Luckily there was at least some Dutch influence that I noticed :)
|Some (important) Dutch influence in the London retail and restaurant market, luckily :)|
Made.com the interesting and very nice British furniture retailer that started in 2010 and is one of the high growth technology companies in the UK. I follow them online now for a while and I think they are doing a great job. So when I was walking through SoHo in London, I noticed their brick and mortar flagship store and I decided to take a look.
It is always fun to visit shops from companies that started online and now go offline. Interesting to see how they mix on-and offline.
And Made.com did a very nice job!
As you enter the store you will find a desk where you can grab a tablet that you can use to get extra information at the articles displayed. Simply touch the tablet at everywhere were you see the "+" sign and you get extra information. To get the device working, you have to enter your e-mail adress. I did not see they asked for an e-mail opt-in at this stage (I would have done that), but you got to register with e-mail. (why not social sign ons as well?).
And I suggest to write at this desk, where you grab your tablet (see picture below) also that once returned, the device resets automatically, so no personal details are available at the devices and someone else is free to use.
|Grab your tablet to connect on and offline in Made.com's shop in SoHo|
|The made.com tablet you can use to get additional information about the products shown in their brick and mortar store and this is how they connect on and offline.|
|+ Marks the spot for Made.Com's connection between on and offline|
|And once touched (I had to touch 3 times) but once or twice or three time touch, the device starts with all information about the product displayed.|
|Additional products are displayed at "virtual walls". You see this everywhere in their shop.|
|Also in the made.com shop, you can order the products you saw or "touched" , directly via the desktop yourself.|