The Ultimate Subway Ticket Vending Machine
I haven’t written for a while, it is simply because I am busy with both working and traveling. Still working in Shanghai and traveling around Asia. This weekend I was visiting Hangzhou and while waiting for the train I was brainstorming with myself for improvements at "ticket vending machines". Those ticket machines you see often in subway stations. The past weekend, I had to wait in so many lines to buy a “single journey” ticket at the subway ticketing machines, it made me realize that these machines probably have never been user tested and that there is not any analytics used to test and optimize them. For here I use an example of a ticket machine in Hangzhou, China as here is the headquarters of Alibaba , so they should be able and eager to develop solutions for the users of these machines in this city, but it is not limited to here, the UX of subway ticketing machines is dramatic all over the world. I always surprise myself about how horrible these systems are. Bu