International e-business and online marketing channels: some quick thoughts
- Email marketing
If your e-mail does not arrive at many people of your database, you lose a lot of money! Make sure your e-mail service provider can help you with e-mail deliverability in the countries you are active.
- Affiliate marketing
At this moment there are no global affiliate marketing agency's. Note that the affiliate marketing matureness can differ enormously per country and per branch. Make sure you investigate this before you sign a contract. Maybe small local affiliate marketing agency's have better publishers then the big agency, you already are in contact with.
- Search Engine Optimization
- Search Engine Advertising
- Social Media Marketing
|Global penetration of social media networks in 2013|