Saturday, January 28, 2012

Norwegian Newsletter Signup Profiling

This is how you add profiles to your prospects for better targeting email marketing. A good example from Norwegian.

Make signing up for the newsletter very easy (just an email address) and ask additional questions at the confirmation page.

Just pressing save updated my preferences.

I accidently closed the browser window, but then I could not update my profile by signing in again.

This can be improved by for example by adding the possibility to update profile data by sending an e-mail with this possibility.
Also I would suggest to make it possible to update profile data from within the confirmation email (that I still have not received).
Especially with these travel related subscriptions, sent a follow up e-mail immediately with a small incentive with for traveling from these preferred airports.

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