Alex Baar | International Digital Marketing | E-commerce

Thailand (and especially Bangkok), a great place to be with lots of retail inspiration I am now in Thailand, a great place to visit! Bangkok is one of my favorite cities, I have been here many times and I always like to be back here. An overview of the Thai retail and commerce landscape (with video) after my recent visit Retail and commerce abroad I love all the differences in retail and e-commerce between countries and continents. I read a lot about it, and I also try to experience them when visiting. During this visit to Bangkok, I decided to take some pictures and shoot some videos on Thai retail and e-commerce. Bangkok is a very inspiring city, not only for holidays, but also from a retail perspective. There are lots of unique retail concepts in the city. I skipped most of the usual night markets and focused on other retail, like e-commerce and shopping malls. If you don't like a long read, check out the video below. This blog goes more in-depth, but the video gives a quick ...

Goodmorning! I have a few days off, so time to catch up again, lot's of reading to do. In two weeks time, I am invited for the mediapost email insider summit in Portugal! Seems like a great event and I will for sure post some interesting insights at this blog during this event. I hope to learn more about customer centricity and CRM there! But today something about organisations and especially the future of them. Take a look at this article The Future of Organisations is Responsive I think so true, the new branding is not anymore about a nice video, and some ATL branding campaigns and a nice logo. It is about being relevant, about reconnecting with your customer, being able to adapt quickly, solving problems for customers with the help of digital tooling. To be able to do so, as an organisation it is essential to optimise for uncertainty instead of certainty. Many traditional organisations keep on thinking from a traditional point of view. They do not dare to think out of...