Sunday, December 11, 2011

Understanding E-commerce Asia : II

Asia-Pacific Social Media Study 2011:


Understanding latent interactions in Online Social Networks.

The University of California, Santa Barbara has released a paper about latent vs active social media users.
They iinvestigated this at the social network RenRen in China. The paper gives also some interesting information about the differences between facebook and RenRen. As I expected, latent user interactions make up the most of traffic.
Download the report summary here.

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