Sunday, October 22, 2017

Digital Conference Barcelona: short list of ecommerce solution vendors

Last week I visited Club Ecommerce it's Digital 1 to 1 conference in Barcelona. I had a great time! Very well organised (compliments to the organisation) and it gave me many new insights in tooling, solutions and the ecommerce in southern Europe.

On the lookout for new digital tooling at Digital 1 to 1 in Barcelona



















The event consists of more or less 2.5 day in a conference/hotel in Barcelona.
During the days there are generic sessions and presentations but also 1 to 1 sessions with potential vendors or other webshops that are open for collaboration.
The 1 to 1 sessions take 25 minutes each and it looks like this:

















In the evening they organise a big party including a casino, DJ and quiz! I even learned some new dancing moves at this party! :)


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I did not plan to write a blogpost about the event but I do mention a few vendors in this post that I met with very interesting solutions, for easy reference in the future and since I did not write something for a long time.

Last year's startup winner in Spain "TheMotion"". Based at a product feed and a template they can generate product video's (that convert) for dynamic facebook advertising.

SevenSenders is one of the companies that help to give customers a seamless experience with delivery updates and also help to give webshops more data and insights to improve the customer experience  by adding an integrated NPS delivery survey (directly after arrival of the parcel).

For years I am brainstorming (mostly with myself) about an integrated service that uses user generated content of the products that are bought, combines them and integrates this in a webshop. But after that also use these customers content as some kind of affiliate construction, a non technical way for everybody to earn loyalty points, money or whatsoever by sharing products that are bought from a webshop. Now at this event, I found Photoslurp who is able to do so!

With the increasing demand of consumers asking questions 24/7 in more and more detail, it is almost impossible for customer service agents to answer everything in great detail (think for example specific techincal questions about cell phones or detailed questions about a travel destinations). Iadvize has a service called ibbu that finds experts at a certain topic. Depending at the question/time you can route the question to a normal service agent or to an ibbu expert to get it answered (from your brand name). It's like using a community to help your customers without having the community yourself.


Case study from Ibbu from iAdvize used by TUI






























Content and UX are extremely important in ecommerce. However analysing this in an easy way is something else. ContentSquare  provides a solution to easy analyse content and ux performance.
I got a personal demo during the 1to1 sessions and this tool really helps contentprofessionals to get the most out of their content. See in the slide below how verychick uses contentsquare in their contentstrategy:

UX strategy including ContentSquare

















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Qubit was also present at the event. Qubit can be used to personalise content (show different content to different segments) and therefore making the web experience much better. It is not in particular about product personalisation but can be used broader. The tool itself also identifies segments automatically and gives recommendations.

We all know payment providers (especially the big ones) are not the most customer friendly and flexible organisations. HiPay can be a friendly alternative that really works together with clients to get the most out of your payment strategy.

Also I got some really professional SEO advice and had an interesting SEO discussion with improove.

Machine learning is taking a flight as well, there where a lot of companies providing services that use machine learning to serve customers better. Loop54 in terms of product recommendation and Ahwy is focused at webchat and chatbots. Very interesting to dicuss with them their roadmap to understand the way things go in the near future.

Of course there were more very interesting vendors but these ones I wanted to share.

Now time to go into Barcelona again. The sun is out!

Current view at Barcelona (Tibidabo)

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