Alex Baar | International Digital Marketing | E-commerce

First of all I wish everybody a great, creative and customer oriented 2017! I started the year great, in St Anton, where there is lot's of sun (but not so much snow). I traveled here by train this time, so I had time to read again. I do like to share again some of these reads. Me in the new flexenbahn in St Anton am /A This time I did not read a direct ecommerce or digital marketing related book but a book about doing business in a new way, about examples of traditional companies that have changed the way they do business. The book is called " simply brilliant " and the subtitle of the book is: How great Organizations do ordinary things in extraordinary ways and it is explicitly not a book about the sillicon valley type of businesses, but how traditional organisations are also able to change and succeed.

Behavioral economics is really interesting. How to use social, cognitive and emotional factors to influence economic decisions or user behaviour.  Especially the social factors are more and more important since the web is getting "social". But also from a design and marketing point of view, this is really interesting. At this page I will collect presentations, information and I will write short articles about behavioral economics. Dan Ariely gives a nice presentation about our decisions and how our brains work. "Behavorial economics". Interesting for developing (e-commerce) tests and promotions. Adding options that "nobody wants", can influence choices! Dan Ariely shows this example with a test in the economist. Adding options that nobody wants can influence choices Removing the option nobody wants shifts the results Watch his whole story here: Design for conversion. Small things can hav...