP</a>. </p><p>It seems this payment method is more pushed to users, rather than earning it's share by creating a perfect user experience:</p></li></ul><p> </p><h4 style="text-align: left;">Time for a TrueMoney payment laugh <br /></h4></div><div style="text-align: left;"><p></p><p>Some payment methods have poor interfaces, especially if they're combined with a loyalty program. 😉</p><p>Had to laugh when I read this tweet as it is very recognizable.</p><p style="text-align: left;"></p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjKPaMqq1bMkfswR8jYrWE-uRsqnDGWrDSCraAHwFnMr-Y4oy9fwi0O51PDjyJmnKw7ZuMTwvH8OF7ICio5trzj8mgzO8KhMxaHDKextREcur6K0p-RyG36t9vsM72sz-EyNB4cO_4Fha1wYhRyZQLLV699QrogMknEoCB6A6vY7rkfzXYdtalVbwjGA/s717/Prompt%20Pay.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="717" data-original-width="634" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjKPaMqq1bMkfswR8jYrWE-uRsqnDGWrDSCraAHwFnMr-Y4oy9fwi0O51PDjyJmnKw7ZuMTwvH8OF7ICio5trzj8mgzO8KhMxaHDKextREcur6K0p-RyG36t9vsM72sz-EyNB4cO_4Fha1wYhRyZQLLV699QrogMknEoCB6A6vY7rkfzXYdtalVbwjGA/w566-h640/Prompt%20Pay.png" width="566" /></a></div><br />In the case of the tweet above, it wasn't PromptPay that caused the issue, but TrueMoney wallet i.c.w. 7/11's loyalty programme. <br />So a reminder for all product owners to do real life testing 😉<p style="text-align: left;"></p><p style="text-align: left;"><b>Crossborder payments Thailand</b><br /></p><p>Thai people are not afraid of buying cross-border online. About 49% of the active Thai e-commerce shoppers have bought abroad. With the growing middle class in Thailand, a market with huge opportunities. </p><p>Thailand, Indonesia, Malaysia, the Philippines, Japan, and Singapore are joining forces up to open up their <a href="https://asia.nikkei.com/Business/Finance/Asian-QR-code-payment-apps-flood-into-Japan" rel="noopener nofollow" target="_blank">QR code payment systems</a> in cross-border payments. This will bring lots of convenience for travelers and online payments in the region. </p><p>Also note that Thailand is joining the BRICS+ nations to connect to alternate payment infrastructures, such as the MIR infrastructure. Already saw a lot of vendors accepting UnionPay the Chinese payment system.</p><p>I read about the '<a href="https://www.techinasia.com/tiktok-shopee-lazada-temus-footsteps" rel="noopener nofollow" target="_blank">consignment model</a>' that some e-commerce giants are offering in Asia and also Thailand, in order to boost cross-border sales. </p><p>I couldn't find a lot of details on it, so if anyone knows let me know, it's interesting. </p><p>It appears it is possible to have a product idea sourced by (for example Lazada) instead of funding a product idea yourself, lowering the risk for the seller and expanding the product range for the buyers and Lazada customers.</p><p style="text-align: left;"></p><p style="text-align: left;"> </p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrpVytI56a-z6kaCDPeaLn1eM2HUA-VNg6z62bR8dJ4ZegOG8hArJ61Cyzee0qjm6IswmDn0JZsUN_LIQSGf6qdedwP92FQexq3bGwtJUa2u9HROZEW_zHvBE7x5I293Ha-VVl61-H2ZWQitaKctqPmUVRHHsblbUip2084aSNRqRFn1Y2ecCnMSWJvg/s940/Consignment%20model%20vs%20Amazon%20model%20business%20model.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="621" data-original-width="940" height="264" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrpVytI56a-z6kaCDPeaLn1eM2HUA-VNg6z62bR8dJ4ZegOG8hArJ61Cyzee0qjm6IswmDn0JZsUN_LIQSGf6qdedwP92FQexq3bGwtJUa2u9HROZEW_zHvBE7x5I293Ha-VVl61-H2ZWQitaKctqPmUVRHHsblbUip2084aSNRqRFn1Y2ecCnMSWJvg/w400-h264/Consignment%20model%20vs%20Amazon%20model%20business%20model.jpg" width="400" /></a></div><br /><p></p><div class="separator" style="clear: both; text-align: center;"><i>The consignment model vs the Amazon seller model </i><br /></div><br /><p style="text-align: left;"><br /></p><p style="text-align: left;"><b></b></p><h4 style="text-align: left;"><b>SuperApps</b></h4><p style="text-align: left;"></p><p style="text-align: left;">As I wrote in other blog posts, super apps in Asia are so convenient. They are digital platforms that provide multiple services, such as delivery, travel, payments, and social media. <br />These apps make consuming and doing things fun and are increasingly an important part of Asian daily life, much more so than in the West. <br />If you travel to Asia, be sure to use the Super Apps, it makes your stay much easier. <span><br /></span></p><p style="text-align: left;">Also Thailand has lots of "superapps". <a href="https://www.grab.com/th/" target="_blank">Grab</a> is -also here- one of the most popular ones although currently they are in fierce competition on the food delivery area.. <br />You can do almost everything with Grab. Book a taxi, order food (wherever you want it to be delivered), make payments, ask someone to shop for you, and much more. <br />Grab Unlimited is the subscription pillar of the Grab group and it is also available in Thailand, giving lots of rewards in the Grab Ecosystem.</p><p style="text-align: left;">With super apps it is fun to do things. It is so easy to help others by helping you. Things happen because of the super apps.<br /></p><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHbibnMS_lbQh5llYNKN4H9MW87uOEgkBomDH21LB-R1tua5_8ufnmC4DYQ8_DfACLuQAPDX-vA7mVXAi-4GFM2jwQliNwe40Icjj-8oAQk1KBboxvsMrBYW6gjVbjtiKHx9-L9ZhIRUJcxAvp1QYcqeaH83hW84qa8sGLGqKjyeluywFWzg9YjD2m8Q/s1726/Grab%20Unlimited%20Thailand.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Grab -the superapp- is everywhere in Thailand" border="0" data-original-height="965" data-original-width="1726" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHbibnMS_lbQh5llYNKN4H9MW87uOEgkBomDH21LB-R1tua5_8ufnmC4DYQ8_DfACLuQAPDX-vA7mVXAi-4GFM2jwQliNwe40Icjj-8oAQk1KBboxvsMrBYW6gjVbjtiKHx9-L9ZhIRUJcxAvp1QYcqeaH83hW84qa8sGLGqKjyeluywFWzg9YjD2m8Q/w400-h224/Grab%20Unlimited%20Thailand.png" title="Grab -the superapp- is everywhere in Thailand" width="400" /> </a> <br /></div><i>Super App "Grab" with promoting their food subscribtion</i><br /><p style="text-align: left;">Recently Grab ranked position one in a research in <a href="https://www.marketing-interactive.com/best-super-app-southeast-asia" target="_blank">popularity</a> of super apps. The article has a paywall so if you don't want to pay, read it <a href="https://12ft.io/proxy?q=https%3A%2F%2Fwww.marketing-interactive.com%2Fbest-super-app-southeast-asia" target="_blank">here</a>.</p><p style="text-align: left;"><a href="https://techcrunch.com/sponsor/line-man/line-man-app-is-a-must-watch/">LineMan</a> is popular as well and on it's way to becoming a super-app. I see more and more LineMan ads in Bangkok and they are in competition with Grab at for example food delivery.<br />I won't mention all super-apps I used in Thailand, but there are plenty, often the same apps as in other Southeast Asian countries.</p><p style="text-align: left;"><b>Messengers in Thailand</b><br /></p><p style="text-align: left;">In terms of messengers, it is a little different than in the West. The most popular messaging app is the South Korean "Line app", followed by Facebook Messenger (unfortunately) and then Whatsapp. <br />Line works quite well in my experience. Not as good as WeChat (which is also accepted regularly here), but it works well and is a strong brand in Thailand and Asia.<br /></p><p style="text-align: left;"><b>Retro brandsigns</b></p><p style="text-align: left;">If you want to go back in time, then visit Chinatown in Bangkok. It is there that you can still find signs of real old -sometimes almost forgotten- brand names. One part of Bangkok is highly modern, but these old parts sure are nice to visit.</p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP97zhWZsKV59bf4LXs5AS1Mg6AP4fUGOtcK778Nllj9LX4VPmZHGKaL4g-AntEB6DIwMp2J10nRtS8WFhW3zfMrAXgKdA31x_fJ0NOTClfM8UvpKGf_vCin6uKClM8Sm4IzhtpFCt6kpcaFsUgpLbpwKWN5lkQizfgwhFIhXbIkZaSO8VL3SOCxXjuA/s4000/Seiko%20Omega%20old%20brandname%20branding%20design.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1792" data-original-width="4000" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP97zhWZsKV59bf4LXs5AS1Mg6AP4fUGOtcK778Nllj9LX4VPmZHGKaL4g-AntEB6DIwMp2J10nRtS8WFhW3zfMrAXgKdA31x_fJ0NOTClfM8UvpKGf_vCin6uKClM8Sm4IzhtpFCt6kpcaFsUgpLbpwKWN5lkQizfgwhFIhXbIkZaSO8VL3SOCxXjuA/s320/Seiko%20Omega%20old%20brandname%20branding%20design.jpg" width="320" /></a></div><div style="text-align: left;"><i>Retro brand signs in Bangkok, like here from SEIKO and Omega</i></div><div style="text-align: center;"><br /></div></div><div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbBBP6YZmEjm5GA96JgFfq1_a9h3bKYv9wLIDn7Us0s7H3vo1ySiNxBgVOzinkItWoEk3oly3BheoAOfjjJWv9YsOkMA6Ytqj6h93rgeM09VuNLm0NdSX5u1Hq_w2_AYrzo1Q0gHOvdeNJ5QpYZCkGHLtwo3KjYTr_N9rubmg9tSrM3WeRCN1RETCveg/s4000/Kodak%20brand%20name%20old%20logo.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1792" data-original-width="4000" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbBBP6YZmEjm5GA96JgFfq1_a9h3bKYv9wLIDn7Us0s7H3vo1ySiNxBgVOzinkItWoEk3oly3BheoAOfjjJWv9YsOkMA6Ytqj6h93rgeM09VuNLm0NdSX5u1Hq_w2_AYrzo1Q0gHOvdeNJ5QpYZCkGHLtwo3KjYTr_N9rubmg9tSrM3WeRCN1RETCveg/s320/Kodak%20brand%20name%20old%20logo.jpg" width="320" /></a></div><div style="text-align: left;"><i>Or this awesome retro Kodak sign</i></div><div style="text-align: center;"><i><br /></i></div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo_JoGk2gROv5l3BOmxXvEdAKieu2juDpj4UOjbrnItWs57HRXWr4hhbp67XM1w_ineQoS9I04pgd6F3-v4xq8J27wUP6R5A4R2NI0bLnK-kk2xx1IEKnR40GY3PQexihI4bc82a7nF9SfPl40k3oLDxOEJllaVDdQU7b61GtzIFti4pkIZ7LsD93mnQ/s4000/New%20Armani%20Brand%20name%20fun.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4000" data-original-width="1792" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo_JoGk2gROv5l3BOmxXvEdAKieu2juDpj4UOjbrnItWs57HRXWr4hhbp67XM1w_ineQoS9I04pgd6F3-v4xq8J27wUP6R5A4R2NI0bLnK-kk2xx1IEKnR40GY3PQexihI4bc82a7nF9SfPl40k3oLDxOEJllaVDdQU7b61GtzIFti4pkIZ7LsD93mnQ/s320/New%20Armani%20Brand%20name%20fun.jpg" width="143" /></a></div><div style="text-align: left;"><i>I stumbled on "New Armani as well". The shop was closed otherwise I would have bought! 😝</i><br /></div></div><div style="text-align: left;"><p style="text-align: left;"><b>General</b></p><p style="text-align: left;">Although Bangkok seems highly modern and (relatively) wealthy, there are
many Thai people who still are very poor and struggling to get sales.
There is a huge wealth gap between Bangkok and the other parts of
Thailand. Says not only me but also <a href="https://twitter.com/bangkoklad/status/1649061129602334722?t=r7TLkwcPO__ApC9--K3FRw&s=03" rel="noopener nofollow" target="_blank">Thai people</a> themselves.</p><p style="text-align: left;">Having said that, I did have the feeling that a lot is going on in
Thailand. I noticed while walking, talking with people, and reading
English-Thai newspapers that a lot of effort is done into digitization
and the production of goods. Read more on this via these links:</p><ul><li style="text-align: left;"><a href="https://www.truedigitalpark.com/en" rel="noopener nofollow" target="_blank">True Digital park</a>
is an initiative to digitize Thailand. During my travels here -if I
compare to earlier travels- I see much more digital initiatives, also
and especially by Thai companies. That's cool to see. So I guess the
digitization and learning projects work.</li></ul><ul><li style="text-align: left;">A lot of <a href="https://www.scmp.com/news/asia/south-asia/article/3218025/chinese-companies-are-moving-supply-chains-out-china-manage-risks-india-malaysia-and-indonesia" rel="noopener nofollow" target="_blank">Chinese companies</a> are investing in Thailand as well, especially in the car and solar panel industry.</li></ul><ul style="text-align: left;"><li style="text-align: left;">It was also nice to read about the "Thailand knowledge initiative", I stumbled upon a pop-up version of this initiative called <a href="https://www.tkpark.or.th/eng/page/story" rel="noopener nofollow" target="_blank">TK Park</a>, which made me read more about it. In the popup version, there are quite some magazines you can read with the TK Read app. See pictures below.<br /><br /></li><li style="text-align: left;">More and more Thai companies start expanding and exporting (in the region) like this <a href="https://www.nationthailand.com/business/corporate/40027071" rel="noopener nofollow" target="_blank">Thai flip flop innovator</a>. That is profiting from the economic recovery in Thailand but also they are selling more and more internationally.</li></ul><p> </p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Vr_8-f4jmhbzGjAJ8_IGjaJ-Tbo_hXSOvXvb1DFetnVIxkefPk3_lo2WArmzTrKim1835gpuo3SAAwMJIwrzffOrce3IZVIwa6Ycfq1W0eug0yiryCAl_VlXWBydh7h32DwtwCHG1PonaJBdRuvCTmgZV8RLI1I1sxsk7QawyhVZXseLUmPAZlKaLg/s2048/Learning%20station%20Thailand.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="A digital learning station popup concept store in Bangkok" border="0" data-original-height="918" data-original-width="2048" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Vr_8-f4jmhbzGjAJ8_IGjaJ-Tbo_hXSOvXvb1DFetnVIxkefPk3_lo2WArmzTrKim1835gpuo3SAAwMJIwrzffOrce3IZVIwa6Ycfq1W0eug0yiryCAl_VlXWBydh7h32DwtwCHG1PonaJBdRuvCTmgZV8RLI1I1sxsk7QawyhVZXseLUmPAZlKaLg/w320-h143/Learning%20station%20Thailand.jpg" title="A digital learning station popup concept store in Bangkok" width="320" /></a></div><i>A pop up learning station at a skytrain station</i><br /> <br /><p></p><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx52NwwS0SPtvV64lRGWDyjUYbwfTw9vI2Qd85KVekr3pxBZFfMm1eP6rwETVGWwElAB8QfjkEkW0uBSADjPYjTTkfTQmL6F0zegtFtG9fSGE1hfhJbwCDevK5Yk28FCph8KrydYPReRJqf7lU-TbyXn82_PvWe12Yvo3HciFvZcn2FXlFtC8EbVDeFQ/s2048/Learning%20station%20Thailand%202.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="TK read pop up store in a skytrain station in Bangkok" border="0" data-original-height="918" data-original-width="2048" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx52NwwS0SPtvV64lRGWDyjUYbwfTw9vI2Qd85KVekr3pxBZFfMm1eP6rwETVGWwElAB8QfjkEkW0uBSADjPYjTTkfTQmL6F0zegtFtG9fSGE1hfhJbwCDevK5Yk28FCph8KrydYPReRJqf7lU-TbyXn82_PvWe12Yvo3HciFvZcn2FXlFtC8EbVDeFQ/w320-h143/Learning%20station%20Thailand%202.jpg" title="TK read pop up store in a skytrain station in Bangkok" width="320" /></a></div><i> Free books to read at the learning station for all via an app.</i></div><div style="text-align: left;"><i> </i><br /></div><div style="text-align: left;">Let's hope the economic upturn in Thailand holds on and the lives of Thai people improve across the country.</div><div style="text-align: left;"><br /><p>Thailand is not only a great place to visit for a holiday but also to get retail inspiration.</p><p>There are lots of flagship stores, many try-out concepts, and many stores that use both on and offline integrations, a lot of things are happening in the fintech areas. You will also find lots of restaurant and bar concepts and try-outs. </p><p>Thailand, is well worth a visit, not only for holiday but also for retail inspiration.</p></div><div style="text-align: left;"></div><div style="text-align: left;">Any suggestions, corrections, compliments, all welcome! Just let me know.<br /> </div><div style="text-align: left;">I will end with just a few additional pictures on creativity and retail: <br /></div><div style="text-align: left;"> </div><div style="text-align: left;"> </div><div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih6I7Dtl1QQxOZCHCV9cHfwdcADBqBQG0wSE5grvDMjuJx09AA1lBeZRm57wxm1MfC6XRdd-G2h2xlgjXemY_vFCbTnGBtkCNiY5KumItpidby0IlNrF1IrP_AhNoEdZxNKtCOj18JlRuxHZIwmiiTpZ9WMY78ZSz2IMVSZnqjyf-FHmWao0SCPynLlJ5g/s4000/Street%20artists%20in%20Bangkok.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1792" data-original-width="4000" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih6I7Dtl1QQxOZCHCV9cHfwdcADBqBQG0wSE5grvDMjuJx09AA1lBeZRm57wxm1MfC6XRdd-G2h2xlgjXemY_vFCbTnGBtkCNiY5KumItpidby0IlNrF1IrP_AhNoEdZxNKtCOj18JlRuxHZIwmiiTpZ9WMY78ZSz2IMVSZnqjyf-FHmWao0SCPynLlJ5g/s320/Street%20artists%20in%20Bangkok.jpg" width="320" /> </a></div><div class="separator" style="clear: both; text-align: center;"><i>You will find creative inspiration, for example with these street artists near the river </i></div><div class="separator" style="clear: both; text-align: center;"><i> </i></div><div class="separator" style="clear: both; text-align: center;"><i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4lgMJF11JESAGX8wGIJJGyF4eVq0iobmGUPEi39BLr1wg2lEOQimwVUI-zmLNeczIgkW87QoDOdYNO-QG-Eagn-lig0e6c5ZknasDUCbjC7gft_IzoLIil_yQYi_R-GBd9FqM-xd44cF6wlGDZ6GECyzqgX1VsvbxkNYtwX-UbOHhORb8SGB8XWoMOPe8/s4000/Cafe%20in%20Bangkok%20Green.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4000" data-original-width="1792" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4lgMJF11JESAGX8wGIJJGyF4eVq0iobmGUPEi39BLr1wg2lEOQimwVUI-zmLNeczIgkW87QoDOdYNO-QG-Eagn-lig0e6c5ZknasDUCbjC7gft_IzoLIil_yQYi_R-GBd9FqM-xd44cF6wlGDZ6GECyzqgX1VsvbxkNYtwX-UbOHhORb8SGB8XWoMOPe8/s320/Cafe%20in%20Bangkok%20Green.jpg" width="143" /> </a></div><div class="separator" style="clear: both; text-align: center;">You will find cute, green, urban style coffeeshops, like this one</div><div class="separator" style="clear: both; text-align: center;"> </div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvjBGYjZ-NxQ81LsxtWT5xg2knl3fNkvzkitt7Yl6I32bHE_HxA8AokSkxeD1vC8lq8vRVoR3gBrdyLpFI7mxg0m_1-2gUOHGcjHs8jmyRH3XHOf4Uo1_PBOqAG4zDc0OBa5uy_srqzr3RYZFxni2wi8rR7RcSCTCqQgXILhVWoA5cppxMq_ZriGnSxIgj/s4000/Old%20Car%20in%20Bangkok%20park.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1792" data-original-width="4000" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvjBGYjZ-NxQ81LsxtWT5xg2knl3fNkvzkitt7Yl6I32bHE_HxA8AokSkxeD1vC8lq8vRVoR3gBrdyLpFI7mxg0m_1-2gUOHGcjHs8jmyRH3XHOf4Uo1_PBOqAG4zDc0OBa5uy_srqzr3RYZFxni2wi8rR7RcSCTCqQgXILhVWoA5cppxMq_ZriGnSxIgj/s320/Old%20Car%20in%20Bangkok%20park.jpg" width="320" /></a></div><br /> You will find perfect instgrammable artifects like this abandoned car in Chinatown</div><div class="separator" style="clear: both; text-align: center;"><br /></div></i><div style="text-align: left;"><div style="text-align: left;"><i><div class="separator" style="clear: both; text-align: center;"><br /></div></i>Do visit Thailand and Bangkok, and you will get inspired !</div><br /></div><i> </i><br /></div>Regards,</div><div style="text-align: left;"><br />Alex</div><div style="text-align: left;"> <br /></div>Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0Bangkok, Thailand13.7563309 100.5017651-14.553902936178845 65.3455151 42.066564736178847 135.6580151tag:blogger.com,1999:blog-2096717615734950778.post-88775089345346108772023-04-11T08:21:00.022+02:002023-05-14T11:39:30.304+02:00Customer journey Etihad Airlines<p style="text-align: left;">I recently flew with <a href="https://www.etihad.com" target="_blank">Etihad</a> airlines to my great satisfaction, great airline and I do prefer it to the European legacy carriers.</p><p style="text-align: left;">During traveling I constantly think about customer journeys, signposting, screens. Can't help it, it goes automatically.<br />Also on this journey to from SPL to AUH to MNL, I thought of many small improvements, just I didn't store any screenshots or pictures. I decided to take pictures on my next journey with Etihad.<br /></p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"> <br /></div><div class="separator" style="clear: both; text-align: center;"><h2 style="text-align: left;"><b>The Etihad customer journey to Bangkok in pictures</b></h2></div><p style="text-align: left;">Yesterday I booked another flight, again with <a href="https://www.etihad.com" target="_blank">Etihad</a>. Different destination, so the customer journey may change a little (for example a "fit to fly certificate" is not needed), but I decided to make screenshots of all touch points until I have reached my destination. <br /></p>
<p>Blogger,
the platform that I use for this blog, doesn't really give the tools to
really display a well plotted journey map, but I guess a few
screenshots can also be interesting for people also active in the
customer experience field.<br /></p><p>Note
that I fly economy, as a regular (holiday) traveler. So nothing fancy.
So that is also the way I view this journey, from a tourist/holiday
perspective.<br /></p><p>I have pre-filled in 90% of the Etihad Guest profile, so they actually already know a little bit about me.</p><p>Etihad does not have in their profile section the option to let them
know if you are a leisure or business traveler (or both), seems strange
as that can really help improve the customer journey. </p><p>In
my opinion, the profile section is not asking or collecting the right
data. I see many improvements there. But as this blog is about the
customer journey in general, I will not dive into the profile section
deeply as probably most holiday travelers don't use the Etihad guest miles system.</p>
<p style="text-align: left;"><b><u>Date : march 4th, 2023</u></b></p><p style="text-align: left;">Yeah😃! I booked ticket to BKK received this email:<br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9RyMycnuUo3EaRLA3PwOM_KTFEsvFFmJqooP2lnPGVfeOovyOARqpsNRoZxSw-bBXglDpIYFTXY4pSizL_aazcrU_GX1mGCvjb7zS8noxV0ekVIN4ESEcd9I3gcUPuttx06AsjM48A2rnk3n5ke6Moqi9ZMm7QvmXQpB-GNExKslzjAD9DpzT4uILHg/s2720/Etihad%20customer%20journey%20item1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2720" data-original-width="1580" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9RyMycnuUo3EaRLA3PwOM_KTFEsvFFmJqooP2lnPGVfeOovyOARqpsNRoZxSw-bBXglDpIYFTXY4pSizL_aazcrU_GX1mGCvjb7zS8noxV0ekVIN4ESEcd9I3gcUPuttx06AsjM48A2rnk3n5ke6Moqi9ZMm7QvmXQpB-GNExKslzjAD9DpzT4uILHg/w232-h400/Etihad%20customer%20journey%20item1.png" width="232" />\</a></div><div class="separator" style="clear: both; text-align: center;"> </div><div class="separator" style="clear: both; text-align: left;"><i>Pro's</i></div><div class="separator" style="clear: both; text-align: left;"><ul><li>The e-mail has all essential information and is leightweighted for good deliverability.<br /></li></ul></div><div class="separator" style="clear: both; text-align: left;"> </div><div class="separator" style="clear: both; text-align: left;"><i>Con's</i></div><div class="separator" style="clear: both; text-align: left;"><ul><li>The email it's look and feel is not really attractive, the average design is a bit outdated.</li><li>My first name is in capital, should be "Alex".</li><li>Sometimes part of the images in the email do not show (at least in gmail). </li><li>There is no "read this email online" link available.<br /></li></ul></div><div class="separator" style="clear: both; text-align: left;"> <br /><i>Ideas</i></div><div class="separator" style="clear: both; text-align: left;"><ul><li>Etihad already knows my final destination, why not add a simple bangkok picture? It would not harm the deliverability and would make me feel more certain and enthousiastic on the destination and journey.<br /></li><li>As we all know, an e-mail does not end in an inbox, the landingpages are essential. There is a link in the email to an e-Ticket, which basically is a breakdown of all taxes/costs and the <span class="ILfuVd" lang="en"><span class="hgKElc">itinerary </span></span> <br />I guess this is used especially in business environments. <br />There is a 'print' button present as well although too small, it is available. <br />I would suggest to make the print button more visible and to add a "share" possibility, so users can easily share it with their accountant or collegues. Also includea PDF version as many saas tools that help in administration use the PDF format for processing these documents semi automatically. </li><li>A "what happens next" paragraph is not available, something simple like that gives users extra confidence? <br /></li><li>There is also a link in the email that points to a fare overview "To find out more about the fare rules for your ticket, please visit etihad.com/farechoices. <br />This page is just a generic page, however the link says "for your ticket. It implies it is specifically for me, but it is not. I land on a generic page with a table where I can select "economy, business, and first class. Also it has a border on one of the columns, this is quite confusing as it seems to point to what I booked, but this is not true.<br />So in my opinion, the landingpage does not connect fully to the link in the email. <br /></li></ul><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj63HETnK3Z9hxuY5sgVoKcFXl0ZW6MlhToDfFB8WfNldEE4Rj9OKRnyD6By37jgyy0P18AaBr80d-JGjNe-9rLTAbIyk4rfL0PnzLk4rDM_Xhn7llIAEZn6jVky7JWw6CWojzbI18WvISGpKPc8TK0K_a7IhKvI-qAcia7lG29RKGXm-nKI_HIbcYqeg/s1572/Fare%20overview%20Etihad.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Strange table on the etihad fare page" border="0" data-original-height="896" data-original-width="1572" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj63HETnK3Z9hxuY5sgVoKcFXl0ZW6MlhToDfFB8WfNldEE4Rj9OKRnyD6By37jgyy0P18AaBr80d-JGjNe-9rLTAbIyk4rfL0PnzLk4rDM_Xhn7llIAEZn6jVky7JWw6CWojzbI18WvISGpKPc8TK0K_a7IhKvI-qAcia7lG29RKGXm-nKI_HIbcYqeg/w320-h182/Fare%20overview%20Etihad.png" title="Strange table on the etihad fare page" width="320" /></a></div><br /> <p></p></div><span><a name='more'></a></span><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"> </div><div class="separator" style="clear: both; text-align: left;"><u><b>Date : march 5th:</b> </u><br /></div><div class="separator" style="clear: both; text-align: center;"> </div><div class="separator" style="clear: both; text-align: left;">
I also checked, a few hours after purchasing the ticket, if the itinerary was synchronized in the Etihad Android app. <br />I am logged in to the app, with the same account I booked with.<br />Turned out there is no information available in the app regarding my just purchased flight. <br />That's
a bit strange. I would have expected that to sync directly. Just like
your shopping cart at Amazon is synced from desktop to the app immediately. That gives confidence and more convenience to the users.
<br /></div><div class="separator" style="clear: both; text-align: left;"> </div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMMFvxWWvR_IGS676njm7Z6FzDJU-UXdFA0zTRi0pUa1MV-3B3RfeYY29cQByTF08WJFiNqlQZcDt9vzLKwwoAWrjwyo6OQoZUE5DHOHR_5X9Sc8ZbjZEWZ85H39wGXQBHcumasKPZk1AZ2ryUGPA1uxz7bcwQg8BttatqhAfY6t7aTjMong0QZjtVWw/s2412/Etihad%20APP%20android%20out%20of%20sync.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2412" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMMFvxWWvR_IGS676njm7Z6FzDJU-UXdFA0zTRi0pUa1MV-3B3RfeYY29cQByTF08WJFiNqlQZcDt9vzLKwwoAWrjwyo6OQoZUE5DHOHR_5X9Sc8ZbjZEWZ85H39wGXQBHcumasKPZk1AZ2ryUGPA1uxz7bcwQg8BttatqhAfY6t7aTjMong0QZjtVWw/s320/Etihad%20APP%20android%20out%20of%20sync.jpg" width="143" /></a></div>
Of course, it is possible to add the flight manually, but this always is
about copying data (booking reference for example) so it is always a
hassle, especially on mobile. I always postpone these things because of
that reason.
<br /><p style="text-align: left;"><u><b>Date: march 16th</b></u></p><p style="text-align: left;">I decided to click on the Etihad app, during my daily commute to work, as part of dreaming of my holiday approaching.<br /><br />Needed to log in again, don't know why, a bit annoying. <br />I
logged in via email and password that I had to look up in my password
manager, as it is not possible to login via fingerprint or passcode in
the app (suggestion!) <br />Soon the new "<a href="https://fidoalliance.org/">Fido Alliance</a>" standard will be used at more and more websites, might be an idea for Etihad to offer this as well.
<br /></p><p style="text-align: left;"> <br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc7TPONzZweuG55zEuSReqlB71ZCdErNJq8ufPon-kJfwGJRzl-Asx8OmWZ0YdMIUtCBjijEo9Iad0mTeWDFCmE1CQQjGkl9-m_kwEuIJ1zOasGkqM72wbFxcnTo45M5z5MUAbbv8sb1a26PaK6ggySBpFm-fYYJPs87TyCFf6324HN20ZC4RhJ6W8_g/s2412/Etihad%20app%20screenshot%201.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="The Etihad app does not sync trips" border="0" data-original-height="2412" data-original-width="1080" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc7TPONzZweuG55zEuSReqlB71ZCdErNJq8ufPon-kJfwGJRzl-Asx8OmWZ0YdMIUtCBjijEo9Iad0mTeWDFCmE1CQQjGkl9-m_kwEuIJ1zOasGkqM72wbFxcnTo45M5z5MUAbbv8sb1a26PaK6ggySBpFm-fYYJPs87TyCFf6324HN20ZC4RhJ6W8_g/w179-h400/Etihad%20app%20screenshot%201.jpg" title="The Etihad app does not sync trips" width="179" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLw9Hl7UkuLy_jz1WciA4y6TXwJQK9TT1siVdx386B5g12UTXHPzCHYAJIXsq7uo959dNgx7bfwzdcfJl0WJozwm8JNsnp3JE27Fm3BcXBQaJn3qsiOss7QFbynxyffK3yAiiNExIDrJDpORxoUjxLMOZTmxywjjxdwscHHkJZGG95SB6Z1H63YMipbA/s2412/Etihad%20app%20screenshot%202.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="In the Eithad app you can set (communication) preferences)" border="0" data-original-height="2412" data-original-width="1080" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLw9Hl7UkuLy_jz1WciA4y6TXwJQK9TT1siVdx386B5g12UTXHPzCHYAJIXsq7uo959dNgx7bfwzdcfJl0WJozwm8JNsnp3JE27Fm3BcXBQaJn3qsiOss7QFbynxyffK3yAiiNExIDrJDpORxoUjxLMOZTmxywjjxdwscHHkJZGG95SB6Z1H63YMipbA/w179-h400/Etihad%20app%20screenshot%202.jpg" title="In the Eithad app you can set (communication) preferences)" width="179" /></a></div>
<p>Turned
out my flight is still not in the app (not synced) so I did this part
manually today. I also activated all slides to get updated.</p><p>I
do like, especially the slider for feedback. Furthermore, I am a big fan of asking
for feedback at the moment, or very shortly after, you experienced
something. Tiny surveys at the right time. In my opinion, that represents
a much better customer or traveler experience. Let's keep that idea in
mind to see how the organized the customer feedback loop.<br /></p><p>Let's wait and see.</p>
<p style="text-align: left;"><u><b>Date : march 17th</b></u></p>
<p>I
received (I think) a generic promotional email about my collected
miles. Nothing special, lots of information to what one can do with
miles and selling opportunities. Not related to my booking, not any
recognition on that aspect. It also arrived in my "promotional" folder
in Gmail.</p><p>The email had a little animation on top, that felt like I received some kind of award, prize or gift, but turned out not to be. </p>
<p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6Z1Uo4tZoj7JxmH6gImujVPsEK7zFRwvgVPnYT0gZRP0SJd5B31o5ndp110TT3VpUey1I3mtMrbzfwU7DPzch9LnzexcrLKSNkpKXbbWipfjNJfUr5hyBbb588iEJEpuRZq5kI9zoiE1VTM12GwVhQOwsKusztyWQ58TvsZDg2YnnDGgih5eb2C3Bdw/s3201/Etihad%20Email%20march%2017.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Promotional email Etihad Airlines" border="0" data-original-height="3201" data-original-width="1920" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6Z1Uo4tZoj7JxmH6gImujVPsEK7zFRwvgVPnYT0gZRP0SJd5B31o5ndp110TT3VpUey1I3mtMrbzfwU7DPzch9LnzexcrLKSNkpKXbbWipfjNJfUr5hyBbb588iEJEpuRZq5kI9zoiE1VTM12GwVhQOwsKusztyWQ58TvsZDg2YnnDGgih5eb2C3Bdw/w240-h400/Etihad%20Email%20march%2017.png" title="Promotional email Etihad Airlines" width="240" /></a></div><p style="text-align: left;"></p><p style="text-align: left;"><u><b>Date: march 29th.</b></u></p><p style="text-align: left;">Yeeeh, I received another official email about the coming trip. <br /></p><div class="separator" style="clear: both; text-align: left;"><i>Pro's</i></div><ul style="text-align: left;"><li>It's always nice to receive an email about an upcoming trip. Makes you realize soon it is time to travel again. </li></ul><div class="separator" style="clear: both; text-align: left;"><i>Con's</i></div><div class="separator" style="clear: both; text-align: left;"><ul><li>Suddenly the booking reference changed. That's very strange. Compared to the first email I now have another booking reference. It confused me a bit.<br /></li><li>I
guess the topic of this email is to get users to collect all the info needed to make sure they comply to the travel regulations and to try to
sell them some upgrades. Maybe better to seperate these topics, one topic per email. It will probably result in a higher conversion.</li><li>The landingpage gave me a captcha message, but this appeared only after loading the page, so I actually only saw it after recording the video, so might be an idea to improve that, as many people will use VPN (like I also did) that probably caused the captcha message. </li></ul><p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dy3b27h-FFWVWKGMpXBeCU8U9wkhHO30_RsZ_W8F-09mQ6J560EP2I7Se7yrONehtgVx-ZEVmgwBHJO3WC_9Q' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div> <p></p><ul><li>The email is clipped by Gmail. There are several <a href="https://help.sharpspring.com/hc/en-us/articles/115001065948-Understanding-Clipped-Messages-in-Gmail" target="_blank">reasons that can make that happen</a>, in this case my guess is it is because only a few days later, they send more or less the same email with the same subjectline (see next item). </li></ul><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7lpzCBPUKnqFbG_vVYntkqL_-rMUyY9orWcqwe93yMbkaf3IDCyU7lHyF5WiLgx1ALbpqNYXOBZ88tY8qf9pKZ8YgmLJig1WX0NibukFztljt8sRN8uKpDk9-xADN88s-0zylBLF4A05aJgaVVNIUfY6zS5aUNOisikrsLqNWTpI0fOVjjObyvEpBnA/s1472/Email%20etihad%20clipped.png" style="margin-left: 1em; margin-right: 1em;"><img alt="A clipped email does not show all content" border="0" data-original-height="242" data-original-width="1472" height="53" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7lpzCBPUKnqFbG_vVYntkqL_-rMUyY9orWcqwe93yMbkaf3IDCyU7lHyF5WiLgx1ALbpqNYXOBZ88tY8qf9pKZ8YgmLJig1WX0NibukFztljt8sRN8uKpDk9-xADN88s-0zylBLF4A05aJgaVVNIUfY6zS5aUNOisikrsLqNWTpI0fOVjjObyvEpBnA/w320-h53/Email%20etihad%20clipped.png" title="A clipped email does not show all content" width="320" /> </a></div><div class="separator" style="clear: both; text-align: center;"><i>The email is clipped by gmail, causing difficulties in reading the full email </i><br /></div><div class="separator" style="clear: both; text-align: center;"> </div><br /> </div><div class="separator" style="clear: both; text-align: left;"><i>Ideas</i></div><ul style="text-align: left;"><li>This email seems to have different goals (selling upgrades and check travel regulations). Better to make seperate emails or contact moments. Many of those can also be just as easy pushed via the app instead of email. Worth testing what works best for the user.<br /></li><li>Etihad has all my details, they know I am from the Netherlands, I have a Dutch passport, why still asking me the travel regulations? In this case (different from the flight to Manila) I do not need any registration at all. So why not already inform me of that. I understand they probably cannot legally say that I do not need to check the requirements, but they can make it easier I think.</li><li>As written earlier the succes of an email often depends on the landingpage. </li><li><ul><li>This email points me to <a href="https://www.etihad.com/en/travel-updates/all-destinations-travel-guides" target="_blank">this page</a>, where I can check if I meet the local regulations.It is just a generic page, accessible for all, but they already know my <span class="ILfuVd" lang="en"><span class="hgKElc">itinerary</span></span>, so why not pre-select it when I click a link? Now I have to take extra effort to get to the result I want.</li></ul><ul><li>Also when I type my <span class="ILfuVd" lang="en"><span class="hgKElc">itinerary </span></span> (there is no example shown how to select when making a transit, so I just select Amsterdam to Bangkok) I get a notification for a covid test.This is not needed. Now I understand this is all very complex to maintain and setup and there are always exceptions but this one seems a bit outdated.<br />After selecting you get two buttons: "Flying from Amsterdam" and "Flying to Bangkok". This is not consistent. It should then be "Flying from Amsterdam" and "Flying from Abu Dhabi" or even better to really make it clear for the user: "Flying from Amsterdam" to Abu Dhabi" and "Flying from Abu Dhabi to Bangkok".</li></ul></li></ul><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijv1d7s4HqOUVBFGazQB96GYYAoUozL6I2zPT0yBKYjQ2yhfCAzRxXVCn-XEOnZ7q8f37_UTQn_3jHhl4XbgoIGM83S3BxnpmsWbvSn3yMAuYcE_QtoytEPlzqs2xuZuIsXz3tQFP1aUi0XcMRmS6p7oQbmyT4zonaBoK3EtkkxsS1BrYAGdDDWTAbPw/s1545/landingpage1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="908" data-original-width="1545" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijv1d7s4HqOUVBFGazQB96GYYAoUozL6I2zPT0yBKYjQ2yhfCAzRxXVCn-XEOnZ7q8f37_UTQn_3jHhl4XbgoIGM83S3BxnpmsWbvSn3yMAuYcE_QtoytEPlzqs2xuZuIsXz3tQFP1aUi0XcMRmS6p7oQbmyT4zonaBoK3EtkkxsS1BrYAGdDDWTAbPw/s320/landingpage1.png" width="320" /></a></div><br /> <p style="text-align: left;"></p><ul style="text-align: left;"><li>The landingpage (as it is generic for everyone) als has a button "book your flight" but I just came to this page because I booked a flight. I would suggest to make a page not accesible in generic but dedicated pages for use in email or the app etc. Use the timeless "<a href="https://www.amazon.nl/Dont-Make-Me-Think-Usability/dp/0321965515" target="_blank">Don't make me think</a>" adagium, it always helps a lot to make user interfaces better. </li></ul><p style="text-align: left;"><u><b>Date: march 30th</b></u></p><p style="text-align: left;">
On March the 30th, I received exactly the same email. 100% the same.
This can be a mistake in configuration of the journey or on purpose, I
cannot tell. I can only say it is annoying but also makes it more
difficult to read the email, as Gmail (that I use as a main email
client) clips in this case the email. It is not easy to read it all in
the Gmail interface.
<br /></p><p style="text-align: left;"><u><b>Date: april 7th</b></u></p><p style="text-align: left;">I received the "check in online email" a few hours before departure. </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWxJCA55rdoMs3NfnjwvxhmHW9eC_amG-jgY6xWyhxgw4oiKSGkqlpH9EpRyxK43JP4ASSaBuOlyXV8u2LvGaTZUku2JNHx9tjFbUY2qoC8EgAFsoXQlQ2AvD1WaVL2yMTUp29hwnkzXOGIrqkvlAAyPICoKXs0dqryatsTj4GnVxkz3NwEFtk9hBnRw/s1311/Online%20checkin%20open%20etihad.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="883" data-original-width="1311" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWxJCA55rdoMs3NfnjwvxhmHW9eC_amG-jgY6xWyhxgw4oiKSGkqlpH9EpRyxK43JP4ASSaBuOlyXV8u2LvGaTZUku2JNHx9tjFbUY2qoC8EgAFsoXQlQ2AvD1WaVL2yMTUp29hwnkzXOGIrqkvlAAyPICoKXs0dqryatsTj4GnVxkz3NwEFtk9hBnRw/w400-h270/Online%20checkin%20open%20etihad.png" width="400" /></a></div><br /><div class="separator" style="clear: both; text-align: left;"><i>Pro's</i></div><ul style="text-align: left;"><li>It's a simple email.<br /></li></ul><div class="separator" style="clear: both; text-align: left;"><i>Con's</i></div><ul style="text-align: left;"><li>Besides the info about the booking, there is not much entertainment or feeling in this email. Not any visually relevant images (besides the Abu Dhabi picture) the text is not entertaining or fun to read, just basic. It doesn't give me the Etihad feeling.</li><li>The landingpage here is where there are many improvements possible. I fly from the Netherlands and as a Duch citizen I do not need any visa for Thailand, still on the landingpage it seemed visually that that visa is mandatory. It took me a while to bypass that step. </li><li>There is a lot of upselling on the checkin page, mostly too expensive for me. That can in my opinion also be optimzed. I am willing to spend a bit more, but just a bit, not 600 euro's more. Or give me an option to do a prize draw to win a better seat. Just for 5-10 USD, I would be happy to gamble a bit. <br /></li></ul><p style="text-align: left;"><u><b>Date: april 8th</b></u></p><p style="text-align: left;">After succesfully checking in, I received the email with the boarding pass.</p><p style="text-align: left;"><b></b></p><div class="separator" style="clear: both; text-align: center;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxZVZrZu4HQrEbpNYuoACa7dnwoVlT9Ta2iJpSQW4WmGb_1AEjdiFHgB0bHNFrtJvkGsrzbK-Z2kGN9wLbbW81M8tEJbBLSd6E8uRrB4ja-SUaBlBKh90xRjEvBUJw5GHS2IbUXDfFfmpPHNKDjL_9uJW8fdROneSXq1WlieCzl6u-mJBT3DKQuU_XHg/s1406/Boarding%20pass%20Etihad.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Customer journey etihad check -in confirmation" border="0" data-original-height="872" data-original-width="1406" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxZVZrZu4HQrEbpNYuoACa7dnwoVlT9Ta2iJpSQW4WmGb_1AEjdiFHgB0bHNFrtJvkGsrzbK-Z2kGN9wLbbW81M8tEJbBLSd6E8uRrB4ja-SUaBlBKh90xRjEvBUJw5GHS2IbUXDfFfmpPHNKDjL_9uJW8fdROneSXq1WlieCzl6u-mJBT3DKQuU_XHg/w400-h248/Boarding%20pass%20Etihad.png" title="Customer journey etihad check -in confirmation" width="400" /></a></b></div><p style="text-align: left;"></p><p style="text-align: left;">Just like all other emails it is quite long, to long in my opinion, lots of scrolling on mobile. But it again has all essential information.</p><p style="text-align: left;"><br /></p><div class="separator" style="clear: both; text-align: left;"><i>Pro's</i></div><ul style="text-align: left;"><li>It's a simple email. and there is a clear "what to do next" section. Unfortunately only at the bottom of the email.</li></ul><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: left;"><i>Con's</i></div><ul style="text-align: left;"><li>Google Wallet is not supported. There is only a link to apple wallet, or at least so it appears.</li><li>The attached PDF has a clear indication of when you need to arrive at the airport, that's all missing in the email itself. <br /></li></ul><p style="text-align: left;"></p><p style="text-align: left;"><b>The Etihad Android app </b></p><p style="text-align: left;"><i><b>Very slow<br /></b></i></p>
<p>The
app itself has a nice interface, but is quite and maybe even very
slow. Even at a fast connection with a low latency, it is slow. I think lots of improvement in conversion/experience possible by just improving the speed. I
just wanted to reserve my seat, but it was so slow that I gave up for
today.</p><p><i><b>Annoying modal(s)<br /></b></i></p><p>It
also keeps on asking me the same question, over and over again, to
choose an account to access my calendar. A little annoying.</p>
<p style="text-align: left;"></p><p style="text-align: left;"></p><p style="text-align: left;"></p><p style="text-align: left;"></p><p style="text-align: left;"></p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-rW0CQC_qf9DQ6TO1Hda96jee1LynK4FpKXBCYPsfjmy_DHi9n1csIAKqOHwjr0fX2QrQCiSw-o__R2jYdpBDeMMM8Lpqdri4l87eJ01HOiC9hlgFr8ckczKs9HTy1wtw3r_HLxGACFZNvjMUzGNIncRKPPoiOfAmymVwQ3GOmzhEzMQtrX9hZn6Yhg/s407/Choose%20an%20account%20android%20app%20etihad.png" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="407" data-original-width="332" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-rW0CQC_qf9DQ6TO1Hda96jee1LynK4FpKXBCYPsfjmy_DHi9n1csIAKqOHwjr0fX2QrQCiSw-o__R2jYdpBDeMMM8Lpqdri4l87eJ01HOiC9hlgFr8ckczKs9HTy1wtw3r_HLxGACFZNvjMUzGNIncRKPPoiOfAmymVwQ3GOmzhEzMQtrX9hZn6Yhg/s320/Choose%20an%20account%20android%20app%20etihad.png" width="261" /></a></div><br /><p style="text-align: left;"><br /></p><p style="text-align: left;"> </p><p style="text-align: left;"> </p><p style="text-align: left;"> </p><p style="text-align: left;"> </p><p style="text-align: left;"> </p><p style="text-align: left;"> </p><p style="text-align: left;"> </p><p style="text-align: left;"> </p><p style="text-align: left;"><i><b>No automatic history </b></i><br /></p><p style="text-align: left;">Despite the fact that I flew to Manila just a few weeks ago, it does not appear on my "past trips" list. When I notice these things, I always lose a little trust in the app or platform.<br /></p><p style="text-align: left;"></p><p style="text-align: left;"></p><p style="text-align: left;"></p><p style="text-align: left;"></p><p style="text-align: left;"></p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVB6CgCQegim2xPdJauDDchqRcQLMEY0OhRhV_6CrxAGxBSC4SPaFV0Lw73wB9b88p_yv8qNIzQQJOM-4ueMdIZndZS4hMZ8n2JQNfBAwMvs2XRoeZDbyuT3VXwEPRnK3FmX7ufLl_EEgUzUmK_t0s3bRMAk7TPqu8tX28acUiqo1ICzRYJ_ygJKQRNA/s373/Past%20trips%20etihad.png" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img alt="The Etihad app gives this annoying screen everytime" border="0" data-original-height="335" data-original-width="373" height="287" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVB6CgCQegim2xPdJauDDchqRcQLMEY0OhRhV_6CrxAGxBSC4SPaFV0Lw73wB9b88p_yv8qNIzQQJOM-4ueMdIZndZS4hMZ8n2JQNfBAwMvs2XRoeZDbyuT3VXwEPRnK3FmX7ufLl_EEgUzUmK_t0s3bRMAk7TPqu8tX28acUiqo1ICzRYJ_ygJKQRNA/w320-h287/Past%20trips%20etihad.png" title="The Etihad app gives this annoying screen everytime" width="320" /></a></div><br /><p style="text-align: left;"><br /></p><p style="text-align: left;">
<b> </b></p><p style="text-align: left;"><b> </b></p><p style="text-align: left;"><b> </b></p><p style="text-align: left;"><b> </b></p><p style="text-align: left;"><b> </b></p><p style="text-align: left;"><b> </b></p><p style="text-align: left;"><b> </b></p><p style="text-align: left;"><i><b>No easy access to the boarding pass</b></i><b><br /></b></p><p style="text-align: left;">
When I went to the bag drop off at the counter at Schiphol airport, I
wanted to show my boarding pass, after all I did some effort to get one. I
opened the Etihad app and I expected that it has a huge button
"boarding pass", but no, that was not available. I needed to press
"check in" again to let the boarding pass email to myself. A little odd,
this can be so much easier. In the end, I did not even need the boarding pass. I got a paper one from at the check in counter. That one
was not synced to the app, so I needed to use paper instead. </p><p style="text-align: left;"><i><b>False information on a delay</b></i><b></b></p><p style="text-align: left;">When I was waiting at the gate, I tried the app. At that moment the app indicated there was a delay, but at the gate they told me there was not any delay, so also a sync issue I guess, giving false information. <br /></p><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_F30d9nYHcOfoYoackwG9d0ymdply9JqEfwfhzhr5cA8AJQzi8BugcKk_H2Uz3tE7nYU3HqnFU9r3yF7_HIlDgeU4ggNBL77BHF70kF494uihS5Zboe7NDoqJaCJJdSLOtIH1tsVu6ZK0nVhyrrcbvIyJrZTVKHRqMOwjk9M0iFP2cFEAunHaPQJ6zw/s2412/Etihad%20app%20customer%20experience%20journey.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="The Etihad app seems to have synchronisation issues" border="0" data-original-height="2412" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_F30d9nYHcOfoYoackwG9d0ymdply9JqEfwfhzhr5cA8AJQzi8BugcKk_H2Uz3tE7nYU3HqnFU9r3yF7_HIlDgeU4ggNBL77BHF70kF494uihS5Zboe7NDoqJaCJJdSLOtIH1tsVu6ZK0nVhyrrcbvIyJrZTVKHRqMOwjk9M0iFP2cFEAunHaPQJ6zw/w143-h320/Etihad%20app%20customer%20experience%20journey.jpg" title="The Etihad app seems to have synchronisation issues" width="143" /></a></div><p style="text-align: left;"></p><p style="text-align: left;"><i><b>Feedback </b></i><br /></p><p style="text-align: left;">What I miss in the app is the possibility to give feedback in a very
simple way at the moment something occurs. If this has been set up, a
customer experience dashboard can be made and with that, it is much easier to prioritze changes and improve the passenger experience.<br /></p><p style="text-align: left;">Simple things like:</p><ul style="text-align: left;"><li>How did you like our meal? </li><li>Were you able to find your luggage collection belt belt easily?</li><li>Did you had a good sleep? <br /></li></ul><p style="text-align: left;">
This should all be possible using the in-flight entertainment system or via the app even in-flight.</p><p style="text-align: left;">The Etihad customer journey is not over when passengers leave the plane. </p><p style="text-align: left;"><i><b>Cookie modal preventing check-in</b></i><br /></p><p style="text-align: left;">When I wanted to do a check-in via the app, I ended up at this screen. Got me completely stuck, I couldn't get passed this cookie window. I could click the "X" but it never let me accept the cookie policy (which was needed). <br />That problems like this occur, usually has to do with a lack of testing on multiple devices.<br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkwBlZcF9fwVDPdaBkg0Oz4gf6BhTSPhgPKOkj7wqpmi7CwyJqH9W8nl3X-7kEc6FIqO_qWlJUFnWK7k0sxJ7QVoeG8Vcz9GFpsltmKr7LIPAVGunSNu7I3ok9TslfzDxXDYge5UzA2wdg5RS9y7DvKYl05AEi0QzrieMN9vijv_LN7lgraKGa7lLfSg/s2412/Android%20Etihad%20App.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2412" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkwBlZcF9fwVDPdaBkg0Oz4gf6BhTSPhgPKOkj7wqpmi7CwyJqH9W8nl3X-7kEc6FIqO_qWlJUFnWK7k0sxJ7QVoeG8Vcz9GFpsltmKr7LIPAVGunSNu7I3ok9TslfzDxXDYge5UzA2wdg5RS9y7DvKYl05AEi0QzrieMN9vijv_LN7lgraKGa7lLfSg/s320/Android%20Etihad%20App.jpg" width="143" /></a></div><br /><p style="text-align: left;"><br /></p><p style="text-align: left;">Quite some work to do to make this app perform better but if it does, I think it can be very powerful to improve the customer experience for Etihad.<br /></p><p style="text-align: left;"><b>General remarks/findings<br /></b></p><ul style="text-align: left;"><li>The
Etihad website and Etihad Guest website are quite slow. Also, page speed
insights from Google confirmed that. There is quite some work to do
there. Websites from other airlines are much faster, you really notice
this when you need to arrange things for your upcoming flight.</li></ul>
<br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNtpNag1URhiVnzuq_KjhGCFtpWEb-mWJQqSWPUZYmGDOux54lX9XZeFUbo7AsBQP1uM6g08j26Ajq6Mu736o5H7aiRFgNWDs3STLyof-cnFYNDR7JK8yJKF8YH4wzjOaZGgnzbEYUCV6uoTcDHTZU-9UsESkv52fNBKBmyPphxMUKUUjJpGvwA04zkg/s1100/Etihad%20site%20speed.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="820" data-original-width="1100" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNtpNag1URhiVnzuq_KjhGCFtpWEb-mWJQqSWPUZYmGDOux54lX9XZeFUbo7AsBQP1uM6g08j26Ajq6Mu736o5H7aiRFgNWDs3STLyof-cnFYNDR7JK8yJKF8YH4wzjOaZGgnzbEYUCV6uoTcDHTZU-9UsESkv52fNBKBmyPphxMUKUUjJpGvwA04zkg/s320/Etihad%20site%20speed.png" width="320" /></a></div><br /><p style="text-align: left;"><br /></p><ul style="text-align: left;"><li>The difference between the Etihad website and the Etihad Guest website is also sometimes confusing, I guess it grew this way, but an integration will be much better for the average user.</li></ul><ul style="text-align: left;"><li style="text-align: left;">There is (with more airlines) often a huge push on selecting seats and paying for it. Understandable, but in this case, the second leg I flew, from Abu Dhabi to Bangkok, the plane was almost empty. Maybe it was occupied for only 30%.<br />This resulted in the staff telling people, they could sit anywhere they want.</li></ul><p style="text-align: left;"></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiM-mMu2Z4EMi3LZFBKoAO12UlujtNUOxD6wMCqXH2A-TR0O_vLe6YDBjUiFvrUvxdwr3eNrn2FkI-PZrgH2DJHoijSu_KYaU6ymsOJBSBxCFNXpbkBipSKOPJdSaGVQ-pfuKTKzkkA3zSXKswGztl2OUNHwHAWlcXGEtXX0J0eo0G5ojgg99FxgxwyiA/s4000/Etihad%20Empty%20Plane.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="A nearly empty plane from Etihad to Bangkok" border="0" data-original-height="1792" data-original-width="4000" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiM-mMu2Z4EMi3LZFBKoAO12UlujtNUOxD6wMCqXH2A-TR0O_vLe6YDBjUiFvrUvxdwr3eNrn2FkI-PZrgH2DJHoijSu_KYaU6ymsOJBSBxCFNXpbkBipSKOPJdSaGVQ-pfuKTKzkkA3zSXKswGztl2OUNHwHAWlcXGEtXX0J0eo0G5ojgg99FxgxwyiA/w400-h179/Etihad%20Empty%20Plane.jpg" title="A nearly empty plane from Etihad to Bangkok" width="400" /> </a></div><div class="separator" style="clear: both; text-align: center;"><i>An almost emply plane from Abu Dhabi to Bangkok </i><br /></div><br /> <p style="text-align: left;"></p><p style="text-align: left;">
Now that's nice of course, but Etihad already knew when I checked in,
this plane was not going to be full. Why not use an (AI) algorithm to
give everyone the best seat possible for their preferences?<br />Or if that's not possible, to give more free options while selecting seats
during the check in. This adds massive value for the customers.
<br /></p><ul style="text-align: left;"><li style="text-align: left;">
On my way back from Bangkok, I noticed this sign with a QR code. I
always try these things to see if they work. The idea is of course very nice. Skip the longer line for check-in and just do it here at this
point, and you can use the bag drop line.<br />I wonder how many people actually do this, but I tried to scan the code and to see what happened.
<br /></li></ul><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1bfThYVlcVSFHucWo0VkCZgULPSts1JEvswRpswZkIiITFBq2AVkgIpS3fzifeqI8CALUxLzDJiAk4viFNyYIvjMw6UmJZiB5aC0SvjwZ8yHMlUWl8-rz1BlGpP63nIqhR0uj0l_gLP56dPgTS5fPSNgGkTltbIFt4SAmASezGKNkVDUw2iPjeCybMw/s4000/QR%20code%20Etihad%20Bag%20drop.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="QR code signs -in many cases- don't work properly" border="0" data-original-height="4000" data-original-width="1792" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1bfThYVlcVSFHucWo0VkCZgULPSts1JEvswRpswZkIiITFBq2AVkgIpS3fzifeqI8CALUxLzDJiAk4viFNyYIvjMw6UmJZiB5aC0SvjwZ8yHMlUWl8-rz1BlGpP63nIqhR0uj0l_gLP56dPgTS5fPSNgGkTltbIFt4SAmASezGKNkVDUw2iPjeCybMw/w179-h400/QR%20code%20Etihad%20Bag%20drop.jpg" title="QR code signs -in many cases- don't work properly" width="179" /></a></div><br /><p style="text-align: left;">
</p><p>What
the sign says is : "scan the QR code and check in now". <br />But when I did that, I did not see an easy to use "check-in page". Instead I found myself being redirected to this page:<br /></p><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA7pEyasetiecvLjKGdLU7tRTRve4gap4YpmVAXAJlVuz486UH750sLEl1oJ66XAwLThvpkr2NXk_Gm0cervu-4Ci8avP8mHIbJJXHFOt_oM4Ocey4NtnLANEGAZEUM4GBfhIgymSAorj5a7AxBNfo-E-DIS36pgXbO9QhHoEFIoyCqc6Fwc76-9eC4A/s2412/Landingpage%20QR%20code%20Eithad.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2412" data-original-width="1080" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA7pEyasetiecvLjKGdLU7tRTRve4gap4YpmVAXAJlVuz486UH750sLEl1oJ66XAwLThvpkr2NXk_Gm0cervu-4Ci8avP8mHIbJJXHFOt_oM4Ocey4NtnLANEGAZEUM4GBfhIgymSAorj5a7AxBNfo-E-DIS36pgXbO9QhHoEFIoyCqc6Fwc76-9eC4A/w179-h400/Landingpage%20QR%20code%20Eithad.jpg" width="179" /></a></div><br /><p style="text-align: left;">
This is just a "booking page".<br /> Now I am sure in the end -by clicking
many times- you can check-in, but it should be much easier. Especially
when you are in an airport waiting, in a noisy environment, you want to check-in with as less effort as possible. </p><p style="text-align: left;"><b>Thanks Etihad<br /></b></p><p style="text-align: left;">I liked flying with Etihad, new planes, friendly staff, awesome entertainment system and a good transit airport. I do think a lot can be done to improve the Etihad experience even more.<br />For now I give the customer experience a moderate "7". The basics are alright but there is lot's of improvements posisble.</p><p style="text-align: left;">On the customer journey part so many things are changing in the coming years. With open platforms (like Nostr), global permission less payment systems, and AI capabilities, the difference will be more and more on how companies design experiences. <br /></p><p style="text-align: left;"><b>A special note: </b><br /></p><p style="text-align: left;">A special note and thank you for my friend Nicolai, who's profession is "master aircraft fueler" and he also fuels Etihad's EY78 at Schiphol. I met him during departure and promised him to enclose him in the joruney blog story as he actually also is part of the customer journey in my case. <br /></p><p style="text-align: left;"></p><p style="text-align: left;"></p><p style="text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8IWf58OAslRQoXV7vkfO9bovjFy2j9g__W_3NebwKVrqJ7G6FYsWOHIenFGa1DWQDDtociArwAeqCP5FhCEmO2pP4kMYMU6-xd6GL2Rl9Ypu7yiK2rpBnAzBBXV2ESBzb0UFSRapMXz5CHw_4VWx_8y3SEsdu_CvXNv-n7E5NGeZLJRfm_9e-rC3dDw/s789/EY%2078%20Etihad.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="789" data-original-width="377" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8IWf58OAslRQoXV7vkfO9bovjFy2j9g__W_3NebwKVrqJ7G6FYsWOHIenFGa1DWQDDtociArwAeqCP5FhCEmO2pP4kMYMU6-xd6GL2Rl9Ypu7yiK2rpBnAzBBXV2ESBzb0UFSRapMXz5CHw_4VWx_8y3SEsdu_CvXNv-n7E5NGeZLJRfm_9e-rC3dDw/w154-h320/EY%2078%20Etihad.png" width="154" /></a> <br /></p><p style="text-align: left;"><i>The master aircraft fueler N. van Rosmalen"
at the gate.</i></p><p style="text-align: left;">Happy Etihad Traveling!<br /></p><p style="text-align: left;"><br /></p><p style="text-align: left;"></p>Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-4084268521880131362023-02-08T05:02:00.019+01:002023-02-09T02:12:48.359+01:00The Noon Nopi framework for global marketing<p><b><span style="color: red;"> This post is in draft and is regularly updated<br /></span></b></p><p><span style="color: red;"><span style="color: black;">Recently I read a book and did a course on the Noon Nopi framework. It is a framework that can be used for global marketing (although main focus is Asia).<br />If you think that it is interesting, buy the <a href="https://www.amazon.com/MASTERING-NOON-NOPI-Science-Marketing-ebook/dp/B01B8FMI5U" target="_blank">book</a>. </span></span></p><p><span style="color: red;"><span style="color: black;">I will place some screenshots in this post and a short explanation as for my own reference, but it might be useful for others as well. </span></span></p><p><span style="color: red;"><span style="color: black;">Noon Nopi is Korean. It means "eye level" and that is exactly what this is about.</span></span></p><p><span style="color: red;"><span style="color: black;"><b>Marketing is simply defined as the matching of eye levels between two or more parties. It can be external or internal.</b></span></span></p><p><span style="color: red;"><span style="color: black;"><b>A product or service can be :</b></span></span></p><p><u><span style="color: red;"><span style="color: black;">Under Noon Nopi </span></span></u></p><p><span style="color: red;"><span style="color: black;">Fail to live up customer expectations (quality for example)</span></span></p><p><span style="color: red;"><span style="color: black;"><br /><u>Over Noon Nopi</u></span></span></p><p><span style="color: red;"><span style="color: black;">Over estimate customer expectations. May lead to over pricing</span></span></p><p><span style="color: red;"><span style="color: black;">This is always applicable in marketing but especially in international marketing. Make sure you have the correct "Noon Nopi", when you market abroad.<br /></span></span></p><p><span style="color: red;"><span style="color: black;">A Noon Nopi should be described in around 5 words.<br /></span></span></p><p><span style="color: red;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="color: red;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRclsKF30ttnSrm2P7rII2vCrFzx_7Q7K7ucbFRXkBn7B6acducbcsZZe7UoMUqIDcbyussGiyuJBh7iZg5_yjlNXtuBkvJpZOiFAgzxoUSCkiXG8Hzwo4eK5-5IyZ-a3XXHNyAskrHFV457P_qK_HlbFpjGBl1Cjm6TXlcAS1sZAbaDeLoWW3d4vgRw/s612/Noon%20Nopie%20matching%20in%20different%20countries.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="333" data-original-width="612" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRclsKF30ttnSrm2P7rII2vCrFzx_7Q7K7ucbFRXkBn7B6acducbcsZZe7UoMUqIDcbyussGiyuJBh7iZg5_yjlNXtuBkvJpZOiFAgzxoUSCkiXG8Hzwo4eK5-5IyZ-a3XXHNyAskrHFV457P_qK_HlbFpjGBl1Cjm6TXlcAS1sZAbaDeLoWW3d4vgRw/w400-h217/Noon%20Nopie%20matching%20in%20different%20countries.jpg" width="400" /></a></span></div><p><span style="color: red;"></span></p><p><span style="color: red;"><b><span style="color: black;">ASEANA COBRA</span></b></span></p><p><span style="color: red;"><b><span style="color: black;"> </span></b><br /></span><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">Asiana Cobra is an acronym </span><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">that facilitates in the shaping of brand narratives for</span><span aria-hidden="true" class="cds-137 css-1j071wf cds-139"><br />marketing from Asia, for marketing to Asia.Companies can plan not only for</span><span aria-hidden="true" class="cds-137 css-1j071wf cds-139"> existing markets and strategies, but for future ones as well. <br />Of course this can also be used for other regions, by replacing Asia, with f.e. Europe.<br /></span></p><p><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">There are 4 categories:</span></p><ul style="text-align: left;"><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">Asia</span></li><ul><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">F.e. Negative: crowded, cheap</span></li><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">F.e. Positive, Luxury, Traditional, Exotic<br /></span></li></ul><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">Nation</span></li><ul><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">F.e. Korea negative: fast, corrupt, dangerous</span></li><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">F.e. Korea positive, efficient, dynamic, cool</span></li><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139"> Think about Asian national branding slogans, Singapore has: Uniquely Singapore, Cambodia has region of wonder and Malaysia has Truly Asia. <br /></span></li></ul><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">Companies</span></li><ul><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">F.e. LG, Negative, cautios, too large, etc.</span></li><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">F.e. LG postive, innovator, ethical, multinational</span></li></ul><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">Brand</span></li><ul><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">F.e. LG, negative, rivalry within one company</span></li><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">F.e. LG positive, global innovation<br /></span></li></ul></ul><p><b><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">The SFU grid, a framework against competitors. </span></b></p><div aria-label="toggle video from current lecture segment: SFU Grid, which stands for strong," class="rc-Phrase active css-ugczj4" data-cue-index="53" data-cue="54" role="button"><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">The SFU Grid, which stands for strong,</span><span aria-hidden="true" class="cds-137 css-1j071wf cds-139"> favorable, and unique association analysis can be used to analyse your position against (international) competitors and to see what you need to focus at.</span></div><div aria-label="toggle video from current lecture segment: SFU Grid, which stands for strong," class="rc-Phrase active css-ugczj4" data-cue-index="53" data-cue="54" role="button"><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">By use of this grid you:</span></div><ul style="text-align: left;"><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">Push out weak and irrelevant associations.</span></li><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">Pull up your SUU (strong unfavorable unique) associations for point of parity. This is your noon nopi!<br /></span></li><li><span aria-hidden="true" class="cds-137 css-1j071wf cds-139">Pump up your SFU (Strong, favorable, unique) associations for point of difference. Highlight them!<br /></span></li></ul><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3qd72OHtf1jHOSW5IFasK5UU_dA-ioOCX6MAvHPSs0DNR9PcREfpAVIzA-dVoBfh_HDnAOr95KcmxwuYvZGeBzI_spmzD2GzX8YbMTkwTa0cR_oWty5IY6WBYtQviJ4JoP2pOuby4lMrQdB7oWqt-iAeDyvHZC165wC3K2DzJU2cFF4jM69A8Arb6uw/s945/Example%20grid.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="534" data-original-width="945" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3qd72OHtf1jHOSW5IFasK5UU_dA-ioOCX6MAvHPSs0DNR9PcREfpAVIzA-dVoBfh_HDnAOr95KcmxwuYvZGeBzI_spmzD2GzX8YbMTkwTa0cR_oWty5IY6WBYtQviJ4JoP2pOuby4lMrQdB7oWqt-iAeDyvHZC165wC3K2DzJU2cFF4jM69A8Arb6uw/w400-h226/Example%20grid.jpg" width="400" /></a><span style="color: black;"></span></div><br /><p><span style="color: red;"> </span></p><p><span style="color: red;"> </span></p><p><span style="color: red;"> </span></p><p><span style="color: red;"> </span></p><p><span style="color: red;"> </span></p><p><i><span> </span></i></p><p><i><span> </span></i></p><p><i><span> An example grid of a skincare brand</span></i></p><p><span> The goal is to have many associations in strong, favorable, and unique.</span></p><p><span> </span></p><p><b><span>The Omni branding framework</span></b></p><p><span>Some simple Noon Nopi branding examples:</span></p><p><span>Snickers = Marathon in the UK (for a long time).<br />Mr Clean = Don Limpio (in Spanish speaking countries)</span></p><p><span>The Omni branding framework helps you identify the branding scope per country or region.<br />I think this can not only be used for branding, but also for commerce.<br /></span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPAYVDEEkUZjFT6TwauEzH5l8bIDLKo6xKQ4BYxozoDgJO6_8cnjBQcSDXiE8cNPmcxVTziJF4LMmC8e93VmIRlqxU2l9_u6ccgqJewCYV8tHrenKhZVP5sETiYxfp6UUQBpMr7GXs_FGpiazyKd0YP130RfhdVUn2Q4ZkxJBpSRzXLraJ0iPl8Gdm5w/s1302/Omni%20Branding%20framework.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="504" data-original-width="1302" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPAYVDEEkUZjFT6TwauEzH5l8bIDLKo6xKQ4BYxozoDgJO6_8cnjBQcSDXiE8cNPmcxVTziJF4LMmC8e93VmIRlqxU2l9_u6ccgqJewCYV8tHrenKhZVP5sETiYxfp6UUQBpMr7GXs_FGpiazyKd0YP130RfhdVUn2Q4ZkxJBpSRzXLraJ0iPl8Gdm5w/w400-h155/Omni%20Branding%20framework.jpg" width="400" /></a></div><br /><span><br /></span><br /><p></p>Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-51884991166674046932023-01-31T11:50:00.111+01:002023-03-07T09:38:57.245+01:00Experiences on e-commerce and retail in the Philippines<p style="text-align: left;">I am currently traveling around the Philippines, great country, very nice people. As always I pay attention to retail and digital commerce as it is my hobby. I will describe a few experiences/pictures from what took my attention during my travel.</p><p style="text-align: left;">If you are in a hurry, then just watch the video, I made on retail and commerce in the Philippines, if you are not in a hurry, read the complete post for more details:</p>
<center></center><center></center><center><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/D1o7jyfL0w0" title="YouTube video player" width="560"></iframe></center>
<p style="text-align: left;">You can watch the same video at "<a href="https://rumble.com/v28z2nm-philippine-commerce-and-retail-market-at-a-glance.html" target="_blank">rumble</a>", if you prefer that platform. </p><h3 style="text-align: left;">Brandnames <br /></h3><p style="text-align: left;">Philippines love to play around with brand names, like the pictures you see below. You can spend an entire day enjoying funny brand names if you like.<br /></p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb7Qwn8WXiYQtS1TrbyQ2gNtFUs4HNyYz1s7kbWaYxdQ4bJiZtAnEaZEcLvUcG4vpNCeSG70YvdefNFmWubyYwee-nKXCNOkuIcriNbRM1xlaAqA0_PQcyrXbmBUOFa2aQqP-nUp7Dme5j3hH9dxV5oGc-zPsGiINb5N9scygVIQqsLOJFoK8gBW3eug/s1549/Spabucks.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Spabucks just like starbucks but then for foot" border="0" data-original-height="578" data-original-width="1549" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb7Qwn8WXiYQtS1TrbyQ2gNtFUs4HNyYz1s7kbWaYxdQ4bJiZtAnEaZEcLvUcG4vpNCeSG70YvdefNFmWubyYwee-nKXCNOkuIcriNbRM1xlaAqA0_PQcyrXbmBUOFa2aQqP-nUp7Dme5j3hH9dxV5oGc-zPsGiINb5N9scygVIQqsLOJFoK8gBW3eug/w400-h149/Spabucks.jpg" title="Spabucks just like starbucks but then for foot" width="400" /> </a></div><div class="separator" style="clear: both; text-align: center;"><i> Yes, a real spabucks, SPAfoot!</i></div><div class="separator" style="clear: both; text-align: center;"><i> </i></div><div class="separator" style="clear: both; text-align: center;"><i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjdZIf9oHtRR0zLDoW3KFf5SmXCxwa4EYuvxCC54Hr4XJP_XbJMZPDobevU6JUhsjb_rjCWKwaEeKoh7w4Z9GAb5p-UVlyQ5d_ZUAlksZRm5nj59Vo_ggSwEntirn_v--ESjZZ0sjcyCxel_bKVFH8FuZPSqD50w0uIPoXXBgERxr8SxWTsY9OBAvdRg/s600/Walter%20Mart-Manila.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="270" data-original-width="600" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjdZIf9oHtRR0zLDoW3KFf5SmXCxwa4EYuvxCC54Hr4XJP_XbJMZPDobevU6JUhsjb_rjCWKwaEeKoh7w4Z9GAb5p-UVlyQ5d_ZUAlksZRm5nj59Vo_ggSwEntirn_v--ESjZZ0sjcyCxel_bKVFH8FuZPSqD50w0uIPoXXBgERxr8SxWTsY9OBAvdRg/w400-h180/Walter%20Mart-Manila.jpg" width="400" /> </a></div><div class="separator" style="clear: both; text-align: center;">And there we have Walter Mart, I guess that's has been the inspiration of the founder of Wall Mart. </div><div class="separator" style="clear: both; text-align: center;"> </div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTopI4OR7ezAK_pL0K7WmHLaFV4NNmYJqzV9eYyRqGOxzr5tqvIF2wptlpkWOdqZdXyhpsTOai66g38VAC5K7FEBPmSm9hoxRELbB_di204j3GFNez4gxRADoB80cKayoP2ORD0mte84_bBo4P6I87j3fHULlxTPrKijGywMc4lit80ZUoKvi5Y8G6Nw/s1594/John%20Lemon%20Manila.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="764" data-original-width="1594" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTopI4OR7ezAK_pL0K7WmHLaFV4NNmYJqzV9eYyRqGOxzr5tqvIF2wptlpkWOdqZdXyhpsTOai66g38VAC5K7FEBPmSm9hoxRELbB_di204j3GFNez4gxRADoB80cKayoP2ORD0mte84_bBo4P6I87j3fHULlxTPrKijGywMc4lit80ZUoKvi5Y8G6Nw/w400-h191/John%20Lemon%20Manila.jpg" width="400" /></a></div>"John Lemon". Where you can buy everything Lennon :)<br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><br /> </i><br /></div><p style="text-align: left;"></p><h3 style="text-align: left;">Super apps in Asia are awesome<br /></h3><p style="text-align: left;">The super apps that are used in most of SE Asia and China, also work very smoothly here. I used <a href="https://www.grab.com/ph/about/superapp/" target="_blank">Grab</a>, <a href="https://joyride.com.ph/" target="_blank">Joyride</a>, <a href="https://www.airasia.com/aa/appdownload/" target="_blank">AirAsia</a> and probably I will need to use <a href="https://www.lalamove.com" target="_blank">LalaMove</a> also soon.These apps I really miss in Europe.<br /><br />It is so incredibly convenient to use these super apps. You can get things done so fast and so easy. <br /></p><p style="text-align: left;">As Grab says in an interview I read, they are problem solvers<span class="break-words"><span><span dir="ltr">: <i>"The model has proven successful, in part because Grab’s
engineers are focused on problems that people face in real-life
settings, or genba in Japanese. The company has helped millions of users
open their first bank account, offered micro-loans to hundreds of
thousands of its driver-partners, and helped grow their earnings on the
Grab platform over time."</i></span></span></span></p><p style="text-align: left;"><span class="break-words"><span><span dir="ltr"> <br /></span></span></span></p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dwgPMy7UXgCdrBMxTpUeELPtRKpP4iE5-qfOjinXqxAcZIfo4a7_MuYsY8OcxFEBVnvvOh_qUFIpRcK9QTkWg' class='b-hbp-video b-uploaded' frameborder='0'></iframe> </div><div class="separator" style="clear: both; text-align: center;"><i>Super Apps are Amazing, very convenient, see these short screen recordings.<br /></i></div><div class="separator" style="clear: both; text-align: left;"><i> </i> </div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGlrgo3ULDJhrMJ1rOOCZ0q6GWNNJiRgXTXBzEvC6d8A1YnVbYYRCMJJvuLAmBpMO2shGBXX6r7U2eaZX_GxrynwJqRPRZqEISxo4fq-IJH9bzEsBaAE62sftu_psuzBsrlTlXftBIPraJfgaORFM8K6Pe5_-rKuPBzvBZVs3UKpkZpIyZwhtfElZjBw/s1313/Superapp%20asia%20functionalities.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Using super apps is fun. So many options, but easy to be found" border="0" data-original-height="743" data-original-width="1313" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGlrgo3ULDJhrMJ1rOOCZ0q6GWNNJiRgXTXBzEvC6d8A1YnVbYYRCMJJvuLAmBpMO2shGBXX6r7U2eaZX_GxrynwJqRPRZqEISxo4fq-IJH9bzEsBaAE62sftu_psuzBsrlTlXftBIPraJfgaORFM8K6Pe5_-rKuPBzvBZVs3UKpkZpIyZwhtfElZjBw/w400-h226/Superapp%20asia%20functionalities.jpg" title="Using super apps is fun. So many options, but easy to be found" width="400" /></a><i> </i></div><div class="separator" style="clear: both; text-align: center;"><i>Super apps are full, no, completely full of services, but still easy to use.</i></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">Just a few things in the super apps that caught my attention: <br /><br /></div><div class="separator" style="clear: both; text-align: left;"><ul style="text-align: left;"><li>Priority delivery of food, pay a little extra, get priority delivery, if it does not arrive at the time that is given, you will be given vouchers.</li><li>An advertising block, where (in my case) often Lazada advertised.</li><li>The 20% (or sometimes more discount) on self pickup, combined with special "self pickup lines" in stores for example coffee shops or fashion shops.<br /></li><li>The Pabili function, you can let someone pickup and deliver something. Can be anything up to medicine, groceries or just things you need to send to a company or person.<br /></li><li>Constant influx of new functionalities. The apps are blasting with new functionalities. Often you can signup for them (so they can test demand I guess), but the thing is, there is always a reason to use the app. </li><li>FACE, checking in by facial recognition for Air Asia flights. Saves a lot of hassle.<br /></li><li>It is always possible to get direct help via chat, I tried it a few times, always solved my problem.<br /></li><li>Countless smart cross and up sell possibilities that are either not used in the west or not possible because the service is not available.</li><li>The loyalty programmes are setup in a smart and easy way. Rewards all over the apps.</li><li>The "challenges" function is like a prize draw, but then more
interactive, it gives tasks (like ordering food), gives a clear overview
of the things you need to do, and in the end you can win (for example) a Dyson
cleaner. They clearly indicate the amount of Dyson's that can be
won. It's like a project in your app to complete. </li><li>Despite the many topics, it's easy to either search or navigate to the main
categories. Just to give an example of the main categories in Grab, there is: <br />Food, Mart, Car, Mov It,
Express, Pabili, Load, Bills, Shopping, Gifts, Offers, Experiences, Hotels, Challenges and Insurances. They are all easily accessible on the tiny screen.<br /></li><li>I needed to have something delivered to another location. Its so easy to
just arrange a point to point delivery, someone just picks up the stuff
and brings it over to the desired location.<br /><br /></li></ul></div><div style="text-align: left;"><div style="text-align: left;">Super apps are so much fun to use. In my opinion they really are an economic activity booster and they actively help develop the country.</div><div style="text-align: left;"> </div><div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFvD7LdxDanb2ZhZ9K6S7yMNxM0MEiT7AZ_b56XxXLJF0a-1HdvkiwmDqwHK7FkT731008PuUCyDXsPPy4RFUs9YMBbcecZiXeq0VSYK6d7fg0UNL8cxvOK2fTfpm8mTfVVX2qvES7rF3PyLUTEb7UqNdWbWqddOHfOSMTAydr_bqnglL6wsiJDWRdvQ/s728/Price%20draw%20Grab.png" style="margin-left: 1em; margin-right: 1em;"><img alt="The prize draw is like a project in the grab app" border="0" data-original-height="728" data-original-width="349" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFvD7LdxDanb2ZhZ9K6S7yMNxM0MEiT7AZ_b56XxXLJF0a-1HdvkiwmDqwHK7FkT731008PuUCyDXsPPy4RFUs9YMBbcecZiXeq0VSYK6d7fg0UNL8cxvOK2fTfpm8mTfVVX2qvES7rF3PyLUTEb7UqNdWbWqddOHfOSMTAydr_bqnglL6wsiJDWRdvQ/w191-h400/Price%20draw%20Grab.png" title="The prize draw is like a project in the grab app" width="191" /> </a></div><div class="separator" style="clear: both; text-align: center;"><i>The prize draw is like a project in the Grab app </i><br /></div><br /> </div><h3 style="text-align: left;">Retail experience: Shopping malls<br /></h3><div style="text-align: left;">Just like in other countries in Asia, mega shopping malls are very popular. Not only they all have a large food court with cheap and good food, there is also always something to do, - a reason to visit-.<br />Shopping malls always have a convenient temperature, and that alone is a reason for many Philippino's to spend a few hours in a shopping mall, to beat the heat outside. </div><div style="text-align: left;"> </div><div style="text-align: left;">There are two very large companies that have shopping malls across the country. <a href="https://www.smsupermalls.com/" target="_blank">SM supermalls</a> and <a href="https://www.ayalamalls.com/" target="_blank">Ayala malls</a>. I visited both, I found that SM supermalls has a bit more multi/omnchannel promotions and customer journeys compared to the Ayala malls, but both are nice to visit and totally complete shopping malls. </div><div style="text-align: left;"> </div><div style="text-align: left;">During a walk in one of the SM supermalls, I saw, a startup corner.</div><div style="text-align: left;">This is so nice to help young startups test their products and services in a shopping mall with a huge amount of traffic. As a visitor it is nice to discover unique products.</div><div style="text-align: left;">I know there is a separate mall, BIKINI Mall in Berlin that is dedicated to this concept, but this is the first time I have seen something similar elsewhere mixed with other shops.<br /></div><div style="text-align: left;"> </div><div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitsEzxC__gI2Af3QfkEYEC4hb82xUhQuRG2bMljWSu78MEzpWhGBYj2Jb2wv2eEkSsw8nT3vKAM48_zn3GM48t7BV9CH9rTSjMAr5T7_Wc4qimqh05ed6xTK9Ero-OlAmm6cRPJc10V1MjdW3HvFZpLekPdbzuAH6jrA4evfyB7PW8XJ_tcudVUaAC2g/s4000/Startup%20market%20inside%20shopping%20mall(1).jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="A startup market inside a shopping mall" border="0" data-original-height="1792" data-original-width="4000" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitsEzxC__gI2Af3QfkEYEC4hb82xUhQuRG2bMljWSu78MEzpWhGBYj2Jb2wv2eEkSsw8nT3vKAM48_zn3GM48t7BV9CH9rTSjMAr5T7_Wc4qimqh05ed6xTK9Ero-OlAmm6cRPJc10V1MjdW3HvFZpLekPdbzuAH6jrA4evfyB7PW8XJ_tcudVUaAC2g/w400-h179/Startup%20market%20inside%20shopping%20mall(1).jpg" title="A startup market inside a shopping mall" width="400" /> </a></div><div class="separator" style="clear: both; text-align: center;"><i>The startup market in SM supermall </i><br /></div><br /> <br /></div><div style="text-align: left;">Although I like the large experience type of shopping malls, my personal favorite, are shopping malls, like <a href="https://www.ortigasmalls.com/greenhills/" target="_blank">shoppesville/greenhills</a>. A shopping mall with less known brands, and countless little shops that sell almost everything and often have very funny brand names.<br /></div><div style="text-align: left;">Shoppesville in Manila, can be compared with MBK in Bangkok. There are lot's of food options, usually a floor dedicated to electronics and so many little "stalls" and shops, worth a visit.<br /><br /><h3 style="text-align: left;">The Mall of Asia</h3></div><div style="text-align: left;"><div style="text-align: left;">Manila has the country's top shopping mall: The Mall of Asia </div> </div><div style="text-align: left;">I have been twice to the <a href="https://www.smsupermalls.com/mall-directory/sm-mall-of-asia/information/" target="_blank">Mall of Asia </a>or in short MOA, during this holiday. Although I have been to similar shopping malls in Dubai and Bangkok for example, this one seemed in terms of size maybe even larger. </div><div style="text-align: left;"> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihd4cgS_XvMEdY_dzdI4fX0d81EpwmpEUCjUS-9k4-pUjjyjaBXadI9xbG00ClJqLXM0WySvfKdET7op8Uw4ifhVQFlYm-baTNnp6lUQOJFdC5oBeq0sS9ZrFLGvnE0zFdHQJ_iBnNg2PO_8buZc9YtMekSirYWbZPbtU-pm7GLUsHFP-t3N_Uz35m4Q/s1817/Mall%20of%20Asia.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="The mall of Asia in Manila is so incredibly huge it does not even fit on a picture" border="0" data-original-height="798" data-original-width="1817" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihd4cgS_XvMEdY_dzdI4fX0d81EpwmpEUCjUS-9k4-pUjjyjaBXadI9xbG00ClJqLXM0WySvfKdET7op8Uw4ifhVQFlYm-baTNnp6lUQOJFdC5oBeq0sS9ZrFLGvnE0zFdHQJ_iBnNg2PO_8buZc9YtMekSirYWbZPbtU-pm7GLUsHFP-t3N_Uz35m4Q/w400-h176/Mall%20of%20Asia.jpg" title="The mall of Asia in Manila is so incredibly huge it does not even fit on a picture" width="400" /></a></div><p>The mall of Asia is so huge I couldn't get it fit in one picture. It boosts 589,891 m2. It has several cinema's, a waterfront (amusement) park, an indoor skating rink (Olympic size), local brands, foreign brands, and really, really lot's of food options, the most I ever saw in a shopping mall.<br /></p><p>SM shopping malls in the Philippines also broadcast regularly live events from their locations via their app and their website. It is then possible to do both an on, offline or combined purchase. If you order online and you live in an area near a shopping mall there is same day delivery. Haven't seen that in Europe.<br /></p><p>Inside the mall, they also have their own SM branded stores.</p><p>A few suggestions for improvements:</p><ul style="text-align: left;"><li>Make a guided route (online at least but preferably a combination) to pass all local brand shops. It is -as a tourist- nice to visit local brands, not only to buy them but sometimes also to source them.</li><li>Because of its size it also helps to have high speed escalators, that skip a few floors. Makes it possible to get to your destination faster (f.e. the ice skate rink) I saw this in a shopping mall in Shanghai and a super escalator is really convenient.</li><li>Integrate on and offline (also for tourists). Create a PWA (progressive web app) that you can use when you visit the mall. It helps you to find your way around. And do include suggestion one, the local brand route, but maybe also an offer route, experience route, or simply let it generate vouchers to use at this specific mall, after registration. Both vendor and visitor profit. </li><li>Manila's traffic is so bad, that as a tourist it can be quite a hassle to get there if you do not want to take a taxi. Why not have several times a day a direct bus from the main tourist centers to the mall, Makati and Bonifacio high street. <br />I was alone, so I just took a motorbike taxi via joyride on my way in the first time. The second time, I took public transport. First a motorbike taxi to the MRT, then wait in line there to buy tickets, then go to TAFT terminal station and from there there is no signage or posting, where to go, in the end I figured out which jeepney to take and then you are indeed in 10 minutes at the mall. But I would not recommend this route if you are there with children. Taft station is very chaotic and jeepneys very crowded.<br /></li></ul><p></p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihGDuk0Hi2OV8XpWAvIH9RaC4CrpyLlMeU3tyBZ9w50uvaosnxpXxj-FNsuIMcBMk5BsN1P2wpdBrfTNo7pclZ3ipensrtJd6X3pda1_Cca3DIv6vksJb22JUDOAL0nmw6C_DRZf7Uq5gHn2ACY6qTh3XnH24eH0mYq3jMzmadbL7OrE9Uad5DH86VRg/s1708/Kultura%20local%20shop.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Kultura shop in the mall of asia with local Philipine products" border="0" data-original-height="772" data-original-width="1708" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihGDuk0Hi2OV8XpWAvIH9RaC4CrpyLlMeU3tyBZ9w50uvaosnxpXxj-FNsuIMcBMk5BsN1P2wpdBrfTNo7pclZ3ipensrtJd6X3pda1_Cca3DIv6vksJb22JUDOAL0nmw6C_DRZf7Uq5gHn2ACY6qTh3XnH24eH0mYq3jMzmadbL7OrE9Uad5DH86VRg/w400-h181/Kultura%20local%20shop.jpg" title="Kultura shop in the mall of asia with local Philipine products" width="400" /> </a></div><div class="separator" style="clear: both; text-align: center;"><i>Kultura is a shop with local products. Great for unique souvenirs or to get inspiration for product sourcing for your webshop. This picture I made in the mall of asia. </i><br /></div><br /> <p></p><p>So many opportunities to help shopping malls like this or retail experiences, like this with user stories /use cases, to improve the experience for tourists (and locals a like). But often, for tourists, the customer journeys can really be improved. I see so many things during traveling that are unclear for tourists, both digitally and physically. <br /></p><h3 style="text-align: left;"><b>So how to compare the retail experience in the Philippines with other regional destinations? </b></h3><ul style="text-align: left;"><li>Compared to China the payment processes are much easier to process. Here it happened to me a few times that some payment methods were not accepted, despite indicated on the front door, it happened to me with Bitcoin and Grab pay. </li><li>Compared to China the transportation to the retail destinations takes more effort. In China everywhere there is very good and cheap public transport, often directly into a mall. Here you really have to take some effort. Same goes in comparison with Singapore, Tokyo and to a certain level Bangkok. <br />But I am sure the Philippines are working hard on improving that.</li><li>Lower end shopping malls are quite similar to those found in for example Shenzhen or MBK (Bangkok), or Ho Chi Minh City. Lot's of little stalls and vendors with all kinds of (fake) products. Always fun to shop in these venues, only here often cash is the main form of payment, while in China you can always use Wechat or Alipay, always, everywhere even in Tier 5 cities.</li></ul><p> </p><h3 style="text-align: left;">Sari-Sari shops</h3><div style="text-align: left;">A post on Philippine retail would not be complete without mentioning <i>sari-sari shops</i>. There are countless sari-sari shops in the Philippines. These are small local community shops, often connected to a house. <br />They sell basic goods, usually in small sachets and sometimes have a tiny restaurant as well.</div><div style="text-align: left;">It is estimated that these small shops add up to 13% of GDP.</div><div style="text-align: left;">Modernizing sari-sari stores is also happening, with companies like <a href="https://growsari.com/" target="_blank">GrowSari</a> or <a href="https://www.hapinoy.com/">Happinoy</a>.</div><div style="text-align: left;">And I think it is something a similar to what <a href="https://qz.com/1171743/alibaba-is-trying-to-reinvent-chinas-mom-and-pop-stores" target="_blank">Alibaba</a> is doing in China with the local mom and pop stores there.<br />It's very
nice to read that there is help for the countless sari-sari shops to make
a step into modernization. Some of the will grow to large business, I
am sure of that. Even now, you see huge differences between the tiny
shops, even in the same street or block.<br /></div><div style="text-align: left;"></div><div style="text-align: left;"><br /><br />Usually the name of the shop owner is directly on the sari sari sign so you have directly a conversation starter.</div><div style="text-align: left;">Close to my hotel there were also a few sari sari shops. One evening I came back the city, passed the sari-sari shop close to my hotel and wanted to buy some water. <br />This sari sari shop had 3 chairs in front of the shop. On one, a guy is playing a traditional Philippine guitar, I think it is called Buktot, while the other chair is occupied by a guy working at his laptop and now the third one is occupied by me. That felt good, a direct connection between customers, shop owner and environment. It's that kind of feeling that makes it unique. </div><div style="text-align: left;"><br /></div><div style="text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyYeYwLVZWjZ5BmX7vDpGKWK7Q-qLs6e8vmfgiRpPAedFSSiHzKzUMvoURVjtPxLe0qB77XcP0_k1Q5joVEXDqXbbwyy1eBCn81s3SLvfm0TG6AtiFSuQG00ZO6zGtGZQb-PcodGCOUXGL-HMI301ZEuIraV0UGyAFBGjChLuJ_HsQi3daLgRRbuYxyA/s1161/Sari%20Sari%20Stores%20in%20the%20Philipines.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="822" data-original-width="1161" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyYeYwLVZWjZ5BmX7vDpGKWK7Q-qLs6e8vmfgiRpPAedFSSiHzKzUMvoURVjtPxLe0qB77XcP0_k1Q5joVEXDqXbbwyy1eBCn81s3SLvfm0TG6AtiFSuQG00ZO6zGtGZQb-PcodGCOUXGL-HMI301ZEuIraV0UGyAFBGjChLuJ_HsQi3daLgRRbuYxyA/s320/Sari%20Sari%20Stores%20in%20the%20Philipines.jpg" width="320" /></a></div><div style="text-align: left;"><a href="https://www.hapinoy.com/" target="_blank"> </a><br /></div><h3 style="text-align: left;"><b>Payment preferences</b><br /></h3><p>Salary in the Philippines is paid two times a month. The salary
level is still low, this also (partly) explains why you can buy on
credit everywhere and also why many people here, prefer to buy "small
amounts". <br /></p><p>Different from China, where it is either cash (a little) or WeChat pay or Alipay (or now the e-yuan) the payment ecosystem in the Philippines is quite broad. Many shops have a lot of different payment methods that they accept (or sometimes not when you ask).</p><p>Compared to China, that is known for the massive savings that households have, I got the feeling that is much less in the Philippines, much more is bought on credit and saving is not on top of people's list.</p><p><br />Cash is still very important, but also as written above, to buy on credit with for example G-Cash, I have seen that also at many places even in restaurants.<br /><a href="https://www.grab.com/sg/consumer/finance/pay/" target="_blank">GrabPay</a> or <a href="https://www.maya.ph/" target="_blank">PayMaya</a> online payment methods are increasingly popular. Although my experience so far is that outside the big cities GrabPay isn't really accepted a lot and even inside the big cities, sometimes they refused my GrabPay payment request.</p><p>I also noted that people (as happens more often in Asia, I used this service myself also regularly in China) use convenience stores to pay their utilities or other payments.</p><p>There are everywhere also countless top up options as many people use prepaid services.<br /></p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7RAdXXyPtZQ9AaNZrwIQHtxhRNNOP4bHNeEUVxrgAT1BcOW7bhYiBnxhFxi3AvXAM7P6XZMK_jv9sxDwu72rrgX8LttVTZF0w7Qx_s161M7lF2a0ZoKNacAFFuzThZ4JQCgFv8mAPEIRSZHNiNYj4tCerHO-cEht3ZmK4743IxKup9pYPnyI3jmWdgw/s4000/IMG20230201120425.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1792" data-original-width="4000" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7RAdXXyPtZQ9AaNZrwIQHtxhRNNOP4bHNeEUVxrgAT1BcOW7bhYiBnxhFxi3AvXAM7P6XZMK_jv9sxDwu72rrgX8LttVTZF0w7Qx_s161M7lF2a0ZoKNacAFFuzThZ4JQCgFv8mAPEIRSZHNiNYj4tCerHO-cEht3ZmK4743IxKup9pYPnyI3jmWdgw/w400-h179/IMG20230201120425.jpg" width="400" /> </a></div><div class="separator" style="clear: both; text-align: center;"><i>Many shops have lot's of payment options </i><br /></div><p><br /></p></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJOxttmDmNwA5gKerldo-rcNi272c4HE0LNdsCifAOrwnP0l1q2SATslLvD8NHTSe1tQTuH72mLEY_n7ozV2epg8FbtBv9IMK-1VoJ6ORfEO0lLRFbfzI97y-iTBru14-1AoK8myg4aLAdGmRHc2g-CHUd71Uq1Md-cMBE5OQx1W09EpEACX18sUckHA/s1641/Bill%20payment%20philipines.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="853" data-original-width="1641" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJOxttmDmNwA5gKerldo-rcNi272c4HE0LNdsCifAOrwnP0l1q2SATslLvD8NHTSe1tQTuH72mLEY_n7ozV2epg8FbtBv9IMK-1VoJ6ORfEO0lLRFbfzI97y-iTBru14-1AoK8myg4aLAdGmRHc2g-CHUd71Uq1Md-cMBE5OQx1W09EpEACX18sUckHA/w400-h208/Bill%20payment%20philipines.jpg" width="400" /> </a></div><div class="separator" style="clear: both; text-align: center;"><i>Top and and pay in store for everything :) </i></div><div class="separator" style="clear: both; text-align: center;"><i> </i></div><div class="separator" style="clear: both; text-align: left;"><div style="text-align: left;">It is worth mentioning that at Boracay, <a href="http://pouch.ph">pouch.ph</a> is doing a great job to introduce bitcoin payments or payments via the bitcoin rail, on the island. Local vendors, receive pesos. <br /></div><div style="text-align: left;">You can read more about my experiences there <a href="https://techcrunch.com/2023/01/31/bitcoin-based-app-strike-expands-in-philippines-to-grow-cross-border-payment-solutions/">here</a>.</div><div style="text-align: left;"><br />With around 2 million Filipino's working abroad and sending money back home every month for extraordinary fee's<b> </b>there is now great news, as Strike has started in the Philippines. Now it is <a href="https://techcrunch.com/2023/01/31/bitcoin-based-app-strike-expands-in-philippines-to-grow-cross-border-payment-solutions/" target="_blank">possible</a> to send dollars and let them convert to pesos for almost no fee's via the bitcoin rail. </div><div style="text-align: left;">That saves hundreds of millions in fee's annually, money receivers in the Philippines can very much use. Who knows, strike may in the future not onl<b>y </b>be a money transfer service but also a (cross border) payment service at local shops.<b><br /></b></div><h3 style="text-align: left;"><b>Most popular web shops in the Philippine</b><i><br /></i></h3></div><div class="separator" style="clear: both; text-align: left;">It is estimated that the e-commerce market will grow from 12 billion USD in 2021 to 22 billion in 2025. <br />It is unclear (couldn't find data) if these are only direct online transctions or also transactions that are a combination between on and offline.<br />In the Philippines the platform <a href="https://shopee.ph" target="_blank">Shopee</a> is a very large platform and one of the most visited webshops in terms of traffic. </div><div class="separator" style="clear: both; text-align: left;">Shopee is famous for it's consumer to consumer business model, but currently also has a b2c business model. </div><div class="separator" style="clear: both; text-align: left;">Lazada, another south east asian giant has a lot of traffic as well in the Philippines. Lazada is also famous for "<a href="https://www.lazada.com.ph/wow/i/ph/LandingPage/lazmall?hybrid=1" target="_blank">Lazmall</a>" where it is a 100% guarantee that authentic products are bought. If it isn't you receive your money back double! Lazmall also is very active on live streaming and live chat. </div><div class="separator" style="clear: both; text-align: left;"><a href="https://www.zalora.com.ph" target="_blank">Zalora</a> is the fashion and lifstyle shop here and also based in Singapore (just like Shopee).</div><div class="separator" style="clear: both; text-align: left;"><a href="http://galleon.ph" target="_blank">Galleon</a> is a special one to mention, they focus on hard to get products in the Philippines. </div><div class="separator" style="clear: both; text-align: left;"><a href="https://www.metrodeal.com/" target="_blank">Metrodeal</a> has a lot of traffic as well. It is a discount shop for products and services. </div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">As mentioned earlier in this blog post, a lot of transaction also go via the super apps, like grab. You can easily get someone to get groceries for you or anything you like from a physical shop.</div><div class="separator" style="clear: both; text-align: left;"> </div><div class="separator" style="clear: both; text-align: left;">I did see a lot of advertisement on 500mb download speed internet
subscriptions. Also in some places I have been, I actually had a
download speed around that number. This will probably also boast
commerce. </div><div class="separator" style="clear: both; text-align: left;"> </div><div class="separator" style="clear: both; text-align: left;">I couldn't so far find out a lot more here on online shopping behavior, I tried to contact some local experts, but they didn't reply so far and as I am also having holiday I don't take time to call or email all day.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"><h3>FB Messenger</h3><div style="text-align: left;"><span style="font-weight: normal;">Facebook and facebook messenger are incredibly popular. I quit facebook long ago and I also don't want to use FB messenger, but here in the Philippines I had no choice then to re-activate it -temporarily-.<br />I tried to contact the taxi driver who very decently brought me to and from the airport, wanted to give him a return ride. But only accessible via FB messenger, not even whatsapp.<br />The little company for the video tape conversions, only FB messenger.<br />Even SM shopping malls, have-I think really nice- a digital shopping buddy, but only available on messenger.</span></div><div style="text-align: left;"><span style="font-weight: normal;">So annoying for me, but on the other hand it is also what makes things fun and interesting those differences. Probably lot's of opportunities in FB advertising here as well.</span></div><div style="text-align: left;"><span style="font-weight: normal;">WeChat in China is also hardly used in other countries but it is the king of the super apps and works very well, once you get the hand of it. <br /></span></div><div style="text-align: left;"><span style="font-weight: normal;"> </span></div><div style="text-align: left;"><span style="font-weight: normal;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlnu3PAnUCE7ShElt6RvlHJXyfb2lnVUEzkghVowKEyBkHWbiITFlLkDteDKVx6LBImWiSpwdQQDSlCkxjdZolgfpp6MFQ55GatnioPC2AmNtfXh5T4cHIEhGvrK1UBfBGt2kRH0Cjp7z1a2iKkXThxOp8x9CbUkLyLq4JRItbKaExPED5eY6H4MTgew/s874/FB%20messenger%20very%20popular%20in%20the%20philippines.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Omnichannel via FB messenger" border="0" data-original-height="790" data-original-width="874" height="361" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlnu3PAnUCE7ShElt6RvlHJXyfb2lnVUEzkghVowKEyBkHWbiITFlLkDteDKVx6LBImWiSpwdQQDSlCkxjdZolgfpp6MFQ55GatnioPC2AmNtfXh5T4cHIEhGvrK1UBfBGt2kRH0Cjp7z1a2iKkXThxOp8x9CbUkLyLq4JRItbKaExPED5eY6H4MTgew/w400-h361/FB%20messenger%20very%20popular%20in%20the%20philippines.jpg" title="Omnichannel via FB messenger" width="400" /> </a></div><div class="separator" style="clear: both; text-align: center;"><i>Here an ad in a shopping mall to get a shopping buddy online </i><br /></div><br /></span><h3>Outdoor advertising</h3><div style="text-align: left;">I didn't see a lot of digital outdoor billboards, as you would see in some other Asian countries. Mostly I noticed old school outdoor advertising via (huge) billboards, like here at this picture I took from a tricycle.</div><div style="text-align: left;">You see a grab food delivery man, maybe even with some crispy fried chicken, as displayed on the billboard in his delivery box.<br />Only place I saw a very limited amount of digital billboards was in Makati, especially near the airport.<br /></div><div style="text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDFmh8rhIzfUESgGE94Ixn_V2PrS3TUsXdArQha7qZGl3uZ17S6mflIdJABkEgj6D4vns4p0GpEBacmfi62Ulng68MVsJt_I22TJJbxH000q7Jk31sD8pMaYpAsSBxhDVLC-U0p_g-rUp5J3vHQs9rSpBi89VwZyp6VdzDpsDJeAofovfJ5zqNxG9CPA/s908/Outdoor%20advertising%20in%20Manilla.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Outdoor advertising in Manila" border="0" data-original-height="908" data-original-width="891" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDFmh8rhIzfUESgGE94Ixn_V2PrS3TUsXdArQha7qZGl3uZ17S6mflIdJABkEgj6D4vns4p0GpEBacmfi62Ulng68MVsJt_I22TJJbxH000q7Jk31sD8pMaYpAsSBxhDVLC-U0p_g-rUp5J3vHQs9rSpBi89VwZyp6VdzDpsDJeAofovfJ5zqNxG9CPA/w393-h400/Outdoor%20advertising%20in%20Manilla.jpg" title="Outdoor advertising in Manila" width="393" /></a></div><br /><div style="text-align: left;"><h3 style="text-align: left;">Sim card registration in the Philippines </h3><p>If
you want to use the internet in the Philippines to do some remote work,
many coffee shops or public WiFi are using a captive portal. A page you
have to login to with your phone number. <br />Of course this is highly
annoying. Captive portals are already annoying, giving often problems
with VPN services or connection issues, but the need to register which
also is only possible for a month at one time for a tourist, is even
more annoying.</p><p>The <a href="https://gulfnews.com/world/asia/philippines/philippines-register-your-phone-sim-card--or-face-deactivation-1.1671085212944" target="_blank">background</a>
is (and from that perspective understandable) that many Filipino's that
work overseas are often scammed. Remittance money is a big thing here.
So it's important that this money arrives safely in the Philippines.<br /></p><p>Now
the interfaces for the registration of your sim card is a bit of a
hassle, especially if you use your phone. You need to provide
screenshots and pictures. It involves a lot of switching windows. <br />It is not possible to register a sim card without giving many details. You need to provide:</p><ul style="text-align: left;"><li>Proof of flying out (plane ticket f.e.)</li><li>Make a selfie</li><li>Proof of address (can just be your fist hotel, but that isn't clearly explained.</li><li>Make a picture of your passport (complete with all details).<br /></li></ul><p>Now
this is not working smoothly. It takes some frustration. For example
this below, this is the mobile interface of the globe (my sim card)
registration page. It requests you to upload a selfie. Pressing button
activates the camera and lets you make a selfie. However it is
impossible to upload, as only 4mb is accepted. Modern phones create much
higher quality pictures.</p><p>Now I managed to bypass it by the use of the desktop version, but not everyone would think of such bypass.<br />Also you need to make so many screenshots, and you need to switch between windows.<br /></p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjsXqwERtVp5K5WWfF4Gzk4l_zj2U_6tX9EqleGedNUxEXgCbQjRspLgRVVuSPxyh1FuuqzCf1PiE0YLHHsUFSqvQzRgrIRSsSVKnt96CTVP3HVqWa7RFBKV6_qFKgfUNwuqn2FaBvsyy9fjb_IMnAuTZYarrp9z1HRxaEc8MjUnxQKY3yAM1qZOq7iw/s813/registration%20steps.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="813" data-original-width="723" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjsXqwERtVp5K5WWfF4Gzk4l_zj2U_6tX9EqleGedNUxEXgCbQjRspLgRVVuSPxyh1FuuqzCf1PiE0YLHHsUFSqvQzRgrIRSsSVKnt96CTVP3HVqWa7RFBKV6_qFKgfUNwuqn2FaBvsyy9fjb_IMnAuTZYarrp9z1HRxaEc8MjUnxQKY3yAM1qZOq7iw/w356-h400/registration%20steps.jpg" width="356" /></a></div><h3 style="text-align: left;"><b>So why not make sim card registration much easier for foreigners?</b></h3><p>One needs to register already on this <a href="https://etravel.gov.ph/" target="_blank">page</a>, if you come over here, and you need to provide there also your passport and flight details. <br />Just
make a simple checkbox on this page at the end of the process with "do
you plan to buy a local sim card?" if a user clicks on it, it provides a
code.<br />When the user is in the Philippines , buys a sim card and
registers it online, all that is needed is to provide the new phone
number, the code and a passport picture. The latter is I think
unfortunately still needed to prove the person is the one who also
received the code.</p><p>Maybe in the future with e-sims and facial recognition this will be all easier.</p></div></div></div><div class="separator" style="clear: both; text-align: left;"><h3 style="text-align: left;">They are on the right track</h3></div><div class="separator" style="clear: both; text-align: left;">What I find is that some areas really have been upgraded in Manila and feel very modern, sometimes almost a Shanghai feeling. <br />Bonifacio High street for example, made me feel of Xintiandi in Shanghai, large skyscrapers combined with lot's of shopping and entertainment, and a light warm breezy wind in your hair in the middle of a concrete jungle.<br /> </div><div class="separator" style="clear: both; text-align: left;">I visited the clark freeport zone, it is a massive , massive area, a former US military base, that is now being transformed into an industrial zone, with shops, entertainment, houses, an airport and much more.<br /> </div><div class="separator" style="clear: both; text-align: left;">More and more development and modernization is visible, when you walk the streets. <br />Compared to Vietnam, Thailand, it might lack (a little) behind, but they are on the right track. It will be transformed hugely in the next few years.<br /></div><div class="separator" style="clear: both; text-align: left;"><br />Transport is a big issue here, to get to shopping malls is often not easy or fun, and mostly always requires a taxi or other mean of transport in too crowded traffic.<br />Public transport is available but too crowded, or it has other obstacles.<br /></div><div class="separator" style="clear: both; text-align: left;">Often there is no alternative then waiting in traffic Even compared to
Thailand (where traffic is also an issue), here in Manila it is (much) worse.</div><div class="separator" style="clear: both; text-align: left;">I have noticed lot's of development on the transport part including a <a href="https://futuresoutheastasia.com/future-metro-manila-mass-transit-system/" target="_blank">new rail link</a> in Metro Manila and in collaboration with Japan, many new metro lines will be build in the near future.</div><div class="separator" style="clear: both; text-align: left;"> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQOnUvKzroaKhhv44043f9LTwLR0NKfq0s7Ur5yHeY3Wuhjb5g8aWJyPtOJ1XG4erUAZdUthhHMrlO7do1yGk6Zofro1y7LRP9DcffCv7H-Xp1JMwkC-nuPer18nP0weR7xXS594nuO-wHG1C83J7O9u4fUiBuhc5w6SZlDghoQ_2QTgkA1ZWJjnldyg/s1794/new%20subways%20in%20manila.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="The newspaper in my hotel told me that new subways are beeing build" border="0" data-original-height="840" data-original-width="1794" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQOnUvKzroaKhhv44043f9LTwLR0NKfq0s7Ur5yHeY3Wuhjb5g8aWJyPtOJ1XG4erUAZdUthhHMrlO7do1yGk6Zofro1y7LRP9DcffCv7H-Xp1JMwkC-nuPer18nP0weR7xXS594nuO-wHG1C83J7O9u4fUiBuhc5w6SZlDghoQ_2QTgkA1ZWJjnldyg/w400-h188/new%20subways%20in%20manila.jpg" title="The newspaper in my hotel told me that new subways are beeing build" width="400" /> </a></div><div class="separator" style="clear: both; text-align: center;"><i>The newspaper in my hotel told me new subways are on the way </i><br /></div><br /><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;"> <br /></div><div class="separator" style="clear: both; text-align: left;">Internet speed is moderate, not so stable, not on my cell phone, and not in the city, even in metro Manila. Thailand has a more stable connection and faster.<br />I do however see ads everywhere for 100mbit lines, so I think they are rapidly improving that, even in small villages. But for now, my experience is, that it is not stable and not fast at most places. I had some difficulty video calling due to that.</div><div class="separator" style="clear: both; text-align: left;"> </div><div class="separator" style="clear: both; text-align: left;">As I was sitting in the hotel lobby, waiting for my grab ride, I read the newspaper, that tells me that Philippines really makes an effort in digital upskilling, nice to read and would be great to help out on that. </div><div class="separator" style="clear: both; text-align: left;"> </div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOOUN8Yvk5hQ5XL5nOftqG3H0WEJ2XyW9L6lDPwZ1ECUp-Rtgecz-hw1AMgB6xrE_0Dy7ZtqIl93pQROlpnX2xLRdib8pUvBHl9ZMKocSipB6QkMEbAL00lG6aVDF54kNQc1KYZF-KQfjNca6mapE_KFzZfBnbvA7vt_bP1uUP36_A4r1SlwV54TZtfg/s970/Philippine%20digital%20upskilling.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Digital upskilling in the Philippines" border="0" data-original-height="822" data-original-width="970" height="339" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOOUN8Yvk5hQ5XL5nOftqG3H0WEJ2XyW9L6lDPwZ1ECUp-Rtgecz-hw1AMgB6xrE_0Dy7ZtqIl93pQROlpnX2xLRdib8pUvBHl9ZMKocSipB6QkMEbAL00lG6aVDF54kNQc1KYZF-KQfjNca6mapE_KFzZfBnbvA7vt_bP1uUP36_A4r1SlwV54TZtfg/w400-h339/Philippine%20digital%20upskilling.jpg" title="Digital upskilling in the Philippines" width="400" /></a></div><br /> </div><div class="separator" style="clear: both; text-align: left;"></div><div class="separator" style="clear: both; text-align: left;"></div><div class="separator" style="clear: both; text-align: left;"></div><div class="separator" style="clear: both; text-align: left;"><br /><br />I didn't see any (special) flagship or concept stores, like you would find in Shanghai, London or New York.</div><div class="separator" style="clear: both; text-align: left;"> </div><div class="separator" style="clear: both; text-align: left;">I do like all the entrepreneurship everywhere, it is always busy, always something open, always something to do everyone is trying to make a business. The nice part is also that many business work both on and offline and combined. <br /> <br /></div><div class="separator" style="clear: both; text-align: left;">I have seen strange, but not so strange combination of businesses. It looks like everyone is a businessman. Like the laundry service, that also is a tea hub (although when I asked for a nice cup of green tea, they said they didn't have it today).</div><div class="separator" style="clear: both; text-align: left;"> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPdpJEbk228yHqLOSMUSJO8SIUtYCHaTzeb77dHmHFbj2tAe7pd73qaSVwCkvvmrIvXFuRAj7Wz5WoUUjakwbzxT1KdCzYlKopz_NHXycL3U8ce7NngqIzMCCB3vkwQ92DXFggHKJ52LvhBx6WGd_S6c0dOype6GzlikwgFnDoIppgcX49gPyP0BixXg/s1758/Laundry%20service%20and%20tea%20hub.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="754" data-original-width="1758" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPdpJEbk228yHqLOSMUSJO8SIUtYCHaTzeb77dHmHFbj2tAe7pd73qaSVwCkvvmrIvXFuRAj7Wz5WoUUjakwbzxT1KdCzYlKopz_NHXycL3U8ce7NngqIzMCCB3vkwQ92DXFggHKJ52LvhBx6WGd_S6c0dOype6GzlikwgFnDoIppgcX49gPyP0BixXg/w400-h171/Laundry%20service%20and%20tea%20hub.jpg" width="400" /></a></div><div class="separator" style="clear: both; text-align: left;"> </div><div class="separator" style="clear: both; text-align: left;">The other day I also so a car washing shop, that combines as a a hamburger restaurant.</div><div class="separator" style="clear: both; text-align: left;"> </div><div class="separator" style="clear: both; text-align: left;">What is a good experience is that shopping or commerce here, connects people. If I use Grab to get myself a motorbike taxi, I get connected to someone, we talk, we drive. <br />If I go to a sari sari shop, I can just relax there, sit and talk, enjoy the conversations. Get a connection.</div><div class="separator" style="clear: both; text-align: left;">If I buy something from someone with a very small shop or even from a shop connected to a bike, you interact take time, and usually buy more then you planned to do.</div><div class="separator" style="clear: both; text-align: left;">And it doesn't matter when or what time.That's what makes it promising and an experience.</div><div class="separator" style="clear: both; text-align: left;"> </div><div class="separator" style="clear: both; text-align: left;">More then in Europe, I saw possibilities to use a phone to skip the line(s), especially in restaurants. The combination between on and offline seems to be a bit ahead here.<br /></div><div class="separator" style="clear: both; text-align: left;"> </div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBFdYoLEITOFRnp85l0xKD3VdsTkSGLIfJKIjQtUTaVuSBa98dZaprjmbFHTNs0OEfv0bXO9twByvWaidMRJ8hSjMgK_CBz0IfNsPej5BtzGQ2rVvKxb4bnStKEF8h89mq_l8rrU3v0mexuVaDy7eVUSoDzb2sCoIEK7jhcLyASIaRk36GxbNwU4TvvQ/s705/Scan%20and%20skip%20the%20line%20jollibee.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Skip the line by ordering via phone" border="0" data-original-height="705" data-original-width="350" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBFdYoLEITOFRnp85l0xKD3VdsTkSGLIfJKIjQtUTaVuSBa98dZaprjmbFHTNs0OEfv0bXO9twByvWaidMRJ8hSjMgK_CBz0IfNsPej5BtzGQ2rVvKxb4bnStKEF8h89mq_l8rrU3v0mexuVaDy7eVUSoDzb2sCoIEK7jhcLyASIaRk36GxbNwU4TvvQ/w159-h320/Scan%20and%20skip%20the%20line%20jollibee.png" title="Skip the line by ordering via phone" width="159" /> </a></div><div class="separator" style="clear: both; text-align: center;"><i>Skip the line by phone ordering </i><br /></div><br /> <br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">As always many places in Asia makes me feel alive, it's bustling, there is always something to do and lot's of things going on. Philippines is no exception on this.<br /></div><br /><div class="separator" style="clear: both; text-align: left;">Thanks for reading, just reach out if you have any question or remark.</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">Alex Baar<br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div>Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0Philippines12.879721 121.7740178.5995338261739445 117.37948575 17.159908173826054 126.16854825tag:blogger.com,1999:blog-2096717615734950778.post-28732199883236082372023-01-31T11:46:00.048+01:002023-04-03T07:21:17.376+02:00Paying with Bitcoin using my umbrel node and Zeus wallet in Boracay<h2 style="text-align: left;"> Paying with Bitcoin (Zeus wallet) in Boracay via Umbrel: A Guide</h2><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP4QsxrtPVjrG5tLq6s6ak6ySKvlMCFolwJVDqSqRL6IBTWT_8w1hZ9qUlj0twC1hMvL9K6zJpCh5dVAuFqEfgk-trnfCvNezYzy05bC53x-iYREF_DvgLLDyYjxMA3GIleURYdfdnvCGbfn91R3symOSZ9UJ69zBKbHYnObJV55HlzKCz_zTIG_ayaA/s1771/Boracay%20Bitcoin%20Island(1).png" style="margin-left: 1em; margin-right: 1em;"><img alt="Bitcoin Island, Boracay, in the Philippines" border="0" data-original-height="773" data-original-width="1771" height="141" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP4QsxrtPVjrG5tLq6s6ak6ySKvlMCFolwJVDqSqRL6IBTWT_8w1hZ9qUlj0twC1hMvL9K6zJpCh5dVAuFqEfgk-trnfCvNezYzy05bC53x-iYREF_DvgLLDyYjxMA3GIleURYdfdnvCGbfn91R3symOSZ9UJ69zBKbHYnObJV55HlzKCz_zTIG_ayaA/w320-h141/Boracay%20Bitcoin%20Island(1).png" title="Bitcoin Island, Boracay, in the Philippines" width="320" /></a></div><br /><p>I am currently at Boracay Island, a.k.a. Bitcoin island. A remote spot in the Philippines where "<a href="http://pouch.ph">pouch.ph</a>" has managed to -currently- get over 250 vendors to accept lightning payments, an awesome achievement.</p><p>Now, I am a big <a href="https://www.abaar.net/2021/07/why-i-believe-in-lightning-network-as.html">fan</a> of the lightning network and Bitcoin:<br /><br /></p><ul style="text-align: left;"><li>It corresponds with freedom (most important). </li><li>It empowers small and medium enterprises. </li><li>It makes it possible everyone in the world gets a "bank account". </li><li>It makes cross border transactions very very cheap.c</li><li>It will greatly enhance the payment user experience, because the network is open. Competition -between wallets- will be especially on the user interface level. This creates better experiences for all.</li><li>Both the monetary and the technical part are highly interesting and solves many problems and I encourage everyone to dive into that.</li></ul><p><br />Imagine that not only banks or large financial institutions create payment apps, but everyone can create and collaborate on creating a safe well working payment app and maybe even beyond that. It will greatly enhance the customer experience -before and after the transaction-.<br /></p><p>Already I experienced smooth user interfaces and UX for payment in China, that made paying fun. WeChat and Alipay are so far ahead on other countries, especially the western world. <br />I hope with the lightning network, this great experience -and even better- will be possible everywhere in the world in the (near) future.</p><h4 style="text-align: left;">Cross border payments without bitcoin<br /></h4><p>It is worth mentioning, that even if you don't like bitcoin, the lightning network still is a very unique and impressive technical way to make payments worldwide. All payments go via one of the 17k+ <a href="https://youtu.be/RQSog3V2yq4" target="_blank">lightning nodes</a> in the world. These nodes are often setup and maintained by volunteers, like myself. <br />It doesn't matter (as often is the problem with credit cards) if you purchase something expensive or just a cup of coffee, there are almost 0 fees for each payment.<br /><br />Having bitcoin to make a payment is not per se needed. The payment goes via the second layer network from Bitcoin, the lightning network, some people also call it the bitcoin rail. It depends on the configuration or app you use, if you actually need bitcoin to make these cross border payments.<br />With some apps you can send US dollar across the world via the lightning network and the receiver receives either local currency or US dollars for almost 0 fees!</p><h4 style="text-align: left;">Bitcoin Island: Boracay<br /></h4><p>I especially went to Boracay to test these bitcoin payments. Quite a travel to end up at Boracay, it requires several flights, a chaotic boat transfer terminal and a short boat ride to the island and a trike ride, but I made it. First thing, after I checked into my hotel, was to search a vendor that accepted Bitcoin payments, preferably one that sold beer :)</p><p>My first attempt to pay, didn't work, I explain below why, but I got it to work on my second attempt in a coffee shop and this I show in the video below. The vendor receives the local currency, pesos.</p><p><b>A video on how I used Bitcoin and the Bitcoin rail to pay in a coffeeshop in Boracay :</b><br /></p>
<center><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Z76Q4exEys8" title="YouTube video player" width="560"></iframe></center>
<p></p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><br /> </div><div class="separator" style="clear: both; text-align: center;"><i>Making a payment via my own lightning node with Zeus wallet </i><br /></div><p></p><div style="text-align: left;"> </div><div style="text-align: left;">Or watch the same video at <a href="https://rumble.com/v28z8bi-i-made-a-lightning-payment-in-boracay-bitcoin-island.-via-my-umbrel-node-wi.html" target="_blank">Rumble</a>.<br /></div><h3 style="text-align: left;">Now, how did this lightning network payment work?<br /></h3><ul style="text-align: left;"><li>At home, I have setup a Bitcoin node with the software "Umbrel". It is free software. The node itself is a raspberry pi with a hard drive. It is easy to setup and not expensive. There are several written guides to be found on the web, for example <a href="https://blog.thebitcoinhole.com/how-to-set-up-a-bitcoin-node-with-umbrel-on-a-raspberry-pi-4-37cde730ffec" target="_blank">here</a> and <a href="https://community.getumbrel.com/t/getting-started-with-your-umbrel/3555" target="_blank">here</a>, also <a href="https://www.youtube.com/results?search_query=setup+umbrel+beginners" target="_blank">youtube</a> is full with guides. With this setup you will have access to your brand new "Umbrel Wallet".<br /></li></ul><ul style="text-align: left;"><li>After I had done the setup (I just faced a few technical difficulties, that were quickly solved by asking the community), I bought some <a href="https://www.investopedia.com/terms/s/satoshi.asp" target="_blank">satoshis</a> (not a lot, just to test) and send that to my Umbrel node, which now is so to say, my own private bank. From here it gets more complicated. </li></ul><ul style="text-align: left;"><li>The lightning network works via "channels". There is a lot of <a href="https://voltage.cloud/blog/news/lightning-channel-strategy-guide-and-faq/" target="_blank">documentation</a> to be found how to optimize and create channels, but basically you need to connect to other nodes that then can re-route your payments to anywhere in the world. </li></ul><ul style="text-align: left;"><li>As I wanted this setup to work here on Boracay, I created a payment channel from my personal node, with "pouch.ph" the software all vendors here use to receive their payments. That's an easy job, just clicking a few buttons.<br /></li></ul><ul style="text-align: left;"><li>Now that my node is directly connected to pouch. I am sure I have a connection to make payments here on Boracay as all vendors use the pouch wallet to receive their payments.<br /></li></ul><p style="text-align: left;"></p><ul style="text-align: left;"><li>After this step I have setup "<a href="https://zeusln.app/" target="_blank">ZEUS</a>" at my phone in combination with <a href="https://tailscale.com/" target="_blank">Tailscale</a>. Tailscale is easy to setup at the Umbrel node and this ensures a secure and fast connection with my node at home. Basically Tailscale makes a direct secure connection from my phone to my umbrel node. This is much faster then when I (as the standard setup is), use the TOR network.</li></ul><ul style="text-align: left;"><li>Now all I need to do is to travel to Boracay, buy something , create an invoice (done via the pouch interface at the local shop) copy this invoice in my ZEUS wallet and press pay. A second later it is paid.</li></ul><p style="text-align: left;"></p><p>So, so I did and really cool to see it working, within a second I paid a vendor here, via my own node in the Netherlands. This I demonstrate in the video above.</p><p><br /></p><p></p><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNjgxnJzxr50v7s53loyKDbhYwjF-NgMty9Z7GDoNylsbpjn92x_Z4DrGHVpZx4QE09piOQa9CgG04MhHCEn2dsJTjXNPuiImSksIV9HfVS4ZviyEAYb_Txs6me4oVF7yTuPVAVmEKmeco8RHDRh8n46GYAzV4wL3peSDVKuL58qL7qUbBXPBkPH6dAQ/s1550/payment%20channel%20connection%20from%20umbrel.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="The channel I opened with pouch via my node" border="0" data-original-height="210" data-original-width="1550" height="54" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNjgxnJzxr50v7s53loyKDbhYwjF-NgMty9Z7GDoNylsbpjn92x_Z4DrGHVpZx4QE09piOQa9CgG04MhHCEn2dsJTjXNPuiImSksIV9HfVS4ZviyEAYb_Txs6me4oVF7yTuPVAVmEKmeco8RHDRh8n46GYAzV4wL3peSDVKuL58qL7qUbBXPBkPH6dAQ/w400-h54/payment%20channel%20connection%20from%20umbrel.jpg" title="The channel I opened with pouch via my node" width="400" /></a></div><i> </i><p></p><p><i> </i></p><p><i> </i></p><p><i>The channel I opened with pouch via my node</i><br /></p><p></p><h3 style="text-align: left;">Now you ask, can this not be simpler?</h3><p>Of course it can. If you are less of a tech person, you can also use one of the larger wallets, like <a href="https://www.walletofsatoshi.com/" target="_blank">Wallet of Satoshi,</a> <a href="https://bluewallet.io/" target="_blank">BlueWallet</a> and many more. They are all available directly at your Android or Apple phone.<br /><br />These wallets are already connected with many nodes in the world, so you don't have to worry about not being able to pay, because there is not a channel open to the merchant. You also don't have to run your own (umbrel) node to make lightning payments.<br /><br />It is simply downloading an app, transfer some funds and make a payment.<br />This option has you ready to pay in a just a few minutes.<br /></p><p>I however, choose to setup my own Umbrel node, to learn how the lightning network works from a technical perspective, to play with it and to really understand it. </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK_UNmp-LoY0hl1_l7MfS8xNKDscQEC2rxWhSqR7Hy0yvd_vpdPCXr8S0GeNaTPdEKhU8C9Oc-Af5t7bhU3JVD2lnU1gX0V_K6WSI5dmoTUkJm4275rRlo_Oczu_Yg_QKBAhViIAZrSp7Du8-tLyasLIwHfQMEO51_ck3yfLIfAWH3Jdy50xtVwDPzDQ/s1211/Barbershop%20that%20accepts%20bitcoin%20at%20boracay.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="A barbershop in Boracay where you can pay with Bitcoin" border="0" data-original-height="916" data-original-width="1211" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK_UNmp-LoY0hl1_l7MfS8xNKDscQEC2rxWhSqR7Hy0yvd_vpdPCXr8S0GeNaTPdEKhU8C9Oc-Af5t7bhU3JVD2lnU1gX0V_K6WSI5dmoTUkJm4275rRlo_Oczu_Yg_QKBAhViIAZrSp7Du8-tLyasLIwHfQMEO51_ck3yfLIfAWH3Jdy50xtVwDPzDQ/w320-h242/Barbershop%20that%20accepts%20bitcoin%20at%20boracay.jpg" title="A barbershop in Boracay where you can pay with Bitcoin" width="320" /> </a></div><div class="separator" style="clear: both; text-align: center;"><i>A small vendor in Boracay (a barber) accepting Bitcoin </i><br /></div><div class="separator" style="clear: both; text-align: center;"> </div><div class="separator" style="clear: both; text-align: left;"><h3>So how is the overall experience so far?</h3><div style="text-align: left;">Walking here in Boracay, I tried to pay with Bitcoin or maybe better, pay via the bitcoin network, as much as possible. Pouch super fast converts the sats, I send over, to Philippine pesos and that is what the merchant receives.</div><div style="text-align: left;"><br /></div><div style="text-align: left;">The first time I made a mistake, I scanned the QR code at the table and I got an error message that was not really understandable. It didn't work, and the waitress at the restaurant also could not help me out. </div><div style="text-align: left;">So I think that is of course an improvement that can be made to educate the staff more, or to make the sign better to understand for non native English speakers as myself. It can also be that I just need to get smarter :)<br /></div><div style="text-align: left;"><br />After contacting pouch I got a reply (very fast even at sunday) and I found out I misunderstood the sign at the restaurant. <br />I needed to scan the QR code with a normal QR code reader, not with the QR code reader from ZEUS wallet or Wallet of Satoshi, as I did.<br />When I scanned the QR code with a normal QR code reader, I got redirected to the page where I could create the invoice and pay. It went very smooth and I could finish the payment. </div><div style="text-align: left;"> </div><div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNIXaV6S79bva70QDAb0g9gEyhuoQzxUbQi_jDAVwSGQpbw7lebZGoaObPUr70ksEJ6-f_Z8-OqwdNGHq2hQhiWtdmME7bIFeIXY5iEBlXadnjKUCXQB4ROMmuKch59djpqxFjoPUFF0NwrSpKDmLMhJJMZ3damSZLuqEorCwEO3Dx66kZBJ-dWgsoZw/s520/payment%20cart%20boracay%20bitcoin%20lightning%20payment%20vendor.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="520" data-original-width="361" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNIXaV6S79bva70QDAb0g9gEyhuoQzxUbQi_jDAVwSGQpbw7lebZGoaObPUr70ksEJ6-f_Z8-OqwdNGHq2hQhiWtdmME7bIFeIXY5iEBlXadnjKUCXQB4ROMmuKch59djpqxFjoPUFF0NwrSpKDmLMhJJMZ3damSZLuqEorCwEO3Dx66kZBJ-dWgsoZw/s320/payment%20cart%20boracay%20bitcoin%20lightning%20payment%20vendor.jpg" width="222" /></a><i> </i></div><div style="text-align: center;"><i>This is the cart the vendor has that the customer needs to scan. I misunderstood this cart.</i></div><div style="text-align: center;"><i> </i></div><div style="text-align: left;"><i><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOpcF1Zq8Oh4jG8sKqMyyWxW-rOT5wlN6SgoXW20EvW7EPUnpT7_HNK6i8WjrkA6dwihHmvdPphmHrEXH0ypv8fWlPMvc23gmm6Blufaut0TR9ORs8wsnGMoMvCtN-SrAXIYUim_lTgPcfK4czu50XicDTXJ8wD2EF9vSqWQ8gaFkQrG-sUdJWUeK6zw/s777/Payment%20interface%20pouch%20boracay.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="777" data-original-width="370" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOpcF1Zq8Oh4jG8sKqMyyWxW-rOT5wlN6SgoXW20EvW7EPUnpT7_HNK6i8WjrkA6dwihHmvdPphmHrEXH0ypv8fWlPMvc23gmm6Blufaut0TR9ORs8wsnGMoMvCtN-SrAXIYUim_lTgPcfK4czu50XicDTXJ8wD2EF9vSqWQ8gaFkQrG-sUdJWUeK6zw/s320/Payment%20interface%20pouch%20boracay.jpg" width="152" /></a></div><br /></i><i>This is the interface where you fill in the amount of the receipt and generate the invoice in sats. <br /></i> </div><div style="text-align: left;">An improvement suggestion, for this interface above, would be to show the sats amount directly after entering the pesos amount. This way it is easier to confirm you pay the right amount of sats when you are making the transaction in your personal wallet.<br /><br />The other day when I wanted to do my laundry, I went into the laundry shop across the street from my hotel. They had a big "Bitcoin" sign on the door, so of course I smiled and went in to do laundry, but they refused to accept it. I had to pay in cash.Can happen, I didn't go into discussion on the why, as the English of the laundry shop staff was not so good. Also tried another laundry shop, same effect. And I tried a restaurant that is on the available vendors map, but said they didn't do bitcoin payments. So this also can be improved.<br /> </div><div style="text-align: left;">Another experience I can write something about, is that by using ZEUS wallet, the confirmation page is a little technical. After payment the vendor asks you to show the confirmation screen to confirm the payment is done. The ZEUS confirmation screen is not so user friendly as it is with wallet of satoshi for example. Two times a vendor needed to actually double check if the money arrived, it took a few minutes for him to figure out how to get the info. <br /></div><div style="text-align: left;"><br /></div><div style="text-align: left;"><div style="text-align: left;">It is still, sometimes a
bit of a search for a shop, restaurant or bar that accepts bitcoin here at Boracay, but I am sure that is
something they are working on. On the <a href="https://pouch.ph/bitcoinisland" target="_blank">map</a> they provide you will find all vendors, but when walking there sometimes the bitcoin sign is not per se clearly visible at participating shops.<br /></div></div><div style="text-align: left;"> </div><div style="text-align: left;">Making these payments, itdoes really feel like you are ahead of the others, when people see you pay this way, sometimes they are interested and ask how it works. </div><div style="text-align: left;"> </div><div style="text-align: left;"><div style="text-align: left;">But in general it works pretty smooth at Boracay. I hope they get more vendors accepting
bitcoin so it is even easier to buy things.</div> </div><div style="text-align: left;"><h3 style="text-align: left;">How much does it cost to set this up?</h3><div style="text-align: left;">Well
actually it is all pretty cheap and a very interesting study project.
In my case I bought a raspberry PI with both a hard drive (USB) and a
flash drive. I opened up a channel with pouch (and a few other nodes)
for about 200 usd and I converted 100 USD to satoshis's to make the
actual payments in Boracay.<br />That's all I did to test the network and setup via my own node. </div><div style="text-align: left;">It is also possible to skip the raspberry PI hardware and just install <a href="https://umbrel.com/" target="_blank">Umbrel </a>or it's competitor, <a href="https://runcitadel.space/" target="_blank">Citadel</a>, on your own linux laptop or devices.<br /> </div><div style="text-align: left;">If
you just want to do lightning payments, without all the configuration and hardware,
it can even be cheaper. Just
download an app like <a href="https://www.walletofsatoshi.com/" target="_blank">Wallet of Satoshi</a>, on your phone, put any amount of sats on it and do a payment in any shop or vendor that accepts bitcoin lightning payments. If you don't have one around, then you can use a service like "<a href="https://www.bitrefill.com/signup?code=45d937rc" target="_blank">bitrefill</a>" , where you can purchase giftcards for almost every major online retailer with your lightning wallet.</div><div style="text-align: left;"><br /></div><div style="text-align: left;">If an app like "<a href="https://strike.me/" target="_blank">strike</a>" is available in your country you don't even need to convert fiat money to sats to use the network.<br /></div><div style="text-align: left;"> </div>It's that easy! I can recommend anyone to just play with this, to learn about networks, payments, interfaces and much more. If you just use low amounts of money there is hardly any risk. <br /></div><div style="text-align: left;"><h3 style="text-align: left;">The near future for BTC payments in the Philippines<br /></h3></div><div style="text-align: left;">Things will change rapidly especially in the Philippines. Strike, the US based company today <a href="https://techcrunch.com/2023/01/31/bitcoin-based-app-strike-expands-in-philippines-to-grow-cross-border-payment-solutions/" target="_blank">announced</a> to start in the Philippines with their remittance service. Filipino's in the US can send dollars to the Philippines that arrive in pesos seconds after transmitting. </div><div style="text-align: left;">Nobody has to touch bitcoin if they don't want. Just the lightning network is used to send the remittance money for almost 0 fees to the Philippines. Maybe in some cases this remittance money is re-routed via my or your little node at home.<br /></div><div style="text-align: left;"> </div><div style="text-align: left;">I wish Pouch all the best with this great initiative to help the people on Boracay, after that in the greater Philippines and eventually in the rest of the world. Go for it and make the world a better place!<br /></div></div><p></p><p>More info on <a href="https://www.abaar.net/2023/01/experiences-on-e-commerce-and-retail-in.html">retail in the Philippines</a> you can read in <a href="https://www.abaar.net/2023/01/experiences-on-e-commerce-and-retail-in.html">this post</a>, I wrote during my holiday.<br /></p><div style="text-align: left;"><b>Update:</b></div><div style="text-align: left;"> </div><div style="text-align: left;">I am happy with my new name: <i>the badass bitcoin tourist </i>😅 :<br /></div><div style="text-align: left;"><span> </span> </div><div style="text-align: left;"><br /></div>
<blockquote class="twitter-tweet"><p dir="ltr" lang="en"><a href="https://twitter.com/hashtag/Bitcoin?src=hash&ref_src=twsrc%5Etfw">#Bitcoin</a> tourist <a href="https://twitter.com/abaar_net?ref_src=twsrc%5Etfw">@abaar_net</a> shares his experience on Bitcoin Island (Boracay Philippines and pays with <a href="https://twitter.com/ZeusLN?ref_src=twsrc%5Etfw">@ZeusLN</a> a non custodial wallet over his own node!<br /><br />BADASS! 🔥🔥🔥<br /><br />🇵🇭⚡️<a href="https://t.co/DMWcjlm1L8">https://t.co/DMWcjlm1L8</a> <a href="https://t.co/rKhzuH0Bcj">pic.twitter.com/rKhzuH0Bcj</a></p>— Bitcoin Island 🇵🇭 (@BtcRetreat) <a href="https://twitter.com/BtcRetreat/status/1631255596367224837?ref_src=twsrc%5Etfw">March 2, 2023</a></blockquote> <script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script> Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0Boracay, Malay, Philippines11.9673753 121.924815-16.342858536178845 86.768565 40.277609136178846 157.081065tag:blogger.com,1999:blog-2096717615734950778.post-91146794904643645442021-07-18T09:44:00.006+02:002021-07-18T17:12:29.492+02:00Why I believe in the lightning network as future of global payments<h3 style="text-align: left;">Why I am so enthousiastic on this user centric payment and monetary system</h3><p>When I lived and worked in Shanghai a few years ago, one of the things I missed a lot when returning home was the ease of payments. Everything could be done via my mobile phone in such an easy way that it soon became fun to pay something. </p><p>It made me realize this payment innovation that China had is something that boosted their economy and made it very easy for those without a bank, people who for example sell on a market stall or even homeless people to get a digital wallet to sent and receive money instantly. This all for a fraction of the costs in the Netherlands alone to get a payment infrastructure in your shop or market stall. It was made to be convenient, user-friendly and to make it easy to do business. </p><p>I like UX, I like apps, I like it when it is really made for the user, and it helps the user solving a problem or making something fun. Alipay and Wechat pay the payment providers in China, did exactly that.</p><p>Besides that the network is so robust that it never failed me. Compared to the old fashioned PIN network in Netherlands that every year more or less fails during peak season.</p><p>I could pay the street food stall where I always bought Jianbing every morning by simply scanning a card on her stall filling in the amount of RMB, press pay show her the confirmation (sometimes) and that's it. The payment is done. </p><p>I could pay by letting the shop clerk in the shop scan my QR code and confirm the amount.</p><p>I could even operate a vending machine by scanning it's qr code, select the coconut juice I needed, pay and receive the fresh coconut witout ever touching the machine itself. </p><p>The payment apps in China are so user friendly, even for foreigners it made it fun to pay!</p><p>It always made me dream of having such a payment system in the west. Unfortunately it is still nowhere near that if we look at the regular banks and initiatives.</p><h3 style="text-align: left;">How I discovered the lightning network</h3><p>Having seen closed systems and their disadvantages from close by, I was always a big fan of open network systems. It simply improves the quality for everyone. <br />Bitcoin is such an open system, just as the internet is (in most countries).I wanted to support with my share and for Bitcoin one can do this by starting a bitcoin node. Simply a small computer that downloads the blockchain and helps validate transactions. You don't earn anything with it, just helping to make the network more robust.</p><p><br /></p>
<blockquote class="twitter-tweet"><p dir="ltr" lang="en">Supporting the network with "Alex little node" while learning about all possibilities! <a href="https://twitter.com/getumbrel?ref_src=twsrc%5Etfw">@getumbrel</a> DM for node connection. <a href="https://t.co/oRLEksoBLi">pic.twitter.com/oRLEksoBLi</a></p>— Alex Baar (@abaar_net) <a href="https://twitter.com/abaar_net/status/1404004485798760450?ref_src=twsrc%5Etfw">June 13, 2021</a></blockquote><p>Nowadays it not so difficult to setup such a node. I setup my node with <a href="https://getumbrel.com/" target="_blank">Umbrel</a>. The Umbrel node also adds the lightning network to it. So I got to play with the lightning network on my node, opening channels making payments and try different wallets.</p><h3 style="text-align: left;">The lightning network, really something special</h3><p>I found this lightning network is really something special. It makes (near) instant global payments possible for literaly no fees (or very very very low fees). </p><p>This network has a huge potential and can grow out to a much improved version of wechat and alipay but then globally. <b>Much improved because it is decentralized and open.</b></p><p></p><ul style="text-align: left;"><li>The network is open and is getting improved year on year. It always gets better.</li><li>Everyone can create a digital wallet on this network. If you want to create a very private wallet or a wallet with the best UX or a wallet where you enhance the experience by for example sending back information to the shop where you just bought (thank you great service), anything is possible as it is an open network.</li><li>You can send instantly money to for example an ice cream seller in El Salvador to support him (or to tell him to give ice cream to the local kids).</li><li>You do no longer need a bank everyone poor or rich , everyone with a phone can profit. Just like in the example with the market stall or homeless guy in China, just this time more private and more global.</li><li>With (almost) free transfer of micropayment it is very easy to support any content creator in the world with a click, support podcasters (like already happing with <a href="https://podcastindex.org/" target="_blank">podcast 2.0</a>), or for example tip a customer service representative in India because he or she helped solve your problem.</li><li>It is already possible with for example the "<a href="https://strike.me/" target="_blank">strike</a>" app do use the lightning network without having your own node and to receive local fiat currency (soon across the globe). This is truly amazing. A user story that soon will work as Strike will soon start in Europe is this example:</li></ul><p></p><p><i><b>As a user</b>, I would like to make a payment to a friend in another country/jurisdiction and make sure the my friend receives the money in local fiat currency at the lowest possible costs, <b>so that we both have the most benefit of this money transfer</b>.</i></p><p>How this will work is:</p><p></p><ul style="text-align: left;"><li>Person 1 (US) wants to send 100USD from US to Person 2 (UK)</li><li>Person 1 (US) has his bank account linked to the strike app and sends 100 USD to Person2.</li><li>Strike takes 100 USD out of bank Person 1, live convert this to BTC (Bitcoin) in the most efficient way possible.</li><li>Strike sent the BTC across borders to the UK in less then a second and at no cost via the LN. No intermediates.</li><li>Strike converts the transfer to GBP. </li><li>Person 2 (UK) receives GBP.</li></ul><div><b style="text-align: center;"><center>All of this Instantly and at no costs.</center><center><br /></center><center><br /></center><center><br /></center></b></div><div><br /></div>
<blockquote class="twitter-tweet"><p dir="ltr" lang="en">Many people ask me why <a href="https://twitter.com/hashtag/bitcoin?src=hash&ref_src=twsrc%5Etfw">#bitcoin</a> is useful. Instead of telling, let's show them. I just send 100.000 sats to this ice cream merchant in El Salvador using the bitcoin Lightning Network. Who joins me? Use the link in the tweet below and share your invoice! <a href="https://t.co/FZerfMZ72S">https://t.co/FZerfMZ72S</a></p>— Bart Mol (@Bart_Mol) <a href="https://twitter.com/Bart_Mol/status/1412142106924158978?ref_src=twsrc%5Etfw">July 5, 2021</a></blockquote> <script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script>
<div><br /></div><div><br /></div><div>Amazing, isn't it? And imagine this happens on a global level. No more ridiculous fees, even not if you only transfer micropayments! It is possible to support someone in a poorer country by sending micropayments directly to him or her without the need of a large organization. It is possible to make a purchase to a small website owner in a country far, far away, who can then send you the product or open the service instantly without a middle man like a bank or a platform.</div><p></p><p>I get very enthousiastic from cross border (e-)commerce and this development makes me so happy, this is truly something that can improve the world and enhance global commerce. We can all benefit. It is the china payment feeling on steroids. More private, open, more global.</p><p>Finally a payment system that sets the users in the center. Wether it is the merchant or the buyer.</p><p>If you want to know more watch this lightning video below where a lot more is explained and start with setting up a wallet on your phone. </p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/e2_ikkRbGG4" width="320" youtube-src-id="e2_ikkRbGG4"></iframe></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: left;">This QR code is a QR code I created and is connected to the lightning network. Feel free to drop a few sats to give it a try and I will confirm it worked, or just try to drop the ice cream man a few sats. QRcode is via LNBits (still in Beta)</div><div class="separator" style="clear: both; text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQmP9l6mSln1nnyspOjeKW8m3j5o1aXXvzvmKUOcBaJeIgNVue0bBMI1glmEigCx9WO3M_CNDsr-vxcsl2wct_HbsufIzFcE8RlWTN5ve7soqy5SwkBLMnYI6YyyUILxs9FoXxbVWjkQq4/s494/Alex+Tip+code+lightning+network+lnbit.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="475" data-original-width="494" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQmP9l6mSln1nnyspOjeKW8m3j5o1aXXvzvmKUOcBaJeIgNVue0bBMI1glmEigCx9WO3M_CNDsr-vxcsl2wct_HbsufIzFcE8RlWTN5ve7soqy5SwkBLMnYI6YyyUILxs9FoXxbVWjkQq4/s320/Alex+Tip+code+lightning+network+lnbit.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: left;"><br /></div><br /><div class="separator" style="clear: both; text-align: left;"><br /></div><p><br /></p> <script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script>Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-52225205491307951182018-12-03T04:25:00.001+01:002018-12-03T04:25:48.772+01:00The Ultimate Subway Ticket Vending MachineI haven’t written for a while, it is simply because I am busy with both working and traveling.<br />
Still working in Shanghai and traveling around Asia.<br />
This weekend I was visiting Hangzhou and while waiting for the train I was brainstorming with myself for improvements at "ticket vending machines".<br />Those ticket machines you see often in subway stations.<br />
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The past weekend, I had to wait in so many lines to buy a “single journey” ticket at the subway ticketing machines, it made me realize that these machines probably have never been user tested and that there is not any analytics used to test and optimize them.<br />
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For here I use an example of a ticket machine in Hangzhou, China as here is the headquarters of <a href="https://www.alibaba.com/" target="_blank">Alibaba </a>, so they should be able and eager to develop solutions for the users of these machines in this city, but it is not limited to here, the UX of subway ticketing machines is dramatic all over the world. I always surprise myself about how horrible these systems are.<br />
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But if there is one country where they can make this better it is for sure coming from China.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp13wrojS_PDsd5NqtZ3sF98IXJyB73znnAY12RR7gf9HZTOmRaqDy10vUFjfTsck9RKiQamuk3XgbBWHu4jpv_8RPwCeM42e97LrTOCD23-UYlPcH2NcymnjEZ6LiIvE57rB5M5Sb00hl/s1600/Hangzhou+Metro+Ticket+Purchasing+Interface.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="756" data-original-width="1600" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp13wrojS_PDsd5NqtZ3sF98IXJyB73znnAY12RR7gf9HZTOmRaqDy10vUFjfTsck9RKiQamuk3XgbBWHu4jpv_8RPwCeM42e97LrTOCD23-UYlPcH2NcymnjEZ6LiIvE57rB5M5Sb00hl/s400/Hangzhou+Metro+Ticket+Purchasing+Interface.jpg" width="400" /></a></div>
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Here in China there are so many people always lines for these machines.<br />
As of course in the future facial recognition or a universal mobile phone payment system, can be a big problem solver for now I just focus on solutions on the UX of the “ticket machines”.<br />
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There are a few types of people who use these machines:<br />
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•<span style="white-space: pre;"> </span>Foreign Tourists or temporary visitors<br />
•<span style="white-space: pre;"> </span>Chinese Tourists or temporary visitors<br />
•<span style="white-space: pre;"> </span>Inhabitants of the city<br />
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<b>Foreign Tourists</b><br />
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Let’s start with a few improvements for foreign tourists I thought of. How can technology make these machines better, make sure there are less lines and make city traveling more smooth for everybody.<br />
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<u>Voice recognition:</u><br />
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It should be possible to make voice recognition work in a busy, noisy environment. Why not let tourists (at least in English) mention their station or their point of interest by voice? If a user mention a point of interest, show an image of the POI and the user can buy a ticket to the nearest station. If a user mentions a station name in English, just show the station name and let the user confirm.<br />
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<u>Facial recognition:</u><br />
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When a person approaches the machine, facial recognition must be able to recognize at least for example, Caucasian, Indian, Asian, African etc. Based upon that the interface can be adjusted (f.e. start with English instead of the standard Chinese. This again saves some time because the user does not have to search for the "English" button).<br />
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<u>Payments:</u><br />
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Payments are always an issue, but machines should be able to handle multiple types of payments. Coins, notes, Alipay, Wechat pay and credit cards. Number one frustration is when you pay by banknote and you get many coins back, number 2 frustration you want to pay with coins but the machine only accepts notes (or vise versa). I have seen machines (at least in China, Kunming) who return banknotes. Why not make this a standard approach? Why not offer more payment methods?<br />
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<u>Ticketing:</u><br />
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If you follow a user journey, users always (after they purchased a ticket) look again on their mobile phone or subway map, to see which subway to catch. Why not make “re printable” tickets. Tickets that just print the just purchased itinerary on the backside. .<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRKiqvfkEfX7K9nKQtsdZyD68069wjAizm_eyhyphenhyphenflJfmWmjgrKqWlcC4OyIgK40ENz5Mbbn5Zj9GO3eBXzMo7tmpcTqLwAkgtwIkZA0kVWurNfWmnSPLMD-57UVgkAdHQWUeW3OfPO4eGd/s1600/Subway+Single+Journey+Ticket+Hangzhou.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRKiqvfkEfX7K9nKQtsdZyD68069wjAizm_eyhyphenhyphenflJfmWmjgrKqWlcC4OyIgK40ENz5Mbbn5Zj9GO3eBXzMo7tmpcTqLwAkgtwIkZA0kVWurNfWmnSPLMD-57UVgkAdHQWUeW3OfPO4eGd/s320/Subway+Single+Journey+Ticket+Hangzhou.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Single journey ticket Hangzhou metro</i></td></tr>
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<u>Language:</u><br />
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Here in China often you can choose Chinese (standard) or English (mostly). But with current memory capacity and machine translations it should be very much doable to offer at least the top 10 languages in the world in the interface. I mean even most web shops have it, so for an interface that does not change a lot it should be doable. It will speed up the ticketing process a lot.<br />
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<u>UX</u><br />
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Now here in Hangzhou at least, you have to choose a “station” (or a line). But it means you need to know the location of the station in order to find it quickly. Suppose you know your station’s name. It is not possible in the current interface to search for a station name, you only can have an overview on a visual map. Not convenient for most users. So make it possible to have a station list at alphabetical order.<br />
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If the city is bigger (like in Shanghai) you have to select a line first in order to find a station. Also here a station list on alphabet i.c.w. with a line number can help a lot.<br />
In a tourist city like Shanghai, give the user an option to select major tourists sights. Just pictures of the famous most frequently used tourist sights, just with one or two clicks they can order one or multiple tickets to a tourist site instead of a station. At the screen the station name is confirmed and at the ticket the route is printed.<br />
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Here in China, but also in other cities in Asia and Europe, there are always separate machines (and often there are no machines) to buy “magnetic cards” that can be charged and used multiple times to travel. But always you have to figure out how to get them. Mostly it is a separate machine or a ticket counter. But these magnetic cards are ideal to buy via the "ultimate ticketing machine" as well of course. Why not give this option in the generic ultimate ticketing machine instead of a separate machine?<br />
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Why not easily sum op the advantages on the screen:<br />
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<ol>
<li>Are you a tourist?</li>
<li>Do you want to purchase a magnetic rechargeable card or a single journey card?</li>
<li>Do you want unlimited travel for 1,2,3 or 4 days? Or do you just want a single journey card?</li>
</ol>
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Something like that, with 3 or 4 questions you can make everything clear for the user and make him or her a happy subway user.<br />
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<u>Commercial advantages:</u><br />
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Commercial distractions cannot be provided in the UX of the ticketing process. The sole goal is to provide quick ticketing and to avoid lines before the machines. However the after purchase process can have commercial incentives. Think about printing a QR code on the ticket with a commercial incentive at or near the destination, or just a commercial message, users can take a picture of the ticket and follow the instructions. It should work both without and with internet connection.<br />
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<u>Return rides:</u><br />
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Many times you can buy at a machine a ticket for one way to a destination (f.e. Bangkok MRT), but they never give the option for you to buy a return ticket to a destination? Why not as people have to line up again for the return trip making it more annoying for everybody.<br />
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<b>Inhabitants of the city and Chinese tourists:</b><br />
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Of course Chinese tourists can use partly the same functionality as foreign tourists. Inhabitants of the city usually require not a single journey ticket, they already have a magnetic card or simply use their mobile phone (as is very common in China) to travel.<br />
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<b>Other ideas:</b><br />
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<ul>
<li>In stead of printing a ticket, show a QR code, after the transaction, the user can take a picture and use it to make the transfer.I guess Bluetooth transfer will take too much time, so by taking a picture it might speed up. It saves paper tickets, good for the environment and maybe a worth wile test.</li>
<li>Offer combined bus and/or taxi tickets for destinations nearby a subway station. Often you have to transfer to another form of transport. Why not combine the tickets. Especially for taxi’s in a foreign country a fixed price avoids hassle with the taxi driver and can be beneficial for both parties. Of course taxi stand should be occupied at such a station.</li>
<li>Here in Asia, stations are usually large sometimes huge, many exits are available. Taking the wrong one results in walking back a long time. Use Augmented Reality to show users which exits to take, by scanning a ticket, show them how the end station exists look like and which one they can take for which spot/street. Prepare them for exit already in the subway. WiFi in order to offer the best experience free (and fast) WiFi should be available at all stations and subways. Not a difficult sign in process as often now is the case (especially for foreigners).</li>
<li>Often there is a large line in front of a ticketing machine but several meters away there are additional machines that have no line. So why not install "intelligent signage". <br />Sensors detect how busy it is in front of the machines sections in a subway station. <br />Above each machine section display an interactive sign that says:<br /><br />Additional ticketing machines.<br />With arrows pointing the correct directions and indicating the distance.<br />Below the arrows a color (red, orange, green) indicates the business of those machines so the user can decide if it is worth to walk to the other section of ticketing machines.</li>
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Well so far some ideas. The best ticketing machine is of course no ticketing machine! But until <br />traveling without tickets is possible, improving the UX of the ticketing machines is a way to go.</div>
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I hope one day I will use the ultimate ticketing machine (or that I can help improving the UX of those machines).</div>
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Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-51782217391480279822018-05-28T00:06:00.000+02:002018-05-28T04:23:32.987+02:00Book review: kloteklanten 3.0 --> Damn those Customers 3.0 --> how do you become the most customer friendly organisation?Usually I post screenshots and short summary's of books I read here at this blog, just for my own convenience, if I need to review something I can quickly find the things I need. Of course if I like these reads, others might also find it useful so that's also why I share it.<br />
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Sometimes I make extensive summary's and sometimes just some "picture screenshots".<br />
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Currently I am reading the book "Kloteklanten 3.0" roughly translated as 'Damn those customers 3.0" written by Egbert Jan van Bel, the author also lectures at Beeckestijn Business School and he has inspired me a lot when I attended his classes a few years ago.<br />
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Don't be fooled by the title of the book. It is a real inspirational book about customer centricity.<br />The subtitle of the book is: how to become the most customer friendly business of the Netherlands.<br />
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The book is in Dutch, and as I usually write in English at this blog, I will <i>roughly </i>translate some pages since this is a good book for everybody who believes in customer centricity, customer experience and a new way of marketing.<br />
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<b>Did you already make a strategic description of your customer?</b><br />
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The customer definiton framework:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkbiZjUXwZ9MqwUmz-5GUDQgCYAJa-vIdx7uSKZR6Y_g5vYnzVKgqWS1HJ6JbCCyIiXl_o3UnV8aYIg6zYfVHNUUkrp4-LwYvPOEoMkPo58XFh_o_B-3G3kMQ17L_loFa99hyUdWdg1TIj/s1600/Kloteklanten+30.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="900" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkbiZjUXwZ9MqwUmz-5GUDQgCYAJa-vIdx7uSKZR6Y_g5vYnzVKgqWS1HJ6JbCCyIiXl_o3UnV8aYIg6zYfVHNUUkrp4-LwYvPOEoMkPo58XFh_o_B-3G3kMQ17L_loFa99hyUdWdg1TIj/s640/Kloteklanten+30.jpg" width="360" /></a></div>
<i><br /></i>
<i>Roughly translated:</i><br />
<ol>
<li>Is someone buying regularly with you? If someone just buys one time, it is not a customer but someone just passing by. </li>
<li>does the customer pay you, and does he/she pays in time? If not it is a bad debt customer and it cannot be an active customer.</li>
<li>Do you make the desired profit margin per customer? If you want to achieve 10 % margin but a customer that regularly buys with you, only gives you 5%, also then it is not a customer, but a prospect and your effort should be to grow this customer from 5 to 10 %.</li>
<li>Is a customer recommending you? What are you doing to help your customers to recommend you? And who is doing this actively?</li>
</ol>
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<b>Short term or long term?</b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgM-HhZq9A6Acb90piAs_KwzdLsY6-f-IrLWdFMyVoyC66AFR8OEArsIsxuCktT3lorrmNNXuTvS93UvguY5MNPyi5PHq8-LA47pfkVj9O_YmO5NHdF-EUON3W27JKDdjfgANzw9dvK62S/s1600/customer+centricity+and+cultural+change.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="900" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgM-HhZq9A6Acb90piAs_KwzdLsY6-f-IrLWdFMyVoyC66AFR8OEArsIsxuCktT3lorrmNNXuTvS93UvguY5MNPyi5PHq8-LA47pfkVj9O_YmO5NHdF-EUON3W27JKDdjfgANzw9dvK62S/s640/customer+centricity+and+cultural+change.jpg" width="360" /></a></div>
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<i>Roughly translated:</i></div>
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Most organisations in the Netherlands are market oriented. The most important question at sales meetings is :<br />
How many customer did you get today? These models used, are from the 70's, 80's and 90's at the very best. Communication is mainly "push" focused.<br />
The question should be: how much engagement did you realize today, is never asked.<br />
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The long term commercial strategy is under pressure due to the short term focus. <br />
Marketing must do again what it started with back in the old days: creating a difference.<br />
Only this time not at product level, but at the level of satisfaction/need. <br />
Because with that, you create value for a customer.<br />
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<a name='more'></a><br />
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<b>Basic conditions for customer centricity:</b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbdK9ceypEZf5yhst2_-ZyuWPTbMobgIDFLIGaZ625RvXjqK7dKdDSAEfkWv7JXD0zP8BwHgtg_blHpeooJPyIlDyJ4nANR9fC1S9ZAkqQd0Zo2u0J0aKR1d6xTCDy2EpcHmhw95-1Spsp/s1600/Golden+rules+of+customer+satisfaction.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbdK9ceypEZf5yhst2_-ZyuWPTbMobgIDFLIGaZ625RvXjqK7dKdDSAEfkWv7JXD0zP8BwHgtg_blHpeooJPyIlDyJ4nANR9fC1S9ZAkqQd0Zo2u0J0aKR1d6xTCDy2EpcHmhw95-1Spsp/s640/Golden+rules+of+customer+satisfaction.jpg" width="640" /></a></div>
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<i>Roughly translated:</i><br />
<ol>
<li>Make sure customers can contact you easily</li>
<li>Admit mistakes and solve them (and solve them for all customers)</li>
<li>Keep your promises</li>
<li>Don't do difficult about formalities</li>
<li>Don't contact your customers unnecessary</li>
</ol>
But there is a fifth rule and this is emotion. The author discovered this after thorough research.<br />
It is not operational excellence, <b>or </b>product leadership <b>or </b>customer intimacy but it is <b>AND</b>.<br />
Making a difference at the first 5 rules is getting increasingly difficult, they are more or less basics now. Focus at the 5th rule, emotion.<br />
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<b>8 Tips to centralize your customers within your company:</b></div>
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<i><br /></i>
<i>Roughly translated:</i><br />
<ol>
<li>A vision with importance to the customer. Is your vision inspiring for employees, board, customers and the general public?</li>
<li>Leadership: practice what you preach. Also the top of the organisation has to be close to the end customer. </li>
<li>The right culture. Culture can be created. Do you celebrate the highest sales record or the highest NPS score you achieved this year? Don't overdue in rules. </li>
<li>Employees, the key to success: the employees are key to keeping up the promises to the customers. Coach them, empower them and train them continously.</li>
<li>Proposition: as fast as possible make as much profit as possible. This is no longer valid. The most important part is the added value for the customer. Use Design Thinking, or connect and inspire.</li>
<li>Always improve the customer journey. It is not only about processes and tooling. Think from a customer. </li>
<li>Use big data. The challenge is in using data to learn more about your customers. Think beyond customer data but also think of employee data.</li>
<li>Daily evaluation of all employees but take a close look at the story's behind the numbers.</li>
</ol>
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<b>Interview section:</b><br />
<br />
The book also has lot's of interviews with some of the best customer centric ceo's, managers and inspirators. I will not write down all of those interviews, but just a few highlights:<br />
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<u>IKEA's global marketing and communication manager is interviewed:</u><br />
<br />
A few of IKEA's marketing principles (more are mentioned in the book).<br />
<ul>
<li>As a marketer, get behind your desk and visit people at home. At IKEA every year more then one thausant visits to real customers at home are done to get insights.</li>
<li>Curiosity is what thrives me. Read a lot, stay hungry, stay foolish. Pay attention when you hire new collegues to the mentality it is more important then experience.</li>
<li>Big data is heavy. Ask the data analysts not only for data but also for advice.</li>
<li>Focus at a few things and do them very well, instead of small improvements. Start with the question: what is news? What will people share and tell about?</li>
</ul>
<div>
<u>Landal's former commercial director:</u><br />
<u><br /></u></div>
<div>
"If you want to be customer centric, hire people with the customer centricity gen. Don't overdo, because that is also not good. But it is essential to achieve the right culture to hire the right people. It is good to hire more people managers and people with social antenna's in the board room".</div>
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<u>Simyo</u><br />
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<div>
Simyo's (most customer friendly company of the Netherlands in 2016) walls are decorated with many post-it's. The so called "wall of change". Many suggestions, complaints and ideas's bring the customer inside the organisation.<br />
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In the picture you see the customer feebdack sections hang at the wall they are divided in:<br />
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<ul>
<li>We want to do</li>
<li>We work at</li>
<li>We did</li>
<li>Impossible to do</li>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzIOjB8D-G4GUNBB0wv5ECf4Aupt2My82N5655ffd34yHCayqYlsQtFZ-1f7KHpTRQnv6hB21qlQ8GtUi09ZKih99XJq0ImQeR1T1_GIVKdyTi2Ms5yT3BPmZgl-AmS2KsSb33Z5IT1Ynf/s1600/Simyou+wall+of+change+customer+centricity.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="900" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzIOjB8D-G4GUNBB0wv5ECf4Aupt2My82N5655ffd34yHCayqYlsQtFZ-1f7KHpTRQnv6hB21qlQ8GtUi09ZKih99XJq0ImQeR1T1_GIVKdyTi2Ms5yT3BPmZgl-AmS2KsSb33Z5IT1Ynf/s640/Simyou+wall+of+change+customer+centricity.jpg" width="360" /></a></div>
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At Simyo every email that is sent via the customer service team, is handwritten/typed. They do not use templates. It takes longer to write, but it emphasis the personal relationship with the customer.</div>
<div>
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<div>
Also very interesting to read that at Simyo the commercial emails, are first tested by "real customers". Customers give feedback at those emails, not the marketing team. <br />
Only when the "customer test"is succesful and there are no "hidden messages" the email is sent out to the total database.</div>
<div>
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So far for the screenshots and translations. <a href="https://www.bol.com/nl/p/kloteklanten-3-0/9200000084796650/" target="_blank">The book</a> ïs a very nice to read book and inspires a lot, very useful at both strategic and tactical level. Unfortunately it is only available in Dutch. </div>
<div>
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I will end with a rhyme also mentioned in the book:<br />
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"Winst is de resultante, van waardecreatie bij je klanten."<br />
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Now let me see how to translate this:<br />
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"Profit is the result of adding value at your customers".<br />
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Translating it in rhyme is more difficult. So I just make it simple:<br />
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"Profit is the result of adding value at your customers, got it"?<br />
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Now it rhymes...:)<br />
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Next book review I will write more again.<br />
I will now start reading the book "<a href="https://www.amazon.com/Age-Agile-Smart-Companies-Transforming/dp/1543640869" target="_blank">The Agile Way</a>" </div>
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Cheers,<br />
<br />
Alex<br />
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Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-57795084320781969402018-05-26T03:21:00.002+02:002018-10-21T05:38:01.179+02:00Technology in daily life in China : a view from an expatSince january 2018, I live and work now in Shanghai, China. Of course I had traveled to China a lot before, but now living here, makes you really experience life in China. I am really happy I got the opportunity to work here for a great company. <br />
I am learning so many new things, enjoying China and I let myself be amazed everyday by the technology and transportation advantage they have here.<br />
It is so impressive, they are way ahead of Europe and even the US.<br />
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Here in China, I really experience how technology and design thinking can make life much more easier.<br />
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<b>Alipay</b><br />
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Take a look at Alipay, an app, I use almost every day and this app makes life so much more easy for me.I will explain some functions I use regularly.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2AFkNuOgH8P7R6CP2LNg0i00gHu_55ZI1i9l3YOisMJvDNkNgpBWbHHllOwV58R8vPKmOSOvvS1AC5chJJLo7r1SkJ37XAN5eJNyk6Jyz4PL-UAEvbt8KYF_2vp39oaQbCcm3ebcPTWax/s1600/Alipay+Screenshot+Alex.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="571" data-original-width="644" height="353" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2AFkNuOgH8P7R6CP2LNg0i00gHu_55ZI1i9l3YOisMJvDNkNgpBWbHHllOwV58R8vPKmOSOvvS1AC5chJJLo7r1SkJ37XAN5eJNyk6Jyz4PL-UAEvbt8KYF_2vp39oaQbCcm3ebcPTWax/s400/Alipay+Screenshot+Alex.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Screenshot of my Alipay app</i><br />
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In the Netherlands (or Europe) we are used paying with "debit cards'' or sometimes a credit card. Here in China, I also have a debit bank card. But I used it only once and that was for connecting my bank account to Alipay. After that I never used it again. 99% of my payment transaction I do with Alipay.<br />
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If I want to pay in a physical shop with Alipay, I have two options:<br />
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I press the "pay" button at the Alipay app, a QR code appears at my phone and the cashier just scans this QR code. That's it, I have paid now. A confirmation will appear at my phone.<br />
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Or alternatively, if the cashier does not have a QR code scanner, I press the "scan" button in Alipay, and I scan a printed QR code. Usually every vendor has one. Alipay then asks me for the amount I want to pay, I type in the amount, press confirm and the payment is done. I show the vendor the confimation and I can walk away with my purchased goods.<br />
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After payment usually a screen pops up where you can "rate" the vendor. Good ratings help the vendor ranking higher in Alipay's promotional overview. A great idea, both good for vendor and buyer.<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8c3VND-VVUfrHhS74r-SBHAjuuKJX5kc2KcULih-6rlhFgxxDSd6g_kSv5oAVAAHir3F3w74IsujLOlr-fU882TwENlWE1k0XFCFUACslspa3EiTHefHz8ZgMTza3vMDzorgvMYrMmqtY/s1600/Alipay+Ranking.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="395" data-original-width="323" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8c3VND-VVUfrHhS74r-SBHAjuuKJX5kc2KcULih-6rlhFgxxDSd6g_kSv5oAVAAHir3F3w74IsujLOlr-fU882TwENlWE1k0XFCFUACslspa3EiTHefHz8ZgMTza3vMDzorgvMYrMmqtY/s320/Alipay+Ranking.jpg" width="261" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Alipay "are you satisfied" icons shown after payment<br />
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I think paying with Alipay is much easier and safer then paying with a debit card. It is so convenient.<br />
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I do not need extra cards in my pocket, that often get damaged in my pockets. Just my phone that I always have with me anyway.<br />
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RFID copying, a scam that often happens with debit cards, is not possible with this way of payment.<br />
The QR code itself changes every 2 minutes or so, so it is also no use try to copy a QR code.<br />
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Often when my bankcard is broken, I have to wait 5 days before I receive a new one and if I want to sent a new one from Netherlands to China it never arrives (believe me I tried). Here with Alipay, all you need is a working phone. As long as I have a working phone I can pay with Alipay.<br />
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Yes, your phone battery can get empty, but in China you can charge your phone really everywhere.<br />
Take this "Energy Monster" a device that you can find in many restaurants. Just scan the QR code (with Alipay) a menu pops up at your phone and you can choose to charge it for 1 hour for 1 RMB, pay connect your phone and charge! You can just put this device at your table and charge it.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnicDEAkg5GsANamnCJVTdRqbJ7i5RlgRnSiqYpe85BzSwP7_VNV-O7fnxJRS_A-wkCBcj1r7QLbyucHU4ML74wXyBhYK1XPSlkR3e1Q4aWNBMhgmvpV61YWJH9n-UHW_iQnuanRlpzHW_/s1600/Energy+Monster.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1200" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnicDEAkg5GsANamnCJVTdRqbJ7i5RlgRnSiqYpe85BzSwP7_VNV-O7fnxJRS_A-wkCBcj1r7QLbyucHU4ML74wXyBhYK1XPSlkR3e1Q4aWNBMhgmvpV61YWJH9n-UHW_iQnuanRlpzHW_/s320/Energy+Monster.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Energy Monster</td></tr>
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<b>A fresh orange juice a day, paid with Alipay, keeps the doctor away!</b><br />
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But there are also in shopping malls special machines where you can just "borrow" a powerbank. All digitally.<br />
<div>
Talking about machines.<br />
As we all know, an orange juice a day, keeps the doctor away.</div>
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Here in China I always say: "a fresh orange juice a day, paid with Alipay, keeps the doctor away"</div>
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I regularly buy some fresh orange juice, at one of the many "fresh orange juice machines" that you have here in China. Also this I pay with Alipay. The machine generates a QR code, I scan this QR code, my Alipay app shows me the amount (15RMB) I press confirm and the machine get's a signal that I have paid and it starts making orange juice. No physical money needed, no bankcard needed. That's nice drinking :)<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7-b0Lb3RNDPupvNOUh3gq_ttRJDZb5E8mB8TUKrZpYH4NTRB30CI8YIXQBEZ6LuekZuY-nfnYNFBsMUkDxJ9jCD33OIPhyphenhyphenvvQgmWO7eWV4Dfz7zSNpKIh4skjDRzlpIPo-kt_ofzDhpn1/s1600/Orange+Juice+Machine+Pay+wiht+Alipay.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="701" data-original-width="709" height="395" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7-b0Lb3RNDPupvNOUh3gq_ttRJDZb5E8mB8TUKrZpYH4NTRB30CI8YIXQBEZ6LuekZuY-nfnYNFBsMUkDxJ9jCD33OIPhyphenhyphenvvQgmWO7eWV4Dfz7zSNpKIh4skjDRzlpIPo-kt_ofzDhpn1/s400/Orange+Juice+Machine+Pay+wiht+Alipay.jpg" width="400" /></a></div>
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At the office we have a shelf where products are stalled. If I scan the QR code with Alipay a menu opens within Alipay with all products on the shelf. I simply select the product, buy it with 2 clicks and I have some food or drinks. Very convenient all from within the same interface.</div>
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<tr><td class="tr-caption" style="text-align: center;">Scan a QR code and buy the product.</td></tr>
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<b style="text-align: left;">Household tasks</b></div>
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Living here also means I have some obligations in paying bills. Pay the water bill, the electricity bill etc. Not my hobby, but here in China I still smile when a bill comes in, because I know I can use Alipay again :) . </div>
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The complete bill I get often by post is totally in Chines, but there is always one number at the bill that I can read. So I go to Alipay, I press "utilities" I click on to the right supplier and I type in the bill number. As soon as I have done that, the amount I have to pay get's retrieved automatically, I only have to press "confirm" to pay.</div>
I also had a few times that I did not even have to enter the bill number , but they appear in Utilities automatically. So much easier then I was used to in the Netherlands, I always have to enter long IBAN numbers where you can make very easy mistakes in typing them, use a difficult to use "card reader", and often you also have to wait a few days untill the money is transfered. Alipay is so much easier.<br />
It is hard to believe, but suppose you do not use Alipay for paying your bills, you can also walk to the local convenience store, give them the bill and the money and they are able to pay the bill for you. And believe me here in Shanghai there is a convenience store every 100 metres.<br />
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<b>City Service</b></div>
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Back in the Netherlands, making an appointment with a doctor, municipality or other city services, is always a hassle. If it is possible to do it online, they all have their own website, specific login and different user interfaces, making it hard to understand and to quickly achieve your goal (making an appointment). Here in China, Alipay makes it possible to do this from one easy interface and from one place. You can arrange an appointment with the hospital, even with a specific doctor, arrange an appointment for getting your driver's license and much more. All by using Alipay's "City Service" option.</div>
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<b>Where is my parcel</b></div>
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In Europe, if you buy goods online, it is always a surprise, how the customer journey in informing you about the status of your delivery is arranged. Sometimes you hear nothing, mostly you have to surf to some specific website of the carrier the vendor uses, typing in difficult track and trace numbers and ussing ugly designed websites to find out where your parcel is. Here in China, as long as you buy online and pay with Alipay the track and trace information is being sent to you via Alipay.</div>
There is no email here as we have in Europe, you always know where you have to be to track your package, just go to Alipay. Oh, online payments are just as easy as offline payments, just scan a QR code.<br />
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<b>Waiter?</b></div>
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Do you know this feeling? You are in a restaurant and you try to get the attention of the waiter, to order something, or to pay..and he or she just does not respond. You keep on waving, seeking eye contact but it just is not working.</div>
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Here in China there are always more then enough waiters and usually they are more customer focused then in China, but still even when they are not, in China it is possible to order without a waiter.</div>
More and more restaurants in China, do not show you a physical menu standard, they have just placed a QR code at your table. By scanning the QR code you get to see a menu at your phone and you can order easily from this menu. With a few simple clicks you order your food and it will be delivered to you shortly. Of course the payment can also be done from Alipay so after payment you can just walk away. No need to wait for change, go to a cashier or anything like that.<br />
Great idea, very convenient and also good for the environment.<br />
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<tr><td class="tr-caption" style="text-align: center;">Qr code vs Menu</td></tr>
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<b>Sporty Alex</b><br />
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I walk quite a lot here in Shanghai, there is so much to see and the climate is much better then back in the Netherlands. Also I bike a lot. Alipay detects all of this and within Alipay there is an option called "Ant Forest". Why it is called "Ant" I did not yet figured out.</div>
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But fun it is, because if I click at "Ant Forest" I can see all my activities that are good for the environment like walking, biking, taking the subway, or pay withouth paper invoices. The more I do this the faster my "digital tree" is growing in Alipay.</div>
If the tree is fully grown, then Alipay will plant a "real tree" somewhere in China. Of course you can choose the type of tree and the location where you want this physical tree to be planted.<br />
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A nice gamification element, to motivate me to be a little more sportive and better for the environment.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj74hz_sjuomeb6TdOWaF_XHCn2rUZ0RZ06QzGKCOd0jdrFbAPSVfnJegXGmJQbqPKBKXly_Pi7iU5ycP-E_U7-rU-kgUnSP262bBfMzElS5ii3hh3_6xmLJNDyvwwtXFliJuBDIDwsTQt-/s1600/Ant+Forest.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="673" data-original-width="539" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj74hz_sjuomeb6TdOWaF_XHCn2rUZ0RZ06QzGKCOd0jdrFbAPSVfnJegXGmJQbqPKBKXly_Pi7iU5ycP-E_U7-rU-kgUnSP262bBfMzElS5ii3hh3_6xmLJNDyvwwtXFliJuBDIDwsTQt-/s320/Ant+Forest.jpg" width="256" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Alipay's Ant Forest</td></tr>
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Alipay is not only functional it is also fun to use and it is often these small things like this that give you a good feeling about an app or service.</div>
I did not yet lose a lot of weight because of this, but if I do lose 0.5 kilogrammes, I am pretty sure it is because of Alipay, so thank you Alipay.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWO83PniYHFNWdD-xByK_NR-_MQqg1riaT7hGInVKAQimXl1Yfr9B0T85uIF-Spquhri7zWXS5hraX0ywcZh859cl-fGWp-0WeobILpmr9z6HSQ1WOaWvXI_xMtPYIm2a_M8mDl7RcRs6M/s1600/Environment+Project.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="752" data-original-width="431" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWO83PniYHFNWdD-xByK_NR-_MQqg1riaT7hGInVKAQimXl1Yfr9B0T85uIF-Spquhri7zWXS5hraX0ywcZh859cl-fGWp-0WeobILpmr9z6HSQ1WOaWvXI_xMtPYIm2a_M8mDl7RcRs6M/s320/Environment+Project.jpg" width="183" /></a></td></tr>
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<b>Ant Service</b><br />
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I did not use this function myself yet, but there is also "Ant Services" and it can be so convenient.</div>
Maybe sometime you need something from a shop fast but you do not have time to go to this shop, or you need some advice from someone for buying cloths, or you have other mini tasks that you need help with then Ant Service comes in. I think you can compare it a bit to "Amazon's" <a href="https://www.mturk.com/" target="_blank">mechanical turk</a>, but then better and more accesible.<br />
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<b>Credit Score</b></div>
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Alipay is not a bank, that's the fun part. But Alipay knows really a lot about it's users. Alipay also has a function called "Zhima Credit". Because Alipay knows so much about you they often can give a much better credit score then banks can ever do here in China. </div>
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If you have a high zhima score, you can for example rent a "power bank" in a shopping mall (yes there are really vending machines in shopping malls where you can rent a power bank) without paying a deposit.</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnL-evwK9aQYh5mwDQ8N99_vB6zjCfTOO35e7jDwmd-vF_VWBMVE4YWVy53Dz_JS9W6kkA_x6LPUdh15-tYeeyeCGp_Y79rKwgX0tqlixrZnvgJYUeENeHrqAbt4qEG2r6it9UKML0cEIs/s1600/Charge+Pal.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="900" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnL-evwK9aQYh5mwDQ8N99_vB6zjCfTOO35e7jDwmd-vF_VWBMVE4YWVy53Dz_JS9W6kkA_x6LPUdh15-tYeeyeCGp_Y79rKwgX0tqlixrZnvgJYUeENeHrqAbt4qEG2r6it9UKML0cEIs/s320/Charge+Pal.jpg" width="180" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Rent a powerbank/charge pal</td></tr>
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<b><br />From online to offline it is possible</b><br />
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Of course Alipay also has some kind of loyalty programme, but a fun one. It motivates people who always order everything online from their phone to visit physical shops, as you can get bonus loyalty points if you visit physical shops. Promotions for visiting these, often local SME business are being pushed from within the app based at your location.</div>
So it is possible to motivate digital natives to visit physical shops. Just make it easy and think from the user's and retailers perspective, like Alipay does.<br />
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<b>Charge phone subscribtion</b></div>
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I also have a mobile phone subscribtion here in China. But paying or charging my subscribtion is also so easy. So many ways to do so. Just use the "Top Up"" function in Alipay and within a few seconds you have paid and your phone subscribtion is charged again. But even if you do not want to use Alipay it is also possible to charge directly via wechat pay, or even via the big platforms, like jd.com or tabao.com. </div>
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<b>Buy a movie ticket?</b></div>
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Just use Alipay to search a movie theatre near your location based at GPS and with a few clicks you buy your ticket. It's that easy and often (much) cheaper then buying it directly at the theatre. Besides that it is very convenient that it is all in one general app, you do not need a separate APP or website, just use Alipay and order your movie tickets.</div>
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<b>Transportation card</b></div>
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I still remember the "ov chipcard" transportation card from the Netherlands. If I charged it online, you always still had to go to some strange machine to "collect" your money at your chipcard. So annoying and useless. Here you just charge your transportationcard via for example Alipay and it is charged directly. Besides that, nothing can go wrong when checking in or out, since there are gates everywhere. You have to pass a gate to enter or to checkout. Not as in the Netherlands where you have "poles"where sometimes you have to charge some extra value for some trains, or where you have to check in and check out if you use another train company. Here it is much easier from a user's perspective.</div>
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Besides that if you want you can also pay the subway by your mobile phone, by scanning a QR code.'</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAqXMGVFZXmdla5TqCrqUZwZY2SOglch_1mKB7AHaMMjyLo5On7iOuFalFE_-U_flLOe_iqG-NN-mFTwK85g7R2LTZZrunXC0vCqC0iMEdskK2_P8vn6eG3yDdzp1UDAo5WHMRwkTR7OsT/s1600/Ov+Chipkaart+Fail.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="193" data-original-width="533" height="115" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAqXMGVFZXmdla5TqCrqUZwZY2SOglch_1mKB7AHaMMjyLo5On7iOuFalFE_-U_flLOe_iqG-NN-mFTwK85g7R2LTZZrunXC0vCqC0iMEdskK2_P8vn6eG3yDdzp1UDAo5WHMRwkTR7OsT/s320/Ov+Chipkaart+Fail.jpg" width="320" /></a></div>
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<b>IBAN</b></div>
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Since often interfaces are Chinese only I need collegues and friends to order things for me online. I want to prevent that I buy things that are very different when they are delivered as what I expected to buy.</div>
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I always transfer the money then immediatly to the collegues and friends. This is so easy via Alipay, no difficult IBAN numbers to remember no risc of transfering money to the wrong person, in Alipay you just have a "friend" section where you can add people by using a QR code. Select the friend, and transfer the amount.</div>
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Really everybody uses Alipay, a famous picture from @Alcuinai shows that even beggars use Alipay to collect money:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUUWrSy2II-WTDSfQooRRmybH22-F54rfyLO6cdDAS5cKw8AedoWhzhQpFo1RSV9bA6RFmbzpzGz67TPgsjrRq061BQ5U6N0vLrQco-NSo7LaErtKrTk1ph8RPIfXgtZudwMcsnDBc5xX4/s1600/Beggar+Alipay.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="778" data-original-width="604" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUUWrSy2II-WTDSfQooRRmybH22-F54rfyLO6cdDAS5cKw8AedoWhzhQpFo1RSV9bA6RFmbzpzGz67TPgsjrRq061BQ5U6N0vLrQco-NSo7LaErtKrTk1ph8RPIfXgtZudwMcsnDBc5xX4/s320/Beggar+Alipay.jpg" width="248" /></a></div>
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<b>Technology and transportation in China</b></div>
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Technology here makes live so much easier. I have the feeling that most apps and services are really built from a ''design thinking" perspective as they really work for users. That is Chinese users, because often most parts of apps and services, I do not understand as most is in Chinese. </div>
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That's also my one point of critic at Alipay and most other apps or services I use, they often have an international version but even this is only partly in English.</div>
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The journey for international users, can I think easily be improved by adding more translations and sometimes some extra functions for internatial users. With these adjustments they can improve the overall China experience for both expats, businessmen and tourists a like.</div>
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<b>Transportation</b></div>
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A final word about transportation here in China</div>
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Transportation here is so easy, cheap and advanced here. </div>
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The new Chinese build Fuxin train between Shanghai and Beijing is way advanced then something I have ever seen in Europe, not only in term of technology but also in terms of experience and I mean the total experience of boarding, unboarding,just ordering food or coffee from your train seat with your mobile phone and get it also delivered to your seat, the safety, the cleanliness etc. </div>
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The train from Pudong Airport to Shanghai City center is a Maglev train with speeds up to 430 km per hour, within 8 minutes you are in the city..amazing..</div>
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If I want to ride a bike, I can just grab a mobike here at the street. I pay about 10 eurocents and open the lock with my mobile phone by scanning a QR code.</div>
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The subway? It's cheap, very fast and literally most subways have so many carriages that I think some are more then 500 metres long. </div>
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Taxi? I can hail one everywhere or just also use an app for that (it is also integrated in Alipay). Getting a cab is still a bit difficult, altough the app is in English, the follow up is not as this movie shows:</div>
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Transportation here is fun and it makes you do things more easy then in Europe, and if you do things, you spent money and have fun. Good for all.</div>
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It is very nice to work here in a different time zone, and to add value for both headquarters and local offices in the world.</div>
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The future is nice and the world can learn a lot from China at some aspects.</div>
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Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-6598494210648803672018-01-01T08:07:00.001+01:002018-01-13T12:12:08.978+01:00Understanding Amazon, a linkdump of Amazon related article's video's and pdf'sA few months ago, I did some research about marketplaces (in specific Amazon). I did a lot of reading, asked friends and collegues and watched a lot of webinars.<br />
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This blog post has no intention to be complete, it is just my personal linkdump for video's, PDF's and some other info that I might need again in the future and that I like to share with others.<br />
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If you want to be succesful at marketplaces you have to understand marketplaces. This blog post helps you in that. Also it helps (at least it helped me) in gerating idea's to make your own webshop(s) better in terms of customer experience.<br />
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First of all I like to share this presentation (it is in Dutch) about marketplaces in cross border ecommerce. Highly interesting presentation about marketplace metric's, the choice between a marketplace or a webshop in a country and more. I saved this presenation at my dropbox and not youtube so it is not embedded. Just click <a href="https://www.dropbox.com/s/16eolslm1pk3b9y/Marktplaatsen%20HvA%20presentatie.mp4?dl=0" target="_blank">here</a>.<br />
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<a href="https://www.dropbox.com/s/vikafjccg6yeuxr/Amazon%20Article.pdf?dl=0" target="_blank">This</a> article (PDF) explains how Amazon works and it specifically explains Amazon prime, the customer experience and Amazon's vision.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://www.dropbox.com/s/vikafjccg6yeuxr/Amazon%20Article.pdf?dl=0" style="margin-left: auto; margin-right: auto;" target="_blank"><img border="0" data-original-height="681" data-original-width="628" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdo-JeYsmwUgN8eNE2K-VKmqqpdodVGhFRVT7feG82gdtSIjUv148PdMcIl80u885eQndPQjO2CqyscK6xc6oydYBxIOGicJQROIScsI1rJBMlZ8sUw7a-4bND60ZkPMsPSPKwO4-ShksG/s320/Amazon+vcious+circle+of+destruction.jpg" width="295" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Amazon's vicious circle of destruction, read the complete article on click.</i></td></tr>
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Recently Amazon started in Australia, altough I live far from Australia, some very interesting articles have been written about Amazon starting there. <a href="https://www.dropbox.com/s/ig3hfwdvjtznxp9/Amazon%20Servivce%20Article.pdf?dl=0" target="_blank">This</a> is one of them.<br />
Read about Amazon's customer first policy and how local businesses need to adapt. The idea is pretty simple but most online retailers that I know, unfortunately still do not place the customer as first as Amazon making them vulnarable to lose customers to Amazon.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><a href="https://www.dropbox.com/s/ig3hfwdvjtznxp9/Amazon%20Servivce%20Article.pdf?dl=0" target="_blank"><img border="0" data-original-height="453" data-original-width="639" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR1tj1aqzSjD6lRn2RHPCZgfzX3Bw4s8GC0IUAsc2L-Y1HUNEvJuik9cVWdIbz-dX9b7LjzMDG-kn6svhS_8DcGilhMC0a8RRww6zrzSMhPH2p0FKRER8HHVhBcQS_CTyfdqqxosrQQ0ao/s320/Amazon%2527s+customer+first+policy.jpg" width="320" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><a href="https://www.dropbox.com/s/ig3hfwdvjtznxp9/Amazon%20Servivce%20Article.pdf?dl=0" target="_blank">Amazon's customer first policy. Amazon sets the standard.</a></i></td></tr>
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This screenshot is from another magazine in Australia where they again explain the importance of service for local businesses to adapt to the standards Amazon sets.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjotrBkf5UAt_BEFhX0MyaS1omzIIVU-plr2oXkWm72r4zbokJXZ7QC_7rLNu4kn37Xl1gFHFClXF6YhSal8e3pI7ROHmZXJhQaYQlIm4-5i7ZyiBlOlbj7hl0sVivNGP_4lLb13WoI9I0/s1600/Amazon+in+Australia-how+to+adapt+local+businesses.jpg_large.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="840" data-original-width="802" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjotrBkf5UAt_BEFhX0MyaS1omzIIVU-plr2oXkWm72r4zbokJXZ7QC_7rLNu4kn37Xl1gFHFClXF6YhSal8e3pI7ROHmZXJhQaYQlIm4-5i7ZyiBlOlbj7hl0sVivNGP_4lLb13WoI9I0/s400/Amazon+in+Australia-how+to+adapt+local+businesses.jpg_large.jpg" width="381" /></a></div>
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This retailer is active at many marketplaces throughout the world and I have learned a lot from them. Best is to download the article instead of using the dropbox internal PDF viewer as I see it misses a page if you use this viewer. This <a href="https://www.dropbox.com/s/75e6byzhrt7o0u4/Marketplaces%20and%20Noppies.pdf?dl=0" target="_blank">article</a> explains the importance of technology when you use marketplaces:<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://www.dropbox.com/s/75e6byzhrt7o0u4/Marketplaces%20and%20Noppies.pdf?dl=0" style="margin-left: auto; margin-right: auto;" target="_blank"><img border="0" data-original-height="372" data-original-width="542" height="219" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmbzuNgt3asNeQGrBM1ItGJaITXO1iJnnPy0-UuKe-DadmxGeMRox4-S9lgZbzNSmxpCOWTiHR4QGk9umjjSOREtnSQpQv6wRgSfejbS4BxHw5F17JmgpYxzSWc4c2L9NIh_uQr60Lq_RC/s320/Ecommerce+and+marketplaces.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>The importance of technology when using marketplaces , on click for complete article</i></td></tr>
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One of the most strategic interesting video's I watched in 2017 is one:
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Just be ready for those <a href="http://www.adweek.com/digital/why-brands-should-be-ready-for-alexa-ads-despite-what-amazon-says/" target="_blank">Alexa Ads</a> in 2018<br />
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Now my experience is, talking to a lot of people the past 2 years, you have two ways of ding business with marketplaces. They do not exclude each other but they are different:<br />
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One is to do business via a "marketplace pipeline" system like <a href="https://www.channeladvisor.com/" target="_blank">channeladvisor</a>, or <a href="https://www.tradebyte.com/" target="_blank">tradebite</a> or <a href="https://www.channable.com/" target="_blank">channable</a>. I suggest to keep an eye at these companies as they usually publish interesting information about marketplaces and technology.<br />
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<b>2 ways of selling at marketplaces</b><br />
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Using their marketplace pipleline you can easily connect to many marketplaces, you have a stronger negotiation position with the marketplaces and your local IT department does not need to develop to the API of the marketplaces themselves, meaning more ease of working. If the marketplaces change anything technical the "marketplace pipeline" company takes care of it. Usually this is faster then to do it yourself. The problem with these pipeline companies is that they partly serve different marketplaces. So at the end you might need multiple of those agency's (but they do not come cheap). Their way of working is often the same so you do not need to adjust your processes.<br />
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The second way of doing business via and with marketplaces is to do it yourself. This way you (partly) manually optmize your products at the marketplace.<br />
There are many toolings available both on and offline that help you rank higher at a marketplace.<br />
For Amazon this German tool, <a href="https://www.jtl-software.de/Warenwirtschaft-JTL-Wawi" target="_blank">JTL Wawi </a>can be helpful. It can even help you with the customer experience as this tool allows you to automate sending emails to people who bought your products at a Amazon, which normally spoken is not possible.<br />
If you work (partly) manually you can improve your ranking (at least with Amazon) by for example:<br />
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<li>Store at least one product via FBA (Fulfilment by Amazon)</li>
<li>Use a tool to insert more keywords then standard possible.</li>
<li>Use "Amazon" vouchers to increase your sales (f.e. think about these vouchers when a product is temporarily out of stock)</li>
<li>Amazon has a "parent-child" structure, use it to keep your Amazon ranking</li>
<li>Find partners where you can insert your flyer in their Amazon sold parcel's (that include a voucher for a purchase with you)</li>
<li>Don't forget about Amazon advertising (usually cheaper then Adwords).</li>
<li>Create landingpages that let visitors do the purchase at your Amazon webshop</li>
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Of course there are much more ranking factors, read about them and implement them with creativity to stay ahead of the competition. Click <a href="https://www.dropbox.com/s/5wlejw5wa7npcwy/ebook-amazon-optimization-guide.pdf?dl=0" target="_blank">here </a>for an e-book about selling at Amazon. (direct download via my dropbox).<br />
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<b>To be succesful at marketplaces think like a marketplace. Think customer first</b>. Make sure your processes (customer centric processses, see below for examples),logistics and technology (f.e. PIM system, content in PIM, EAN, auto enter orders in CRM, use of Amazon vouchers in your backoffice etc) is ready, because marketplaces will penalize you very easily if you do not do what you promise to the customer. Once get panalized it can be very difficult to get back online.<br />
Marketplaces do everything for their customers and their success depends at their customer experience. So if you care about your marketplaces customers, you will be rewarded.<br />
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<b>What marketplaces lack</b><br />
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What marketplaces at this moment lack and what are opportunities for other ways of selling, to my opinion are these aspects:<br />
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<li>It is very difficult to really "brand" your marketplaces webshop, to really give users the brandfeeling you want to give them.</li>
<li>The after sales customer journey is often impossible to set up , because you cannot use the contact details from the buyers from marketplaces for these purposes and they do not offer journey possibilities themselves. (altough you see they <a href="https://qz.com/1143096/amazon-may-have-patented-the-next-big-thing-in-online-shopping/" target="_blank">try </a>to improve this)</li>
<li>And if you are a seller it is often very difficult to get the right contact at a large marketplace.</li>
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<b>Amazon's working culture and customer centricity</b><br />
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To conclude and to understand more about how Amazon works a few screenshots from the book "The Amazon Way". When I read this book for the first time a few years ago I became totally enthousiastic. That kind of culture that is described in this book, really fits me.<br />
I publish it here below also for other companies as I encourage them to create such a culture. It makes working more nice and it is better for the end user :)<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP7V3X7zIPBYnTGS3wiSlsbzcGDgj0zL3VIkbFRw5hlDhYU8r0D-B20fyxGM6XM0YFQ419n8trG-uYxlikrs0vGwtWRNYsSYFtfS_OLcEG6RtBCbGOgn1GboOWuItgKr5hB5RrR8vYUPl_/s1600/Amazon+Customer+Obesession.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="612" data-original-width="517" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP7V3X7zIPBYnTGS3wiSlsbzcGDgj0zL3VIkbFRw5hlDhYU8r0D-B20fyxGM6XM0YFQ419n8trG-uYxlikrs0vGwtWRNYsSYFtfS_OLcEG6RtBCbGOgn1GboOWuItgKr5hB5RrR8vYUPl_/s400/Amazon+Customer+Obesession.jpg" width="337" /></a></div>
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Great, solving problems for customers before they know they have a problem!</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRzfJftSmZHW_AB_dGsZqAtpYLuD6Ot3THBAefpohjRRebMQFxR0d2z9vjDbXkj-C_Z5x5UhOwmoQDdtqq45VpQ1xA_KYPKTeNjbZL-yXJPmq9V92ZwTIU6HWfUGSA_dHjrRvAikeJIOcj/s1600/Amazon+Customer+Obesession2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="536" data-original-width="541" height="317" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRzfJftSmZHW_AB_dGsZqAtpYLuD6Ot3THBAefpohjRRebMQFxR0d2z9vjDbXkj-C_Z5x5UhOwmoQDdtqq45VpQ1xA_KYPKTeNjbZL-yXJPmq9V92ZwTIU6HWfUGSA_dHjrRvAikeJIOcj/s320/Amazon+Customer+Obesession2.jpg" width="320" /></a></div>
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I always hated when you try to solve customer issues and someone says "that is not my job so I cannot help you with that now ask a manager. Good to read at Amazon this does not happen.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCJzPgHVYHpJs74gT0XbJytJTUf-hKqifaukIM-NZnSx67U6977f2LTgwtVu5TwjR4JGB0JfxsOrPMQutFYU4OK4zfhyIt5v8aLNr4vN82UtuBa5JOwFpK_omyuh2GQzjAq89gVye6DZVN/s1600/Amazon+Structure+and+culture.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="780" data-original-width="677" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCJzPgHVYHpJs74gT0XbJytJTUf-hKqifaukIM-NZnSx67U6977f2LTgwtVu5TwjR4JGB0JfxsOrPMQutFYU4OK4zfhyIt5v8aLNr4vN82UtuBa5JOwFpK_omyuh2GQzjAq89gVye6DZVN/s320/Amazon+Structure+and+culture.jpg" width="277" /></a></div>
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Customer centricity is to prevent bureaucracy!</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtbTBj9i0vzgGtfau1RtjLIoYUjvgNBwP62NCmJx-JGfSNTJKIAitE-5IWbnLFd3ux0FsHN8KfqYCc1TUVEn9uKlRxNDpTbIEEgiAgD1HYEJ3YydQy3LSt1beMpUcriru8l7v8f7K0DRLY/s1600/Bureaucracy+and+customer+centricity.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="843" data-original-width="707" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtbTBj9i0vzgGtfau1RtjLIoYUjvgNBwP62NCmJx-JGfSNTJKIAitE-5IWbnLFd3ux0FsHN8KfqYCc1TUVEn9uKlRxNDpTbIEEgiAgD1HYEJ3YydQy3LSt1beMpUcriru8l7v8f7K0DRLY/s320/Bureaucracy+and+customer+centricity.jpg" width="268" /></a></div>
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Sharing is caring! </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG64Z3JYszsBOrLVQKjnLdetzPevG7zWGu82AFb5DjjFafDepTgRKjyXdLc0PADsriyVeMi97tOQ50JdNPmH83aiQI-swpKXUY0eLKVD05ZTm1QGiWiUf8Jt0ImOVG4HbCWBsfGStJtEvS/s1600/Sharing+is+caring.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="337" data-original-width="611" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG64Z3JYszsBOrLVQKjnLdetzPevG7zWGu82AFb5DjjFafDepTgRKjyXdLc0PADsriyVeMi97tOQ50JdNPmH83aiQI-swpKXUY0eLKVD05ZTm1QGiWiUf8Jt0ImOVG4HbCWBsfGStJtEvS/s320/Sharing+is+caring.jpg" width="320" /></a></div>
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Generate your fulfilment KPI's and metrics from a customer point of view instead of an internal point of view:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjExBVJ6-IxbCm09AMT0TL2t-pDMPFXkEbePWDsHFztpbbEUtPKTbiqzNhHhfTM3o8vhxbxTPkgA3RGzZh7qnm63MqL8jgCsBlRZ_ge8HDAgVisiPmo4bWBjgfcS26JWkHV6XdfowtTSugY/s1600/Amazon+KPI+Fulfillment.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="802" data-original-width="623" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjExBVJ6-IxbCm09AMT0TL2t-pDMPFXkEbePWDsHFztpbbEUtPKTbiqzNhHhfTM3o8vhxbxTPkgA3RGzZh7qnm63MqL8jgCsBlRZ_ge8HDAgVisiPmo4bWBjgfcS26JWkHV6XdfowtTSugY/s320/Amazon+KPI+Fulfillment.jpg" width="248" /></a></div>
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Set your (internal) SLA's extremely high to keep customers!</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrc9amWN1-yjPM5VmCPYBX7f7HVrjSLxrNgpBX2coo_GCXe2qvfFvyDuGTc_YecNox0Aod9a8dAxYiSenF_IUmIeYhT-k9oIx5REK9o31CVaTykz603ONjN1WYL36rBBnu7C9LwHOMJaaN/s1600/SLA+at+Amazon.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="170" data-original-width="631" height="86" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrc9amWN1-yjPM5VmCPYBX7f7HVrjSLxrNgpBX2coo_GCXe2qvfFvyDuGTc_YecNox0Aod9a8dAxYiSenF_IUmIeYhT-k9oIx5REK9o31CVaTykz603ONjN1WYL36rBBnu7C9LwHOMJaaN/s320/SLA+at+Amazon.jpg" width="320" /></a></div>
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And more on that:</div>
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Short term vs long term</div>
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Leadership principle: how to gain trust with the "open your kimono principle"</div>
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The two way pizza team, to get things done!</div>
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<br />Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-38398938373588009792017-12-24T14:26:00.002+01:002017-12-26T12:45:45.753+01:00Consumer and digital marketing trends for 2018Hello!! It is almost 2018 and as the new year approaches, many websites publish trends for 2018.<br />
I have collected a couple of links to the most valuable consumer and marketing trends in 2018, so once you are done reading this blog post you are completely up to date and you can continue your party preparations for new year's eve!<br />
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The first one I would like to share is a trendwatching video from trendwatching.com.<br />
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Trendwatching describes consumer trends as "<i>a new manifestation among people in behavior, attitude, or expectation of a fundamental human need, want or desire</i>." meaning that this video goes beyond short term (product) trends. To work with trends it is important to uderstand what trends are and how they are created. This video explains this as well. Besides this explanation, 5 trends are described and altough the words below might seem familiar I still encourage you to watch the video as the trends themselves are explained differently then you might think, when reading these 5 trends topics below.<br />
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Watch the video below where these 5 trends are explained, I think the complete video is well worth watching.<br />
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Trend #1 A-Commerce<br />
Trend #2 Assisted development<br />
Trend #3 Virtual companions<br />
Trend #4 Forgiving by design<br />
Trend #5 Transparency<br />
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<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/PQOYogx4plM" width="480"></iframe><br />
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This <a href="https://www.linkedin.com/pulse/want-know-what-your-customers-next-post-you-shachaf-snir/?published=t" target="_blank">linkedin </a>post is also a good read in how customer trends are created. Good to read before moving on to the rest of this post.<br />
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<tr><td style="text-align: center;"><span style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><a href="https://www.linkedin.com/pulse/want-know-what-your-customers-next-post-you-shachaf-snir/?published=t" target="_blank"><img alt="How consumer trends are created" border="0" data-original-height="1281" data-original-width="1008" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji69l43aPrfv1UxKP9hg4wXi0AJIVMQO8eI7AwSanor_Gk4bzLRMCmNLIlNf6N3XgRpsYjU_5FIfOhPdVOcbzxEskZNn70HMeSDaEFekSdl_LgNNYZT7Fxy4hrTaiSc_cvfLV6gxeSp3rs/s320/How+consumer+trends+are+created.png" title="How consumer trends are created" width="251" /></a></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><a href="https://www.linkedin.com/pulse/want-know-what-your-customers-next-post-you-shachaf-snir/?published=t" target="_blank">How consumer trends are created</a></i></td></tr>
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<b>Key Digital trends for 2018</b>
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A 90 slide presentation with key digital trendsd from Ogilvy. If the slideshareview does not work, I have also uploaded the file at my dropbox (direct download <a href="https://www.dropbox.com/s/08qaa5akeo2n1d7/ogilvytrends2018final-171212094947.pdf?dl=0" target="_blank">here</a>)</div>
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They actually look back to last year's predections and tell you if they were right or not. </div>
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<iframe allowfullscreen="" frameborder="0" height="485" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/key/tSy2pbMbWa2gbB" style="border-width: 1px; border: 1px solid #ccc; margin-bottom: 5px; max-width: 100%;" width="595"> </iframe> <br />
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<strong> <a href="https://www.slideshare.net/socialogilvy/key-digital-trends-for-2018-83920269" target="_blank" title="Key Digital Trends for 2018">Key Digital Trends for 2018</a> </strong> from <strong><a href="https://www.slideshare.net/socialogilvy" target="_blank">OgilvyRED</a></strong> </div>
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<b>Email Marketing Trends 2018</b><br />
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Then we move on to the world of email marketing. Email marketing is still rocking, especially in the western world. The people of E-consultancy always release very well written insights and reports and this one about email marketing is no exception.<br />
There is direct access to the report <a href="https://www.dropbox.com/s/semxmk1qiquxy93/email-marketing-trends-smart-insights.pdf?dl=0" target="_blank">here </a>via my dropbox account. No hassle with login's or registrations. Use this report to gather some idea's for email marketing within your business. The trends are written by 14 email marketing experts and they write about the following trends:<br />
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<li>Increased regulation (GDPR, data protection, Canadian anti spam law, but also very important consumer expectations. They will expect more then the legal minimum)</li>
<li>Email rendering (about the usage of JSON, interactive emails, and emails interpretation of HTML and CSS and some best practices including screenshots)</li>
<li>Device friendly (short chapter about mobile friendly emails)</li>
<li>Intelligent personalisation (building persona's and connecting behavior triggers)</li>
<li>Sophisticated segmentation (about subscriber fatigue and the relation to an increasing spam score)</li>
<li>Subjectline effectiveness (subjectline and preheader, emoji's, conversational language, self optimizing subjectline tools, subjectline attribution etc)</li>
<li>Writing for emails (email writing is so different from website or book writing and related to the customer experience, read about the customer centric calculator and more)</li>
<li>Deliverability (already important but even more important in 2018)</li>
<li>Code like it is 2018 (stand out of the crowd with email coding and css, vs animated gif's etc.)</li>
<li>Marketing automation (predictive intelligence in relation to GDPR and marketing automation)</li>
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<a href="https://www.dropbox.com/s/semxmk1qiquxy93/email-marketing-trends-smart-insights.pdf?dl=0" rel="nofollow" target="_blank"><img alt="Email marketing trends 2018" border="0" data-original-height="570" data-original-width="657" height="277" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzflJKDL8A5BK4yGD4kyGrqVapTjsB_TuxaSV77TqFZDaopPJIJf7b5J-iAIdk6elPjyfx_KGrO-5fgA2MM0HzH_UG6eqSbKMcDbKlbMjNorTzQ1Ux8cIl9nbxZLJwUSKF-j65WXoEqluK/s320/Email+Marketing+Trends+2018.jpg" title="Email marketing trends 2018" width="320" /></a></div>
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<b>SEO trends in 2018</b></div>
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As for SEO trends of course, one of the leading search engine sites, searchenginejournal has a nice blog post.</div>
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For short they see these important trends in 2018 </div>
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<li>Mobile-first</li>
<li>Voice search</li>
<li>Schema</li>
<li>Featured snippets</li>
<li>Content</li>
<li>Machine learning and AI</li>
<li>Speed</li>
<li>Technical SEO</li>
<li>Links</li>
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Go <a href="https://www.searchenginejournal.com/seo-trends/227253/" target="_blank">click </a>here for in depth information and more SEO trends written by various leading SEO experts. Watch this focus at UX, Voice and branding trends!</div>
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E-consultancy also has an <a href="https://econsultancy.com/blog/69644-seo-trends-in-2018-what-do-the-experts-predict" target="_blank">article </a>with SEO trends in 2018</div>
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And if you just want to click a bit around and learn about SEO trends, you can click no less then 29 times at this slideshare presentation below or direct download <a href="https://www.dropbox.com/s/ekeamst37obubhq/smartinsights-stickyeyes-customercentricseostrategy2018-171212121330.pdf?dl=0" target="_blank">here</a>.</div>
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<iframe allowfullscreen="" frameborder="0" height="485" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/key/IWjWQxsGDvZIGd" style="border-width: 1px; border: 1px solid #ccc; margin-bottom: 5px; max-width: 100%;" width="595"> </iframe> <br />
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<strong> <a href="https://www.slideshare.net/Smart-Insights/seo-trends-for-2018" target="_blank" title="SEO trends for 2018">SEO trends for 2018</a> </strong> from <strong><a href="https://www.slideshare.net/Smart-Insights" target="_blank">Smart Insights </a></strong> </div>
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Still not tired of clicking around? My favorite source of SEO information, MOZ, also has provided a slide deck with SEO trends in 2018, an additional 66 clicks! Downloadable version <a href="https://www.dropbox.com/s/ad6fz4n4tlqr7r2/seo-in-2018-171108092816.pdf?dl=0" target="_blank">here</a>.</div>
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<iframe allowfullscreen="" frameborder="0" height="485" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/key/w6BFCvt7xfjaf5" style="border-width: 1px; border: 1px solid #ccc; margin-bottom: 5px; max-width: 100%;" width="595"> </iframe> <br />
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<strong> <a href="https://www.slideshare.net/randfish/the-seo-world-in-2018" target="_blank" title="The SEO World in 2018">The SEO World in 2018</a> </strong> from <strong><a href="https://www.slideshare.net/randfish" target="_blank">Rand Fishkin</a></strong> </div>
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<b>Amazon/Branding</b></div>
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Altough it is not a specific 2018 trend video, I would like to share this video about how brand building and product selling is changing due to Google and Amazon and this will continue in 2018. It includees a section about voice search that really explains the direction.</div>
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<iframe allow="encrypted-media" allowfullscreen="" frameborder="0" gesture="media" height="315" src="https://www.youtube.com/embed/3MOwRTTq1bY?start=13.15" width="560"></iframe>
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Selling at Amazon , requires special techniques and one of them are the Amzon ranking factors. <a href="https://ignitevisibility.com/amazon-listing-optimization/" target="_blank">Here </a>Amazon listing optimization techniques to use in 2018.<br />
Talking about branding, purpose is a subject that is strongly connected to this. <a href="https://www.marketingweek.com/2017/12/11/trends-2018-purpose-positioning/" target="_blank">Marketingweek </a>informs us about the changing purpose trend in 2018.<br />
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<b>Chatbots</b></div>
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The chatbot industry will enter a new phase in 2018 and will become more mature. It's time to test with chatbots, to learn, to see what it can do for you. But think beyond just chatting, think about getting customer's insights, data, or use chatbots as a landingpage for your campaigns such as email marketing. Chatbots are for sure something to experiment with in 2018. I have become very enthousiastic about chatbots en their future after visiting some marketing workshops in 2017 like this one:</div>
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Try a FB Messenger chatbot as a landingpage for a change. Tests seem promising. <a href="https://twitter.com/hashtag/ecommerce?src=hash&ref_src=twsrc%5Etfw">#ecommerce</a> <a href="https://twitter.com/hashtag/DigitalMarketing?src=hash&ref_src=twsrc%5Etfw">#DigitalMarketing</a> <a href="https://twitter.com/hashtag/socialmediamarketing?src=hash&ref_src=twsrc%5Etfw">#socialmediamarketing</a> <a href="https://t.co/Tp9xS870hm">pic.twitter.com/Tp9xS870hm</a></div>
— Alex Baar (@abaar_net) <a href="https://twitter.com/abaar_net/status/926799193347203075?ref_src=twsrc%5Etfw">November 4, 2017</a></blockquote>
<script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script>More about chatbot trends here:
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<a href="https://www.disruptordaily.com/5-chatbot-trends-marketers-should-know-in-2018/">https://www.disruptordaily.com/5-chatbot-trends-marketers-should-know-in-2018/</a></div>
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<a href="https://chatbotsmagazine.com/4-chatbots-trends-for-2018-4c5160ed0139">https://chatbotsmagazine.com/4-chatbots-trends-for-2018-4c5160ed0139</a></div>
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<a href="https://chatbotsmagazine.com/chatbot-design-trends-2018-253fb356d3a3">https://chatbotsmagazine.com/chatbot-design-trends-2018-253fb356d3a3</a></div>
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<b>Customer Experience</b></div>
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We all know by now the experience is the brand. A few links to websites informing you about customer experience trends </div>
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Experience Matters writes about going beyond the NPS metrix.Reconfigure your CX measurement programs. To my opinion very important, think for example about an emotionmap per touchpoint. </div>
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But they also write about changing customer feedback pulls and 14 other trends. Click <a href="https://experiencematters.blog/2017/12/21/14-customer-experience-trends-2018/" target="_blank">here </a>to go to their list.</div>
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<a href="https://www.ameyo.com/blog/customer-experience-trends-2018" target="_blank">Ameyo </a>writes about the IoT and blockchain where of course complete books are written about. They will both impact the customer experience directly and indirectly more and more in 2018.</div>
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The Drum <a href="http://www.thedrum.com/opinion/2017/12/21/three-retail-trends-watch-2018" target="_blank">writes </a>about trends in customer experience and the so called "unconsumption' strategy. Trends where the end goal still is a sale and a returning customer, but not at the same day or in the same physical space. </div>
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<b>Videomarketing</b></div>
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Besides hypertargeting relevant video's something that already takes place now, there are more trends in videomarketing for 2018. I could not really find many well written posts about it, but <a href="https://blog.animaker.com/video-marketing-trends-2018/" target="_blank">this </a>one is nice to read. I would also recommend to keep on reading <a href="http://tubularinsights.com/" target="_blank">this </a>website in 2018 as they have always good videomarketing insights.</div>
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<b>Voice controlled AI and facial recognition payments in 2018 in China</b></div>
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The (digital) future comes from the east. Baidu, released this video a few weeks ago at their Twitter account about voice powered AI and facial recognition payments:</div>
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<b>Make the Forbes webmarketers happy</b></div>
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Now let's make the forbes webmarketers happy in the last section of this post. Forbes writes a lot about consumer and retail trends and with every search I did, i found new pages about trends at the forbes.com domain. They have a lot of quick to read pages so click <a href="https://www-forbes-com.cdn.ampproject.org/c/s/www.forbes.com/sites/deborahweinswig/2017/12/08/whats-around-the-corner-in-2018-a-preview-of-next-years-retail-and-consumer-trends/amp/" target="_blank">this</a> link and quickly read their preview of next year's trends. I guess Forbes like to create many pages, as they also have another they have another page where they write about app trends in 2018. You might want to read <a href="https://www.forbes.com/sites/theyec/2017/12/22/three-trends-that-will-shape-the-app-industry-in-2018/#29d8e366618a" target="_blank">this</a> as well. So make their webmarketers extra happy by giving them aonther final click to read <a href="https://www.forbes.com/sites/tompopomaronis/2017/12/15/e-commerce-in-2018-heres-what-the-experts-are-predicting/#6c3a3e606deb" target="_blank">this </a>article about ecommerce trends in 2018 from them as well.</div>
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<b>For me, one final thing to say to you all:</b></div>
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<b><span style="color: orange; font-size: large;">I wish you a great , healthy and digital 2018! </span></b></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig3CJPWBACCDhi2GBisuny_zmQYO9jWX8GvRJUPuHvI8GWcGta4fEh2pHliZbaHpTgVsKjqGi1FZVy-ghTZ6naJbTbOz0LzfIzVIfIzEX_fidqnGczgUxWd-6QMYHRcLceJMZaG2qeZNSC/s1600/Happy-Digital-2018-from-Alex.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="901" data-original-width="1600" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig3CJPWBACCDhi2GBisuny_zmQYO9jWX8GvRJUPuHvI8GWcGta4fEh2pHliZbaHpTgVsKjqGi1FZVy-ghTZ6naJbTbOz0LzfIzVIfIzEX_fidqnGczgUxWd-6QMYHRcLceJMZaG2qeZNSC/s400/Happy-Digital-2018-from-Alex.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Alex his happy digital 2018 fireworks</i></td></tr>
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Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com1tag:blogger.com,1999:blog-2096717615734950778.post-1426407150015620172017-10-22T12:40:00.001+02:002017-10-23T08:51:17.020+02:00Digital Conference Barcelona: short list of ecommerce solution vendors Last week I visited Club Ecommerce it's <a href="http://digital1to1europe.clubecommerce.com/" target="_blank">Digital 1 to 1 conference</a> in Barcelona. I had a great time! Very well organised (compliments to the organisation) and it gave me many new insights in tooling, solutions and the ecommerce in southern Europe.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAMU2HbE2Q6eoWhUY_WqTCTCgKzEt8-wJSF5FXfBg5G8OSjL4unAOLXVHlwSflhqjCZYzNazFuHbkbj7hxwzkVylWJkxXQ2oJWtOz2-aLcMutoKu0yXhKB9N41xKNF7hlWw_jSf0XYAPh-/s1600/Digital1to1-ClubEcommerce+Barcelona.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAMU2HbE2Q6eoWhUY_WqTCTCgKzEt8-wJSF5FXfBg5G8OSjL4unAOLXVHlwSflhqjCZYzNazFuHbkbj7hxwzkVylWJkxXQ2oJWtOz2-aLcMutoKu0yXhKB9N41xKNF7hlWw_jSf0XYAPh-/s320/Digital1to1-ClubEcommerce+Barcelona.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>On the lookout for new digital tooling at Digital 1 to 1 in Barcelona</i></td></tr>
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The event consists of more or less 2.5 day in a conference/hotel in Barcelona.<br />
During the days there are generic sessions and presentations but also 1 to 1 sessions with potential vendors or other webshops that are open for collaboration.<br />
The 1 to 1 sessions take 25 minutes each and it looks like this:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWVo7ssVmjw9t8uvHwIs_RkJDswDSJCL4bESEWDZOgciNIiYLqEcw55lyQp7D6E_J9wfIAnCAMlE1rc39F396_jkRaoARLOcZRg9-u7SI8TEBiVIrQIMHRF0GljuoXNo-VecinJs99hFmp/s1600/1to1+sessions+25+minutes+each.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWVo7ssVmjw9t8uvHwIs_RkJDswDSJCL4bESEWDZOgciNIiYLqEcw55lyQp7D6E_J9wfIAnCAMlE1rc39F396_jkRaoARLOcZRg9-u7SI8TEBiVIrQIMHRF0GljuoXNo-VecinJs99hFmp/s320/1to1+sessions+25+minutes+each.jpg" width="320" /></a></div>
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In the evening they organise a big party including a casino, DJ and quiz! I even learned some new dancing moves at this party! :)<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNt8ltSW4bWeqFlZJ1dCpRwnt38_BhCUZb-mnKCXM_B21KfsHRMdeNPHrI1_S6c6X6Sf9Ur-hpGhIaK5lHBB6wfQVLDtwfCQNRLbkn6YJ8rUQpfXESIG8VKKI6Wvv6nEtpWLfnMwzm6JDx/s1600/Digital+1+to+1+party.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="514" data-original-width="446" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNt8ltSW4bWeqFlZJ1dCpRwnt38_BhCUZb-mnKCXM_B21KfsHRMdeNPHrI1_S6c6X6Sf9Ur-hpGhIaK5lHBB6wfQVLDtwfCQNRLbkn6YJ8rUQpfXESIG8VKKI6Wvv6nEtpWLfnMwzm6JDx/s320/Digital+1+to+1+party.png" width="276" /></a></div>
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<a href="https://twitter.com/ClubEcommerceEU/status/921289927022784512/photo/1?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Ftwitter.com%2Fclubecommerceeu" target="_blank"><span style="font-size: x-small;">Source</span></a><br />
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I did not plan to write a blogpost about the event but I do mention a few vendors in this post that I met with very interesting solutions, for easy reference in the future and since I did not write something for a long time.<br />
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Last year's startup winner in Spain "<a href="https://www.themotion.com/" target="_blank">TheMotion</a>"". Based at a product feed and a template they can generate product video's (that convert) for dynamic facebook advertising.<br />
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<a href="http://www.sevensenders.com/" target="_blank">SevenSenders</a> is one of the companies that help to give customers a seamless experience with delivery updates and also help to give webshops more data and insights to improve the customer experience by adding an integrated NPS delivery survey (directly after arrival of the parcel).<br />
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For years I am brainstorming (mostly with myself) about an integrated service that uses user generated content of the products that are bought, combines them and integrates this in a webshop. But after that also use these customers content as some kind of affiliate construction, a non technical way for everybody to earn loyalty points, money or whatsoever by sharing products that are bought from a webshop. Now at this event, I found <a href="https://hi.photoslurp.com/" target="_blank">Photoslurp </a>who is able to do so!<br />
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With the increasing demand of consumers asking questions 24/7 in more and more detail, it is almost impossible for customer service agents to answer everything in great detail (think for example specific techincal questions about cell phones or detailed questions about a travel destinations). <a href="https://www.iadvize.com/en/ibbu/" target="_blank">Iadvize </a>has a service called ibbu that finds experts at a certain topic. Depending at the question/time you can route the question to a normal service agent or to an ibbu expert to get it answered (from your brand name). It's like using a community to help your customers without having the community yourself.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjazZ1uJXBWr6JZrLeuH-ICWIrNhFSdIWIhUpdkNhQUwsQs8bl5z_Izf2vp8mVaqbF1enAzd0cWcerjUyXCr9zULJGZxgpOwKV5iwZXw18pET6fYc78yhgS4Sya1jhYoaHgVR3yQ3tpWQ0G/s1600/Iadvize.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1198" data-original-width="1600" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjazZ1uJXBWr6JZrLeuH-ICWIrNhFSdIWIhUpdkNhQUwsQs8bl5z_Izf2vp8mVaqbF1enAzd0cWcerjUyXCr9zULJGZxgpOwKV5iwZXw18pET6fYc78yhgS4Sya1jhYoaHgVR3yQ3tpWQ0G/s320/Iadvize.jpg" width="320" /></a></div>
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<tr><td class="tr-caption" style="text-align: center;"><i>Case study from Ibbu from iAdvize used by TUI</i></td></tr>
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Content and UX are extremely important in ecommerce. However analysing this in an easy way is something else. <a href="https://www.contentsquare.com/" target="_blank">ContentSquare </a> provides a solution to easy analyse content and ux performance.<br />
I got a personal demo during the 1to1 sessions and this tool really helps contentprofessionals to get the most out of their content. See in the slide below how verychick uses contentsquare in their contentstrategy:<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWMKCe0QfQYYrnv5Nff8uQERYevLOC1DhQcI0UX8RafieTAAuavblrQexfDugSDzFQVe44t3tfZ07D5DZz3BUdmep5KdpYrGIe1v7wB1SegIb_EbG5p6aOaO2tdf1uBkImfUoBdZDK0sZT/s1600/UX+strategy+Image.jpg-large1.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="325" data-original-width="489" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWMKCe0QfQYYrnv5Nff8uQERYevLOC1DhQcI0UX8RafieTAAuavblrQexfDugSDzFQVe44t3tfZ07D5DZz3BUdmep5KdpYrGIe1v7wB1SegIb_EbG5p6aOaO2tdf1uBkImfUoBdZDK0sZT/s400/UX+strategy+Image.jpg-large1.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>UX strategy including ContentSquare</i></td></tr>
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<a href="https://twitter.com/HanaBCN/status/920928239828242434" target="_blank"><span style="font-size: x-small;">Source</span></a><br />
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<a href="http://www.qubit.com/" target="_blank">Qubit </a>was also present at the event. Qubit can be used to personalise content (show different content to different segments) and therefore making the web experience much better. It is not in particular about product personalisation but can be used broader. The tool itself also identifies segments automatically and gives recommendations.<br />
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We all know payment providers (especially the big ones) are not the most customer friendly and flexible organisations. <a href="https://blog.hipay.com/en" target="_blank">HiPay </a>can be a friendly alternative that really works together with clients to get the most out of your payment strategy.<br />
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Also I got some really professional SEO advice and had an interesting SEO discussion with <a href="http://www.improove.net/" target="_blank">improove</a>.<br />
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Machine learning is taking a flight as well, there where a lot of companies providing services that use machine learning to serve customers better. <a href="https://www.loop54.com/" target="_blank">Loop54 </a>in terms of product recommendation and <a href="http://www.awhy.it/en/home-2/" target="_blank">Ahwy</a> is focused at webchat and chatbots. Very interesting to dicuss with them their roadmap to understand the way things go in the near future.<br />
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Of course there were more very interesting vendors but these ones I wanted to share.<br />
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Now time to go into Barcelona again. The sun is out!<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjJmZeMiANx4-FCa90nmJu2j54Ev4gopMXQ2oHsooamy0UXKPTuBsGhPlEg-ntNNFVR2UmepufSRMSHVvinMQPlPtTisBe9i5V55vDY1suuE5KoRPWNJ_Q-f-vvErBERCAS5Z5LAsC8-3Q/s1600/Barcelona+Current+View.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1200" data-original-width="1600" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjJmZeMiANx4-FCa90nmJu2j54Ev4gopMXQ2oHsooamy0UXKPTuBsGhPlEg-ntNNFVR2UmepufSRMSHVvinMQPlPtTisBe9i5V55vDY1suuE5KoRPWNJ_Q-f-vvErBERCAS5Z5LAsC8-3Q/s400/Barcelona+Current+View.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Current view at Barcelona (Tibidabo)</i></td></tr>
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<br />Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com1tag:blogger.com,1999:blog-2096717615734950778.post-17708767845479889412017-06-25T09:26:00.000+02:002017-06-25T09:30:04.619+02:00Customer Journey and Experience Mapping: a collection of templates and examplesRecently, I followed a great 4 months course about customer journey and experience mapping.<br />
Although I cannot share these slide decks, I will write down a few take aways and I decided to just browse the internet, collect templates about customer journey management and share them here.<br />
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Customer journey and experience managenent, will get increasingly more important for brands to attract and to keep customers. There is a declining trend in transactions for ordering at all those "mini" brandend webshops. People more and more directly at marketplaces and platforms like Alibaba, Amazon (<a href="https://youtu.be/3MOwRTTq1bY" target="_blank">in depth video</a>), WeChat, FB messenger, Instagram, Google Shopping. Most brands will have less and less control on their purchasing channels. In this <a href="https://youtu.be/3MOwRTTq1bY?t=13m" target="_blank">video </a>for example the impact of voice search at Amazon is demonstrated. Amazon will decide which products it will offer to it's customers, even more so then is the case at this moment.<br />
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<b>So how to create an excellent customer journey and experience? </b><br />
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In order to know how to map your customer journey, you need to know a few things:<br />
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<li>What is your brand purpose? Why are you here? What are your brand values?</li>
<li>What is the persona (or persona's) you are targeting? I don't mean a traditional marketing persona, where you can discuss hours about in meeting rooms with traditional marketing people, what you need is a persona you can use in a more agile way, since working a more agile way is often the only way to really add value for both the user and the company. A great tutorial about how to write these persona's can be found <a href="http://www.alexandercowan.com/tutorial-personas-problem-scenarios-user-stories/" target="_blank">here</a>.</li>
<li>Get some creativity and knowledge of all the latest ecommerce and digital marketing trends (you can start <a href="https://www.slideshare.net/kleinerperkins/internet-trends-2017-report" target="_blank">here </a>if you like :) as you need this to create an outstanding customer experience.</li>
<li>Get some information, user feedback, analysis about your current customer journey. Think about research that you already have, direct feedback from customer service, analyse user behavior or data from your webanalytics software. Just don't forget not always to do what the custoner asks, and also don't assume that you now best and ignore the user. The truth is somewhere in the middle.</li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimLi94kZc27eCJcH5gIK5XnhL-MIpvyVYj2Kx0O9dKZUwpJTeF3Vn11Lh3YCRckYh5u4rlskqtxrsjz7ELrJMne1nwuK2OIqm_i7mcG_T3Sgvx7gNvMlXwMhsWTEJQWKh40WcuamJfKRc7/s1600/User+Feedback+in+Customer+Journey.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="466" data-original-width="708" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimLi94kZc27eCJcH5gIK5XnhL-MIpvyVYj2Kx0O9dKZUwpJTeF3Vn11Lh3YCRckYh5u4rlskqtxrsjz7ELrJMne1nwuK2OIqm_i7mcG_T3Sgvx7gNvMlXwMhsWTEJQWKh40WcuamJfKRc7/s400/User+Feedback+in+Customer+Journey.png" width="400" /></a></div>
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Now for some templates/examples to get started with customer journey mapping.<br />
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An example of a customer experience map, this one is from Rail Europe. The idea is that you look at the journey against criterea, persona's, value propositions. Click <a href="https://www.dropbox.com/s/oewa58u3zig463k/RailEuropeCustomerExperienceMap.pdf?dl=0" target="_blank">here </a>to download a HiRes PDF file. It includes "Think, See, Do Feel" often also used in writing user stories.</div>
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This template can be used to start a cross channel touchpoint inventory.<br />
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A great slidedeck with a customer journey including emotional mapping. Direct download <a href="https://www.dropbox.com/s/bqe2t1swrwrpz1x/Kerry-Bodine-Journey-Mapping-Template-Jan-2017-1.pptx?dl=0" target="_blank">here</a>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6tynptvDHBlwykvqBZh_RpH8Lul1pkSkg4RptOeZsqi4r2SZ1lMdwoFjLOVJy12eHpzR7k75x5LqPlACilnGHG8JkfuNHgCkBg6674k_-07M4zTgXDjBUXzTqbEjLfuHSL0uto_2DPCe7/s1600/Template+Customer+Journey+Map+with+Emotion.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="424" data-original-width="752" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6tynptvDHBlwykvqBZh_RpH8Lul1pkSkg4RptOeZsqi4r2SZ1lMdwoFjLOVJy12eHpzR7k75x5LqPlACilnGHG8JkfuNHgCkBg6674k_-07M4zTgXDjBUXzTqbEjLfuHSL0uto_2DPCe7/s320/Template+Customer+Journey+Map+with+Emotion.png" width="320" /></a><br />
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Another powerpoint file (i.c.w. excel) you can use to map your customer journey.<br />
Direct download <a href="https://www.dropbox.com/s/tea97llsli5sark/Excel%20Template%20Customer%20Journey%20Map.xlsx?dl=0" target="_blank">here</a>.<br />
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There are also online services where you can map your journey, like <a href="https://realtimeboard.com/examples/customer-journey-map/">https://realtimeboard.com/examples/customer-journey-map/</a> or <a href="https://www.blankcanvas.io/">https://www.blankcanvas.io</a>/ are providing.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ6gF6CGn-wW91KR7FWar8cwpTry1mkKgWuBhmIcPGlURSgkiSk-Uiy8ijX70VPyNIBqVng3tvBQe9I2WME_LKLFQ176_qJHek7CB_gBbkku18-CZO34O8ng6IigDymswA52Gc93zNlq04/s1600/DesignThinkersAcademyTemplate.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="535" data-original-width="1327" height="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ6gF6CGn-wW91KR7FWar8cwpTry1mkKgWuBhmIcPGlURSgkiSk-Uiy8ijX70VPyNIBqVng3tvBQe9I2WME_LKLFQ176_qJHek7CB_gBbkku18-CZO34O8ng6IigDymswA52Gc93zNlq04/s320/DesignThinkersAcademyTemplate.png" width="320" /></a></div>
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A <a href="https://www.dropbox.com/s/iux4tl6mhq90lks/Design%20Thinkers%20Acadamy%20Map%20Template.pdf?dl=0" target="_blank">template </a>for customer journey mapping from the DesignThinkers.</div>
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Then just a few takeaways of customer journey and experience management:<br />
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<li>Make sure you add branded peaks in your customer journey.</li>
<li>Look beyond your direct competitors, compare also outside your branch, they might set the trend that your customers or prospects also expect from you.</li>
<li>Some companies make mini projects of parts of the customer journey, for example a "stop the churn" customer journey project.</li>
<li>Bring empathy and emotion in your customer journey (welcome back, or congratiulations with your purchase etc).</li>
<li>Once you mapped your customer journey and connected it with customer emotions, the natural reflex is always to start improving the most negative one, but do realise that this is not always correct. Optimize the touchpoints that add value for the company and the user. Which touchpoints contribute most to an effictive customer experience? </li>
<li>Use Google Analytics or other software to measure direct performance but also don't forget to listen to the "soft"feedback and new sources of data like the IoT. It is really important to listen to your customers when they call your call centre, to see how they behave after usage of a touchpoint via a tool like <a href="http://www.hotjar.com/" target="_blank">hotjar</a>. Bottom line, there are many ways to get customer feedback. Don't focus at only one the success of single touchpoints in your journey but analyze the complete journey as well.</li>
<li>If you are working internationally do take care of cultural differences and process them in your customer journey's and touchpoints. They do matter and can really help you moving forward faster.</li>
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Cheers,<br />
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Alex<br />
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PS Can't wait to experience the customer experience in this shop, I passed by this morning here in Seminyak, Bali. Unfortunately it was still closed. They must have a big family :)<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHd17WIif59K_5ISe6CjGOhnUlnRL43FsvWiZZl7v4ucSDzVTLAH_HyoCae3UifPBFALwMLTvWEx8jcOPfFyKz7TTsMYRh7a4AOJRutAcTrJvKes3lUWZ-5oJkvC7kZpAsBqV3FFCa3j_d/s1600/Customers+Are+Family+Experience.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="638" data-original-width="851" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHd17WIif59K_5ISe6CjGOhnUlnRL43FsvWiZZl7v4ucSDzVTLAH_HyoCae3UifPBFALwMLTvWEx8jcOPfFyKz7TTsMYRh7a4AOJRutAcTrJvKes3lUWZ-5oJkvC7kZpAsBqV3FFCa3j_d/s400/Customers+Are+Family+Experience.jpg" width="400" /></a></div>
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Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-72360057742633060492017-01-15T18:41:00.005+01:002017-01-15T18:41:57.901+01:00Book Review "Simply Brilliant" and more about customer experience, businessmodels and employee satisfactionFirst of all I wish everybody a great, creative and customer oriented 2017!<br />
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I started the year great, in St Anton, where there is lot's of sun (but not so much snow). I traveled here by train this time, so I had time to read again. I do like to share again some of these reads.<br />
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<tr><td class="tr-caption" style="text-align: center;">Me in the new flexenbahn in St Anton am /A</td></tr>
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This time I did not read a direct ecommerce or digital marketing related book but a book about doing business in a new way, about examples of traditional companies that have changed the way they do business. The book is called "<a href="https://www.amazon.com/Simply-Brilliant-Organizations-Ordinary-Extraordinary/dp/1591847753" target="_blank">simply brilliant</a>" and the subtitle of the book is: How great Organizations do ordinary things in extraordinary ways and it is explicitly not a book about the sillicon valley type of businesses, but how traditional organisations are also able to change and succeed.<br />
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It is a feel good and inspirative book! It made me very enthousiastic, so many nice things to do for all types of organisations!<br />
After reading the book, you really want to use the things experiences you have just read. I'd like to share a few insights from the book below.<br />
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The time of doing business and just 'being average"is officially over. This phenomenon is being played out across the economy and around the world. <b>The problem with traditional organisations and brands is not that they are broken, it is that they are boring. And boring organisations don't lend themselves to runaway success. </b><br />
We are living in a new world. Customers no longer accept an 'okay job'. It is being exceptional or nothing. It is about "impress me, surprise me, do something I will remember. That is what customers want, <i>that is what organisations have to deliver.</i><br />
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Now after reading these sentences in the beginning of the book, I immediatly had to think about this model shown below. It is from another book, but it perfectly fits in this story. The customer experience journey model.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0gbbcw-CmTbRCeWoEmFv7CKOZTGU4ZrT4N8CGmiq0OBQRsm2QV5ZGo8LqBvbfk6_fZ0DkbDLf9z6S0lv9THojzdP46KGArvbU-PhlYtbpAielzZHA49R9FSKUd5thEmi6sBpwit-2yVRk/s1600/The+Customer+Xperience+Journey-be+a+customer+experience-architect.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="295" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0gbbcw-CmTbRCeWoEmFv7CKOZTGU4ZrT4N8CGmiq0OBQRsm2QV5ZGo8LqBvbfk6_fZ0DkbDLf9z6S0lv9THojzdP46KGArvbU-PhlYtbpAielzZHA49R9FSKUd5thEmi6sBpwit-2yVRk/s400/The+Customer+Xperience+Journey-be+a+customer+experience-architect.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Customer Experience Model</i></td></tr>
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<br />And it also perfectly fits in what I wrote before. Things move away or already have moved away from traditional branding and it is rapidly going to an experience model.</div>
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<tr><td class="tr-caption" style="text-align: center;"><i>Picture from the book "simply brilliant" with at the background St Anton's mountains (view from Gampen restaurant). Of course I did all of these slopes, backwards, I was just having a small reading pause :)</i></td></tr>
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The book is filled with examples about how important employee satisfaction, education and culture is for commercial succes. For example Metro Bank, an unconventional bank, that does banking completely different then what you traditionally expect. Metro bank realises that "Everything we do either helps or hurts the brand. <i>Everything</i>. If a sign is crooked if one of our people does not smile, if we don't maintain a sense of urgency, then we are hurting the message. <b>We have to make customer service fun for our people</b>. People won't do it if it is not fun, they need to feel proud to work for Metro Bank every day!</div>
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One investor spoke about Metro Bank: every person I meet here, is like a marketing machine for Metro bank. I went to a branche opening last year and I thought, this is my favorite company to visit because it is fun. And if it is fun for me, as an investor what must it be like for cusotmers?.</div>
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Metro’s method is to pin down all of the pain points the current banking process creates for its customers, and rectify them. It is all about employee satisfaction and customer feedback.</div>
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Read more about it for example at <a href="http://www.mycustomer.com/experience/engagement/lessons-from-metro-bank-disruption-in-the-name-of-customer-experience" target="_blank">this</a> or <a href="http://www.thememo.com/2015/08/24/metro-bank-review-what-to-make-of-britains-first-new-bank-in-150-years/" target="_blank">this </a>website.</div>
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Companies that manage to rise above the pack and stand alone, that win big in fiercely competitive times, are those that create a one of a kind presence and deliver a one of a kind performance that is not just a little better than what other companies do. They do things that other organisations can't or won't do.</div>
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An example of company that does things totally different is <a href="https://www.sol.fi/en/the-company/about-us.html" target="_blank">SOL</a> in Finland. SOL is a cleaning company but they completely changed the way how cleaners work. It is based at a value proposition that applies to employees first and customers second.</div>
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Nothing in this company is routine. Kill routine before it kills you is the strive.</div>
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<tr><td class="tr-caption" style="text-align: center;"><i>With SOL cleaning is LOL</i></td></tr>
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SOL headquarters is in a renovated film studio in the middle of Helsinki. Everything in the building is about culture and at thursdays SOL offers free soup to employees and everybody who cares to drop in. SOL was started as a small business unit in one of the oldest family business companies of Finland. The new CEO (daughter of the founder, Liisa Joronen) had unorthodox ideas about frontline employees and their capacity to make decisions and govern themselves.<br />
This totally clashed with her father's conventional approach but she could continue to try SOL in a separate business unit.<br />
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<b>So what is different?</b></div>
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"Our main goal is to change how cleaners work, to let them use their brains as well as their hands".</div>
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SOL cleaners work during the day, when offices, labs and hospitals are filled with people. Traditional cleaning services were offered only at nights when everyone went home. </div>
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Employees wear bright yellow and red suits, which gives them some sense of pride and professionalism and this makes it impossible for clients to ignore the presence of the cleaners.</div>
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Liisa Joronen realized that if her collegues showed up when their clients were on the job and conducted themselves in ways that demonstrated their smarrts and commitment clients would ask them to do more. And because local offices and frontline teams were authorized to pitch business and cut deals, cleaners essentially acted as sales people. They were not just polishing floors but landing business as well.</div>
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As a result, for example hospitals that first engaged SOL to clean rooms or change sheets, now use its people as nursing assistants, helping patients to get to their tests and notifying doctors of emergencies.</div>
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SOLdoes things that its competitors cannot or will not do. The results speak for themselves. SOL went from 2000 employees to more then 11.000 in two decades. Interested in more about SOL, read more <a href="https://www.fastcompany.com/27983/dirty-business-bright-ideas" target="_blank">here</a>.</div>
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<b>Pal's restaurants</b></div>
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The book is filled with great examples but one of the greatest is the story about <a href="http://palsweb.com/" target="_blank">Pal's</a>, a fastfood chain in the US, I had never heard of it, but I now really, really want to visit them sometime. </div>
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Pal's is not a regular fast food chain. Everything they do is totally different then you expect. </div>
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They even have <a href="https://www.palsbei.com/our-courses/public-course-schedule/" target="_blank">public training sessions</a> for other companies, where they tell how to do unconventional business, and what their secret for success is. </div>
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<b>What makes Pal's so special?</b></div>
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Everything at Pal's is it's devotion to speed and accuracy. </div>
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Pal's make the lives of it's customers a little easier. They are in such a hurry, they have so much else to do, Pal's helps them get on with other things in their lives more fast by serving food very fast and very accurate. Besides that Pal's treats it's customers like adults. There is no suggested selling at Pal's. No "would you like a drink with that" or other suggested extra's.</div>
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Pal serves the order four times faster than the second fastest quick serve restaurant in the US. </div>
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Pal has "secret" menu items to surprise loyal guests to make it fun to go to the restaurant.</div>
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Pal's has a level of customer loyalty that is off the charts for the quick service field. Pal's customers visit its restaurants an average of three times a week, McDonalds customers visit it's restaurants only an average of three times per month.</div>
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But the most interesting thing in Pal's is the way they hire people, how they train them, how they listen to customers, how they constantly learn and share idea's with other companies.</div>
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New employees get 120 hours of training, before they are even allowed to work on their own and they must be certified in all the jobs they do. Grilling burgers, making fries, everything requires a certificate. </div>
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Then everyday on every shift in every restaurant a computer randomly generates the names of one or two employees, that need to be recertified. But don't fear this is in a fun way, in a pop quiz style. If they fail they can do it a again and again. Pal's teaches and coaches everyday. It's managers have to spend at least 10 percent of their time to teaching and coaching employees.</div>
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Pal's has assembled a master reading list for all the leaders in the company, 21 books and the CEO himself runs a bookclub to delve into the material with it's employees.</div>
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Turnover numbers at Pal's are extremely low. Employees are as loyal as their customers. In 33 years of operation only seven general managers have left the company voluntarily. Read more about this here at <a href="https://hbr.org/2016/01/how-one-fast-food-chain-keeps-its-turnover-rates-absurdly-low" target="_blank">HBR's </a>site.</div>
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Pal's CEO was asked "what if you spend all this time and money on training and someone leaves?" The reply was simple and clear, Crosby (CEO) says : "what if we do not spend the time and money and they stay"?</div>
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There is much more in the book, but most important lessons are to think out of the box to strive to be the only, to listen to your customer's and solve their problems, to enhance in customer experience and to empower employees, to educate them and to make working fun!</div>
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It also indicates to me again how important a "customer experience index" and an "employee satisfaction index" is, preferably one per touchpoint!</div>
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Something like this example, I saw during a presentation a few weeks ago:</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTOyDnGUBlz6WqU1tmNqJA5yaCdr33_716haR7y3oas_GU73VIDXkwNPoLHl4bxKS597fgfu1tyudCcJ9NjdknpnhxeXYhvo4XgEAIpd28JzTxBnQMZNTEK5xOxDu1I1_9ek9DdT7M9L9r/s1600/Experience+Index.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTOyDnGUBlz6WqU1tmNqJA5yaCdr33_716haR7y3oas_GU73VIDXkwNPoLHl4bxKS597fgfu1tyudCcJ9NjdknpnhxeXYhvo4XgEAIpd28JzTxBnQMZNTEK5xOxDu1I1_9ek9DdT7M9L9r/s400/Experience+Index.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>A customer experience index per touchpoint</i></td></tr>
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<b>Run your business like you own it. When you trust people to solve problems and make decisions, and then let them go, that's when the magic happens.</b></div>
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Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com1tag:blogger.com,1999:blog-2096717615734950778.post-84826001650579819942016-11-17T00:11:00.000+01:002016-11-17T00:20:07.848+01:00Book Review: The Xiaomi Way: Customer engagement strategies that built one of the largest smartphone companies in the worldWhat motivates me in work are a lot of things, but currently especially the following aspects are very motivating for me:<br />
<br />
<ul>
<li>Using user feedback into digital media (websites/devices), to really get this interaction with users. To find out what is working but also what to improve, and to understand why users do not buy! (and to change that of course).</li>
<li>Optimizing the user experience (user engagement, touchpoints, data collection)</li>
<li>Constantly innovating to improve the user experience</li>
<li>Crossborder e-commerce</li>
<li>Startup mentality, doing things together in a great team with the same focus.</li>
</ul>
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<div>
I really think that ecommerce (and marketing) has evolved from a functional model (direct selling) to a brand model and is now moving to an experience model. Things might overlap a little bit between these models, but this is the greater picture. </div>
<div>
It is not only me who thinks so of course, <a href="http://www.strategy-business.com/blog/A-Renaissance-in-Marketing?gko=ae5de" rel="nofollow" target="_blank">more</a> and <a href="http://jga.com/commentary/the-future-of-retail-why-move-beyond-advertising/" rel="nofollow" target="_blank">more</a> is written about this subject recently and it fits perfectly in line with <a href="http://www.abaar.net/2016/08/entanglement-marketing.html" target="_blank">another</a> book I have read.</div>
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I bought the book “The Xiaomi Way – <i>Customer engagement strategies that built one of the largest smartphone companies in the world</i>”. So I could learn more about their techniques in terms of user experience and how to deal with user feedback, and of course to learn more from the Chinese (ecommerce) market, which also interests me a lot. </div>
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I will highlight a few things from this book, a book that really made me enthusiastic again, just same so, when I read <a href="http://www.abaar.net/2015/10/book-review-alibabas-world-by-porter.html" target="_blank">this</a> book. So many possibilities still, if you just think from the customer's perspective and if you aim for the long term, instead of the short term! </div>
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Besides that it is always nice if you read about people and companies that have the same vision as I have.</div>
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Most of the bullets below, can also be used in a situation where you do not develop products yourself, but also if you just sell products you can use these idea’s and best practices to offer your customers a better experience. Use this bulletlist to think creatively in how to connect with your customers and how to provide them a better experience.</div>
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<b>A few highlights from the book: The Xiaomi Way</b></div>
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<i>(click the "continue reading button)</i><br />
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<ul>
<li>The secret of success in Internet thinking is focus. Only if you remain focused on something you can be fast. Only if you are fast you can achieve “ültimate excellence””. Only if you have achieved ultimate excellence you can get a good word of mouth reputation. Only those who live by word of mouth reputation on the internet will survive.</li>
<li>The traditional mode of doing things turns the relationship between a user and the product into a naked matter of money. Once the transaction is done, the relationship between company and user is cut off. Some companies even hope to have nothing further to do with the cusotmer once he or she has bought the product. Afer all, further entanglements might involve all kinds of post purchase demands, disputes, costs, and PR crisis. Instead a company has to make friends with users. Only friends will really help you pass on the word. The transformation in business models, to make friends with customers, is made necessary by the fact that we are living in an age when you cannot simply “sell” a product, what you are selling is a sense of engagement in the product.</li>
<li>Word of mouth reputation is king!<i> Yes, and in order to do one can think of many digital toolings that can be made, to make people interact about and with you! This can be done for any webshop!</i></li>
<li>Branding went through an almost insane era, but now with the experience model coming along, many of those nicely “branded” companies have now disappeared.</li>
<li>As this book is about smart phones, it sees three principles of engagement:</li>
<ul>
<li>Open R&D to users.</li>
<li>Create an interactive design</li>
<li>Promote through word of mouth. </li>
</ul>
<li>Consumers are also producers, the distinction between professionals and amateurs will fade. </li>
<li>Consumers are playing a larger role in the process of creating value. Therefore companies must establish new organizational structures.”</li>
<li>Within Xiaomi itself, we have created a well functioning system that allows us to improve product based on user responses. Xiaomi does not use key performance indicators. What drives performance is purely and simply the user responses. </li>
<li>Between “good looking” and “easy to use””, easy to use should always win.</li>
<li>Turn products into activities. In making products you have to use an operational way of thinking, that is, you have to plant things in the design of your product that become functions. Those functions themselves are links in activities.</li>
<li>On Hiring: They had to have an extreme devotion to what they were doing. People with such an attitude are able to ignite themselves. They do not require external motivation and you do not need to manage them with a pile of KPI targets and management systems. </li>
<li>Early Days: When the Mi 1 came out many people had doubts about the quality of China made smart phones. They could not believe Chinese manufacturers used the certified materials. When a journalist raised such doubts, Lei Jun would stop everything no matter what was planned. He patiently explain that our parts were supplied by world class suppliers and that we were using the same assembly plant that had previously been used by apple. He would even demo how our smartphone was unbreakable by throwing it at the ground 3 times!</li>
<li>Previously companies had a “competitive mentality””whereas now the mentality is more about the product itself.</li>
<li>Previously, the idea was to implant our thought into the customers consciousness, whereas now it is to infiltrate the consumers consciousness to obtain their thought!</li>
<li>Even today we do our utmost best not to put out ads! That forces us to consider how we can get users to like our products voluntarily, on their own initiative.</li>
<li>We never asked a celebrity to represent us. Our products themselves and our users are our stars.</li>
<li>On service: We decided that adequate strategic investment had to go into customer service. We were faced with a major challenge, because our sales volume increased so fast. What that meant was that we had to outsource a considerable amount of customer servicing. Now we have 75 percent in house and 25 percent still outsourced. Still we feel that is not enough, I hope that in the future 100 percent of our customer service personnel will be our own employees. Only when people are part of the company will they have a great sens of identification with the job, only then will they feel that they are providing service to their own customers.</li>
<li>On service: if service is not done within one hour, xiaomi will pay the user a voucher of 20 RMB, that is to have the user to feel the service is really fast. They made also an on site game of throwing large dices. If users have to wait more then an hour, they can play the game throwing dice, via which they can win small prices.</li>
</ul>
<div>
It really gives me passion again and makes me so enthusiastic, to read a book like this. My next smartphone will probably be a Xiaomi phone! </div>
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Learn to think from the customer's perspective and create possibilities for customers to talk with you and especially about you! </div>
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PS: Too bad the book does not describe more about the way how they work, which tools they use to acquire all this massive customer data, and how they work with this in their data warehouse. Well, next time I am in China, I will sent an email if I can pay a visit tot he Xiaomi headquarters, maybe I am lucky :)</div>
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Now I am relaxing and enjoying the rest of my trainride in China which is extremely comfortable in a bullet train to Yangshuo.</div>
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<tr><td class="tr-caption" style="text-align: center;"><i>Entanglement with it's customers: The Xiaomi Way book review</i></td></tr>
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Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-3806181448230246602016-11-12T01:53:00.000+01:002016-12-09T08:15:01.825+01:00An international videomarketing strategy: tips, tricks, takeawaysAh holiday again, finally time again for reading a lot about ecommerce, digital experience marketing and videomarketing!<br />
This time a blog post from Bangkok Don Muang airport where I am awaiting my for my AirAsia flight to Kunming, China.<br />
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<tr><td class="tr-caption" style="text-align: center;"><i>Waiting for my flight</i></td></tr>
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Yes, video's! I already liked making video's when I was age 6 or something, I can even remember making and editing video's with our Sony Handicam Video, one of the first videocamera's made for home usage.<br />
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Nowadays video is very important in your (content) marketing strategy.<br />
Video is growing rapidly and there are many reasons why videos can be useful for your brand.<br />
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<br />
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<b>A few reasons why video is so important:</b><br />
<ul>
<li>Video can boost your conversion and sales, directly but also indirectly.</li>
<li>Video builds trust, and trust is only getting more important. Advertising alone will not give you the succes you need. In fact advertising is <a href="http://blogs.forrester.com/brigitte_majewski/16-11-03-the_end_is_near_advertising_ad_nauseam?cm_mmc=RSS-_-MS-_-76-_-blog_9844" target="_blank">changing </a>rapidly to less and higher quality.</li>
<li>Video will help you rank better in SEO.</li>
<li>With the rise of smart tv's with online video channels easily accesible video's will only increase more in popularity!</li>
<li>Video and mobile usage go hand in hand. Mobile usage is still growing rapidly so take advantage of this.</li>
</ul>
<div>
<br /></div>
<div>
<b>So what type of video's are there?</b><br />
<br />
I usually make a difference between these type of video's:<br />
<br />
<ul>
<li>Branding video's </li>
<li>Promotional video's </li>
<li>Product demo video's</li>
<li>Viral videos</li>
<li>User generated video's</li>
<li>Interactive video's</li>
<li>Expert interview video's</li>
<li>Live video's</li>
<li>Review / Unbox video's</li>
</ul>
<br />
Every videotype has it's own triggers and it's own goals (KPI's) and prefered channels.<br />
I do not go into depth in this now, but I think differentation between video types can be a way to setup your video marketing strategy.<br />
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<b>Videomarketing: important takeaways and tips to use in an international videmarketing strategy:</b><br />
<br />
Below a summary of what I think are important takeaways and tips to use in your videomarketing strategy. As there are so many video types and especially videoplatforms, I wrote down some general tips of which some are useful for an international videostrategy.</div>
<div>
<ul>
<li>Youtube = Google, and think of Youtube in a SEO way. If you have very low performing video's in your youtube channel, try deleting those, it can improve your overall rating of your videochannel, make sure you fill as many meta data as possible after you uploaded the video and make sure people don't stop watching your video after 10%. Take this into account when writing the script, keep your viewers attention!</li>
<li>If you are operating internationally think about youtube recently added <a href="https://support.google.com/youtube/answer/6289575" rel="nofollow" target="_blank">translation tool</a> that will boost international video marketing, so use it! Now it is even possible to localise the (important) title of your video.</li>
<li>Youtube allows you, to have your "community", to make closed captions for you! Some kind of crowdsource subtitles! Read more <a href="https://support.google.com/youtube/answer/6052538" rel="nofollow" target="_blank">here</a>!</li>
<li>Use the close caption function within youtube to provide your content in different languages.</li>
<li>Often ignored, but very important. Every channel needs it's own content, youtube, snapchat, facebook etc. They require their own video. There are many differences between these platforms and when creating a video you should take this into account. Often only small adjustments are necessary. Take for example facebook, video's are played without sound at first, the user has actively to switch on sound. This means your video should have subtitles, or at least a very attractive start! And youtube video viewers generally accept longer video's than at Facebook. </li>
<li>If you are a marketer, you know that retargeting exists. This is also possible in videomarketing, everybody who watched (a part) of your video, who commented or liked, can be retargeted with ads or other video's. </li>
<li>Depending at what you sell, and depending at your customer group, you can seek cooperation with those active youtubers, who often have millions of fans and views.</li>
<li>If you write your script and you are not sure what variant works best, don't be scared to test this. Upload your video for example to youtube, switch it to non listed and set some paid advertisement to target those video's.</li>
<li>For SEO purposes, it is important to first upload the video to your own site, or your owned media, only after that, upload it to youtube. So you can benefit from two worlds.</li>
<li>When creating a (landing) page at your website, which includes the video, either if it is embedded or if you host it yourself, don't just embed the video there with some short lines, but really take effort to make an attractive page. It has all to do with providing your visitors a perfect user experience and a low bounce rate at this page. Lower bouncerates, are positive for your SEO ranking and increases your video ranking as well. When creating this page you can think about for example to add those easy to use share buttons, to make the page fully responsive, maybe add a transcript of the video, make it possible to download the video etc. Write content around the video about the video, this help search engines and visitors a like!</li>
<li>Before you create a video, think who you are creating it for. A promotional video has different KPI's then a branding video for example! Set specific KPI's beforehand including those specific video KPI's. </li>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyubJAYtSX22UIAJBnmQJLE7l4P3PPuwprsfYM0zOTMqsxj-I2AHyz3k0KQKxaeEZN9hsVSB7l8vMh9PjPTQV_oU4SGRpsPpoaqRnDdd6AmM_aBpGAEGpl31PylMtosRQ1XI178ZrF5nD6/s1600/how-identify-right-kpis-online-video-table-1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyubJAYtSX22UIAJBnmQJLE7l4P3PPuwprsfYM0zOTMqsxj-I2AHyz3k0KQKxaeEZN9hsVSB7l8vMh9PjPTQV_oU4SGRpsPpoaqRnDdd6AmM_aBpGAEGpl31PylMtosRQ1XI178ZrF5nD6/s400/how-identify-right-kpis-online-video-table-1.png" width="400" /></a></div>
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<ul>
<li>Especially if you use youtube, use this engagement in and around your video. I have this screenshot below from a book from Joris Merks called "<a href="https://www.amazon.com/Online-brand-identity-Joris-Merks-Benjaminsen-ebook/dp/B015CXAGJE" rel="nofollow" target="_blank">Online Brand Identity</a>", a must read for everybody busy with online branding. It tells about the important of engagement with youtube marketing. Hardwell really engages with his audience and makes his subscribers feel the channel is really specially made for them!</li>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPZLkWDN3-0Wu1OHcmA2v9tCLkBH0mdUVDS5Oyty7Saxffa6Ds9ryB3o2wimgP0c-H6txsjB-Jw17Y6b-sNkq0gBw6zX-f-WotD8jxFFwA3GCkhvXdibtfu3GxyzDLuI40ViDA3Sc3ASHl/s1600/hardwell+vs+armin+van+buuren+video+youtube.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="382" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPZLkWDN3-0Wu1OHcmA2v9tCLkBH0mdUVDS5Oyty7Saxffa6Ds9ryB3o2wimgP0c-H6txsjB-Jw17Y6b-sNkq0gBw6zX-f-WotD8jxFFwA3GCkhvXdibtfu3GxyzDLuI40ViDA3Sc3ASHl/s400/hardwell+vs+armin+van+buuren+video+youtube.png" width="400" /></a></div>
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<ul>
<li>Don't forget that altough youtube is very popular, it is not the most popular site in every country. China for example blocks youtube!</li>
<li>Youtube cards, make it possible to link to your own website from within the video. This means you can sent people directly to a page at your own website. Read more information <a href="https://support.google.com/youtube/answer/2887282?hl=en" target="_blank">here</a>. Use this feature in your video's.</li>
<li>Just be very, very creative, create two teams who brainstorm about a script for a video with the same subject for example. When writing a script, think about connecting to an existing internet subculture. Write your script with the online user in mind and you will be allright! </li>
<li>Don't forget to generate <a href="https://support.google.com/webmasters/answer/80471?hl=en" rel="nofollow" target="_blank">videositemaps </a>for your website!</li>
</ul>
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<div>
A topic about video marketing can't just end without a few good video's. So let's get started with a few great videomarketing examples.<br />
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I think this one is really good as a promotional video. It is maybe a little bit too long, but the idea and call to action are really good.</div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/haPvuhznuyI" width="560"></iframe>
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And then there is the dollar shave club of course, a brand entirely build online...you keep on watching untill the video is finished, it is fun to watch!<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/ZUG9qYTJMsI" width="560"></iframe>
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This one is also a great "keep on watching and buy"video! Just try it, I am sure you will also watch it to the end, just like I did. It includes (very strong) social reputation as a call to action.<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/ZKLnhuzh9uY" width="560"></iframe>
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Just because it is fun, a video from myself (Dutch only) where I was interviewed when I was still a small Alex :)<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/1y_pcv3GKRA" width="560"></iframe>
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That's it for today!<br />
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Greetings,<br />
<br />
Alex -videoman- Baar :)<br />
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<br />Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com3tag:blogger.com,1999:blog-2096717615734950778.post-3786336276650131242016-09-16T09:20:00.000+02:002016-09-16T09:20:06.137+02:00About the future of ecommerce, contentmarketing strategy and personalisation by forceIt is september, and I do not know why, but in september there is alway's lot's of interesting ecommerce news. I do like to share a few interesting articles with you today.<br />
Take for example Ryanair. Ryanair is going to introduce "personalisation by force". You do not have a choice but to get personalised offers and information, Read more about it <a href="http://www.irishmirror.ie/news/irish-news/ryanair-flights-only-available-app-8798573" rel="nofollow" target="_blank">here </a>and <a href="http://www.independent.ie/business/irish/ryanair-will-force-flyers-to-sign-up-to-app-for-tickets-35034224.html" target="_blank">here</a>. I think a really good move. Make loyalty easy. It always annoys me if I fly with an airline and I can only benefit from their loyalty programme if I sign up. Why not just match my email adress, and see my booking history. For example I flew many times with Cathay Pacific, but I never took the effort to sign up for their loyalty programme, same goes for KLM. But they do have my fly history and flight pattern, so they can personalise offers! However they do not do so leaving me chosing often other airlines. Curious how this works out countries where privacy is an important issue in online marketing, countries like Germany for example.<br />
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Then there is the <a href="http://marketingland.com/every-call-now-data-rich-customer-data-revolutionizes-call-analytics-187520" target="_blank">growing importance of call centres</a> in e-commerce and marketing. Every call is becoming a data collector! Interesting. By using data acquired by call centre agents, the website experience, or more broad the digital touchpoints experience can be improved. This aspect of ecommerce is often forgotten, but call centres already were of great importance for ecommerce but their importance is only growing!<br />
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Econsultancy, from the UK released a nice infographic about contentmarketing. Often companies think that contentmarketing is just writing an article or publishing a generic video. But that is not the case. Contentmarketing requires a true strategy. This infographic (on click for large) describes various types of contentmarketing.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJnBDeRGdYgTFJHsPLsdhKVxNptz5Ga6TwF1Q-Wg4t4p-V4bS4L8IDHkoclL-Y9jSL3OmHrEox56MRT26J3bMe4QxNiuv1ByS4ZO4S_7yx615TnpuzlmA4yXnGVdUXRkEG1S3fTdgi-jjE/s1600/Table+of+content+marketing+infographic.jpg-large.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJnBDeRGdYgTFJHsPLsdhKVxNptz5Ga6TwF1Q-Wg4t4p-V4bS4L8IDHkoclL-Y9jSL3OmHrEox56MRT26J3bMe4QxNiuv1ByS4ZO4S_7yx615TnpuzlmA4yXnGVdUXRkEG1S3fTdgi-jjE/s400/Table+of+content+marketing+infographic.jpg-large.jpg" width="400" /></a></div>
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As you see there is a lot to take into consideration and now imagine these content types in an international environment.</div>
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Meanwhile others (and I think there is truth in it) say that generic content is no longer king. But write content (and give tooling), so others can write content for you and about you. Of course it depends in which industry you are at, but when thinking out of the box , there are always some idea's to think try.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuIxOYZ1qqWRkx_phlvtRwQhqVPb3Dhz_ueI0ssVm9VymCIHkTm0I1ygyN5j9m3Olb6_zGl7VORvafVEBaZv64pQCKgsRwo4huoZfPH1YPB_wVXWGcM8CyJ1UU9BG5lZ2JaxPn6YdJkYud/s1600/Content+is+no+longer+king.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuIxOYZ1qqWRkx_phlvtRwQhqVPb3Dhz_ueI0ssVm9VymCIHkTm0I1ygyN5j9m3Olb6_zGl7VORvafVEBaZv64pQCKgsRwo4huoZfPH1YPB_wVXWGcM8CyJ1UU9BG5lZ2JaxPn6YdJkYud/s400/Content+is+no+longer+king.jpg" width="400" /></a></div>
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Another interesting opinion about the future of ecommerce, I found at <a href="http://www.inc.com/bill-carmody/bigcommerce-is-quickly-and-cheaply-disrupting-the-ecommerce-status-quo.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+home%2Fupdates+%28Inc.com%29" rel="nofollow" target="_blank">this </a>website. This guy, Brent Bellm, signalises a trend: Seemless buying, buying via social platforms, or any platform where there is interaction between friends or consumers. </div>
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The trend he sees is that we move away from ecommerce platforms (bring the store to me), and even that we might move away from marketplaces as Amazon. </div>
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Interesting, as how will digital branding look like, when there are far less ecommerce websites? Customer Experience will be even more important as it is far easier for consumers to share idea's or products (maybe even for a commission), at the same time digital experiences related to the products you sell, or digital problem solving tools, will help in creating your brand.</div>
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At this moment, by the way, marketplaces are still growing strong. <a href="http://www.prweb.com/releases/2016/09/prweb13683831.htm" rel="nofollow" target="_blank">92</a>% of users use online marketplaces in a lot of parts of the world.</div>
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However we also know from China, that seemless buying in chat applications like wechat is very popular and easy to do. It is also very easy for companies to integrate their shops and services in wechat.</div>
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A very interesting trend to follow closely the next few months.</div>
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Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-1051786524771219182016-08-20T18:18:00.002+02:002017-02-19T13:38:48.064+01:00Entanglement MarketingToday, August 20th, I am in Zermatt, Switzerland. Hoping to do some summerskiing. It is summer in the village, but winter is still present up in the mountains here, 3883 meters high there is lot's of snow. However today is cloudy and windy and lifts are closed. So I grabbed a book and started reading about “Entangled Marketing” and watching the people go by in their electric mini cars, with the Matterhorn at the background. Tomorrow I will go to enjoy summerskiing, tomorrow the weather will be great! This post is a combination of items from the book, some personal opinions and some examples I found at the web. Enjoy reading!<br />
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<tr><td class="tr-caption" style="text-align: center;">I gave the book a view at the Matterhorn,<br />
during my stay here..(but the Matterhorn is<br />
sometimes "entangled" with clouds as today :).</td></tr>
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I bought this book since I believe, that the way of marketing brands or building brands, is changing rapidly. It’s no more just some display advertisements or an always on PPC strategy, there are many other possibilities. In fact more sustainable possibilities as well.<br />
I never could find a word for it, but now I have read this book, I know what it is called: “<i>Entangled Marketing</i>”, <i>moving beyond engagement.</i> Engagement is no longer enough. As a brand you have to go beyond engagement. And that you do with "Entangled Marketing"!.<br />
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The authors describe the word entanglement as "the quintessential quantum effect". In the sub atomic world, a pair of entangled particles never let go of one another.<br />
It’s a perfect metaphor for what business management would like to see happen in our digital environment. What if the brand entity and the customer entity could be entangled in an enduring, supportive relationship? <b>One to one is yesterday’s news, it is time to take the “to” out of one to one. </b><br />
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The book describes a few examples, for example about John Hancock insurances, who entangles the insured person by giving the customer a fitbit and rewarding him for his healthy lifestyle, or the companyChick-fil-A who organises special entanglement for the animal toys children often take with them to a restaurant. They even let those toys of the children sleep over in the restaurant and share all kind of pictures of the adventures the childs animal toy had during its sleepover! Great for the kids, and thus great for parents, who keep on returning to the restaurant. I found a video about this sleepover and experience:<br />
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Back in the old days, in the analog era, the direct marketing business model, selling directly to the consumer or a business consumer, represented about 10% of the economy. The vast majority of the companies did not know much about the behaviour of people buying their product or getting their service.<br />
Now in the online era, marketers have so much data, they know what the customer wants before the customer knows he or she needs it.<br />
Think about Spotify, Netflix or Dollar shave club and all those subscription services from nowadays. This is the way forward. The still rapidly growing world of connecting services and products (IoT), will only speed things up. It makes sure you can entangle consumers with your brand.<br />
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Take a look at kickstarter, Kickstarter is filled with new connected products that can entangle customers with your brand. Imagine you have a garden related company and every and your customers have this device:<br />
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<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="https://player.vimeo.com/video/97291773" webkitallowfullscreen="" width="540"></iframe><br />
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You would be able to get so much more information from your customers, that you would be able to give them much more tailor made advice, to help them growing their plants in the best way. Know what the customer needs, before he or she knows it! Use the big data you can gather with these kind of devices, because future consumers will <a href="http://www.afr.com/business/media-and-marketing/big-data-will-shift-the-way-consumers-find-products-says-deloittes-john-hagel-20160731-gqhz24" target="_blank">find you</a> because of the service you provide based at these data.<br />
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Another example is the "<a href="https://youtu.be/HnMfrJQoBUU" target="_blank">smart tootbrush</a>" from Philips. Also a great way to entangle users with your brand and devices.<br />
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<b>Relationships Outranks the brand!</b> The number of ways a marketer can build an entangled relationships with customers expands in step with the doubling of computing power every 24 months.<br />
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I think it is true and with all those digital trends, business-consumer relationsships go into a whole new era.<br />
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Back to the book. The book describes a 5 pathways to entanglement. I shortly mention them below:<br />
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1) <u>The problem solving method:</u><br />
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Solve problems for your customers! In my opinion still many chances in this pathway. So many problems can be solved by digital tooling. With the right digital tooling and communication services, you can even prevent problems from occurring to your customers and thus improve the relationship with your customers. Of course you can also start thinking about crowdsource to innovate new problem solving products or work together with a university to do so.<br />
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2) <u>The reinvention method:</u><br />
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The book gives an example of a French sporting company who reinvented a tennis racket with sensors, that delivers a learning experience everytime you swing at the court. Nowadays there are more smart rackets and add ons, read for example more about this <a href="http://www.marketwatch.com/story/what-its-like-to-play-with-a-smart-tennis-racket-2015-09-03" target="_blank">here</a>.<br />
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3) <u>The mobile gaming method;</u><br />
A lot has been written about gamification, and it surely helps to entangle customers. I mean take a look at the pokemon go hype from recently. The book describes an example of the game "robots love icecream". Arbys fast food chain created a popular mobile video game Robots Love Ice Cream. Mobile gaming paid off for Arbys. Download goals were exceeded with 250% and more than 130.000 customers made an incremental visit to Arbys and 65.000 of them bought an orange cream shake!<br />
The game was not setup as sponsored game, but as a fun game. Read more about the game's details <a href="http://marketing.robinson.gsu.edu/2015/04/01/dragon-army/" rel="nofollow" target="_blank">here</a>.<br />
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4) <u>The emotional method:</u><br />
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When entanglement along an emotional pathway is carried out in the right way,there is nothing that can break the long term tie to devoted brand enthusiasm. The book describes an example of the brand Always who uses the emotional method in their <a href="https://www.dandad.org/en/d-ad-always-like-a-girl-campaign-case-study-insights/" target="_blank">#likeagirl campaign</a>.<br />
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5) <u>The paid in advance method:</u><br />
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Well, that’s an easy one, just look at Amazon and the Amazon prime functionality.<br />
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Amazon is very good in "entangling" consumers. Amazon went from a pleasing book buyers shop (by using data to know what the individual book buyers like) in the beginning, to a one stop shop for everything. They use entanglement marketing in many of their services for example:<br />
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<ul>
<li>The kindle project by entangling customers to the Amazon brand via a hardware device.</li>
<li>Amazon prime with subscriptions and free shipping for Amazon Prime members. </li>
<li>Amazon video, the Amazon Netflix version, free for Amazon prime members.</li>
<li>Amazon Dash which makes it very easy to order with Amazon by just pressing a button, </li>
<li>Amazon Echo, the smart speaker and smart asisstant.</li>
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Amazon is really moving into this entanglement marketing! And each of these services really add value for customers, they solve problems or frustrations as well. If you look closely you see Amazon uses multiple pathways to entanglement.<br />
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Despite the book is very complete, a few pathways I missing, in my opinion.<br />
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For example geolocation and the VR/AI method.</div>
Providing a great mobile (VR/AI) service, combined with geo location can really entangle people with an app or service.<br />
See here an article about VR/AI from a marketing magazine in Asia (on click for large version):<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkPfwKVSwAg1og4fyl_eiSneXBSFndL22O7l3fV8l6wbJUgBrlL2yUuvcZ2-GQVLJ15La2ZPE0FdIYFKELtEWwcZTZeNXKR_jEvzBTL2LUeMIIgSzTPr5B3cmSx1eVtZZVJWJFgnS3rq7K/s1600/VR+rapid+technology-asia.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkPfwKVSwAg1og4fyl_eiSneXBSFndL22O7l3fV8l6wbJUgBrlL2yUuvcZ2-GQVLJ15La2ZPE0FdIYFKELtEWwcZTZeNXKR_jEvzBTL2LUeMIIgSzTPr5B3cmSx1eVtZZVJWJFgnS3rq7K/s640/VR+rapid+technology-asia.png" width="540" /></a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhItmCh__LK3LwxCzD3wcjCzsM5-Rm-T8rSJJqd1m6XArigknk_xGPxWJJqThyphenhyphenHU-qzoWffVKlcUEb8axSIqDVxiHwvoEY1OLn6uyDcYAgmkhcUqrXou9oiyVYRctOamaoACZObzXOUVcfh/s1600/VR+rapid+technology-asia1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhItmCh__LK3LwxCzD3wcjCzsM5-Rm-T8rSJJqd1m6XArigknk_xGPxWJJqThyphenhyphenHU-qzoWffVKlcUEb8axSIqDVxiHwvoEY1OLn6uyDcYAgmkhcUqrXou9oiyVYRctOamaoACZObzXOUVcfh/s640/VR+rapid+technology-asia1.png" width="548" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhItmCh__LK3LwxCzD3wcjCzsM5-Rm-T8rSJJqd1m6XArigknk_xGPxWJJqThyphenhyphenHU-qzoWffVKlcUEb8axSIqDVxiHwvoEY1OLn6uyDcYAgmkhcUqrXou9oiyVYRctOamaoACZObzXOUVcfh/s1600/VR+rapid+technology-asia1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhItmCh__LK3LwxCzD3wcjCzsM5-Rm-T8rSJJqd1m6XArigknk_xGPxWJJqThyphenhyphenHU-qzoWffVKlcUEb8axSIqDVxiHwvoEY1OLn6uyDcYAgmkhcUqrXou9oiyVYRctOamaoACZObzXOUVcfh/s1600/VR+rapid+technology-asia1.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a></div>
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In my opinion is it also possible to "entangle"people by creating a community, by creating a (digital) service where people write about your brand, about your services, and your products. Content Marketing is not anymore about publishing from the brand to the readers, but about interaction and providing a platform where others can write about you (on click for large version):</div>
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<tr><td class="tr-caption" style="text-align: center;"><i>Content is no longer king</i></td></tr>
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<b>Entangled marketing</b>, I think a very interesting way to think about branding and marketing in (cross border) ecommerce in general, besides or in place of the traditional branding and marketing possibilities. </div>
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With the increase of digital advertising competition, this really could pay off for everybody. For consumers and companies a like. The future looks nice !!</div>
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I close off with a picture of the book about the 5 W's a framework of moving ahead with entanglement marketing (on click for large).</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjehEr0radDZV_uE-Za7qgMDQtm3gwVmz6Bw0ryWlYdm7OgTtHSqNOaKYhyphenhyphensVZg0mvnIdAXiyuu3I6JjeuxSXxWrqxgDaRHAsmNXkgHmhfxW8uIkCdUMT5ml4hv90xFpKqHhQIG_Tqg7f0Q/s1600/Tips+from+the+book.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjehEr0radDZV_uE-Za7qgMDQtm3gwVmz6Bw0ryWlYdm7OgTtHSqNOaKYhyphenhyphensVZg0mvnIdAXiyuu3I6JjeuxSXxWrqxgDaRHAsmNXkgHmhfxW8uIkCdUMT5ml4hv90xFpKqHhQIG_Tqg7f0Q/s400/Tips+from+the+book.jpg" width="400" /></a></div>
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The official "entanglement marketing" book website can be found <a href="http://www.entangledmarketing.com/" target="_blank">here</a>.</div>
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<br />Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-43067823289105967332016-08-09T22:15:00.001+02:002016-08-10T09:40:07.222+02:00Cross bordere ecommerce: centralise or localise digital marketing activitiesIn cross border e-commerce, often the question is asked: "what can I centralise and what can I decentralise if I do cross border ecommerce"?<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDa9LRAQZmxFuYlk8veWY1iOW0MACz2ROPxVFPC0FM0cGb68JsNj67fSR1NlEDybovTokRz2YYvTB9mou_tcIPzIo9ntp8GpaLh_HEYaeTfZiU_cQRJt9GwbpytwY3JLdceYBtQvZbKe8w/s1600/localisationvscentralisationincrossborderecommerce.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDa9LRAQZmxFuYlk8veWY1iOW0MACz2ROPxVFPC0FM0cGb68JsNj67fSR1NlEDybovTokRz2YYvTB9mou_tcIPzIo9ntp8GpaLh_HEYaeTfZiU_cQRJt9GwbpytwY3JLdceYBtQvZbKe8w/s320/localisationvscentralisationincrossborderecommerce.png" width="319" /></a></div>
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<i>Cross border ecommerce wisdom</i></div>
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The question really depends at your strategy, your products or services, the size and structure of your company, your financial capabilities and of course the countries where you are active, or want to expand to.<br />
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There are nowadays companies who can fully fulfil every aspect of your cross border e-commerce activities,<br />
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Having said that, I have described per e-commerce channel, my view at localisation versus /decentralisation and how I think it is most effective.<br />
To make it easy I introduce here the <i><b>Alex -localisation-centralisation -*- meter!</b></i><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZQbpfckf64dZ9e417mU-xOJ6wBinUGPBFLNRGOJpOBDkhqnz8wu-B6o13Qlm1dE-w1RoEyHiSPKmnJPJ70WgaWrDfY77qfbeSarYpBwSW3RL8vWtWUCx-TpOn_oM1QZILSJ0GPiQbW3Kf/s1600/Alex-Sandboard-Dubai-Localisation-Centralisation-Star-Meter-Discovery.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZQbpfckf64dZ9e417mU-xOJ6wBinUGPBFLNRGOJpOBDkhqnz8wu-B6o13Qlm1dE-w1RoEyHiSPKmnJPJ70WgaWrDfY77qfbeSarYpBwSW3RL8vWtWUCx-TpOn_oM1QZILSJ0GPiQbW3Kf/s200/Alex-Sandboard-Dubai-Localisation-Centralisation-Star-Meter-Discovery.jpg" width="149" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Stars and Alex a good combination</i></td></tr>
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<b>SEA (search engine advertising)</b><br />
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Search engine advertising, can be centralised, there are nowadays some really good global search engine agency's who really can help you with your international sea strategy and execution. Since a large part of SEA (like advertising description, product insertion, stock information) can be automated if you have a good product feed and ICT landscape it is easy to optimise via a central agency. </div>
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<i>In terms of localisation/centralisation, I give this activity * localisation star and ***** centralisation stars.</i></div>
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<b>SEO (search engine optimization)</b></div>
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There are two important aspects in SEO, technical SEO and content SEO.<br />
Technical SEO is best to centralise. The reason is, that almost all search engines in the world, more or less require the same technical adjustments and often companies have one generic website system.<br />
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<i>In terms of localisation/centralisation, I give this activity * localisation star and ***** centralisation stars.</i></div>
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Content SEO is a different story. Of course there are also agency's who say that they can deliver content SEO per country, but sometimes they just translate texts that in other countries might have important keywords, but in the country aimed at, might not so important. Besides that content SEO is also often, to be ahead of trends, to produce content that will be important in a few months time. Often this knowledge is only known by real local people, not by just translating.<br />
Then there is of course the -not completely undisputed- linkbuilding activity where people pay others to get a link.<br />
I personally am not so much in favour of this activity, I see more value in creating real valuable interactive content, that will be highly shared and linked to.<br />
But if you do this paid linkbuilding activity, it is best done by locals.<br />
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<i>In terms of localisation/centralisation, I give this activity *** localisation stars and **centralisation stars.</i><br />
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<b>Social Media Advertising</b><br />
Social Media Advertising, is just like SEA pretty easy to centralise, however the trend is more and more to adjust your advertisement to organic social behaviour or into geotargeting at for example local events. This makes social media advertising in my opinion still centralisable, but just a little bit less then SEA. Localisation/Centralisation **/***<br />
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<i>In terms of localisation/centralisation, I give this activity ** localisation stars and *** centralisation stars.</i><br />
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<b>Social Media Content production</b><br />
The organic social media results, so the general posts we make, can in my opinion best be done as a hub and spoke model. Centralised but with local flavours. Social media needs to be authentic and there are many local interests that differ per country or even per region. It is advisable to centralise the social media tooling (including social media reporting tools), but to keep local access for local posts and local influencers.<br />
Many cases are known where international companies use local influencers in their local social media strategy.<br />
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<i>In terms of localisation/centralisation, I give this activity **** localisations star and *** centralisation stars.</i><br />
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<b>Website Optimization</b><br />
If one of your company's main activities is selling via your website, it is best to centralise all technical issues but when acquiring these tools or building these technical adjustments, keep in mind what local offices or agency's can do at your website.<br />
Think about for example:<br />
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<ul>
<li>Local access for A/B testing purposes, locals know much better how their customer group or target group is behaving and what their interests are.</li>
<li>Local CMS access for writing content, in order to have more valuable content, faster. </li>
<li>Local access for SEO purposes (adjusting product titles/meta description)</li>
<li>Local access but with guidelines for image uploading</li>
<li>Local payment methods</li>
<li>Local checkout flows </li>
<li>Etc.</li>
</ul>
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Optimising a website for the highest conversion and traffic possible, <i>always </i>involves local knowledge.<br />
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Also take in mind, that your template must be flexible. Many global company's have different templates for the different regions they service.<br />
This is of course related to culture and user behaviour. You can still be one brand, even if you have different layouts in different country's or regions. Read more about that <a href="http://www.abaar.net/2014/06/book-review-webs-of-influence.html" target="_blank">here</a>.<br />
I will write more about website localisation in a future post, someday :)<br />
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<i>In terms of localisation/centralisation, I give this activity **** localisation stars and ** centralisation stars.</i><br />
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<b>Email marketing</b><br />
Email marketing nowadays gets more and more automated. User behaviour is automatically inserted in email product selections and templates are nowadays very flexible. Most esp's provide tooling that enables you to email all over the world, with a good deliverability.<br />
However do keep in mind that some ESP's are specialised in certain area's of the world (for example China) and because of their local knowledge there, they can always give you a competitive advantage there.<br />
Using local content in your email marketing with all these automation efforts is relatively easy, but also here is valid that local knowledge can make your emails better for the receivers.<br />
At the Alex localisation/centralisation meter **/***<br />
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<i>In terms of localisation/centralisation at the Alex centralisation/localisation * meter, I give this activity * localisation star and ***** centralisation stars.</i><br />
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<b>Marketplaces</b><br />
More and more people are buying via marketplaces as Amazon, Ebay or Alibaba. A big trend that you for sure have to take into your digital strategy. But as for localisation/centralisation this one is an easy one. Marketplaces work with product feeds and return information.<br />
There are now many company's who provide you with an API to a marketplace and they can manager your product feed to them for you. Working with such agency's as channeladvisor or tradebite, also gives you a stronger negotiation position with a marketplace.<br />
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<i>In terms of localisation/centralisation, I give this activity * localisation star and ***** centralisation stars.</i><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgi2_43-3KbzBVJaSKEZBrjA7KqdpwI-Y1VX2weogecfU8tLPXODTjqnzALWekyUDS8aHgQoWW_3q2ygyj_67XBStE9W-WYjnQIk-kKSbym_nhcc_FXOmudbHxK0Q41I3gInyDLVzIfczMu/s1600/Where+product+searches+begin.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="183" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgi2_43-3KbzBVJaSKEZBrjA7KqdpwI-Y1VX2weogecfU8tLPXODTjqnzALWekyUDS8aHgQoWW_3q2ygyj_67XBStE9W-WYjnQIk-kKSbym_nhcc_FXOmudbHxK0Q41I3gInyDLVzIfczMu/s320/Where+product+searches+begin.png" width="320" /></a></div>
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<i>The trend towards marketplace productsearch: source <a href="https://solvers.ups.com/ups-pulse-of-the-online-shopper/" target="_blank">UPS pulse of the online shopper 2016</a></i></div>
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<b>Customer service</b><br />
Customer service experience is your brand and customer service is strongly related to that.<br />
I am not an expert in the field of customer service, and I know there are lot's of companies where you can outsource your international customer services.<br />
But what I do know is that it is very important to keep close to your customers to get the correct customer feedback and analysis. I also know that the quality of customer service is really important in keeping your expensively acquired customers with you and besides that , the trend is more empowered customer service reps, who also can give discounts and have access to customer profiles to offer the best possible promotions. Make sure you keep this in mind when centralising customer services.<br />
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<i>Therefore I give localisation *** stars and decentralisation *** stars. </i><br />
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<b>Local sucess</b><br />
In general it really depends where you are active. If you want to do a promotion in France at some local marketplace, it is almost impossible to do this from another country, and especially if you do not speak the language. It is still the case that (in this case France) it is sometimes very difficult to get an English speaking person at the phone let alone that even if you have one, doing business is easy.<br />
A local representative is essential for doing business here. But of course this is not only valid for France, more countries really need local presence to be succesful in digital commerce.<br />
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It is also more and more important to get your ICT, logistics and company structure as responsive as possible because things change fast, very fast. Makes ure you have correct stock information, valid and actual data in your pim etc. You will need it more and more for all of your campaigns!<br />
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Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-48777442435347787792016-06-27T12:15:00.001+02:002016-08-06T19:10:50.778+02:00Wouldn't it be nice...Wouldn't it be nice if:<br />
<ul>
<li>Booking.com used the data of my hotel reviews, informing hotel owners of future bookings I make, with things I find important? If they know from previous reviews, I find WiFi very important, give me a room next to a router. If a person don't like children that makes noise, give him a room far from family rooms (or the other way around). </li>
<li>I received local commercials in my own language, at spotify? I was walking in a town, abroad, while listening to my spotify playlist. But I kept on receiving Portugese commercials. It would be so much more effective, if I could receive local commercials in my own (or in the English) language. "take part in this boat excursion, say the promotion code "spotify" in our shop, here in Albufeira and receive 10% off"</li>
<li>I could just shake my phone (or press a button), and receive discount coupons of retailers near me. It is already possible in China (alipay), I have not yet seen it in Europe.</li>
<li>If I receive from NS (Dutch Railways) advice or discounts for routes I regularly take? I use this OV chipcart, but I never have any advantage of it in a personal way.</li>
<li>If my local garden supplier, used the IoT to prevent problems from occuring? If my IoT device signals bad weather, or signals that my plants need furtulizer, tell me! Prevent problems from occuring and the customer experience will be so much more positive.</li>
<li>If , like yesterday, I arrived at a totally deserted "bus station" in a city I do not know, that Google will auto suggest, to get me an Uber to get to my hotel destination? That I only have to press "yes"</li>
<li>If cities, see the commercial benefits of offering wifi throughout the city, it will help retailers, and improve visitors experience.</li>
<li>If I do not have to signup for loyalty programs with airlines, but that they just recognize me because I always book a plane ticket with the same email adress. Give me an account and auto loyalty me and surprise me. </li>
<li>My Samsonite suitcase, has a small (very light) motor, and some chip that follows my cell phone. In that case, I do no longer have to carry or pull my suitcase while traveling, it just follows me. Much easier.</li>
</ul>
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<br />Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com1tag:blogger.com,1999:blog-2096717615734950778.post-65968359101897579962016-06-11T07:17:00.000+02:002016-06-16T19:11:26.381+02:00Responsive organisation and Digital TransformationGoodmorning!<br />
I have a few days off, so time to catch up again, lot's of reading to do.<br />
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In two weeks time, I am invited for the <a href="http://www.mediapost.com/emailinsidersummiteurope/" target="_blank">mediapost email insider summit </a>in Portugal! Seems like a great event and I will for sure post some interesting insights at this blog during this event. I hope to learn more about customer centricity and CRM there!<br />
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But today something about organisations and especially the future of them. Take a look at this article<br />
<a href="https://medium.com/21st-century-organizational-development/the-future-of-organizations-is-responsive-5e2e9b5af16a#.wg100qrzt" target="_blank">The Future of Organisations is Responsive</a><br />
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I think so true, the new branding is not anymore about a nice video, and some ATL branding campaigns and a nice logo. It is about being relevant, about reconnecting with your customer, being able to adapt quickly, solving problems for customers with the help of digital tooling. To be able to do so, as an organisation it is essential to optimise for uncertainty instead of certainty.<br />
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Many traditional organisations keep on thinking from a traditional point of view. They do not dare to think out of the box, they keep on falling back in their traditional way of thinking.<br />
For every campaign, promotion or system change they mostly start thinking from their original values.<br />
They stay too close to their -in many cases- successful businessmodel that worked for decades. But the times have changed.<br />
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A few weeks ago, I was attending a conference organised by <a href="https://www.shoppingtomorrow.nl/" target="_blank">shopping tomorrow</a>. It was a very interesting and well organised event. One of the speakers, talked about OAD, a former Dutch traditional travel agency. One of those old school travel agency's, that organised (bus) trips across Europe,<br />
OAD was known by everybody and you could book their tours through travel agency's. Travel agency's? Yes, those shops, with many holiday pictures of happy families at a beach that smiled towards you from the shopping window.<br />
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If you entered such a shop, you were always given a printed catalogue, with pictures of beaches you never saw when you were actually in this resort. If a new catalogue came out, the winter or autumn catalogue for example, you had to be quick to get the best offers.<br />
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Oad did not make it into the digital age.<br />
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The speaker at the shopping tomorrow conference, worked at OAD for a long time and gave us the following learnings:<br />
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The fact that OAD went bankrupt was mainly caused by internal matters.<br />
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I will summarize a few, since I think many traditional organisations face the same problem and it is really a pity to see all those organisations dissapear. What were the internal issues that caused OAD's bankruptcy?<br />
<ul>
<li>They never really changed their distribution and business model.</li>
<li>A lot of arrogancy from the past. "We already tried this, it did not work" . "We know what the customer wants" "We have to keep our relationships with the travel agency's at the best possible condition, they are the basics of our success" but in this case ignoring the fact of the rapidly declining popularity of travel agencys and the increasing popularity of direct bookings of hotel rooms via the web.</li>
<li>Many internal politics and traditional stakeholders prevented from being responsive and to act based at facts and trends.</li>
<li>Many of the new e-commerce projects, were done by the same people that also had to run the existing business. They did e-commerce "besides other things". </li>
<li>There was not a clear vision for a long time and when it was there, it was too late.</li>
<li>Traditional processes and systems were copied into new ICT systems and projects. This costed millions of euro's and did not work. Since traditional processes often no longer work. </li>
<li>People who stood up and tried to mention that the course/vision/actions of the organisation/management were not correct, where ignored by the management.</li>
<li>People who <i>do </i>had an e-commerce vision and worked really hard to make the change were ignored or supported only when it was too late.</li>
<li>At a certain point in time the (top) management were only accompanied by people who walked along and did not dare to have a different opinion anymore.</li>
<li>Don't always trust the people who are in a team that need to make the digital transformation happen, especially not if they are from the existing organisation. Only 15% of the people in the business change team, really want to change. Many people within this small team have double agenda's. They say they want to change, but in reality they are slowing down the change. Maybe protecting their own agenda.</li>
</ul>
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For me, it is very clear and it confirms once again my thoughts.</div>
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If traditional organisations, like these, want to survive, think out of the box.<br />
Think customer centric, think digital first. signal (digital) trends (like for example the internet of things, adding (digital) value for customers, mobile etc), try, test and adapt.<br />
Very important, an essential thing in transformation is, to change to the right culture: <a href="http://www.abaar.net/2015/07/customer-centricity-culture-and.html" target="_blank">Less hierarchy</a>, <a href="http://www.inc.com/eric-schurenberg/sir-richard-branson-put-your-staff-first-customers-second-and-shareholders-third.html" rel="nofollow" target="_blank">employees first, customers second</a>!<br />
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Don't think you know what the customer wants, because you did so the past decades.<br />
Really listen to your customers and prospects a like and adapt! And adapt fast and continiously.</div>
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Bureacracy, arrogancy and politics in the top, too much management staff, who do not understand or do not want to change, holding on to old values is deadly.</div>
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If you really want to make the digital transformation, change radically or setup a new company, The legacy of the past (culture, processes, systems and sometimes even customers) slows down too much.</div>
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And if you are in a niche market, that has not yet been "ecommerced"? Invest, invest in digital with all your assets. Otherwise you will be disrputed. </div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0hQQS5SCxpT8-vpvD-Ff4wLgQFbY4uwxjOAkTQvMavQtyRCesQmZv-nKJrVb7dUHKWI-OyUxCv5jQ6jvHVv02xtLOqwj6p6zkKIYRCkznDvzgCnMLDFo3VIW2zojlkypVxx1Y3G481w0B/s1600/OadFaillietNotResponsiveOrganisation.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0hQQS5SCxpT8-vpvD-Ff4wLgQFbY4uwxjOAkTQvMavQtyRCesQmZv-nKJrVb7dUHKWI-OyUxCv5jQ6jvHVv02xtLOqwj6p6zkKIYRCkznDvzgCnMLDFo3VIW2zojlkypVxx1Y3G481w0B/s320/OadFaillietNotResponsiveOrganisation.png" width="281" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Adapt, be a responsive organisation: oad remained for too long time at existing paths</i></td></tr>
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<a href="http://but%20today%20something%20about%20organisations%20and%20especially%20the%20future%20of%20them.%20take%20a%20look%20at%20this%20article/" rel="nofollow" target="_blank"><span style="font-size: xx-small;">Related PDF</span></a><br />
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Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com3tag:blogger.com,1999:blog-2096717615734950778.post-9936119071374153212015-12-30T16:53:00.001+01:002017-07-29T13:18:47.077+02:00International language and country selector and geolocation examples for crossborder ecommerceI am currently in Jahorina, try to ski somewhere different, a little bit more adventurous. First I made a stop at Kapoanik, and now I am here in Jahorina. That really worked out, it is fun to ski somewhere completely different, if you have skied in many major ski resorts. I am in a real funny hotel here, very, very friendly people.<br />
Unfortunately their car broke down today, so I did not go to the slopes today, but decided to write something, as it is very cloudy today as well, so skiing is not optimal especially not above the three lines. I always like to work a bit from abroad or to write something about my interests from abroad. Internet is so awesome that these things are all possible you can work and study from everywhere!<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN9FP7DYWa_2cSYZJcTCh4XBBASsO10XDSxFt_72PM0RNIbzKjjoGV2A0uq8rDZNuF_UoiDUONtUfP9tXrXCMrbW32aw81xafh0WWLRQg0s1SoygoeiwXVTiHiNgOG2jIiCBebxObdxxbj/s1600/all+of+the+hotel+in+one+car.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN9FP7DYWa_2cSYZJcTCh4XBBASsO10XDSxFt_72PM0RNIbzKjjoGV2A0uq8rDZNuF_UoiDUONtUfP9tXrXCMrbW32aw81xafh0WWLRQg0s1SoygoeiwXVTiHiNgOG2jIiCBebxObdxxbj/s320/all+of+the+hotel+in+one+car.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Fun! All of the hotel including me, packed in a small car on our way to the slopes.</i></td></tr>
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<b>Language or country selectors in crossborder ecommerce:</b><br />
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Many international websites, have a language or country selector. Either everybody sees it and you first have to make a choice, or you are first redirected to the most likely version of the website you need and can change afterwards.<br />
There is not much to be found at the web, about usability best practices for these country and language selectors. So I decided to make a few screenshots, might come in handy for others who are also investigating the best option for users and conversion.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfgXYRGsF6eoiF8bVxHn3VM-BjC6IHOA8oSNbm8QcCzc4HTm5jIc9JkQ8SrTf1dvD4pfAhMiKqKgANaVTQcVuPX3Oat38T2ujhl9MuyA-Py2axv79PfsDpZ-hgXYrUB80PuIoW-9zHQU24/s1600/Geolocation-country-selector-ecommerce-case-study.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="317" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfgXYRGsF6eoiF8bVxHn3VM-BjC6IHOA8oSNbm8QcCzc4HTm5jIc9JkQ8SrTf1dvD4pfAhMiKqKgANaVTQcVuPX3Oat38T2ujhl9MuyA-Py2axv79PfsDpZ-hgXYrUB80PuIoW-9zHQU24/s400/Geolocation-country-selector-ecommerce-case-study.jpg" width="400" /></a></div>
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Below I will place some screenshots of country selectors/geo location for your inspiration. I am writing this from the country Bosnia where I am at holiday. This means sometimes the interaction can be a little different then if you are in another country.<br />
These language and country selection pages are very important in crossborder e-commerce.They can make or break a sale or lead.<br />
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<b>Zalando</b><br />
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<a href="http://zalando.com/">Zalando.com</a> shows a country selector page with flags. I visited this site before. If you are in a country that Zalando has a website for, you see this page only for let's say 1 or 2 seconds and then they redirect you to the correct country (I guess it is an IP detection system). At Zalando it is not possible to choose another country once you have chosen one. I think that is strange, since IP detection systems are not always correct. But that's the way they have made it. Positive is of course they own all major TLD's from zalando.fr to zalando.de etc. But this not all companies have.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj86beDtCtPpveByPQ89rjwypmWi325a5nlKUYed4RvwQNjHEBEgROKet0FpMqzxZ9Mz6aONR45uj27vVZcdJ0zrnFm9uOfrUrBCRh_KLDyJt96AfU4x9kJZ1gz6HnMAonL4VaCkAECRZva/s1600/zalandodotcom.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj86beDtCtPpveByPQ89rjwypmWi325a5nlKUYed4RvwQNjHEBEgROKet0FpMqzxZ9Mz6aONR45uj27vVZcdJ0zrnFm9uOfrUrBCRh_KLDyJt96AfU4x9kJZ1gz6HnMAonL4VaCkAECRZva/s400/zalandodotcom.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Zalando's country and language selection</i></td></tr>
</tbody></table>
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<b>KLM</b><br />
<b><a href="https://www.blogger.com/goog_937394399"><br /></a></b>
<a href="http://klm.com/">KLM.com</a> shows links to their main departure markets, Netherlands, Germany, United States, United Kingdom and Norway and a drop down for other countries. After you have chosen your country you have an option to choose a language. KLM has integrated the EU cookie policy at this first page (see also remarks about the cookie policy at the end of this article).<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgo5wIxQ7pEA4SkFe3HkBcbrzS0Xh2TAACw76UlR1yw4UyXq1Vf9ytN6WnJc8ALdFmvnSUhlbDSaWNcq-0qVNG_ClOExaCGd3rRRO1g6zaJGS1gOSRJgj3_6iGrYyRdO24t6Hmeia38cEV_/s1600/KLM+country+Selector+GeoLocation.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgo5wIxQ7pEA4SkFe3HkBcbrzS0Xh2TAACw76UlR1yw4UyXq1Vf9ytN6WnJc8ALdFmvnSUhlbDSaWNcq-0qVNG_ClOExaCGd3rRRO1g6zaJGS1gOSRJgj3_6iGrYyRdO24t6Hmeia38cEV_/s400/KLM+country+Selector+GeoLocation.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>KLM's country and language selection.</i></td></tr>
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Also if you are at the site of preference you can choose easily another location also another language for the location. It works also (a little bit) with typing if you want to change a country in this menu.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh77jtaE9XDBHl4FIiMst-sfCjOofFHjNeFowPbuamMlaK7EjGj81fOahsCyK3Bp-i5GPUyVqRC07tUFAJ0594sYOZF6BHH1vdDLcFgClEAyVfUx7bIvvffJd4UsXryrdUp5ZnvuIuiZ6H/s1600/KLM+country+Selector+GeoLocation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh77jtaE9XDBHl4FIiMst-sfCjOofFHjNeFowPbuamMlaK7EjGj81fOahsCyK3Bp-i5GPUyVqRC07tUFAJ0594sYOZF6BHH1vdDLcFgClEAyVfUx7bIvvffJd4UsXryrdUp5ZnvuIuiZ6H/s400/KLM+country+Selector+GeoLocation.jpg" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidOyw4GU0QdDH7B29_w2xXjI_VNRMhPuqSjO3mPIpd2eiPT5WDbnf8wAuELf1ZMPA5EK5UBW1QjXi9qeJcroxlU_Qjp56HrUaS3z9sCCHXFSySWdARg5KkJF-k3_Bk30yZfpjeEenNPS4-/s1600/KLM+country+Selector+GeoLocation1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidOyw4GU0QdDH7B29_w2xXjI_VNRMhPuqSjO3mPIpd2eiPT5WDbnf8wAuELf1ZMPA5EK5UBW1QjXi9qeJcroxlU_Qjp56HrUaS3z9sCCHXFSySWdARg5KkJF-k3_Bk30yZfpjeEenNPS4-/s400/KLM+country+Selector+GeoLocation1.jpg" width="400" /></a></div>
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Unfortunately KLM is not so well in their offline <a href="http://kassa.vara.nl/nieuws/goedkoop-is-duurkoop-bij-klm" rel="nofollow" target="_blank">service</a> in switching countries (link=Dutch only) if you are traveling, but online switching between countries and languages at KLM is not so bad.</div>
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<b>Amazon.com</b></div>
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<a href="http://amazon.com/">Amazon.com</a> has it's own IP detection system, they redirect you to the correct locale, or incorrect locale is I have now here. But then you can easily change from location.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRmiZQ5PJsoUjD4D1Bmm6o0Df5M8eHnIZlGceeS3wGQJ-U49xjoMTg0CsCdw2at0ytJNEKAeQL2cxRgq6yq4HLLTOtdpvMYSejfAwOCFQtON_xF9NCg9n7vney7cZyBnOgz2IvRTssDU7F/s1600/Amazongeolocation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="106" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRmiZQ5PJsoUjD4D1Bmm6o0Df5M8eHnIZlGceeS3wGQJ-U49xjoMTg0CsCdw2at0ytJNEKAeQL2cxRgq6yq4HLLTOtdpvMYSejfAwOCFQtON_xF9NCg9n7vney7cZyBnOgz2IvRTssDU7F/s400/Amazongeolocation.jpg" width="400" /></a></div>
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<b>Easyjet</b></div>
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<a href="http://easyjet.com/">Easyjet.com</a> automatically redirects me to the UK version of their website, visiting from here at my holiday address in Bosnia. But you can easily change website from the main menu. As you see they have flags representing the country, but also the language, by duplicating the country flag and writing next to it the country name in the local language (so f.e. Schweiz for German speaking Switzerland and Suisse for French speaking Switzerland). Good of course, more companies should do so is the possibility for Chinese people to browse and order through easyjet.com.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCwoVRBkcRijG8_esrGdxV4bzmtiNXJBTAbn8iaeAgy_mOPgDQr_p8VIUvqWTrvR_9jq7bLgvITA4LYEnuMYvNNv4P7YVRzqiRcqXV98RFk2KovSS-JyCyt608N-8BxQ6-I8uhHobrXudD/s1600/easyjet+geo+location.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="215" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCwoVRBkcRijG8_esrGdxV4bzmtiNXJBTAbn8iaeAgy_mOPgDQr_p8VIUvqWTrvR_9jq7bLgvITA4LYEnuMYvNNv4P7YVRzqiRcqXV98RFk2KovSS-JyCyt608N-8BxQ6-I8uhHobrXudD/s400/easyjet+geo+location.jpg" width="400" /></a></div>
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<b>Zara</b></div>
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Well, off to a fashion website now. <a href="http://zara.com/">Zara.com</a>. I have never visited one of their shops, but they are a global player. They do not use flags, but a drop down menu. And the left one is automatically set depending at your location (must be again an IP detection system). At the right one you choose the language.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxCUxgxRzBAHgB2jckNOaJXynR3kEe6yinSoX0WCoOkWZ-ULOYyLlq8h04Zsyxf9Z0d1UqfjCLgBLku823Q5Gyjg0A-SccowK921mUB_oTd5BNpaL4gSG2Y9WxeAx-k0tMIb6J_7UjTR9w/s1600/zara+geo+location.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="141" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxCUxgxRzBAHgB2jckNOaJXynR3kEe6yinSoX0WCoOkWZ-ULOYyLlq8h04Zsyxf9Z0d1UqfjCLgBLku823Q5Gyjg0A-SccowK921mUB_oTd5BNpaL4gSG2Y9WxeAx-k0tMIb6J_7UjTR9w/s400/zara+geo+location.jpg" width="400" /></a></div>
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However you cannot order online in every country, if you use the drop down button you can see where you can shop online, they use some icon for that.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnC-DB627IvojTlSCqvR6ys2L7Q1hpwKOXKKa5s7zN9viiZPZ82H5y5ik4JXB090cISRbB8bLfhyDAcozM9MrMngHgqlf4dY7-DLk9ms0zp4pNwith021J1HLUbnl9NkarmGtdnN-gJZYs/s1600/Zara+shop+online.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnC-DB627IvojTlSCqvR6ys2L7Q1hpwKOXKKa5s7zN9viiZPZ82H5y5ik4JXB090cISRbB8bLfhyDAcozM9MrMngHgqlf4dY7-DLk9ms0zp4pNwith021J1HLUbnl9NkarmGtdnN-gJZYs/s400/Zara+shop+online.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Geolocation detection at Zara.com</i></td></tr>
</tbody></table>
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I see also that in all countries you can select, they offer the English language as well as (where available) the local language. I think also very positive. </div>
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<b>Ikea</b></div>
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<a href="http://ikea.com/">Ikea.com</a> is a truly global player and uses a system that is divided per continent and uses textual links instead of flags. Also you can select a language at the same line. Once you have chosen your site/language you cannot change your location from the menu. By the way an interesting article about Ikea and cusotmer insights in combination with localisation can be found <a href="http://www.news.com.au/finance/business/retail/why-ikea-wants-to-spy-on-your-home--its-all-part-of-the-furniture-giants-secret-formula/news-story/f911b6b949444b174bc3139e2a3ad838" rel="nofollow" target="_blank">here</a>.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSpm9enHKR-c4du4xbdCllqbvEtOH-wuCCCGslbLPMZGzNLQmnLhVo8heibvQEVDUJW0PVuCxv5_HxHe8nLlkwjZzsOITKhnrps8AfOm1p6KRW5fEiDZSYHu4rYJa4lnETwJcmE57Tk00g/s1600/Ikea+country+and+language+selector.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSpm9enHKR-c4du4xbdCllqbvEtOH-wuCCCGslbLPMZGzNLQmnLhVo8heibvQEVDUJW0PVuCxv5_HxHe8nLlkwjZzsOITKhnrps8AfOm1p6KRW5fEiDZSYHu4rYJa4lnETwJcmE57Tk00g/s400/Ikea+country+and+language+selector.jpg" width="400" /></a></div>
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<b>Turkish Airlines</b></div>
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I flew with <a href="http://www.turkishairlines.com/" target="_blank">Turkish Airlines</a> to my holiday address here, good experience in flying, however not such a good customer service via social media, as I have experienced. Their language selector is also divided per continent, including a handy "remember my selection" checkbox, however I think hardly anybody notices that checkbox, you better store the selected preference (also) automatically as well. Also what is annoying is that once you clicked on a country you have to click again to select a language, must be horrible at a mobile device as it is already horrible at a desktop.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOehhDDMkJqKMVRo7zgpwlwl6uqnvLQjlsqw-hHIjMt_VrJjcRv8CJXIBQs2icsJje2hhKlkPryeIRSegjFehOMUvY3RJieuUshDM26cTWMGC7exUM9ys3xEUnp2JVX7myfxzpztE6A8ZV/s1600/Turkish+Airlines+Geolocation1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOehhDDMkJqKMVRo7zgpwlwl6uqnvLQjlsqw-hHIjMt_VrJjcRv8CJXIBQs2icsJje2hhKlkPryeIRSegjFehOMUvY3RJieuUshDM26cTWMGC7exUM9ys3xEUnp2JVX7myfxzpztE6A8ZV/s400/Turkish+Airlines+Geolocation1.jpg" width="400" /></a></div>
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Turkish Airlines does have an option to change country from the menu, and I think this looks pretty good you can choose the country and languages available, and here the "remember my selection" button seems very handy.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGtXHJJvYZa5Z9kkYPLBod88OpWpy_jvFYitx76CU6B1KRvJbnOVlNCvh64c4t3QX6XX9zhV5RANDItBvFAwiKmnLl8q5RNKFuXx-Epnb-EN3eHRaS0AECC57eJ-0agvSOXVr6bO2ryRij/s1600/Turkish+Airlines+country+selection+in+menu.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGtXHJJvYZa5Z9kkYPLBod88OpWpy_jvFYitx76CU6B1KRvJbnOVlNCvh64c4t3QX6XX9zhV5RANDItBvFAwiKmnLl8q5RNKFuXx-Epnb-EN3eHRaS0AECC57eJ-0agvSOXVr6bO2ryRij/s400/Turkish+Airlines+country+selection+in+menu.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>This selector from Turkish Airlines in the menu looks nice</i></td></tr>
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<b>Rakuten.com</b><br />
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<a href="http://rakuten.com/">Rakuten.com</a> the Japanese internet giant and marketplace has a remarkably small country selector at their website. And the selection of languages is even more limited. I think they need to localise more. Visiting rakuten you do not get a gateway page but you have to choose from the menu after you first are redirected to an English language page. By the way at that other retail giant from Japan, <a href="http://www.uniqlo.com/" rel="nofollow" target="_blank">Uniqlo</a>, I could not even find a country selector? I like the brand and shops however. I visited them a lot in Asia and they really localise their clothings and designs. I saw different local designs in the same holiday at both Australia and Singapore. Really nice! However online it seems they do not localise so much yet unfortunately.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSsQltwmXObWUmhTssjWeAsJijMbaM83Qgkw0KNMBy4a9l6jewuVTctgUTiL8pXYrjSL_L9pKSx1rhiEH6e3bP_8Yx9U2O0WFSLRQ8CRlxYTO0COoO8kfx38qenancR-o_eVWlMR1Nz5ET/s1600/Rakuten+language+and+country+selection.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSsQltwmXObWUmhTssjWeAsJijMbaM83Qgkw0KNMBy4a9l6jewuVTctgUTiL8pXYrjSL_L9pKSx1rhiEH6e3bP_8Yx9U2O0WFSLRQ8CRlxYTO0COoO8kfx38qenancR-o_eVWlMR1Nz5ET/s400/Rakuten+language+and+country+selection.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Rakuten's country selector in the main menu</i></td></tr>
</tbody></table>
Off to one of my favorite websites. The folks at <a href="http://www.aliexpress.com/" target="_blank">aliexpress.com </a>even let you choose between your language, currency and shipping country. It automatically pre fills the country where you surf from in the drop down box.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkjKk-n3ZnSqR85FQAGh1fUjOuSJJvwHuZfNMexsU2-nXRaIpCahDzg-D52pS-JZ_GdMAHmr1HGwYJ4yUIPTaIXYGGQVGlJFvA6PMMSUj2HthnGvk86fPhsv21Iz31vFDY4mjQCvUPEcj9/s1600/Aliexpress1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="288" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkjKk-n3ZnSqR85FQAGh1fUjOuSJJvwHuZfNMexsU2-nXRaIpCahDzg-D52pS-JZ_GdMAHmr1HGwYJ4yUIPTaIXYGGQVGlJFvA6PMMSUj2HthnGvk86fPhsv21Iz31vFDY4mjQCvUPEcj9/s400/Aliexpress1.jpg" width="400" /></a></div>
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The separate menu shows a few local sites and if this is not one of your choice you can choose a language fia a drop down menu.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMpZfukVocqlZ0CxDZ-tUVreMrcHtfpC5X46NIGKdyPI2iJLvowIBCml3okkk220RhUeouF2BUmI6jkd9tvyWcVMTx2ehYHZ58jZAzPvzg5YsZTcV7ae4HdCc8Y8QxGCCqMVei-7naDBxF/s1600/Aliexpress2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="233" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMpZfukVocqlZ0CxDZ-tUVreMrcHtfpC5X46NIGKdyPI2iJLvowIBCml3okkk220RhUeouF2BUmI6jkd9tvyWcVMTx2ehYHZ58jZAzPvzg5YsZTcV7ae4HdCc8Y8QxGCCqMVei-7naDBxF/s400/Aliexpress2.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Aliexpress language selector</i></td></tr>
</tbody></table>
<b>Nike</b><br />
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<a href="http://nike.com/">Nike.com</a> has a three step approach, maybe that's because they are a sports brand and they like people to be active, so they let them click a lot of times. As I am not so sportive and more lazy, I do not like this activity so much :). <br />
I only show the screenshot with everything combined, but you have to click three times to get to your destination. It builds up. Very tiring if you are not so sportive :).<br />
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I have marked the screenshot with a 1,2,3 in which sequence they appear.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaTtr-6YXX1bDHKBnfOxgI3-xl0Z4oSmfvGV3WGDw4BPTNu9CcEHRd9F-zYbuIGBiMG8ZLtu48OSPUMSfFBGD03XnDXcydihhY_hxDdb7cbPSZzUUopSA6kpVrmRdLqpXetXoUV5VNQh_R/s1600/Nike+geolocation3.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaTtr-6YXX1bDHKBnfOxgI3-xl0Z4oSmfvGV3WGDw4BPTNu9CcEHRd9F-zYbuIGBiMG8ZLtu48OSPUMSfFBGD03XnDXcydihhY_hxDdb7cbPSZzUUopSA6kpVrmRdLqpXetXoUV5VNQh_R/s400/Nike+geolocation3.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Nikes sportive country and language selector</i></td></tr>
</tbody></table>
Well, there are many things to consider when making such a country and/or language selector.<br />
Keep at least these things in mind:<br />
<br />
<ul>
<li>Some flags can be offensive, like for example showing the Taiwanese flag in China.</li>
<li>People do not always enter a website via the homepage but for example via search engines at a product page, how do you deal with that? Make sure people are visiting the right website before they have placed products in their baskets, or let them easily change from within the basket.</li>
<li>IP addresses are scarce, and many people use (proxy) services that let people surf through other countries, so always give people a choice to change their country and language selection.</li>
<li>With mobile usage growing and growing, make sure you have a good working mobile version of you country selection.</li>
<li>Design alert: in the EU you have the problem that also the <a href="http://www.abaar.net/2012/03/eu-cookie-law-how-to-visually-deal-with.html">cookie law</a>, requires you to ask permission when people visit a page, often the same page as the country selector. So you have two messages you have to combine in one page, as KLM does already but I haven't seen it with others. Legally you have to inform/ask people for cookies already at this page. This results already in difficulties measuring effectiveness and user experience (thanks EU not).</li>
<li>Pull down or drop down menu's usually use a general list, with the United States at top. But consider to do it alphabetically or better make it relevant, as shown in the examples above. Show the country that most likely is the one the visitor will choose pre-selected.</li>
<li>You can store the prefered selection with a cookie of course, but also if people are logged in via the my environment and in your database, but also you can use the browser language settings or an external IP database. Always make sure people can easily change their preference and locale. Since many PC's are used by different people and all of these options combined do not give a 100% correct locale.</li>
<li>If you use a drop down or some menu, make sure it also works when people type in the first letters of their country. It is easier for users.</li>
<li>Watch out with standard drop down lists for countries as many countries have different names for the same country. The Netherlands is also known as "Holland" , so make sure you have both options in the list. <a href="https://en.wikipedia.org/wiki/List_of_alternative_country_names" rel="nofollow" target="_blank">Wikipedia</a> has a list of countries with alternative names.</li>
<li>If you have an e-commerce website and people have products in their shopping cart and change country or language make sure they keep the products in their shopping cart. Note: keep this also in mind with your pricing strategy as prices may differ per country. In the EU it is not even <a href="http://europa.eu/youreurope/citizens/consumers/shopping/price-discrimination/index_en.htm" rel="nofollow" target="_blank">allowed </a>to charge different pricing per country. <a href="http://www.brusselsnetwork.be/eu-regulations-m/1729-e-commerce-in-the-eu-discrimination-in-access-to-services.html" rel="nofollow" target="_blank">1</a> , <a href="http://www.euractiv.com/sections/competition/eu-probes-disneyland-paris-alleged-price-discrimination-316675" rel="nofollow" target="_blank">2</a> , <a href="http://www.bbc.com/news/business-28756674" rel="nofollow" target="_blank">3</a> links more :)</li>
<li>Try to get all local TLD's in the countries where you are active, so people can always use the local domain. It is still better for <a href="http://www.abaar.net/2015/12/international-seo-search-engine.html">seo </a>as well.</li>
<li>Find a good IP detection/geolocation company. There are lot's of differences between them and <a href="http://www.digitalelement.com/" rel="nofollow" target="_blank">good ones</a> have multiple ways in detecting the location of a user (not only IP). </li>
</ul>
<div>
I have searched the web, but I could not find any case study of a language /country selector and their effectiveness or user behavior. It would be very interesting to see or test what works best for different user groups. </div>
<div>
As soon as I have the chance I will test it at the company I work for, to see what works best. It will be highly interesting to see test bounce ratio's and to follow user behavior into the chosen website.</div>
<ul>
<li>Are flags the best option? Does everybody knows the flag of the country they live in?</li>
<li>Is a combination between flags and text the best?</li>
<li>How to best deal with different languages spoken in some countries?</li>
<li>How effective is an IP detection system? How many users change country or language after being sent to one via the IP detection system?</li>
<li>Does a checkbox to remember settings work, like Turkish Airlines has?</li>
<li>It would be very interesting to test user behavior at these gateway pages via a tool like 'clicktale' or something similar.</li>
</ul>
<div>
Maybe this is the best option, stereotypes in country selection :)</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtNDBeeut0PylbRUZHOFRrd9_Y53VXIR5xChIq3LqWNpgAA9W21iXZgDDkhr48FIIi-RpeZq0tAbHbQ4oJ3fr6uXm95ZthyJh9AYOI46cVuiKYSo_b5hXlA81YaysynRoAN4GKANNAKYBj/s1600/Geolocation-country-selector-ecommerce-case-study.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="317" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtNDBeeut0PylbRUZHOFRrd9_Y53VXIR5xChIq3LqWNpgAA9W21iXZgDDkhr48FIIi-RpeZq0tAbHbQ4oJ3fr6uXm95ZthyJh9AYOI46cVuiKYSo_b5hXlA81YaysynRoAN4GKANNAKYBj/s400/Geolocation-country-selector-ecommerce-case-study.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Stereotypes in country selection crossborder e-commerce</i></td></tr>
</tbody></table>
<br />Whatever you choose, just remember it is important to have a valuable page (f.e. branded page) with links to all your locales for SEO purposes. It does not has to be your main URL.<br /><div>
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I wish you all a very nice end of 2015 and a great and healthy and cross border e-commerce 2016 where one of the key drivers of e-commerce success will be <a href="http://news.pb.com/article_display.cfm?article_id=5660&app_data=%7B%22pi%22%3A%2239431_1451421306_896551188%22%2C%22pt%22%3A%22twitter%22%7D" rel="nofollow" target="_blank">localisation </a>and personalisation!<br />
<br />
Greetings,<br />
<br />
Alex Baar<br />
<br /></div>
<br />Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com0tag:blogger.com,1999:blog-2096717615734950778.post-6995064518702549832015-12-19T16:25:00.002+01:002015-12-20T09:05:25.772+01:00International-seo-search-engine-optimization-requirementsInternational SEO can be an important aspect of your digital strategy. The search engine market is still very much dominated by Google, however there are local differences like Baidu in China, Naver in Korea, Yandex in Russia or Seznam in the Czech Republic.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKmFo1olPw_8ej3S-1O-85NareNl_keeHwrjS_65A2RB-nR9SU8_VBVMovYf94H6BgzDMlYR251aq4RtHqWGnrB0nKLZqWTJt__1_EuyziR2Es-E7wG_475vsbVtMj9gRk9wuZhjS1K39I/s1600/International-SEO-search-engines.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKmFo1olPw_8ej3S-1O-85NareNl_keeHwrjS_65A2RB-nR9SU8_VBVMovYf94H6BgzDMlYR251aq4RtHqWGnrB0nKLZqWTJt__1_EuyziR2Es-E7wG_475vsbVtMj9gRk9wuZhjS1K39I/s320/International-SEO-search-engines.jpg" width="320" /></a></div>
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This chart shows this quarter's (4th quarter 2015) search engine shares across the world. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrXgv1gPpquESRgtZQBPiMNwJruxZSRNUDeTnzUQPj6ep72mXVlPpfHsmNbhQAwCssVdJ8MqWjyr-8aCMs9RH7WvgkMHpAM9LD3o2vRsBOuXM-rjAQBGIY8LDIwTbRzSA0L7qvGzU5XfSW/s1600/search+engine+share+across+the+world+2015.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="126" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrXgv1gPpquESRgtZQBPiMNwJruxZSRNUDeTnzUQPj6ep72mXVlPpfHsmNbhQAwCssVdJ8MqWjyr-8aCMs9RH7WvgkMHpAM9LD3o2vRsBOuXM-rjAQBGIY8LDIwTbRzSA0L7qvGzU5XfSW/s320/search+engine+share+across+the+world+2015.jpg" width="320" /></a></div>
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The source of this chart is <a href="https://www.netmarketshare.com/search-engine-market-share.aspx" rel="nofollow" target="_blank">this site</a>, where you can make your own search query and analyse the search engine market.</div>
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Each search engine has it's own specific (international) requirements but a few general important aspects to keep in mind with international SEO are these:</div>
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<ul>
<li>Always use real local content. Don't translate via "Google Translate" or similar tools. Use real local unique content, use translators who understand seo and give them access to for example a tool like <a href="http://www.brightedge.com/">www.brightedge.com</a>, <a href="http://www.dragonmetrics.com/">www.dragonmetrics.com</a> or "search volume checkers", from the various search engines". Yandex has a <a href="https://wordstat.yandex.com/" rel="nofollow" target="_blank">search volume checker</a>, Google <a href="https://adwords.google.com/KeywordPlanner" rel="nofollow" target="_blank">has one</a> and <a href="http://www.nanjingmarketinggroup.com/baidu-ppc-faq/how-to-use-baidu-ppc-platform" rel="nofollow" target="_blank">Baidu </a>as well.</li>
<li>Image naming is more and more important in SEO, especially in some branches like clothing, design, home and garden etc. For image SEO there are three important aspects:</li>
<ul>
<li>The name of the image, should be relevant and it should be a clean URL like /.../uselessbox.jpg. If you have multiple versions of an image just add f.e. 01.jpg like /../uselessbox-01.jpg</li>
<li>Alt-text. Each image should have a relevant alt-text. </li>
<li>The text around an image should be relevant as well.</li>
</ul>
</ul>
However if you have a webshop with several 1000 sku's and also in multiple countries, you cannot do this easily manually. It is easier to make some rules like to always use the product title for images and alt-texts. But be aware, make sure you can manually override the automatically generated texts. Most e-commerce platforms cannot yet handle different naming for images in a multi-country webshop setup. Usually it is necessary to rename and sometimes copy images in your PIM/CDN system per country,<br /><ul><ul>
</ul>
<li>The same goes for the following language specific aspects of a webshop:</li>
<ul>
<li>The page title (appr. 56 characters with the focus keyword in the title)</li>
<li>The Meta Description (is about 160 characters maximum)</li>
<li>The H1 Heading (each page should only have one H1 heading)</li>
</ul>
</ul>
It is essential that all of these aspects/attributes are written by someone with proper SEO knowledge and also that they can be manually overwritten. It is often the case that the page title comes from your PIM system.<br /><ul><ul>
</ul>
<li>Don't forget to use a local Meta Description for each page (<meta name = "description">). Also for pages like category pages, landing pages and all others.</li>
<li>Search engines need to "recognize" the country or language the website aims at. This can be done via several ways, for example:</li>
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<ul>
<li>Host the website at a server with an IP address in the country the website is aims at. There are services , like <a href="http://www.akamai.com/">www.akamai.com</a> that can help you with this. Using a local server is also better for the visitor at the other side of the globe as this really speeds up the page loading time (this is also a very important search engine ranking factor).</li>
<li>Both Google and Yandex use the "<a href="https://support.google.com/webmasters/answer/189077?hl=en" rel="nofollow" target="_blank">A-HrefLang</a>" tag. A very important and easy tag to use and to tell search engines your localisation information. This <a href="https://moz.com/blog/hreflang-behaviour-insights" rel="nofollow" target="_blank">article </a>explains more about A-Hreflang. Bing does not recognize the A-Hreflang tag, see more information how to tell Bing your localisation information <a href="https://blogs.bing.com/webmaster/2011/03/01/how-to-tell-bing-your-websites-country-and-language/" rel="nofollow" target="_blank">here</a>.</li>
<li>Use the correct TLD's (Top Level Domains). It is still the best for SEO to have your local domains. Like zalando has, zalando.be, zalando.fr, zalando.nl. However there are maybe organisational , technical or branding reasons to do otherwise. If this is the case you can also use subdomains to make the difference. E-consultancy has made this infographic with some possibilities:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7vSOkcm0fD5ElVluMN0n_db6F6stGaD8H90dfxmk_JAg-6w9jlTZyxlHXsYrR2KSOaZcw0Y_dDyQmkTEIk0tolOiAwqGzqjJi4kwNI-BNT4-nJXttoY2EVpnjJvlrspDKnNH_Bg8Zr7ts/s1600/cctlds-blog-full-source-econsultancy.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7vSOkcm0fD5ElVluMN0n_db6F6stGaD8H90dfxmk_JAg-6w9jlTZyxlHXsYrR2KSOaZcw0Y_dDyQmkTEIk0tolOiAwqGzqjJi4kwNI-BNT4-nJXttoY2EVpnjJvlrspDKnNH_Bg8Zr7ts/s400/cctlds-blog-full-source-econsultancy.png" width="390" /></a></li>
<li>Tell the search engines geo location information via for example Google's webmaster tools, nowadays known as <a href="https://www.google.nl/intl/en/webmasters/" rel="nofollow" target="_blank">Google Webmasters</a>.</li>
<li>Make sure you get links to your localised website from other (important) pages in this country.</li>
<li>Use XML sitemaps per country and import them via for example <a href="https://www.google.nl/intl/en/webmasters/" rel="nofollow" target="_blank">Google Webmasters</a> . Usually the location in an international environment with one TLD of the XML sitemap is www.domain.com/<b>de-de</b>/sitemap.xml</li>
</ul>
<li>Make sure you use clean URL's. Use lower case letters and a "-" if the page has a longer title (f.e. /international-seo-information/. If special characters are used like Ç or é convert them to normal characters like "c" or "e".</li>
<li>Make sure your product pages are available at only one URL. For example www.domain.com/p/product name/ If your product shows up in multiple category's just place it under these categories. </li>
<li>If you use filters or facets (search and merchandising software) at your webshop platform make sure it contains the filter parameters, More is explained <a href="https://googlewebmastercentral.blogspot.nl/2014/02/faceted-navigation-best-and-5-of-worst.html" rel="nofollow" target="_blank">here</a>. This is important to prevent duplicate content which is not liked by search engines. </li>
</ul>
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International SEO will be more and more important with cross border e-commerce rocketing the next few years. India + 500%, China + 125% and Mexico <complete id="goog_850687427">+96% . Read more details <a href="http://multichannelmerchant.com/blog/some-of-todays-hottest-cross-border-trade-growth-markets-16122015/" rel="nofollow" target="_blank">here</a>.</complete></div>
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Make sure you keep a close eye at the latest developments since things change very fast. Not only in a technical way but also in a user behavior way. Youtube is in some countries the number 2 search engine, Facebook is constantly improving their search engine and in China wechat can be used for searching and shopping. Localise wherever you can, it will always benefit you.</div>
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Alexhttp://www.blogger.com/profile/02299297013736866997noreply@blogger.com5