Alex Baar | International Digital Marketing | E-commerce

Hello!! It is almost 2018 and as the new year approaches, many websites publish trends for 2018. I have collected a couple of links to the most valuable consumer and marketing trends in 2018, so once you are done reading this blog post you are completely up to date and you can continue your party preparations for new year's eve! The first one I would like to share is a trendwatching video from trendwatching.com. Trendwatching describes consumer trends as " a new manifestation among people in behavior, attitude, or expectation of a fundamental human need, want or desire ." meaning that this video goes beyond short term (product) trends. To work with trends it is important to uderstand what trends are and how they are created. This video explains this as well. Besides this explanation, 5 trends are described and altough the words below might seem familiar I still encourage you to watch the video as the trends themselves are explained differently then you might think, w

Last week I visited Club Ecommerce it's Digital 1 to 1 conference in Barcelona. I had a great time! Very well organised (compliments to the organisation) and it gave me many new insights in tooling, solutions and the ecommerce in southern Europe. On the lookout for new digital tooling at Digital 1 to 1 in Barcelona The event consists of more or less 2.5 day in a conference/hotel in Barcelona. During the days there are generic sessions and presentations but also 1 to 1 sessions with potential vendors or other webshops that are open for collaboration. The 1 to 1 sessions take 25 minutes each and it looks like this: In the evening they organise a big party including a casino, DJ and quiz! I even learned some new dancing moves at this party! :) Source I did not plan to write a blogpost about the event but I do mention a few vendors in this post that I met with very interesting solutions, for easy reference in the f

Recently, I followed a great 4 months course about customer journey and experience mapping. Although I cannot share these slide decks, I will write down a few take aways and I decided to just browse the internet, collect templates about customer journey management and share them here. Customer journey and experience managenent, will get increasingly more important for brands to attract and to keep customers. There is a declining trend in transactions for ordering at all those "mini" brandend webshops. People more and more directly at marketplaces and platforms like Alibaba, Amazon ( in depth video ), WeChat, FB messenger, Instagram, Google Shopping. Most brands will have less and less control on their purchasing channels. In this video for example the impact of voice search at Amazon is demonstrated. Amazon will decide which products it will offer to it's customers, even more so then is the case at this moment. So how to create an excellent customer journey and exper

First of all I wish everybody a great, creative and customer oriented 2017! I started the year great, in St Anton, where there is lot's of sun (but not so much snow). I traveled here by train this time, so I had time to read again. I do like to share again some of these reads. Me in the new flexenbahn in St Anton am /A This time I did not read a direct ecommerce or digital marketing related book but a book about doing business in a new way, about examples of traditional companies that have changed the way they do business. The book is called " simply brilliant " and the subtitle of the book is: How great Organizations do ordinary things in extraordinary ways and it is explicitly not a book about the sillicon valley type of businesses, but how traditional organisations are also able to change and succeed.