Alex Baar | International Digital Marketing | E-commerce

Ah holiday again, finally time again for reading a lot about ecommerce, digital experience marketing and videomarketing! This time a blog post from Bangkok Don Muang airport where I am awaiting my for my AirAsia flight to Kunming, China. Waiting for my flight Yes, video's! I already liked making video's when I was age 6 or something, I can even remember making and editing video's with our Sony Handicam Video, one of the first videocamera's made for home usage. Nowadays video is very important in your (content) marketing strategy. Video is growing rapidly and there are many reasons why videos can be useful for your brand. A few reasons why video is so important: Video can boost your conversion and sales, directly but also indirectly. Video builds trust, and trust is only getting more important. Advertising alone will not give you the succes you need. In fact advertising is changing rapidly to less and higher quality. Video will help you rank better i...

I am currently in Jahorina, try to ski somewhere different, a little bit more adventurous. First I made a stop at Kapoanik, and now I am here in Jahorina. That really worked out, it is fun to ski somewhere completely different, if you have skied in many major ski resorts. I am in a real funny hotel here, very, very friendly people. Unfortunately their car broke down today, so I did not go to the slopes today, but decided to write something, as it is very cloudy today as well, so skiing is not optimal especially not above the three lines. I always like to work a bit from abroad or to write something about my interests from abroad. Internet is so awesome that these things are all possible you can work and study from everywhere! Fun! All of the hotel including me, packed in a small car on our way to the slopes. Language or country selectors in crossborder ecommerce: Many international websites, have a language or country selector. Either everybody sees it and you first have to ma...

International SEO can be an important aspect of your digital strategy. The search engine market is still very much dominated by Google, however there are local differences like Baidu in China, Naver in Korea, Yandex in Russia or Seznam in the Czech Republic. This chart shows this quarter's (4th quarter 2015) search engine shares across the world.  The source of this chart is this site , where you can make your own search query and analyse the search engine market. Each search engine has it's own specific (international) requirements but a few general important aspects to keep in mind with international SEO are these: Always use real local content. Don't translate via "Google Translate" or similar tools. Use real local unique content, use translators who understand seo and give them access to for example a tool like www.brightedge.com , www.dragonmetrics.com or "search volume checkers", from the various search engines". Yan...

Below the presentation, I gave at the Dutch Export event 2013. The topic was international online marketing and the differences between countries and how to setup an international digital online strategy. Thank you Fenedex for organising this very interesting day! Dutch Version: Presentatie nationaal export_event_internationale_online_strategie from Alex Baar English version:

The following steps are just some basic guidelines for a SEO  quick scan. But following these steps will give you a basic status of your sites SEO performance. When analyzing search results, always make sure you are logged out of your Google account and your cookies history is clean. Always remember: Google indexes pages and not websites. Your internal link structure is very important as well as each page and the backlinks to pages. Technical SEO First of all start with installing the SEOMOZ toolbar for FireFox or Chrome. It has lot's of SEO tools integrated. Check how many pages are indexed in Google. Can roughly be checked by using the command "site" in the major search engines. E.g. site:www.yoursite.com . Try it with and without www. Right under the search bar you will see the indexed pages from this domain. Also in the SEOMOZ toolbar is a possibility to check the indexed pages. Is the website using frames? The usage of frames is not adviced ....

Infographic: How Google killed the long tail strategy Infographic: SEO, the pyramid of needs Keep in mind that social media signals are rapid increasingly more important. The pyramid is not finished at the top. It is a continuous loop. Campaigns evolve. Infographic: content is fuel for SEO.