Alex Baar | International Digital Marketing | E-commerce

I am currently in Jahorina, try to ski somewhere different, a little bit more adventurous. First I made a stop at Kapoanik, and now I am here in Jahorina. That really worked out, it is fun to ski somewhere completely different, if you have skied in many major ski resorts. I am in a real funny hotel here, very, very friendly people. Unfortunately their car broke down today, so I did not go to the slopes today, but decided to write something, as it is very cloudy today as well, so skiing is not optimal especially not above the three lines. I always like to work a bit from abroad or to write something about my interests from abroad. Internet is so awesome that these things are all possible you can work and study from everywhere! Fun! All of the hotel including me, packed in a small car on our way to the slopes. Language or country selectors in crossborder ecommerce: Many international websites, have a language or country selector. Either everybody sees it and you first have to ma...

International SEO can be an important aspect of your digital strategy. The search engine market is still very much dominated by Google, however there are local differences like Baidu in China, Naver in Korea, Yandex in Russia or Seznam in the Czech Republic. This chart shows this quarter's (4th quarter 2015) search engine shares across the world.  The source of this chart is this site , where you can make your own search query and analyse the search engine market. Each search engine has it's own specific (international) requirements but a few general important aspects to keep in mind with international SEO are these: Always use real local content. Don't translate via "Google Translate" or similar tools. Use real local unique content, use translators who understand seo and give them access to for example a tool like www.brightedge.com , www.dragonmetrics.com or "search volume checkers", from the various search engines". Yan...