Showing posts from 2015

International language and country selector and geolocation examples for crossborder ecommerce

I am currently in Jahorina, try to ski somewhere different, a little bit more adventurous. First I made a stop at Kapoanik, and now I am here in Jahorina. That really worked out, it is fun to ski somewhere completely different, if you have skied in many major ski resorts. I am in a real funny hotel here, very, very friendly people. Unfortunately their car broke down today, so I did not go to the slopes today, but decided to write something, as it is very cloudy today as well, so skiing is not optimal especially not above the three lines. I always like to work a bit from abroad or to write something about my interests from abroad. Internet is so awesome that these things are all possible you can work and study from everywhere! Fun! All of the hotel including me, packed in a small car on our way to the slopes. Language or country selectors in crossborder ecommerce: Many international websites, have a language or country selector. Either everybody sees it and you first have to ma


International SEO can be an important aspect of your digital strategy. The search engine market is still very much dominated by Google, however there are local differences like Baidu in China, Naver in Korea, Yandex in Russia or Seznam in the Czech Republic. This chart shows this quarter's (4th quarter 2015) search engine shares across the world.  The source of this chart is this site , where you can make your own search query and analyse the search engine market. Each search engine has it's own specific (international) requirements but a few general important aspects to keep in mind with international SEO are these: Always use real local content. Don't translate via "Google Translate" or similar tools. Use real local unique content, use translators who understand seo and give them access to for example a tool like , or "search volume checkers", from the various search engines". Yan

Book review: Alibaba's world by Porter Erisman

I am currently on holiday and then I take time to read a few books. One of them is the book “Alibaba’s world” written by Porter Erisman. Funny now I write this down, I realise “Porter” is his first name. While reading the book, I constantly thought that everybody called him Porter just by his last name..:) Reading the book together with my friend, the seagull I decided to buy this book because I am interested in international e-commerce especially the Chinese and eastern e-commerce developments as this is where innovation is coming from. The book starts off with an introduction about Jack Ma, the founder of Alibaba. When China opened up and foreigners visited China, Jack was curious and started to talk with them. This is how he learned English and how the world beyond China look liked. For another job, Jack was sent to Seattle and one of his friends introduced him to the internet. Jack searched for the word “China” but there were no results. Jack said “This i

How to differentiate with culture, customer centricity in a responsive organisation

How to differentiate with culture and customer centricity? Already for a while I get more and more interested in a new way of working. A way of working that allows the "voice of the customer" throughout the organisation. That allows an organisation to respond quickly at customer's feedback. A way of working that makes working more fun for employees as well. A way of working that I think is essential in e-commerce, especially if you want to differentiate yourself. You have to add (digital value) and to become customer centric. This means a responsive organisation. An organisation that learns fast, listens fast, acts fast and is creative!  Someday maybe a year ago, I ran into this manifesto about responsive organisations. I really liked this way of thinking and working, so I decided also to buy a book about this subject. This became the book " Exponential Organisations ". As you see below I really started to read, and the page shown is an importa

Retailconcepts: the integration of on and offline with retail experiences

I visited London the past few days. Only 45 minutes of flying but a totally different retail landscape than here in the Netherlands. Much nicer actually. Luckily there was at least some Dutch influence that I noticed :) Some (important) Dutch influence in the London retail and restaurant market, luckily :) Below just a few pictures from a few shops I visited. Shopping can be nice! the interesting and very nice British furniture retailer that started in 2010 and is one of the high growth technology companies in the UK. I follow them online now for a while and I think they are doing a great job. So when I was walking through SoHo in London, I noticed their brick and mortar flagship store and I decided to take a look. It is always fun to visit shops from companies that started online and now go offline. Interesting to see how they mix on-and offline. And did a very nice job! As you enter the store you will find a desk where you can grab a tablet that you ca

A collection of order confirmation, transactional and order shipment emails

For a project about the customer journey, I am collecting some "order confirmation e-mails, transactional e-mails and order shipment e-mails". I decided to publish them here as well. Might be convenient for others also do get some inspiration. These are just email examples I either received myself or found at the internet. Most of them are quite boring. Still so many possibilities for organisations to improve the customer experience with these high open rate e-mails/contact moments. I wonder if email stays important as a confirmation medium. We will see in 1 year from now. Social shopping or selling through wechat or whatsapp might change this all. Whatsapp for example does not even has my email adress in their settings. Blogger (where this blog is hosted) has no advanced image view possibility, so I am sorry about that. Just click at an image and the larger size image will open. Deal Extreme Shipping Confirmation Deal Extreme Order confirmation Example