Alex Baar | International Digital Marketing | E-commerce

It is september, and I do not know why, but in september there is alway's lot's of interesting ecommerce news. I do like to share a few interesting articles with you today. Take for example Ryanair. Ryanair is going to introduce "personalisation by force". You do not have a choice but to get personalised offers and information, Read more about it here and here .  I think a really good move. Make loyalty easy. It always annoys me if I fly with an airline and I can only benefit from their loyalty programme if I sign up. Why not just match my email adress, and see my booking history. For example I flew many times with Cathay Pacific, but I never took the effort to sign up for their loyalty programme, same goes for KLM. But they do have my fly history and flight pattern, so they can personalise offers! However they do not do so  leaving me chosing often other airlines. Curious how this works out countries where privacy is an important issue in online marketing, countries...

I am currently in Jahorina, try to ski somewhere different, a little bit more adventurous. First I made a stop at Kapoanik, and now I am here in Jahorina. That really worked out, it is fun to ski somewhere completely different, if you have skied in many major ski resorts. I am in a real funny hotel here, very, very friendly people. Unfortunately their car broke down today, so I did not go to the slopes today, but decided to write something, as it is very cloudy today as well, so skiing is not optimal especially not above the three lines. I always like to work a bit from abroad or to write something about my interests from abroad. Internet is so awesome that these things are all possible you can work and study from everywhere! Fun! All of the hotel including me, packed in a small car on our way to the slopes. Language or country selectors in crossborder ecommerce: Many international websites, have a language or country selector. Either everybody sees it and you first have to ma...

Usually I publish the "cross border e-commerce" reports, I run into at the internet at either my  twitter  account or my  slideshare  account. But sometimes it is convenient to have a summary of direct downloads. So, some direct downloads, just because it is almost Christmas :) Forrester released a report (paid by metapack) about the relation between delivery options and e-commerce success in France, UK and Germany. A download via my dropbox here . I discovered that Pitney Bowes often has interesting reports and white papers. This one is a document that helps US retailers to reach consumers around the globe. But it is not only interesting for US retailers. For everybody who wants to understand customer and e-commerce differences around the world this is a useful document. It gives differences per country in purchase behavior and other localisation considerations. A direct download via my dropbox here Shop the world from DHL is a great ...