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Experiences on e-commerce and retail in Thailand

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Thailand (and especially Bangkok), a great place to be with lots of retail inspiration I am now in Thailand, a great place to visit! Bangkok is one of my favorite cities, I have been here many times and I always like to be back here. An overview of the Thai retail and commerce landscape (with video) after my recent visit Retail and commerce abroad I love all the differences in retail and e-commerce between countries and continents. I read a lot about it, and I also try to experience them when visiting. During this visit to Bangkok, I decided to take some pictures and shoot some videos on Thai retail and e-commerce. Bangkok is a very inspiring city, not only for holidays, but also from a retail perspective. There are lots of unique retail concepts in the city. I skipped most of the usual night markets and focused on other retail, like e-commerce and shopping malls. If you don't like a long read, check out the video below. This blog goes more in-depth, but the video gives a quick
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Customer journey Etihad Airlines

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I recently flew with Etihad airlines to my great satisfaction, great airline and I do prefer it to the European legacy carriers. During traveling I constantly think about customer journeys, signposting, screens. Can't help it, it goes automatically. Also on this journey to from SPL to AUH to MNL, I thought of many small improvements, just I didn't store any screenshots or pictures. I decided to take pictures on my next journey with Etihad.   The Etihad customer journey to Bangkok in pictures Yesterday I booked another flight, again with Etihad . Different destination, so the customer journey may change a little (for example a "fit to fly certificate" is not needed), but I decided to make screenshots of all touch points until I have reached my destination. Blogger, the platform that I use for this blog, doesn't really give the tools to really display a well plotted journey map, but I guess a few screenshots can also be interesting for people also active in the
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The Noon Nopi framework for global marketing

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 This post is in draft and is regularly updated Recently I read a book and did a course on the Noon Nopi framework. It is a framework that can be used for global marketing (although main focus is Asia). If you think that it is interesting, buy the book .  I will place some screenshots in this post and a short explanation as for my own reference, but it might be useful for others as well.  Noon Nopi is Korean. It means "eye level" and that is exactly what this is about. Marketing is simply defined as the matching of eye levels between two or more parties. It can be external or internal. A product or service can be : Under Noon Nopi Fail to live up customer expectations (quality for example) Over Noon Nopi Over estimate customer expectations. May lead to over pricing This is always applicable in marketing but especially in international marketing. Make sure you have the correct "Noon Nopi", when you market abroad. A Noon Nopi should be described in around 5 words. ASE
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Experiences on e-commerce and retail in the Philippines

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I am currently traveling around the Philippines, great country, very nice people. As always I pay attention to retail and digital commerce as it is my hobby. I will describe a few experiences/pictures from what took my attention during my travel. If you are in a hurry, then just watch the video, I made on retail and commerce in the Philippines, if you are not in a hurry, read the complete post for more details: You can watch the same video at " rumble ", if you prefer that platform. Brandnames Philippines love to play around with brand names, like the pictures you see below. You can spend an entire day enjoying funny brand names if you like.    Yes, a real spabucks, SPAfoot!     And there we have Walter Mart, I guess that's has been the inspiration of the founder of Wall Mart.    "John Lemon". Where you can buy everything Lennon :)   Super apps in Asia are awesome The super apps that are used in most of SE Asia and China, also work very smoothly here. I used
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Location: Philippines
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