Alex Baar | International Digital Marketing | E-commerce

Hello!! It is almost 2018 and as the new year approaches, many websites publish trends for 2018. I have collected a couple of links to the most valuable consumer and marketing trends in 2018, so once you are done reading this blog post you are completely up to date and you can continue your party preparations for new year's eve! The first one I would like to share is a trendwatching video from trendwatching.com. Trendwatching describes consumer trends as " a new manifestation among people in behavior, attitude, or expectation of a fundamental human need, want or desire ." meaning that this video goes beyond short term (product) trends. To work with trends it is important to uderstand what trends are and how they are created. This video explains this as well. Besides this explanation, 5 trends are described and altough the words below might seem familiar I still encourage you to watch the video as the trends themselves are explained differently then you might think, w...

In cross border e-commerce, often the question is asked: "what can I centralise and what can I decentralise if I do cross border ecommerce"? Cross border ecommerce wisdom The question really depends at your strategy, your products or services, the size and structure of your company, your financial capabilities and of course the countries where you are active, or want to expand to. There are nowadays companies who can fully fulfil every aspect of your cross border e-commerce activities, Having said that, I have described per e-commerce channel, my view at localisation versus /decentralisation and how I think it is most effective. To make it easy I introduce here the Alex -localisation-centralisation -*- meter! Stars and Alex a good combination SEA (search engine advertising) Search engine advertising, can be centralised, there are nowadays some really good global search engine agency's who really can help you with your international sea ...

Goodmorning! I have a few days off, so time to catch up again, lot's of reading to do. In two weeks time, I am invited for the mediapost email insider summit in Portugal! Seems like a great event and I will for sure post some interesting insights at this blog during this event. I hope to learn more about customer centricity and CRM there! But today something about organisations and especially the future of them. Take a look at this article The Future of Organisations is Responsive I think so true, the new branding is not anymore about a nice video, and some ATL branding campaigns and a nice logo. It is about being relevant, about reconnecting with your customer, being able to adapt quickly, solving problems for customers with the help of digital tooling. To be able to do so, as an organisation it is essential to optimise for uncertainty instead of certainty. Many traditional organisations keep on thinking from a traditional point of view. They do not dare to think out of...