6 reports about global digital marketing
Sometimes reports can come in handy. Especially for market research or writing an online strategy. I summarized a few interesting reports about international digital marketing. Most of the reports described can be downloaded free of charge. If not an extensive summary can be downloaded.
1. Nielsen: Global Trust in Advertising.
This report writes about all forms of digital advertising and the trust people give to these forms of advertising.
Differences between continents are described. We read that in the middle east and Africa, people trust mobile text ads, much more then the global average. Maybe this is because mobile internet penetration is higher in these regions due to in some cases absense of fixed landlines.
As I described earlier, especially the Chinese are very fond of user recommendations and especially from people they know. Also online video advertisements are more trustworthy for the Asia Pacific region then the global average.
|Trust in different forms of digital advertising Asia vs Global average|
|Contribution of internet to GDP|
|Screenshot from the ADMA's digital marketing yearbook|