An international videomarketing strategy: tips, tricks, takeaways

Ah holiday again, finally time again for reading a lot about ecommerce, digital experience marketing and videomarketing! This time a blog post from Bangkok Don Muang airport where I am awaiting my for my AirAsia flight to Kunming, China. Waiting for my flight Yes, video's! I already liked making video's when I was age 6 or something, I can even remember making and editing video's with our Sony Handicam Video, one of the first videocamera's made for home usage. Nowadays video is very important in your (content) marketing strategy. Video is growing rapidly and there are many reasons why videos can be useful for your brand. A few reasons why video is so important: Video can boost your conversion and sales, directly but also indirectly. Video builds trust, and trust is only getting more important. Advertising alone will not give you the succes you need. In fact advertising is changing rapidly to less and higher quality. Video will help you rank better i...