Book Review "Simply Brilliant" and more about customer experience, businessmodels and employee satisfaction
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTLQaCfKgPRCX9mMyJu1RA7gFhuxZ5PNRg5A8-hrAy6BRFGM-cqJBlTdJJIFhwjBEKQR-r2c3NnJBOXh4pVr5gpM9ZLBIEoIhtHXmhtFCvXJHPmyhvibKCwQBjeUUUpgCcxBcOzpUmc1Jh/s320/Happy+New+Year.jpg)
First of all I wish everybody a great, creative and customer oriented 2017! I started the year great, in St Anton, where there is lot's of sun (but not so much snow). I traveled here by train this time, so I had time to read again. I do like to share again some of these reads. Me in the new flexenbahn in St Anton am /A This time I did not read a direct ecommerce or digital marketing related book but a book about doing business in a new way, about examples of traditional companies that have changed the way they do business. The book is called " simply brilliant " and the subtitle of the book is: How great Organizations do ordinary things in extraordinary ways and it is explicitly not a book about the sillicon valley type of businesses, but how traditional organisations are also able to change and succeed.