Event summary: CRM in one day
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This week, I visited the event " CRM in 1 Day " in the Netherlands. If you want to excel with your online or multichannel shop, a good CRM strategy is a critical factor. A lot of things were obvious, but I will share some insights and my opinion below. The presentation of the keynote speaker is available at slideshare. Social CRM: where's the money? from Clo Willaerts The keynote speaker referred to a TED talk from Pattie Maes. It's from a few years ago. When I watched the video, I already noticed that it is only a small step before parts of the examples given become reality. Offline and online integrate. When buying a book in a bookstore, see the reviews at your phone immediately. Project and share information everywhere. Albert-Heijn supermarkets in Holland now started a test, with scanning and paying products with your cellphone. Next step is of course to add marketing, reviews and personal advice. Just like in the TED talk . It is importan