E-mail Marketing part 1

By -
The Responsys E-mail Design Look Book 2011. An interactive PDF full of inspiring e-mail marketing examples. Download the book here.

Comments

Post a Comment

Popular posts from this blog

Paying with Bitcoin using my umbrel node and Zeus wallet in Boracay

By -
Image
Paying with Bitcoin (Zeus wallet) in Boracay via Umbrel: A Guide I am currently at Boracay Island, a.k.a. Bitcoin island. A remote spot in the Philippines where  " pouch.ph " has managed to -currently- get over 250 vendors to accept lightning payments, an awesome achievement. Now, I am a big fan of the lightning network and Bitcoin: It corresponds with freedom (most important). It empowers small and medium enterprises. It makes it possible everyone in the world gets a "bank account". It makes cross border transactions very very cheap.c It will greatly enhance the payment user experience, because the network is open.  Competition -between wallets- will be especially on the user interface level. This creates better experiences for all. Both the monetary and the technical part are highly interesting and solves many problems and I encourage everyone to dive into that. Imagine that not only banks or large financial institutions create payment apps, but everyone can cre
Continue Reading »

E-commerce - email communication after purchases

By -
Image
I have collected a few recent examples from online communication after some online purchases. Examples are mostly in Dutch. But I will explain the pro's and con's in English. Still I think (and I wrote about it here as well) that companies can improve their (online) communication so much more. Good communication and service goes beyond a "we recommend you" e-mail. Think about all customer touchpoints, about your vision and mission and create contact moments that in the end will give you a positive ROI and customer experience that will be shared online massively. Especially (But not limited to) the travel industry can start much more effective campaigns by better segmentation and not placing every cross and upsell possibility in these one or two confirmation mails. Be there with the right content at the right time. Not everybody will book a hotel right away if they purchased a flight ticket for 5 months away! Value for the customer, value from the customer. Ma
Continue Reading »

Experiences on e-commerce and retail in Thailand

By -
Image
Thailand (and especially Bangkok), a great place to be with lots of retail inspiration I am now in Thailand, a great place to visit! Bangkok is one of my favorite cities, I have been here many times and I always like to be back here. An overview of the Thai retail and commerce landscape (with video) after my recent visit Retail and commerce abroad I love all the differences in retail and e-commerce between countries and continents. I read a lot about it, and I also try to experience them when visiting. During this visit to Bangkok, I decided to take some pictures and shoot some videos on Thai retail and e-commerce. Bangkok is a very inspiring city, not only for holidays, but also from a retail perspective. There are lots of unique retail concepts in the city. I skipped most of the usual night markets and focused on other retail, like e-commerce and shopping malls. If you don't like a long read, check out the video below. This blog goes more in-depth, but the video gives a quick
Continue Reading »